The Fairfield Recorder (Fairfield, Tex.), Vol. 49, No. 45, Ed. 1 Friday, August 21, 1925 Page: 2 of 6
six pages : ill. ; page 22 x 16 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
The Fairfield Recorder
FRIDAY, AUGUST 21, 1925.
THE WHITE COLLAR LURE
Too many oi the
ADVERTISING DID IT
Wrigley, the chewing gum
man, has explained how h e
built up a business* of millions
of packages tCdsry.
lie has done it by sticking to
young his one line and advertising it.
people in school are thinking
about becoming doctors, law-
yers, teachers, managers, or
supervisors and too few about
trainiug as artisans or skilled
workers,” said a public school
official the other day. He
added that a beginning
already had tieen made in
elemeutary and high school
teaching to direct the minds
of boys and girls on every
possible occasion to the
opportunities in vocational
and non-professional work.
These opportunities are not
fully realized today, otherwise
there would not be the race
for “white collar” stations of
life. There was unusual sig-
nificance in President Cool
ldge’s statement in his inaug-
ural address that restrictive
immigration and other influ-
ences were bringing abundant
employment, high wage
earners “seldom before seen.”
Recently the complaint was
made in New York that a
steam shovel engineer was
paid $71.90 a week, while
public school teachers were
paid only-$25 to $53 a week.
An adjustment of such a
condition may be necessary;
but one inference from it may
be unquestioned. It is that just
now there probably are too
many teachers in New York
and not enough steam shovel
engineers. If a painter or
other skilled worker receives
$10 to $12.50 a day while a
clerk or salaried worker is
paid only half the amount,
the remedy is to train fewer
clerks.
The lure of the so-called
“white collar” job is strong
with the youth. But the
attention of young people can
be effectively directed to other
forms of work, and the
schools will do well to em-
phasize the importance of
trade and vocational training.
—Star Telegram.
He spends over a million dol-
lars a year in buying newspa
per space to tell the world
about 5 cent chewing gum. He
has educated people to chew
gum and to chew Wrigley’s.
He did not stop shouting a a
soon as he attracted attention.
liV says y<*u must keep it up or
the buyers will forget you.
Whether yours is a 5 cent or a
$50,000 business, keep telling
about it.
Wrigley uses country news-
papers to advertise his gum.
THE MEANEST THIEF
The meanest thief, it is said,
has been discovered in New
| Jersey, where three young wo-
men, attired in one-piece bath-
ing suits, recently walked nine
miles to a police station to re-
port that while they were bath-
ing somebody took their
clothes.
The clothes had been left in
an automobile. Overlooking
nothing, the thief also took the
car.
PASSING OBSERVATIONS
By P. D. Browne.
We are aware of the fact
that this town has lost most of
its pessimism and is now in the
business of exerting its ener-
gies for the best interests of the
people. Our people are now go-
ing in large numbers to Sunday
School and Church services,
and are asking each other what
things can be done to help a
good cause.
Considering the number of
our populatiop, we have never
in our lives seen so great a
young people as Fairfield has.
What a responsibility Fairfield
has! But, on the other hand,
what opporunities!
PATRONIZING THE HOME-
TOWN MERCHANT
Looking at the Saturday auc-
tion sale from a conservative
point of view, we are inclined
to doubt its benefits to our
town. It came at a time when
money is scarce; it gave in re-
turn for the money it took out
only small trinkets of little or
no value and of no practical
service; it gave nothing to the
town in the way of license tax,
commission or percentage to
philanthropic enterprises.
IN THE BARNYARD
I was standing in the barn-
yard not so very long ago, when
the summer winds were stirring
and the evening sun was low;
and the chickens were a-coming
some were walking, some were
running some were singing, sort
of humming; they were happy
this I know. They are like us
goodly farmers, scratchng foi
ther daily bread ; some are on
their ropst ’fore sundown, work
all done, at rest, all fed; some
are scratching in the gloaming,
slowly walking, homeward
roaming, singing, never moan-
ing; always anxious, tho, to go
to bed. In the morning just at
daybreak, some are on their
way to work; others have no
thought of leaving, on the perch
they want to lurk.
Do not be a crowing rooster,
doing naught but crow all day,
do not be an old-time setter on
the nest but never lay; be a
scratching, keep a scratching,
useful plannings you’ll be
hatching; thoughts of great-
ness you’ll be catching; try it
now, you’ll find ’twill pay.—
The Country Gentleman.
Life seems to be a sort of
ledger with a debit and credit
side. Your account with life
will never be in the “red” if you
learn and practice self control,
and give a portion of your ser-
vices for the upbuilding of the
other fellow'.
