The Fairfield Recorder (Fairfield, Tex.), Vol. 49, No. 19, Ed. 1 Friday, February 6, 1925 Page: 2 of 6
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The Fairfield Recorder
Entered as second-class mail mat-
ter at the Postoftice at Kairtielu,
Texas, under act of March 6,
FRIDAY, FEBRUARY 6, Ut2.r).
QUALITY IN PRINTING
The average man will lonk
for quality in his s >e-, in
his clothing, and in iln tqnij -
ment he buys m his busiiic-s.
He will explain how experi-
ence has shown that tlietp
staff is most expensive in the
long run.
But why is it that many a
man that uses this god judg-
ment in practically everything
he buys, makes an exception
of his printing? The editor
of the Recorder has had this
impressed upon him hundreds
of times and feels that is will
be a help to all buyers of
printing to tell something ot
the importance of quality in
printed matter.
Many years ago a manufac-
turer had occasion to send < lit
a circular to several thousand
dealers in all parts of the
country. One half of this list
was reached with a cheap jwb,
done on a poor light weight
•rrbftpd paper. The other half
of the dealers received a fine
printed circular put on heavy
good grade bond paper.
When results were tabula-
ted it was found that the re-
turns from those who received
the quality letters were 20 per
cent grearer than the returns
from the other list. The mes-
sage to both sets was the same
—there was not one iota of
difference except in quality of
printing. But the increased
'returns paid for the difference
in quality five times over.
The explanation is simple.
The good quality job created
a good impression on the
prospect the moment he
opened the letter. Without
reasoning it out, the quality
printing put to his mind some
such idea as this: “This is a
high class house that handles
quality stuff ” Such an ’im-
pression was not created in
the minds of the dealers who
received the cheap job. Hence
the difference in returns.
The printed letterhead, the
printed statement or bill is as
necessary to create the proper
impression as a good attractive
front to a store So, since the
purpose of most printed mat-
ter is to create a good impres-
sion in the mind of a prospec-
tive buyer, wh*y save a dollar
or two on something cheap.
The next time you compare
printing prices, remember
this. .Then call at the Record-
er .office, and let us show you
the difference between quality
printing and just printing?
The people of this State are
tax ridden. Every citizen
should urge his Representa-
tive in the House and Senate
to oppose any measure provid-
ing for an increased drain on
the public treasury, and to
work for a reduction in the
rate.
Every special tax, no mat-
ter what its nature nor who
hat it is assessed against,
ltimately paid by the en-
, gradually sifting
to the common citizen.
Plant a little tree and watch
w and beautify your
BETTER TODAY
. Business, was never on such
...1 honest and ethical basi
lx. fore.
This is a challenge to those
people who are eternally say
ing that we cannot buy quali
ty nowadays, that everything
is fraud at present, and 11>at
"they didn’t sell such stuff
wile 11 1 was a boy.”
A mail can jjuy a better
pair of shoes today out of a
day’s wages than lie could a
generation or two ago. I lie
s nne is true of vour hats, suits
or, in fact, anything that you
wear or use.
In those good old d lys that
some people continually hark
to, the motto of business was
“Caveat Emptor,” let the buy-
er beware. No intelligent bus-
iness man practices that today
for one very good and suffi-
cient reason. He knows that
il does not pay. The repeat
customer means more than
the first big profit. It is more
profitable to have a man or
woman coming back month
after month and year after
year than to sting a customer
once and never expect to see
him or her again.
No manufacturer who wants
to build a greater business
neglects the opportunity of
creating many satisfied cus-
tomers in all parts of the
country. He would rather
shear a Tittle from his profits
and keep up his volume so
that he can keep the machin-
ery turning all the time.
The greatest single exam-
ple of this is the motor ear
industry. Although the buy-
ing power of the dollar has
decreased within the past ten
years, more motor car can be
purchased for the dollar today
than last year, and more could
be bought a year ago than the
year before that, and so on
clear back to the beginning of
the industry.
