The Champion (Center, Tex.), Vol. 50, No. 24, Ed. 1 Wednesday, June 15, 1927 Page: 2 of 10
This newspaper is part of the collection entitled: Center Light and Champion and was provided to The Portal to Texas History by the Fannie Brown Booth Memorial Library.
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i
WENDELL W. MAYES, Publisher.
HIGHWAY REACTION.
and Fit
Quran-
WHY
WEAR
every shoe.
UNSIGHTLY
1
SHOES
CENTER GRAIN AND GRO. CO. Distributors
1
CsnE
Each Texas County in 1926
1926
1926
1926
BRICKS
FOR EVERY BUILDING PURPOSE
L.
t
C. E. Barron
CENTER, TEXAS
\
IS A GOOD INVESTMENT!
LET METZ DO IT
Metz flanfactiiring Co.
irv1
I
Entered at the postoffice, Center,
Texas, for transmission through the
mails as second class matter.
Our Plumbing and Tin Work will compare with the best
When we do the work you are assured of satisfaction.
i
Neutral,
There is
21,208
25,807
37,532
5,456,318
WILL H. MAYES
Former Dean
which I g
Frio ......
Gaines ...
Texas Prosperity
The year is going well for Texas
ways, al- ' as a whole. Agriculture, business, the
i
Al! Quality Stores Sell and
Recommend
REALSHINE
FARMERS STATE BANK
CENTER,
24,291
12,655
4,461
16,634
23,900
4,348
28,083
26,247
20,205
61,456
27,505
2,389
15,901
34,314
9,917
26,310
15,785
12,465
32,882
6,394
43,448
10,253
11,041
49,945
9,504
45,483
28,223
48,130
34,165
10,267
42,616
70,366
51,548
16,866
8,120
9,711
19,345
19,951
23,061
45,255
73,126
55,030
40,353
17,911
40,677
34,918
38,457
25,422
12,843
7,195
....125,839
36,172
11,210
67,641
51,136
36,508
48,636
41,489
24,205 -
38,245
8,052
24,907
9,886
3,565
I
GOOD PLUMBING
I
VJ
maintenance budget allowed Shelby
county, I can only advise that you
cannot get same increased.’' The
most promising statement contained
in the letter, however, is the ccnclud-
I
The Change in Methods
The city merchants were first to
see the handwriting on the wall and
go after business in a new way. Ad-
vertising is now studied as closely as
any other phase of salesmanship.
Merchants no longer open their stores
and wait for trade to walk in. They
start afresh every day, in every rea-
sonable way, to show trade that it is
to its interest to find its way to their
stores. They get them there through
advertising and hold them through ;
good merchandising both of i
Miss Edna Adams has returned to
partment, its attaches, and Governor'' her home in Amarillo, after a week’s
visit with her parents, Mr. and Mrs.
I 1927, the results and improvements
J will bear inspection and comparison
I with same periods and totals spent,
and that I will succeed in giving Di-
vision 11, and Shelby county in par-
ticular, its money’s worth.”
. 9,287
.23,542
. 4,890
.33,548
.53,897
.21,860
. 8,414
.15,405
. 9,691
.36,593
.10,924
. 4,541
.29,666
. 2,926
.28,951
.25,674 .
.12,367
11,041
4,798
36,807
19,343
5.546
16,857
38,165
7,44'5
54,257
23,015
31,257
38,026
45,428
69,405
13,948
49,687
9,023
42,494
53,492
16,088
25,831
89,911
71,003
26,673
5,673
26,265
48,338
28,014
8,637
55,951
5,995
12,239
3,781
8,696
24,281
46,363
84,088
42,880
76.856
549
18,226
6,719
7,958
44,995
30,168
37,987
5,657
9,955
27,789
14,210
30,969
5,279
59,652
8,205
2,962
71,019
48,956
29,500
89,645
18,145
9,083
10,114
4,857
8,478
6,287
2,753
6,078
69,546
Pride and the Pocketbook
It is no longer easy to hold trade to
a place through appeal' to local pride.
The ease with which every one who
has a car can get to a neighboring
place has created a neighborly feel-
ing with all the surrounding commun-
ities and cities. The average wage
earner has about as much pride in a
place he can and does visit frequent-
ly as he has in his home town or in
the next block, and at heart the busi-
ness man often feels the same way
though he may be more hesitant to
say so. It is a bit unreasonable to
expect anyone to do his buying in his
home town or at your store unless he
finds that he can do so without detri-
ment to his own purse. The business
that expects loyalty to itself must be
alble and willing to show loyalty to
the pocketbooks of its customers.
