The Hereford Brand (Hereford, Tex.), Vol. 63, No. 39, Ed. 1 Thursday, September 24, 1964 Page: 1 of 24
This newspaper is part of the collection entitled: The Brand (Hereford, TX) and was provided to The Portal to Texas History by the Deaf Smith County Library.
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1964
TEMPERATURES
The Hereford Brand
24
pages
SINCE 1901
Sixty-two Yoon Of Sarrica
Our Slogan: “More People — More Farms
Published Every Thursday
price ioc per copy
HEREFORD, TEXAS, 79045, THURSDAY, SEPT. 24, 1964
63RD YEAR — NO. 39
City Operating Well Within Budget
= I
I
Around
r
Town
I f
With Th* Brand Staff
...»
Livestock Show
Thousands Tour
I
*
Herl To Battle
(Brand Staff Photo by Phil Duncan)
Hereford Group To Study
Speedy Wildcats
Future Needs Of Airport
Th" Wildcat*
A, breaking a tie rod end on
Stadium
of
the visitors.
vidapara
Statistics Show
A
I
(Brand Staff Photo)
<4
Schroetcr Wins
Grid Contest
A
downtown
considered,
T
M
M
sfflcei<4®°TT®a
9908 X°S
V urcTjojoyw
u
<•
57
■■ning at
I .rttleficld
use «f Dhmoraa Parti and an
overhead banner by th* Latin-
American Revival that wffll ba
heM here newt week.
Bayne announced that Guy
Wakirtp. Dtmmttt. had bean htr-
ed to replace Clay Angelo aa
fire marshall Angelo reakgMd
test mouth and wilt campion
I Ma dutte* Sop*. 36.
NEW UPC FOR YOU — So toyt th* .ign
atoov*, oracled on North Main to advertise
•ha opening next Sundoy of fie Baptist Now
Ufa Crusade fo« Spanish speaking people.
In front of th* sign ar* th* Rev. Bill Benitez,
MB Z&* U*T
Hr *
With 17 correct answer* out
of 20. A. J. Schrueter won lost
week's Hereford Brand Football
Contest Fbr winning first he re-
ceive* S7.M.
Second prise of $3.86 wont tn
Joan Hopper and Mrs W. C
Beene won $1.50 for third place
■I A tie-breaker " wa* n**aa*ary
proclamation declaring the per- to determine the winner Eleven
Baptists Launch
'New Life' Plan
Chamber of Commerce Mana-
ger Bill Thompson will attend a
West Texas-New Mexico Civil
Defenuc Council meeting in Ixib-
boek Saturday.
folds o t the Democratic party, ;
and this is certainly the year |
when we can do just that if we
work at it hard enough and in-
form the people on the real is-;
sues at ■•take.*'
Hereford will join the rest of
Texas Sunday in launching "Ln
Cruaada Bautista Nueva Vida," 500 revivals geared directly to
the lotin-American Bnptist New
life Crusade, with a giant rally
at Demeton Park, starting at 8
o'clock, it was announced Wed-
nesday.
The crwuMte here will <na
lieu* through Sunday. Oct. 4.
with preaching service* in
Dameron Park each evening.
In < aae of rain, the services
will be held in the Bull Barn.
Evangelist for the local ser-
vices vriil be the Rev B. L.
Davis. |«a*tor of Drat Baptist
Church. A 75-voice choir will be
directed by Duane Barrett with
Mm. Barrett aa pianist Inter- i
prefer will tie the Rev Rill Ben-
ites. imator of Thompson Mem-
orial Mission
The crusade is being launched.
Mr. Davis explained, "inn an at-
tempt tn witness the gospel story
of Jesus Christ to the two and
a half milMon Latin Americans
in Texas.” He said thousands of
these citizen* are not being
reached by any church, yet their
number in Texas Is increasing
at at rapid rote.
Gov. John Connally issued a ,
~-~l«__—nd.— xA—al—ssfaa— tka otaMA. '
iod from Aug. 30 to Ost. U aa person* got U rttfht Mtssram.
1
some 6,000 person* in Rotter County Stadi-
um. Richard led the pledge of allegiance at
the Republican gathering.