A motor car was a thing
that only a few wealthy people
could afford fifteen years ago,
while today the man who can-
not afford a car is not consid-
ered so well off in this world.
This bringing the car to the
masses is an evidence of the
fact that business is giving
more to the public today than
ever before. Of course there
will always be people who
look back to the good old da^s
just as there will always be a
few dreamers who look for-
ward to an ideal state for the
future which will be totally
different from the present or-
der of things.
But he who looks about and
compares conditions today
with real conditions of thirty
years ago, will say that busi-
ness is more honest, more in-
clined to give a dollars worth
of quality for every dollar the
customer spends—unless, of
course, his memory is very
bad.
Shakespeare had more than
three times the number of
words at his command that
even the highly educated m
of today can muster. And
yet he died centuries before
anyone even thought of a
cross word puzzle.
Am prepared with tools and
experience to do your terrac-
ing properly. For information
see or write me. 3. C. Lambert,
R. 2, Teague. ’ _ 2j4t
OLD AND NEW
Co-«ptration is one of the
most discussed subjects among
farmers and agricultural ex-
tension workers in the coun-
try today. One can scarcely
pick up a farm piper, or any
newspaper for that mattar,
without finding an interview,
an article or a reference to
co-operation. It is looked upon
as the cure all for the ills of
agriculture. We are ofteu led
to believe that it is something
new, that it represents a new
idea.
hut such is hardly the case.
Co-operation is as old as farm-
ing itself, and in the old days
it was practiced with fully as
much benefit as may be deriv-
from it today.
In the day when grand-
father raised a barn or house
and called in all the neighbors
to help; in the days when
there were corn husking bees,
quilting parties, and thresh-
ing and other big jobs were
done by the neighbors in re-
turn for help that grandfather
gave them, co-operation was
mentioned little but practiced
much.
To lay much is said about
it, but in practice it does not
seem quite so evident. Every-
one thinks that co-o; eration
means big organization, mar-
keting on an international
scale, developing business
from far away' places.
But before co-operation can
be entirely successful on the
grand scale imagined and
hoped for by all of us, it must
be practiced carefully in each
community.
Any national co op rative
plan must be founded on many
small successful co-operatives,
and to make these ventures
successful in a small way, it
is necessary to apply a little
more of the attitude that
grandfather and his neighbors
cultivated so well.
CQ-operation merely mfcaus
the application of many hands
and brains to a single task.
It demands'from each individ-
ual a willnijgness to help, a
loyalty through thick and
thin, and a certain amount of
-------- ■ -■ ---- -
i V *
Galveston is known as the
“Oleander City,” because its
citizenship.has worked in uni-
ty in planting the beautiful
oleander. Why should Fair
field not be known as the
“Crepe Myrtle Town?” Crepe
Myr.le is the South’s most
| beautiful shrub. All the va-
rious color tints show in the
j wonderful assortment of curl-
ed and frilled blossoms. CrePe
'Myrtle is easy to grow, the
I plants cost little and in many
I instances can be secured from
your neighbors. Beautify
Fairfield bv planting shade
trees and Crepe Myrtle, as
well as other shrubbery.
compromise. To be*a good
co-operator one must be will-
ing to set aside a few of his
own opinions occasionally and
adopt a few of the other fel
low’s ideas.
In other words to. be sue-
cesstul in these new ventures,
we must be willing to take a
lesson from grandfather now
and then.
Mother!
Clean Child's Bowels
“California Fig Syrup” is
Dependable Laxative for
Sick Children
Children Lore Its
Pleasant Taste
If your little one is out-of-sorts,
won’t play, seems sick, languid, not
natuial—suspect the bowels! A te«-
1 of delicious “California Fig
----- given anytime sweetens the
stomach and Soon moves the sour fer-
mentations, gases, poisons and indi-
gestible matter right out of the bow-
els and you have a well, playful child
again.
Millions of mothers depend upon
this gentle, 'hsrmless laxative. It nev-
er crampa or overact*. Contains no
narcotics or soothing drugs.
