The Enterprise (Mercedes, Tex.), Vol. 42, No. 38, Ed. 1 Thursday, September 23, 1954 Page: 2 of 8
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THURSDAY, SEPTEMBER 23, 1954
Saturday’s Grid
Highlights Feature
Of Video Program
The most interesting plays from
She TCU-Oklahoma and Texas A&-
M-Oklahoma A&M football games
this Saturday will be featured next
week on The Humble Company s
TV program, Texas in Review.
Kern Tips will deliver a commen-
tary on the highlights from the
games.
Another feature on the program
will show how the Intracoastal
Canal serves the State of Texas.
This canal connects all the ports of
Texas and extends from Louisiana
to Mexico. There will also be films
taken at La Fiesta de Lamesa,
held recently in Lamesa.
Beginning next week, Texas in
Review will change time and sta-
tions in several areas of Texas.
New time and station for the
program Tuesday is KGBT-TV
Harlingen, 8:30 p.m.
J. L. Fikes 111
At Mercedes Home
J. L. “Pud” Fikes has been ab
sent from the Mercedes streets foi
the past several days. Mr. Fikes
and his motorized chair are well
known to young and old alike in
Mercedes and many people have
asked aboqt his absence.
“The subscription man” has been
absent because he has been very ill
and is still ill at his home. His fam
ily this week reported that he is
improved, but still quite ill.
SERVING THE CENTRAL RIO GRANDE VALLEY
THE MERCEDES ENTERPRISE
DOUBLE DUTY
Former Residents
Honored Saturday
By Two Clubs Here
Members of the Ladies Golf As-
sociation and the Thursday After-
noon Bridge Club entertained re-
cently at the home of Mrs. William
J. Condon honoring Mrs. Dean Gar-
rett and Mrs. Albert W. Thornton.
Mrs. Garrett recently moved to
Mission and Mrs. Thornton has
moved to Pharr.
Valley Baptist
Ground Breaking
Slated Oct. 3
Mrs. A. E. Krause
Hostess For Aid
The Ladies Aid of the Immanuel
Lutheran Church met at the home
of Mrs. A. E. Krause, Sept. 2.
Rev. M. G. Cordes led the prayer
and gave the topic on “Our Faith.”
Bridge and canasta were ^played.
Mrs. R. H. Johnston won high at I
bridge and Mrs. E. B. Fuller was |
second. Mrs. L. G. Caskey was
high winner in canasta.
A dessert course was served to
the above named and Mrs. Ed
Talbert, Mrs. Ben Wilson, Mrs. J.
[ W. Eaton, Mrs Jerry Vandersnick,
Mrs. Margaret Reeme, Mrs. Jim
Yawn, Mrs. Jay Dudley, Mrs. Gar-
ner George, Mrs. J. T. Archer,
Mrs. Fred Gibson, Mrs. Ed San-
ders, and Mrs. Charlie Borchelt.
HARLINGEN — Ground-break
! ing ceremonies for the nev
Scriptures were Duet. 6. The Aid
gave $10 to the polio fund.
Members present were Mrs. M.
G. Cordes, Mrs. W. C. Deke, Mrs.
Jake Fossler, Mrs. A. J. Keith, Mrs.
William D. Uecker, Mrs. Ed Zie-
barth, Mrs. Rosina Erchinger, and
a guest, Mrs. Tommie Oates,
daughter of Mrs. Krause.
Now Open
SECOND HAND FURNITURE
USED CLOTHING
WHITE ELEPHANT TRADING MART
WEST HWY. ACROSS FROM THE SHACK
Fringed miniature terry guest
towels now serve double duty on
the dining room table. These color-
ful little cotton towels are just the
right size for table mats—plus the
fact that they’re easy to wash and
don’t have to be ironed. Cannon
Homemaking Institute reports that
the miniature terry towels come m
pastels, bright hues, and white,
attractive for informal table set-
tings.
Mrs. Forrest Jones
Hostess To Circle
Circle 2 of the Presbyterian
Women met at the home of Mrs.