Area alumni of Wayland Bap-
tist College were invited to an
open house at Wayland next Sun-
day honoring donors who have
made possible the remodeled a-
rea. of historic Gai** Hall Pu-
blic is invited to attend the e-
vent starting with dedication
service at 3 p m
IV
1
__
Army Spec./4 Nelson M Wand.
215. whose wife Barbara lives in
fiimmitt, was awarded the
Good Conduct Medal for rhe se-
cond time recently while serving
(Continue* a* page 1)
Group To Meet
Officers, board members, su-
perintendents and division chair-
men will meet this afternoon at
4 30 in the First National Com-
munity room to complete plant
fur the Golden Spread Western
Junior Livestock Show, it was
announced Wednesday
The shew is slated for Jan 14,
15. and 16 at the Bull Ram here.
Palmer Norton, president, is
asking that ' all officials and
anyone connected with the
show” he present for the meet-
ing.
The show >s s|xm«ored by the
Deaf Smith County Chamt>er
of Commerce, and Bill Thomp-
son. manager, asked all commit-
tee memtiers to lie present
The session will tie a general
planning meeting and rule* for
the show wH) be reviewed
* *4 N
From the standpoint of safety. I
it is far better to be living in
Deaf Smith County than in most
other places in the West South
Central States.
For the k«-»l rraldenl, the
hazarri* are fewer. Hr is Ira*
likely In become involved In
aa acetdent — fatal of other
—than rlarwhrre. the lat
rot * to Italic* allow
Th* general accident record
ka-ally is viewed in comparison
with the records of other com-
munities. It is based on data
compiled by the U. S Public
Health Service aa part of the
Government s annual vital sta-
tistics survey
The findings are of special in-
terest because of the gatherings
tn Chicago in a few weeks of
safety experts from all over the
country for the National Safety
Ongreu.
During the year ending Jan. 1
1963. the survey shows,
were 8 fatal accidents among
Deaf Smith County residents. 5
of them attributed to mcXor ve-
hicles.
The figure* take Into account
accMrnta of all aorta affecting
local people, wherever they
may hav* occurred, but do
Democrats Launch Drive,
Ann Mercer v»lit he Installed
aa Worthy Advisor of the Or
der of Ralnlwiu for Giri* Sat
urday al * p.m. la Masonic
Temple The installation will
be aa open reremony.
to the campaign
were Mrs. O. 41.
pastor of Thompson Memorial Baptist
Church; Chindo Hill and the R*v. B. I. Davit
pastor of Rrtt Baptist Church.
Spanish-speaking people are be-;
ing held during this period. Mr. |
Davis explained.
He urged public support
"and the sincere prayers of the
general public all to the glory
of God.”
Sponsors of the movement
l>oint to these four purposes of
the Crusade:
(11 To present the gospel story
of Christ to every Latin Amert-
| can in Texas.
12) To dedicate the reeounces.
knowledge and experience of
(Omturaed on Pago I)
8ARRY & FRIEND — Hereford Eagle Seoul
Richord Brownd, 16, ton of Mr. and Mr*.
Gid Brownd, i* shown shaking hand* with
Senator Barry Goldwater, who appeared
in Amarillo Tuesday before a crowd of
I
L
Deaf Smith County Democrats
have named a campaign com-
mittee. arranged for a down
town headquarters and signed up
60 volunteers to staff their of-
fice from now until election
time
The action was taken at a well
attended meeting of Democrat*
in Communit} Center Tuesday
night.
Named
commlttet-
With one-third of the fiscal
year having gone by, CHy Mana-
ger Dudley Bayne reported that
$218,804 68 had been spent by
city departments, leaving a bal-
ance of $454 ,432 32 out of the
original budget of $673,237.
Bayne said this represented
less than one third of the ac-
tual budget spent and looked
as If the city were going to fin
Ish the fiscal year. April 31. !•-
«, with a better ofierating re-
serve than previously.
Three plumbers appeared be-
fore the commission on the Tues-
day evening session, asking that
the commission reconsider the
ordinance adopted in July, pro-
hibiting the use of fibrous tile
for sewer lines.