“California” to your druggist
avoid counterfeits. Insist upon
ulna “California Fig Syrup” ■
has directions for babies and______
M all ages plainly printed upon bot-;
There may be a few local
citizens who arc hoping that
the child labor amendment
will help them put their boys
to work.
Grandmother’s Cough
Remedy—PineTar and
Honey—Still Best
A well-known specialist said-recently
that although many wonderful medical
discoveries have been made in recent
years, nobody has found a better and
quicker healing agent for coughs, chest colds,
spasmodic croup, hoarseness, throat tickling
and other throat and bronchial troubles than
good old pine-tar and honey. Our grandmoth-
ers would never be without pine tar 6yrup in
the house, and they raised large families. It
still remains one of the few medicines that can
be given to young and old alike, as it contains
no harmful drugs.
The pine-tarquickly soothes and heals sore-
ness and irritation, and byloosemngthe phlegm
removesthe actual cause of the coughing. The
honey is not only pleasant to the taste but also
very soothing to the throat.
The kind that has been used with never-fail-
ing success in thousands of families tor years
is that known as Dr. Bell’s Pino-Tar Honey.
This is scientifically compounded of just the
right proportions of pine tar, honey and other
quick-acting, healing ingredients which the
best doctors have found to aid in quick relict.
If you want the best, be sure to get Dr. Bell’s
Pine-Tar Honey. It costs only 30c at any good
druggists.
Dr. BELLS
PINE -TAR-HONEY
FOR COUCHS
The moon, one 80 million h
rpari the size of the san, shut
off the view of that great
heavenly body not long ago.
So do a lot bf petty troubles
shut off our views of our own
good fortune.
Each week we are needing large
lots of hens and other poultry. Mc-
Michael Produce Corner, Teague. 2t
A sack or two of Red Steer garden
fertiliser will help along. McMichael
Produce Corner, Teague. 6f2t
V. C. On a sack of fertiliser means
standard quality Use thiS kind anti
get results. Compton’s Cash Store,
Teague, Texas. It
Wanted, to hire a farm hand or
rent on halves to small family. C.
E. Looney, Fairfield.
. ..........
Malaria
Leaves A
Heavy Mark
Malaria, unfortunately, does not end with
the breaking of Chills and reducing of
Fever. Even after the patient is free nous
actual illness, the marks on his system ark
1 Tonic, a relist
anti-malaria prescription 1s invaluable.
Wlntersmith’s Chill Tonic builds up and
restores what the malarial fever has taken
away. It enriches and purifies the blood,
aids the appetite, tones up the system,
hastens the return of health and strength.
Taken as you feel Chills and Fever coming
on, Wintersmith's Chill Tonic gives prompt
and certalk relief; and a long siege of Mala-
ria can often be avoided. Its beneficial
effects have been proved in thousands of
cases, over 66 yean of continued use. At
your drug store. Popular sixe, 60m mam-
moth size, $1. Made only by the Winter-
smith Chemical Co., Inc. Louisville, Sjf.
Save On
GROCERIES
■V
Not only will you save in
price, but you wiil gain in
Quality, by buying your
Groceries here in 1925
«
We solicit your business
and will merit your con-
s v. fidence by
Close Prices and Good
Set vice
Sanitary Grocery
Company
F. H. WATSON, Prop’r./
Fairfield, Texas
SERVICE Phone 137 QUALITY
—
Classy Printing
1 V:
Here your printing order will re-
ceive prompt and special atten-
tion, and printed in a Neat and
Modern way.
" • .'
■Y;sr
If You Have No Print Shop Close
Send Us Your Orders. • Prices Con-
sistent With Good Work and
Good Paper.
Itmm
V
Blank Papers, Manuscript Pape
Carbon Papers, Etc.
S-
The Fairfield Recorder
I* 1
The County Paper
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Kirgan, Lee. The Fairfield Recorder (Fairfield, Tex.), Vol. 49, No. 19, Ed. 1 Friday, February 6, 1925, newspaper, February 6, 1925; Fairfield, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1126245/m1/2/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Fairfield Library.