Permit us to refer again to
schools and education. When
we insist that the parent should
give the child help on his les-
sons at home, we do not mean
that the parent should do all or
even a large part of the work.
Stay by the child while he gets
his lessons; see that he does
get them ; but when he strikes a
difficult problem that he can-
not solve, help him over the dif-
ficulty : -
We believe all our people,
patrons, parents and children
are together in favor of the
proposition to make next year’s
school work the best ever.
Eat at Roller’s.
A large quantity of educa-
tion without religious faith is a
most dangerous thing. Only
through Christian education
can a conservation of life and
its values be had. Our children
can have both if we will all
work at task of giving it to
them.
For Many Years
THIS BANK HAS OCCUPIED
A LEADING PLACE IN THE
BUSINESS AND FINANCIAL
AFFAIRS OF THIS COMMU-
NITY, AND DURING THIS.
TIME IT HAS GAINED THE
CONFIDENCE AND WELL
WISHES OF ALL THE PEO-
PLE. IT’S STRENGTH AND
CONSERVATISM IS WELL
KNOWN, AND ITS AMPLE
RESOURCES INSPIRE CON-
FIDENCE IN THE MINDS OF
ITS DEPOSITORS.
WE INVITE YOUR PATRONAGE
Fairfield State Bank
Fairfield, Texas
YJ- . ■ • .-
Deposits Protected by $40,000
Bond
2&L
HJi
. OFFICERS. T. J. Hall, PrM.» C. H. W.t.on, Vi—
PrM.| F. E. HU1, Jr* Cxshi.r, C. E. CUM*, AmL Ca.hUr,
E. F.
DIRECTORS. F. E. Hill. Sr* H. J. Cmmmmm, C. H.
WatoM. T. J. Hall. F. E. Hill, Jr.
The fact that a certain boy or
girl doesn’t have the energy
and aspiration to get an educa-
tion will not prevent others
from getting it. Then that one
who did not get it will be at a
terrible disadvantage. Twen-
ty-five years from now the man
or woman without a fair educa-
tion will be almost as helpless
as a goat tied hog-fashion; but
when that time comes it will be
too late to get an education
then. You boys and girls, make
up your minds to get that edu-
cation now, while it is yet time.
.... 1 ' 1*11.
For sale, White Wyandotte
chickens. Phone 4F10, Fair-
field. J. J. Jackson. 17j4p
Eat at Roller’s.
* i
——--—r-
ONE IN TEN
Neglecting a little wound, out
or abrasion of the flesh may in
nine cases out of ten cause no
neat suffering or inconvenience,
but it is the one case in ten that
causes Wood poisoning, lockjaw or
a chronic festerina sore. The
cheapest, (safest an£j>est course is
to disinfect the wound with liquid
Borosone and apply the Borosone
Powder to complete the healing
_ Price (liquid) 30c, 60o
process. Price (liquid) wv
and IJ.30. Powder 30o ana flOc.
Sold by
Johnson k Mcllveen.
(By B. F. Corudruy, Profes-
sor of Accounting, Baylor Uuni-
versity, Waco, Texxas.) j.
The home-town merchant
should be patronized because
and when he can offer his cus-
tomer more in the total sum
of quality, service and price
than his competitor can offer.
The growth of the mail-order
house, the advent of the chain
store, the use of the automo-
bile and the motor truck >vhich
have placed the large city
store next door vto the small
town trade, have meant a prob-
lem for the home-town mer-
chant to solve. In seeking to
solve these problems he has
championed both good and
bad reasons why his fellow
townsman should patronize
him instead of his growing
number of competitors.
The only reason for trading
with the home-town merchant
where he is in competition
with other classes of merch-
ants is because he offers more
for what is paid than other
merchants offer. Every mer-
chant offers for sale goods of
certain quality and price ac-
companied with other services.
The home town merchant offers
tho opportunity of personal in-
spection before the customer
buys. He has a knowledge of
the local needs and tastes
which should give a big advan-
tage in purchasing his merch-
andise. He is always on band
to make adjustments on mer-
chandise sold. The local re-
tailer has the advantage in
quality competition.
Our local store can give us un-
equaled service. It will deliver
goods regardless of amount pur-
chased. It will extend credit.
Small amounts may be bought
and always with assurance of
repurchasing the same amount
at any time desired. In the
meantime our home-town mer-
chant keeps the goods stored on
his own shelves and in his own
sitore-rooms and bears any loss
on them.