The city commission took
no official action on the matter,
but assurred the men that the
ordinance would be reconsider-
ed, and studied further by the
commission.
The commission over-ruled the
decision of the zoning commis-
sion for the first time hi many
months Tuesday evening, when
they voted unanimously to re-
zone an area, requested by Clin-
ton Jackson The zoning com-
mision voted 3-1 against the re-
; zoning and Commissioner Albert
Maxwell, made a motion to over-
I rule the commission, which was
seconded by Commissioner Gid
Brownd.
In five other zoning reqwesta,
the commission voted to ac-
cept the decision of the zoning
commlssioa. All five areas
were approved by the toning
rommlsalon and the city com
mission unanimously.
The commission voted unani-
mously to refuse payment on a
| claim by Mrs Ida Estrada Vi-
gil concerning damages, her car
allegedly received when she
drove oiff the pavement at the
It's Safer Here,
According to Lillie more than
were given to
City Spending
Only One-Third
Of '64 Budget
Moisture High lx>w
7>
77
M
not include local accidents In-
volring non-residents
Related to Deaf Smith Coun* :
ty's populatton, the accident toll j I
was at the rate of 55 fatalities
l>er 100,000 ;>eoplc
This compares favorably with I
the figure* for the West South ’
Central States as a whole, which >
averaged 56 per 100.000.
it was alno tieiow the State!
of Texas' rate of 56 per 100,000.
The magnitude of the acct ;
dent problem mny he glean- I
ed from the national report. I
which shows that loa.Ma Uvea I
were lost In the year. i
Another 10 million persons, it N
is estimated by the safely coun-
cil, suffered injuries that disabM
oil them for more than one day. g
Thus, for every fatal accident. I
there were about 100 non-fntai I
ones that required medical at- 9
tent ton and restricted activity.
The coat of accident* in 19*3.1
counting lost wage*, medical and I
there insurance payments, property!
damage, reduced production and |
the Hke. wa* approximately $16-31
billion, according to the council.
On a proportional basis, as-
suming the average amount per
accident aftpUe* locally, the cost
in Deal Smith County <vmM to
$1.3*1,900.
Mrs. Vigil presented a bill to
the commission for $2193 and
instructed Qty Manager Bayne
that a suit would follow if pay-
ment were not made
A jMirtlon of the Welsh Addi-
tion wa* annexed at t h e re-
quest of Ed and PsuMne Bax
ter. The area wa* prrvtomly
annexed by mistake according
to Bayne
Bayne told the commission
that bids on the automatic con-
trol devices for the city water
stations would be ready at the
! next commission meeting.
Angle parking wm approved
for a haW-block section of Mc-
Kinley Street, at the request of
Palmer Norton
Bill Thompson was appointed
Civil Defense director for the Ci-
ty of Hereford.
A resolution was approved by
the city commission to approve
widening of the portion of High-
way 60 lietween Highway 388
and Holly Road.
in other action of the even-
ing, the commission voted a-
nanlmouaty to leaoe a tote-
type for the Hereford Police
Drpartmeat, at the cost of 666
per month At present, the de-
partment ha* to work through
the Sheriff's department to re-
ceive aay Information over the
teletype.
Permteston was granted the
city manager to begin drill-
ing test hole* on North 19th
Street The holes will b* used
I to decide the proper location for
1 new well* that will be drilled in
the near future by the city.
In the final action of the even-
ing, the '-ommission authorized
City Manager Bayne to adver-
tise for bids on a tractor for
mowing *Nd • streetaweeper
AH of the commisstoners wifi
attend a league meeting Ost 3-
6 In Dalia*, where Mayor Ooar-
sert wUl appear on the program
at th* Ktase-wate meat.
Sunday
Monday
Tuesday
Wednesday
Moisture thia month: l.M
Moisture this year: 8.66
Moisture laat year: t*.4t
Hereford's ever-busier
and will make plans for an Octo-
ber state-wide "Howdy Neigh-
bor" fly-in at a luncheon meet-
ing today.
The luncheon, to tie held at
Hereford Countr* Club, will be
open to all persons who are
Interested In aviation, says Bill
Thompson, manager of the
Deaf Smith Oianty Chamber
of Commerce. The Chamber's
aviation committee will spoa
»or the laneheon.