Local pride is now in almost exact
proportion to the interest that a bus-
iness shows in building itself up
through progressive merchandising.
TEXAS
Realshine can be had in all
colors, also kid,
Red, Green, Bine,
a realshine for
What Local Business Must Learn.
Until the building cf roads the lo-
cal business man merely competed
with those in the same line of busi-
ness in his home town and he could
count on getting about as much
trade as his neighboring competitor
by following the same business meth-
ods used by him. Business was large-
ly a matter of personality, and of
having the right kind of stock to sell.
People seldom left town to'buy and
they traded with the man they liked
who had the goods to.sell at the right
prices. They could soon learn where
to buy by looking about town a bit.
City papers with their alluring ad-
vertisements were not largely read,
and those merchants who went to the
cities annually to buy their own
stocks were about the only people
who ever supplied their personal
wants from the city stores. It is eas-
ier now for any buyer, from day lab-
orer to banker, to get in his car and
reach a city store than it used to be
for the merchant to go to the city
to buy his stock.
4
! ■
SUBSCRIPTION RATES—one Year J1.50-
Six Months $1.00: Three Months. 60c.
ADVERTISING RATES: Local readers
2 cents per word: display rates made
known upon application. All resolutions,
cards of thanks, programs and other mat-
ter not general news, will be classed as
advertising- and charged for .at the rate of
one cent for ’ each word, and the sender
will be held responsible for payment of
bill.
THE CHAMPION
Published Wednesday Aiternoon.
I
I
DR. V. R. HURST
DR. H. L. STEWART
£ye» Ear, Nose and Threat
ting Glasses.
Hurst Hus^irul Longview
Of. Hurst vill be la Center first Fri.
iayi. Office with Dr. J C. Hurst.
County
Garza
Gillespie ...
Goliad
Gonzales ...
Gray
Grayson
Gregg
Grimes
Guadalupe .
Hale
Hall
Hamilton ...
Hardeman .
Harris
Harrison ...
Haskell
Hays
Henderson .
Hidalgo
Hill
Hockley . .
Hood
Hopkins
Houston
Howard
Hudspeth ...
Hunt
Jack
Jackson
Jasper
Jim Hogg ...
Jim Wells .
Johnson
Jones
Karnes
Kaufman ....
Kendall
Kent
King
Kleberg
Knox
Lamar
Lamb
Lampasas ...
La Salle
Lavaca
Lee
Leon
Liberty
Limestone .
Live Oak ....
Llano
Lubbock ....
Lynn
McCulloch ..
McLennan ..
Madison
Marion
Martin
Mason
Matagorda ..
Medina
Menard
Midland
Milam
THE CHAMPION, CENTER, TEXAS, JUNE 15, 1927
- ______._____%
i muiiiifiiHiHH iififi nti i nt liar nifi i11 iinntiiiif null mini n ii ifintiH inoMMRR
‘THE PASSING DAY
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' ■ ’■)
I? 1
| some communities, are asleep and
not alive to their opportunities, and
nature can not do everything for
these, without assistance, but where
there is the will to do there is little
complaint.
Appeals Irresistible
Most local buyers naturally want to
be loyal to their home merchants and
neighbors and ordinarily prefer to
trade with them, but few can with-
stand the temptation created by the
constant appeal of good advertising.
The psychology of love-making and
of salesmanship are pretty much
alike. “Faint heart ne’er won fair
lady,” and faint courage seldom wins
any great success in business. What-
ever one wants, he must go after with
grit and determination, and he must
not be discouraged with a few or even
many failures to get what he seeks.
Big business has learned this, and
city merchants l;ave also learned the
lesson. Constant, earnest appeal is
irresistable if it is intelligently pre-
sented and is backed by merit. It is
as true in business as in anything else.
Number Bales Cotton Produced in
I am distributor for the famous Waterman Bricks,
and can supply your needs in either pressed brick or com-
mon brick. Only the very best. Wholesale quantities
or small orders. Phone me your order.
L 1
—\ — ------------------------
these pine poles. Give us good roads
and we’ll boost you. Give us a rot-
ten deal and something is bound to
come out of it. During the past two ;
years there has been enough money
wasted on state highways in Texas, [
and the people of this state want
good roads. And this newspaper is
not playing politics. We don’t want
to play, meddle or wet our toes in the
game of politics. Its roads that stand
for the betterment of our county and
state that we want.—Nacogdoches
Sentinel.
_ ____
• 2-557
.40,053 ™
.39,623
25,958
.59.960
17,943
r
' JAN
No matter how old or un-
sightly your shoes are
REALSHINE will quickly
restore their newness and
this will afford months of
longer wear;
| Department of Journalism
University of Texas
(iuniiiiiiuiiIiiiiiiiKiiiiiiiiiuiiiKiiiiiiiiiiiiiiiiniiiiiiiiiiiiimiiiiiiunilil
Re-adjusting Business.
