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I L 1 l ■ s I I HE PRINTING OOLLAR Who gets the dollar that is spent for print- ing? Analysis of disposition of the dollar spent for printing shows that more than 70 per cent of it is paid for labor and remains at home to benefit the butcher, the baker, the clothier and every line of retail trade. . The dollar expended with the local printer is , °f greater value to the community than the dollar spent for merchandise. % t The local merchant who buys printing outside of his own community is robbing his own cash register. It has taken years for people to come to some understand- ing of the fact that the tourist dollar, for instance, is of direct benefit to the entire community. The dollar spent for printing is the most loyal dollar community. in your Zavala County Sentinel The Home Newspaper = 1 1 I i