Also to be named will tie a
new chairman of the OCs avia-
tion committee which has t>een
headed by Olin Parris. The
chairman resigned as head of
the committee recently when be
took over the operation of White-
face Aviartion
The state aircraft tour is slat-
He said the airport also
needs a rotating light beam to
aid flyers in spotting the air- '
port at night. Still another
need, he said. Is for a direct
line to the FAA headquarter*
in Amarillo for weather re-
port* and other flying informs
tioa.
“Of course we also must look
ahead to the time not far dis-
tant when we will need longer
runways to accomodate today's
fast jets And along with this,
we reed landing strips running
the ojipoMte direction to make
landing safer in time of high
winds All these things are ex-
pected to come to the attention
of those attending today’s lun-
course, will be long-range plan- cheon."
Spanish people Wednesday
extended their thanks "to ev-
eryone who made nor Spanish
Fiesta last seek such a sue
eesa." The event, an annual
one. Is staged on Mexico’s In
dependence Day. X«-p1 I*.
• • •
National Guard Pvt Jack D.
Strong, son of Ruben W Strong,
Hereford, has completed advanc-
ed training as an artillery auto-
matic weapon* crewman at Fort
Bliss.
intersection of Grand and Ave.
Hereford aviation enthusiasts ed for Monday Oct. 5 at 255 ning. He pointed to the need tor
will take a look at the needs of p.m The local committee will such thing* as "homer” radio her 1955 model automobile
Hereford's ever-busier airport serve coffee to the visitors who service, an automatic device ’
will stop here on a five-day state which automatically guides pil-
tour which starts Oct 3 at Tern- ots to the airport,
pie. Seventy-five aircraft are ex-'
Iiected to make the tour, spon-
sored by Texas State Aviation,
the Private Flyers Association.
Texas Flying Farmers, Texas!
Ninety-nines and the Texas Wing!
of the Civil Air Patrol.
Thompson said "the Increas-
ed use of the airport make*
several new piece* of equip-
ment necr**ary.'’ and such
matters will be dl»cus*ed at
today'* luncheon.
Last Saturday’s use of the
airport by many aircraft during
Holly's open house showed a
real need for some of these it-
ems.” the chamber manager
said
Much
Hill, Mr. and Mr*. I xmls
Woodford, Jim McAndrew*.
lx-o Witkowski, Charles Hoo-
ver, Bill Gentry and Harold
Morton,
The committee will meet this
week to make plans for conduct-
ing "an active campaign in Deaf
Smith County."
A member of the party, H. H.
Miller, volunteered to pay the
rent for a headquarters' build-
ing. Jack Williams, who presid-
ed at the Tuesday night session.
»<iki the firs: 't»usiness for the
party in Deaf Smith County will
be the selection of a good head-
quarters Ixjilding and equiping
it immediately.”
He said several locations in
Hereford are tieing
and that the com-
mittee will select one this week-
end so the headquarters can be
opened early next week He call-
ed for volunteers to staff the
building on an 8-to-5 o’clock
schedule, and 60 persons signed
up for duty at Tuesday night’s
meeting
Leo Witkowski told of the
recent state Democratic con
vrntlon In Dallas which hr at-
tended. ( ailing the session, “a
harmonious meeting through-
out. ’’ He also said enthusiasm
wa* high at the meeting.
The Democrats also are set-
ting up a Young Democrats’ or-
ganization it was announced A
group of Deaf Smith County
youths will attend a meeting in
Plant; Company
Very Pleased'
Holly officials expres-'
sed thanks today to the more'
than 12,000 area residents and
local citizens who toured the
$21 4 MilMon plant at the dedice-
tkin ceremonies Saturday and ’
Sunday.
"We were very pleased with
the reception our company re-
ceived here." Dexter Ullle.
district manager said, "and we
are sure our many future
years of association with Here-
ford and Deaf Smith County
will be a pleasant one.”
Gov. John Omnally appeared
tn Hereford for the dedication
of the plant, along with many
other state and national digni-
taries. representing the largest
■lathering of national |>ersonali-
ties that have ever isscmbled
in Hereford
According to reports. Gov.