In traveling recently over many
sections of the State, I have reached
a conclusion in regard to business
conditions that has been formulating
for some time and will state it for
whatever it may be worth. The sys-
tem of improved highways that is
now extending to every part of the
country must bring about a radical
change in business methods. It is
now so easy to get in a car and go 30,
59 or 100 miles to buy what one
wants that business competition is not
now local like it was a few years ago.
Your business competitor is no longer
just the man in the next building or
the next block, but is also the firm in
any town or city that can be reached
by automobile in a few hours ride.
The near-by cities are sending their
daily papers in large numbers to ev-
iyour highways will be repaired, and ery place in reach, and these daily
j—if we succeed in making an im- papers s|e filled with attractively :
worded and displayed advertisements ;
of bargains to be had in every con- .
ceivable kind of merchandise. The
city merchants are making their ap- .
peals in large space and in bold type
and are doing it day after day.
Center is to be congratulated that
a band has been organized, or rather
reorganized, here; and will give con-
certs during the summer months. The
first of these concerts is to be held
Friday night, and they will be held
regularly. Mrs. P. L. Sandel de-
serves much credit for the success
of the band in Center, for her un-
tiring work year, after year has been
largely responsible for the interest
in musical organizations. Few forms
of entertainment- equar the band con-
certs, and The Champion is glad that
they are to be revived.
Breaking Away Slowly
There are others concerns that
somewhat the trend of business and
are slowly making their readjustments
to the new times. .They find it hard to ■
break away from the old *1->
though they see the way business is I industries are all prospering. Where
headed. The towns that have in bus- i there is not a fair degree of prosper-
iness the largest proportion of alert, 1 ity, except in the few localities where
far-seeing business men are the ! some public calamity has brought dis-
places that are making the most rap-! tress, the fault is not with conditions,
id and substantial growth—those ' for they are good. This is true from
quickest to grasp the situation and., Texarkana to El Paso and from Tex-
with the business courage to utilize line to Brownsville. Some places,
Mr. and Mrs. J. P. Wood have gone
to Austin where Misses Masel and
Alma Wood will receive their degrees
at the University of Texas.
Continued rains have probably
damaged prospects for large cotton
The Center highway out. of Nacogdo-' crops in sections of Shelby county
ches, and the Cushing-Mt. Enterprise ' this year. At least, one hears this
highway, are in sore need of much almost every day. But can you re-
- money, which can’t be spent until it member a year when people didn’t
is appropriated, but the question is, * say that the country was going to the
Nacogdoches county is one of the ' dogs this year surely? It is popular
more important counties in the State, {to predict failure, and seldom is a
and we want to know why Nacogdo-' year bad as it is pictured in more
ches can’t get enough money to build gloomy moments. This year may
and maintain a better road on lines 1 prove no exception.
named.
LWe suggest that the Highway De-
Shelby county can always be count-
ed on to do its part for any worthy
cause. Only a few weeks ago the
Red Cross was faced with the tremen- !
dous task of raising more than ten
| million dollars to relieve suffering in |
the Mississippi flood district,
county was called on to raise
to/b'e 6ne .point upon which money is , in-Orle'z’ an<^
/ent that could ihore profitably be
spent in gradiiig aa-d placing gravel
on the road.
And then, Nacogdoches county
wants the facts of “Business Admin-
istration” carried to her highways.
We can wait for the pine pole mark-
ers until we get a road that is good
enough to make 40 miles an hour in !
safety, before we need the markers. •
102,900 £n]
..20,677 Sfii
• 16,662 g
are essential in salesmanship. . It is I to the fullest modern salesmanship i
easy to find in any town examples of i methods, both for towns and in busi-
; business concerns that were onceL„„ ,, ,, , ....
, ciness, are those that are outstripping
i prosperous under the old ways of ... . . .
’ doing business that are now fast head- 1 heir eSS Pr0^ressive neighbors. Go
i ed toward bankruptcy, simply be-' an^ w^ere y°u please in Texas, note
cause they have not adjusted their' Vfhat 1S bein£ done’ and y°u wiH find
business to new conditions. ! thlS.to be true' Where there are slow
■ business men there is a slowly dying
town; where business is gone after
' with courage and determination there
see is growth and progress.
1
that we are going to continue doing' , ,,. . . . , .. , . x iv
such stunts ! the Mississippi flood district. Shelby
, • 4-v county was called on to raise a part
The markers m this county seem. ? . ..
to/b’e dne point upon which money is « this m0"ey’ ln !