Forrest Jones, Sr., who replaced
Mrs. E. G. Smith because of the
illness of Dr. Smith.
Those who attended were Mrs.
Paul Schrank, Mrs. J. W. Rouse,
Mrs. Berdie McManus, Mrs. J. R.
Barry, Mrs. W. M. Ellison, and
Mrs. A. C. Wipke.
Next meeting will'be with Mrs.
Ned Swarner, Oct. 5.
SKY- VUE
1% Miles South of Elsa
THUR.-FRI., SEPT 23-24
“The Seige At
Red River”
(Technicolor)
Van Johnson - Joanne Dru
Also
“Bright Road”
Robert Horton
Dorothy Dandridge
SAT. ONLY, SEPT. 25
“Miss Robin Crusoe”
(Technicolor)
Amanda Blake - George Nadar
Also “Laura”
Gene Tierney - Dana Andrews
SUN.-MON., SEPT. 26-27
“Valley Of
The Kings”
(Technicolor)
Robert Taylor - Eleanor Parker
TUES.-WED., SEPT. 28-29
“Those Redheads
From Seattle”
(Technicolor)
Rhonda Fleming
-STATE*
THEATRE
MERCEDES, TEXAS
DIAL LOgan 5-1551
FRI. & SAT. __
“Them”
James Whitmore
Edmund Gwenn
SUN., MON., & TUES.
“Dragnet”
It’s The Picture You’ve
Been Waiting For!
Jack Webb - Ben Alexander
WED. ONLY
By Special Request
“The Song
Of Bernadette
Jennifer Jones - William Eythe
Main Highway Between
Weslaco & Mercedes
$2,000,000 Valley Baptist Hospital
will be held Sunday afternoon, Oet.
3, Stanley Holmgren, president of
the hospital’s board of turstees,
has announced.
The ceremonies, starting at 4 p.m.,
will be simple and short, and will
feature outstanding civic and Bap-
tist Church leaders, he added
It is hoped that Governor Allan
Shivers, himself a resident of the
Vp-lley and a Baptist, will have re-
j turned from his California vaca-
tion in time to participate.
Special guests of honor will be
the trustees of the Earl Corder
Sams Foundation, which is giving
a complete, 50-bed Children’s Clin-
ic as part of the new hospital, and
other contributors to the new build-
ing. The Sams Trustees are Mr.
and Mrs. Dean Porter and Mr. and
Mrs Larry Lightner of Browns-
ville. Mrs. Lightner and Mrs. Port-
er are daughters of the late Mr.
Sams, former president and chair-
man of the board of the J. C.
Penney Co.
Work has started on clearing the
19-acre site for the new hospital,
located on South Highway 77, and
Lawless & Alford, general con-
tractors, say construction will get
underway immediately. It is ex-
pected a year to 18 months will be
required to construct the new 150-
bed hospital which will replace
the obsolete building on Avenue F.
Details of the ground-breaking
ceremonies will be announced as
they are worked out, Holmgren
said.
THUR.-FRI., SEPT 23-24
“Vicky”
(1st Run)
Jeanne Crain - Jean Peters
Also
“The All American”
Tony Curtis
SATTONLYrSEPT725
“Dark City”
Charlton Heston
Jack “Dragnet” Webb
Also
“Appointment
With Danger”
Alan Ladd - Jack Webb
SUN.-MON., SEPT. 26-27
“Knock On Wood”
(1st Run-Technicolor)
Danny Kaye
TUES.-WED.. SEPT. 28-29
“So Big”
Jane Wyman - Sterling Hayden
Mrs. Chas. Eldridge
Fetes Needlecrafters
The Needlecraft Club met with
Mrs. Chas. Eldridge Friday, Sept.
17. The time was spent in discus-
sion.
Those present were Mrs. J. W.
Rouse, Mrs. E. B. Wittmer, Mrs.
Amanda Briggs, Mrs. J. R. Barry,
Mrs. Ed Yates, Mrs. M. M. Lee,
Mrs. H. T. Stotler, Mrs. Fred L.