Connally’s visit was the first
in the past several decades
that a man who was currently
serving a* governor visited
Hereford.
All of the Holly Sugar Corpor-
ation officers and members of
the board of directors were pre-
vent for the meeting.
Mrs Merrill E. Shoup, wife
Methodist minister* from this
area are to attend a special ses-
sion of the Northwest Texas Con-
ference in luibbork Tuesday.
Sept 29. starting at 10 a.tn
Bishop Eugene Slater will pre-
side The Rev Herschel Thurx
ten, pastor of First Methodist
Cburch here, said the quadren-
nial program for 1964-68 "One
Witness in One World,” wit! be
explained at the morning ses-
sions. and board* and commta-
xl-wui are to meet that afternoon
I>r George Richard* of Ea»t
Heights Meth.dist Church, Wich-
ita, Kan* . will deliver the clos-
ing devotional message at 3
o'clock.
Name Campaign Committee I
.Dimmitt tonight of a similar H
group and afterward will form ■
a unit in Deaf Smith County. S
The youth will help staff the' ■
headquarter* building and will" ■
aid in distribution of Democratic ' H
literature, it was explained. M
Mayor Ray Cowsert urged ! <
the DcrnocraU to “get out and
work for our party, and to
present the facta to the vot- '
er*.”
He said: "It's high time we |
return Deaf Smith County to the i
the period for the crura de. and I
throughout Texas, more than'
gs. -
Area T*I3one club will meet to-
night in the Herring Hotel, A-
murilki, for a dinner session
starting art 7:30 p.m., it was an-
nounced Wednesday by Paul En-
gler. president, and Joe Easley,
vice-president Speaker will be i
Dr. W M Besson of the depart- ;
ment of animal science*. Purdue
University The area club is
made up of men from Hereford,
Dumas and Plainview.
away from the Whiteface Field
this momxi
rhr Herd will travel to Lit-
tlefield with all record, hav-
ing been defeated by the Plain
view Bulldog* in the first
game of the «ea*on and re
’•irning to throughly trounce
the Dimmitt Bobcat* 34 7.
"We were much improved ov-
er the find gome of the season
and are looking forward to a
good performance by our tioys -*'* by Plainview last week
Friday evening against this
lattlefield team,” Head Coach
Jack Meredith said.
lattleficld comes equipped
with 15 lettermen and seven re-
turning starters.
They are a speedy team and
tmnat a fine state of runner*.
The Wildcats have tram sjieed
as offered by halfbacks Larry
ScholvajM. pound. 10-ftat
runner. Ijirry Coffman.
also have an
people from Hereford over there
supporting the (toys tommorow
evening," Meredith said, "as Holly Sugar, that is available
this bunch is hungry for a win
and we will need all the support 6,000 packages
we can get " the visitors
1701
of the program.
The Hereford High School ;s>und back and Ronald Sitton,
Whiteface* will journey to Lit- 170 pound halfback,
tiefield Friday evening at 7 30
p m to meet the Littlefield Wild- outstanding linebacker in Steve
cat* in the first game played Lowe, 185 jiound guard
Outrlie Powell, 185 (tound tac-
kle, is a very fast junior and
David IMisek. 180 pound guard
are the standouts on the Wildcat
line
Quarterback Steve ixwta
run* and pa*»e« well and
make* an excellent field gen
era! for the Wildcat*.
The Wildcat* were defeated
by Borger during the first game of the late chairman of the board
of the season and were routed and president of the sugar com-
‘t. pony, was on hand to take part
They will be seeking their first in the dedication ceremonies
win a gainst the Herd Friday ev- The plant was named in honor
Wildcat Stadium in of the late Mr, Shoup.
Special gift packets uf sugar
"We would like to see a kM of were presented to every visitor
to the plant The jmckri included
an assortment of packages of
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Young, Melvin. The Hereford Brand (Hereford, Tex.), Vol. 63, No. 39, Ed. 1 Thursday, September 24, 1964, newspaper, September 24, 1964; Hereford, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1268599/m1/1/?q=%22john+h+day%22~1: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Deaf Smith County Library.