,’ 4nt that could taore prodtably be time, more than $600 was confuted
by the people of this county. Last
| week and this, the Salvation Army
has been conducting its annual am-
• paign for funds. The county has
i contributed liberally for this worthy
I cause.
County
Mills k
Mitcheii .........:;:;?:;;4i:i88
Montague 19,906
Montgomery .. 7 agi
....................’.’"13;75;0
Motley 26,297
Nacogdoches 33 806
Navarro 78^088
Newton lj088 ■
Nolan ..........................25)481
Nueces 102,717
Palo Pmto 5,456
Pan°la 30,845
garker 11,950
£e?,os 3,097
p° k. 16,377
PresMio ...................... 3>299
.......................... 4>535
Red River 23,818
5e£uSio 18,689
Robertson 46,963
Rockwall 26,685
gunnels 62,525
Ju®k 44,012
gabinAe 8,080
ban Augustine 15,619
San Jacinto 8,706
San Patricio 61’663
Saba ................... ’ g .. ,
iSr?..............
Stonewall
Swisher
Tarant
Taylor
Terry
Throckmorton
Titus
Tom Green
Travis
Trinity
Tyler
Upshur
Uvalde
Van Zandt
Victoria
Walker
Waller
Ward
Washington
Webb
Wharton
Wheeler
Wichita
Wilbarger
Willacy
Williamson ...
Wilson
Wise
Wood
Young
All other
TEXAS
an!
aru
I. ________
County
Anderson
Angelina
Archer
Atascosa
Austin
Bailey
Bastrop'
Baylor
Bee
Bell
Bexar
Blanco
Bosque
Bowie
Brazoria
Brazos
Briscoe
Brown
Burleson
Burnet
Caldwell
Calhoun
Calahan
Cameron
Camp
Cass
Cherokee
Childress
Clay
Coke
Coleman
Collins
Collingsworth
Colorado
Comal
Comanche
Concho
Cooke
Coryell
Cottle
Crosby
Dallas :
Dawson
Delta
Denton
DeWitt
Dickens
Donley
Duval
Eastland
Elliis
, El Paso
Erath
Falls
Fannin
njH Fayette
Fisher
S Floyd
Foard
Fort Bend
„ Franklin
Freestone
an
i
Moody listen to the voice of the peo- 1
pie who are paying for the roads, and I. N. Adams.
W ------------
~ ------------—--------------
_____________________________ \ .. V I
The Champion is in receipt of a
second letter from E. F. Maddox of
Since Friday night of last week, Lufkin, division highway engineer, in
there has been more thinking on our which he further explains his attitude
highways than at any time previous to | toward highway maintenance in this
that for several months, | county. The letter is in marked con-
And we note with distinct pride trast to that of last week, being very
that Nacogdoches county and the Sen- cordial in tone. It gives very little
tinel is not the only combination that new light cn the situation. He says
is raising a row about our highways. “Since you are dissatisfied with the
Lufkin is saying little.
Center, county seat of Shelby coun-
ty, is raising much of a row over the
roads, and Brother Mayes, we don’t i
blame you. We drove over that ------'
Timpson-Center road just before iin? sentence: “As rapidly as possible
June 1st, and, then on out to Nacog- E°ur
ddehes from Center. When the trip — • - -
was'finished we felt like that the ! Provement each month—it is hoped
Ford and th road both were “as sink-’ ’-ba^ ^rom March 16 to Decembei ol,
ing sand.” There had been a road J
bed fixed from Tenaha to Timpson, [
but the condition is worse than rotten
(Rather it was that way.)
Our friend of the Center Champion
seems to have his righteous wrath
stirred up to boiling point, and when
evei’ the mass of our people get tired
of spending money and reciving in
return poor roads, then it will be that
honest to goodness business will be
injected into politics, and for dollars
spent, the counties will get value in
Good Roads.
So it seems that Nacogdoches coun-
ty is not the first to raise a row over
her roads, and money being wasted.
Shelby county is tired of paying mon-
ey into the treasury for the Highway
Department, and then traveling over
roads that would be fine for buggies
or ox-wagons, but not for the modern
auto.
Nacogdoches county is tired of it.
We‘ (the citizens) wasted our money,
but a burned child stays away from
the fire, and just because a man or
a county makes a big mistake and
wastes the cream once, is.no evidence
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The Champion (Center, Tex.), Vol. 50, No. 24, Ed. 1 Wednesday, June 15, 1927, newspaper, June 15, 1927; Center, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1353874/m1/2/?q=music: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Fannie Brown Booth Memorial Library.