The price charged on any
commodity depends to a great
extent on the quality of the
commodity and the services of-
fered with it. If the home
town merchant offers a higher
quality and a better service
than his competitor we would
expect him to charge a higher
price. However, it does not
necessarily follow that he is not
of line on his prices. He is
usually located where his over-
head charges are not as high as
those of the competitor. He
can also get the advanttage of
car load rates, where the mail
order house is using parcel post
and where the city merchant is
using the motortruck and the
less than car-load rates.
Of necessity, the customer
must go out of town when need
for some article which is too ex-
pensive, technical in its con-
struction, or uncertain in de-
mand for the home-town mer-
chant to carry. There are some
lines of merchandise which
typically belong to the home
town merchant, as there are
other lines which he cannot ex-
pect to handle. But ranging
between these extreme typ.es of
piroduct we find many lines of
merchandise wherein the mail
order house, the chain store,
the city merchant, and the
home-town merchant are com-
peting.
The competition was first
met with arguments which
largely appealed to the senti-
ments of the fellow townsman.
The reasons have often been
given that if you trade with
your home-town merchants
you keep the money at home
and that greater local wealth
and civic improvement will re-
sult. The value of having a
more sociable relationship!
with your fellow townsman hasj
been set up also a reason why
we should love our local
merchant.
But is there any reason why
why we should love our local
grocer just because he charges
us more for flour than the
cash and carry will charge?
The appeal to the sen-
timent of the felllow townsman
has been a valuable appeal, but
it is nevertheless an invalid ap-
peal. The economic appeal of
quality, service and price is the
only sound appeal for our home
town merchant.
Dr. H. H. WOOLDRIDGf
DENTIST
Ftirfidd, Texti
All work CutnnUtd j
Dr. JOS. E. JOHNSON
Physician and Surgeon
Offica phone 163 Re*. Phone 169
Fairfield, Texas
L. CHILDS
Agent
HARTFORD FIRE
INSURANCE
Fairfield, Texas
SERVICE CAR — TRUCK
Will appreciate your passen-
|er and freight business.
Walter Ely
Phone 188
Fairfield, Texas
fire ASSOCIATION OF
PHILADELPHIA
Incorporated in 1885
PAID OUT OVER *93.000,000
IN FIRES
J. C. ANDERSON
Solicitor
“Better be safe than Sorry"
Eat at Roller’s.
R. L. Williford
Fairfield
A. B. Geppert
- Teague
WILLIFORD & GEPPERT
LAWYERS
Fairfield and Teague, Texas
WRKLEtS
"after every meal"
_ ve them WriSlavi
K
ptv« them Wrigleyfc.
food particles
It removes food particles
mouth.
Refreshing sad beneficial!
RS,
R. M. Edward* P. O. French
EDWARDS & FRENCH
LAWYERS
Office: West side of Square
Fairfield, Texas
Dr. L. E. Hartley
OPTOMETRIST
Located Permanently with
A. M. WESSON
Jeweler
Phone 777 Mexia, Texas
Room 205
Pittman Bldg.
Mexia, Texas
INSURANCE
THE KANSAS CITY LIFE
(Old Lina)
SOUTHERN BENEVOLENT
ASSOCIATION
(Fraternal)
.. .
L T. A.
(Health and Accidont)
I am agent for above companies
snd will appreciate your
patronage.
H. L. WOOLDRIDGE
FalrfiaU, Texas
Save On
GROCERIES
> 3 .
Not only will you save in
price, but you will gain in
Quality, by buying your
Groceries here in 1925
/ , :
We solicit your business
and will merit your con-
* , ,
fidence by
FT*
!/,
Close Prices and Good
Service
g.
Sanitary-Grocery
ompany
F. H. WATSON, Prop’r.
Fairfield, Texas
SERVICE Phone 137 QUALITY
fiding
fine ai
AP
Ye wis
mds >
ed us
en our
fire.
iMrst, w
titude
for th
ns; and
irtfelt,
jple o
nkler a
itributf
lef. M
it on en
ilr. ant
and ch
stays
it’s op
Ye hav
nth an<
Sunda
4rs. C.
dsiting
Eat at
xpectc
He i
Co Kive y
—to Bav<
Ing in
uld be ii
i. You l
t and itf
little bU
ir blood,
well as y
ik the a
illty anc
ng but j
n has hel
be to bu
s In mak
1 gives t
rt. If
ter from
(nation;
•vous or
tmpover
irs Hg
• me ••• •••
CALIF
CHILO
list ••• •••
HURTS
ilious,
1-
niId lo-
C “Cali
never
8. A t
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Kirgan, Lee. The Fairfield Recorder (Fairfield, Tex.), Vol. 49, No. 45, Ed. 1 Friday, August 21, 1925, newspaper, August 21, 1925; Fairfield, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1126252/m1/2/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Fairfield Library.