The Cotulla Record (Cotulla, Tex.), Vol. 45, No. 42, Ed. 1 Friday, April 17, 1942 Page: 4 of 8
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Til ECOTULLA RECORD
THE COTULLA RECORD
PUBLISHED EVERY FRIDAY AT
COTULLA, TEXAS
MANLY & MANLY, Publishers
Subscription $1.50 Per Annum
Outside State $2.00 per Annum
Entered the Tost Office at Cotulla, Texas, as second class mail
matter under act of Congress of March 3, 1897.
ADVERTISING RATES
Display Advertising 30c per inch. Readers 10c per line.
Cards of Thanks: 10c per line. Obituaries, Resolutions
and other Notices of no news value, at the regular adver-
tising rate of 2 cents per word.
COINCIDENCE
—-\*—
Last month it was the privilege of The Publisher’s Auxiliary to
give nation-wide publicity to a stirring pi-.ce of writing—the edi-
torial, “Give Us a Battle Cry!” by Ernest F. Lyons of the Stuart
(Fla.) News.
Last month it was the privilege of Printer’s Ink to give nation-
wide publicity to another stirring piece of writing —a guest editorial
by W. J. Weir, copy director of the Lord and Thomas advertising
Agency of New York City. Here is what he wrote for the “After
Hours” department in the March 13 issue of our esteemed contem-
porary.
Don’t get me wrong—I'm just an ordinary guy. I’m not trying to
pose as an expert on the moulding of public opinion. I’m not talk
mg big about what I’d do if it was my job to whip up the country
on the war effort.
I’m talking as an average citizen. I’m saying not what I’d like to
tell them, but what I’d like to be told. Soon .
Because I’m concerned, and I’ve been concerned, about my reaction
to all that's been happening. Sure, I’m buying bonds. I’m buying
taxes. I'm doing with less sugar.
But deep down inside, down where it really matters, something
hasn't taken place yet that I feel ought to take place. I’m all a
welter of confusion there. It keeps me scratching my head and
mopping my brow when I know I ought to be clenching my fists.
You understand? It’s like this:
I want to be told-—not to buy Defense Stamps or Defense Bonds.
I want to be told to buy Victory Stamps or War Bonds.
I want to be told—not about the construction of houses in Defense
Areas. I want to be told about the construction of houses in War
Production Areas.
I want to he told —not to remember Pearl Harbor,
told to take Tokyo, to bomb Berlin, to raze Rome.
I want to be
I want to be told—not to do my part to keep Nazism or Fascism
from these shores. I want to be told to do my part to spread A-
mericanism to all shores.
I want to be told—not to help keep our world and our way of life
from being lost. I want to be told to help build a new w'orld and a
better way of life.
I want a positive program instead of a passive one. I want some-
thing to fight for—I’m sick and tired of having only something to
fight against. I’m hungry for something to get pepped up about—
I'm repelled from having only something to fear. I want something
to do—not just to wait for.
It hasn’t been so long since the last war that I forget what* happen-
ed then. I remember the parades and the speeches and the ringing
slogans. Then we fought to make the world safe for democracy.
We bought Liberty Bonds. We sang that the Yanks are coming.
We set out to avenge Belgium—not just to remember it. We
made a vow that we’d reach Berlin or bust. We toyed with plans to
hang the Kaiser. We warned the Hun to “Keep Your Heads Down,
Fritzie-boy!” We girded ourselves for a Crusade—we didn’t close
the doors for a siege.
We hated the Kaiser—we didn’t laugh at him. We printed his
loathsome physiognomy on toilet paper—to make the most ignomi-
nious use of it. We likened his up-turned handle-bars to the devil’s
horns—not to anything so harmless and pathetic as the famous hir-
sute prop Charlie Chaplin plasters on his upper lip. We saw nothing
to be amused about in his vain and pompous posturings—as we do
today in Mussolini’s puffy strutting. We didn’t pin our hopes on
the defective eyesight of our enemy.
We planted war gardens. We poured money into war chests. We
had gasless Sundays and yelled “Slacker”! at anyone who dared to
venture out in his Winton or Hupmobile or Stearns-Knight. We
churned one pound ef butter into two pounds and did it with as much
will as if we were turning out ammunition.
We took the offensive psychologically long before we took it phys-
ically. And if we hadn't taken it psychologically, we’d never have
developed the drive to take it physically. And don’t tell me we can’t
do the same now.
I want to sing that today we control our own destiny, tomorrow
the destiny of the whole world. I want to sail against Germany, a-
gainst Italy, against Japan. If they can sail against our Allies, why
can’t we sail against them ?
I want to construct a greater America co-prosperity sphere. I
want to correct the mistakes of the Versailles treaty insofar as they
allow all this to happen. I want to win lebensraum for the democrat-
ic way of life.
I’m fed up with singing plaintive songs—I want to sing battle
songs. Don’t tell me there’ll be bluebirds over the white cliffs of
Dover. To hell with bluebirds. Tell me there'll be vultures and a
deathly silence over Berchtesgaden.
I’m bored with keeping a stiff upper lip—I want to develop a
stiff uppercut. I’m tired of being made to feel sad. I want the
experience—the purging, marshaling, driving experience—of being-
made to feel mad. Fighting mad!
You get me?
THE FRUITS OF HOARDING
Hoarding of commodities produces two certain results—high
prices, and government-enforced rationing.
An excellent example of that is touched on in one of' Paul Mallon’s
UNFINISHED SYMPHONY
G. E. Gustafson I
Licensed Dealer
HEAL ESTATE
OIL and GAS LEASES
ROYALTIES
Los Angeles, Texas
William B. Barbour
ATTORNEY AT LAW
PHONE 33
Cotulla, Texas
m
Chas. D. Bates, Jr.