Griffith, and Mrs. Forrest Jones,
Sr. Mrs. Rena Tidmore, house
guest of Mrs. Eldridge, was a guest
of the club. Refreshments were
served.
The next meeting will be Oct. 1
with Mrs. M.'M. Lee.
You’ii always
be glad you bought
a Chevrolet noiv!
Now’s the time to buy!
Get our big deal! Enjoy a new
You’ll stay proud of Chevrolet’s lasting good looks. Other low-
priced cars just don’t have the air of quality you see in Chevrolet.
And if you like Chevrolet’s looks now, you’ll like its looks always.
You’ll enjoy exclusive features for finer motoring. Body by Fisher
■—the highest-compression power of any leading low-priced car—
the biggest brakes, the only full-length box-girder frame and the
only Unitized Knee-Action ride in the low-price field. They re all
yours in Chevrolet!
You save when you buy and when you trade. Even so, Chevrolet
is priced below all other lines of cars. And at trade-in tune, you 11
be ahead again from Chevrolet’s traditionally higher resale value!
You’ll get a special deal right now. Right now, we’re in a position
to give you the deal of the year on a new Chevrolet. Come in and
let us show you how much you’ll gain by buying now!
YEAR AFTER YEAR, MORE PEOPLE BUY
CHEVROLETS THAN ANY OTHER CAR!
. Chevrolet
Central Chevrolet
Co.
942 Second, Mercedes
Dial L05-2311
NEW HORIZONS
, ... in tie age of electrical living
This year the electric
Lieht’s Diamond Jubilee th . 1
t ry ot Edison’s first practical electnc
T'ht That invention launched the age of
electrical living which means less work and
more comfort, convenience and enjoyment
for everybody.
Edison’s light changed the world. It brought
electricity into millions ot homes, farms,
stores, offices .and industries. It made elec-
tric power available for countless tasks
addition to lighting.
in the short span of 75 years, electricity
has become an indispensable part o e
day life. Dependable, low-cost electric
service multiplies the benefits of huma
endeavor and makes life easier, healthier
and happier.
Many miracles of modem living are made
possible by electricity, yet the electrical age
is still in its infancy. Greater thmp a
ahead. A survey just comp eted md.cares
that America’s use of electnc.ty w,U tnple
in the next 25 years, which means that yo
and your neighbors will have more an
better electrical servants working for you.
And as science develops new ways or elec-
tricity to benefit mankind. Centr^°*
and Light Company continues to butld and
plan ahead - anticipating future needs
,d making sure that an ample supply of
ectric power will be available today and
anc
elect
tomorrow.
^ CENTRAL
POWER AND LIGHT COMPANY
The fact is, for just a few dollars less than some
models of those “low-price three, you get
in this Buick 2-door, 6-passenger Sedan a whale
of a lot more automobile—more room, more
comfort, more ride steadiness, more V8 power.
And that “more automobile for your money”
goes for every Buick in the line-the low-priced
Special, the high-powered Century, the
extra-spacious Super, and the custom-built
Roadmaster. And the proof is in Buick’s
booming sales figures!
\ou want a car that will keep its style in the years ahead, and return
more dollars when you sell it. That’s today’s Buick—for with the
year-ahead styling that graces this winner—and with a the solid value
built into this great automobile—you’re bound to comm, ad a1 gher
resale price when you sell it, Drop in—look over this be/iutifu ouy—
and learn the clincher: With our tremendous volume rignt low,
we can offer you the top allowance on your present car.
So you’re way ahead on all counts!
WHEN BETTER AUTOMOBILES ARE BUILT
BUICK WILL BUILD THEM
MILTON BERLE STARS FOR BUICK-See The Buick-Berle Show Alternote Tuesday Evenings
WESLACO MOTOR & IMPLEMENT COMPANY
YOUR MID-VALLEY BUICK DEALER
501 East State Highway
WESLACO
Phone 742
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The Enterprise (Mercedes, Tex.), Vol. 42, No. 38, Ed. 1 Thursday, September 23, 1954, newspaper, September 23, 1954; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1072565/m1/2/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Dr. Hector P. Garcia Memorial Library.