Attorney-At-Law
Notary Public
Record Office Building
COTULLA, TEXAS
The Eyes of Defense . . . by Bryers
>'• ■
Sun-glasses ape a //
NECESSARY ITEM IN THE KIT
OF EVERYONE WHOSE "JOB"OP
RECREATION IS OUTDOORS-
BECAUSE EYE FATIGUE WHICH
MAY BE CAUSED BY SUN-GLARE
IMPAIRS EFFICIENCY/
0
TRANSPORTATION!____
TRAFFIC ACCIDENTS WASTE WAR
PRODUCTION AND DELAY SUPPLIES
FOR TRAINING CAMPS AND BATTLE
FIELDS.THEREFORE EYE-FATIGUE
FROM SUN-GlARE IS TABOO/
x MILITARY AVIATORS TODAY
ASOVE WITH UNPRECEDENTED
SPEED. A SINGLE BATTLE
MAY TURN UPON QUICKNESS
AND CLARITY OF VISION) /
sun-glasses protect
THIS VALUABLE ASSET /
DR. J. A. COOK
General Practice
Office over Gaddis Pharmacy
Office Phone 65
Residence iOl
L. B. COOPER
ATTORNEY-AT-LAW
COTULLA - TEXAS
U
Real Barber Service
SPECIALTY
SCHOOL CHILDRENS’
HAIRCUTTING
Boyd Rankin
CIVILIAN
DEFENSE.----
Catchers for enemy
'PLANES AND FIRE-SPOTTERS
'WHO WEAR SUN-61ASSES ARE
ALERT EVEN AT THE
END OF THEIR
TuRNir
WORKERS AT WORK..
UnDUSTRIAL ACCIDENTS AND
SPOILED WORK CAN'T BE TOLER-
ATED WHEN WE NEED MAXIMUM
PRODUCTION FOR VICTORY. A
SKILLED WORKER LACKING
EYE EFFICIENCY IS LIKE AN
INJURED SOLDIER IN BATTLE
Off. Phone 86 Res. 69j.
O. M. Durham
DENTIST
Cotulla, Texas
John W. Willson
ATTORNEY-AT-LAW
COTULLA — TEXAS
WORKERS AT PLA7. ••
WORKERS NEED RECREATION.
, WHETHER THIS MEANS BlEACHERS
i DRIVING, OR BEACH TO YOU - DON'T
TIRE YOUR EYES WITH SUM-
GLARE. ACCIDENTS MAY RESULT/
OUTDOOR -V;
PRODUCTION..
Shipbuilders, steel
WORKERS AND OTHtp
OUTDOOR WORKERS WHO.
WEAR SUN-GLASSES DO
NOT SQUINT-THEIR
EVES ARE NORMALLY
EFFICIENT ALL DAY.
k I
Magnolia Service
Station
J. T. POGUE, Propr.
U. S. ROYAL TIRES & TUBES
Willard Batteries Phone 54
!
Tarver & Salmon
Funeral Directors
AND
Embalmers
Phone 82
Cotulla, Texas
Dr. J. N. Lightsey
eflSce ovar
GADDIS PHARMACY
Offlc« Phone 71. Ree. 88
COTULLA. _ TEXAS.
/
FT'
-4
recent columns. Writing on the sugar situation, Mr. Mallon says:
“Food authorities have counted up sugar stocks and conclude these
arc sufficient to furnish 99 pounds to everyone in this country this
year. The average consumption for eight years from 1932 to 1940.
was 103 pounds, so tho amount available is only four pounds less
than normal.
“But whether you will get your 99 pounds this year, is a question
. . . While stocks are almost adequate, hoarding continues.
Rationing is inevitable, solely because of demand and not because of
inadequate supply.” ,
In short, those who hoarded sugar brought the rationing program
on themselves and all other consumers. And the hoarders will not
even be individaully benefited by their abnormal stocks—when you
get your sugar ration cards, tickets will be removed to compensate
foi whatever excess supply you have on hand. Extremely severe
criminal penalities are provided for fraudulent declarations.
The best advice any consumer oan take is this: “Buy normally—
don’t purchase in excessive quantities—don’t hoard”. The retail
stores of this country, led by the chain system, are preaching that
doctrine now. It is an essential protection against inflation and
shortages of necessities. You can be certain that free competition
in manufacturing and merchandising will keep prices at the lowest
level—and make possible the widest distribution of goods of all kinds.
Electrical Work
Plumbing
P. H. PRESTON
Phone 173
Cotulla, Texas
PURE MILK
and cream
Delivered twice Daily
Phone 71J
Delbert Curtis
IT’S THE
6ARNER S BARBERSHOP
neat haircuts
EASY SHAVES
Next door to Western Union
Your Business Appreciated
La Salle
HOTEL
The movement of the Texas Bermuda Onion crop begun this week.
Onions are bringing a better price this year than they have in years—
the first of the crop on the market are bringing around $4 per bag.
This is a mighty good price and we only wish Cotulla had a large
acreage. In years past Cotulla was one of tht largest onion mar-
kets of this whole Southwest seclin.
Cotulla Tractor
Company
FORD TRACTORS
Ferguson System
COTULLA. TEXAS
IN COTULLA
MRS. J. H GILBERT, Prop.
Featuring the Reliables:
Nesco Oil Stoves
Foster Beds
and Springs
Gold Seal Rugs
Wade Furniture Co.
Phone 7 • Picture Framing
V
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The Cotulla Record (Cotulla, Tex.), Vol. 45, No. 42, Ed. 1 Friday, April 17, 1942, newspaper, April 17, 1942; Cotulla, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1163662/m1/4/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Alexander Memorial Library.