The Mercedes Enterprise (Mercedes, Tex.), Vol. 62, No. 45, Ed. 1 Thursday, November 10, 1977 Page: 1 of 12
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The Merce
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Number 45
Price 104
Mercedes, Texas 78570 Thursday, November 10, 1977
Volume 62
Committee will set
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Bilingual program approved
Campaign is continuing
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Reader asks
FOR BUSINESS DEVELOPMENT
First National names new officer
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educational goals
for five year span
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GEN. JAMIE GOUGH
...begins new career
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plus being used as student transpor-
tation as needed.
Cancer group
seeks sale items
Operation of a sales booth at the Mid
Valley Flea Market will be undertaken
by members of the Mercedes Unit of the
American Cancer Society, this Saturday.
Sales will be between 8 a.m. and 4 p.m.
Unit members would appreciate the
donation of useful household items for
sale at the booth. Call 565-2443 for the
items to be picked up or bring them to
Mrs. Lydia Montoya at the Central
Power and Light Office.
Approval was granted to a University
of Texas offer to provide a trip to the UT
Austin campus for 20 high school
students who had shown interest in
attending the school. Plans call for the
MHS students to leave November 29 and
return the following day.
Announcement was made at the
meeting of an early dismissal from
classes on Wednesday, November 23 at
2:30 p.m. to begin the Thanksgiving
holiday. Trustees also allowed a holiday
schedule for the joint tax office that will
close that office November 11, November
24 and 25, December 26, January 2,
Good Friday and July 4.
Resignations were accepted from
Mrs. Mary Riojas, Kennedy Elementary;
Mrs. Kathy Gabbard, business office;
and Jesus Garcia, bilingual director.
Employed were Mrs. Claire Olson,
Travis; Miss Rosa Rodriguez, Travis;
Mrs. Maria Pineda, Kennedy; and Miss
Imelda Garcia, aid at Travis.
IN THE SPIRIT OF CLEAN-UP, Mercedes schools students above give
their assistance in the local clean-up campaign. They are, left and
right, Nelda Martinez, representing high school, her brother, David Art,
of Travis School, and partially hidden, younger sister Lisa Denise from
Kennedy Elementary. They are the children of Mr. and Mrs. Arturo
Martinez. [Mercedes Enterprise Photo.]
HER TICKET WAS CHOSEN at the Mercedes Jaycee giveaway, October 31.
Mrs. Attagracia Gonzalez, above left, was the winner of a 12 inch black and
white television set. Making the presentation was Jaycee Roy Gonzales.
[Mercedes Enterprise Photo.]
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Region One Education Service Center
personnel will provide leadership for the
program.
“This will be a hard working group
of people interested in an improvement
of our Mercedes education program,”
says the superintendent. “It will require
long range commitment and dedication,
but will result in continued quality
education for our youngsters.”
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Japan during the Korean War as
commander of an Airlift Wing, in Europe
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Mercedes school trustees gave
approval Tuesday night to a $216,000
bilingual education program for students
in kindergarten, first and second grade.
The money will come from federal funds
under the Title VII act and will continue
programs already in effect in local
schools.
In other action in their routine
agenda, trustees opened bids for 20
electric typewriters and awarded the
contract to IBM at a price of $495 per
machine. Lowest bid was from the Adler
Company, but teachers recommended
the IBM unit as they had experience
with the machine.
Superintendent Lauro Guerra offi-
cially informed the board that vans
cannot be used to transport school
children unless the vehicles are
purchased from the State Board of
Control. This information cancelled an
earlier board action in seeking to
purchase a van and caused the board to
decide to advertise for bids on two
middle sized automobiles. The cars will
be used for driver’s education programs
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Major General Jamie Gough,
U.S.A.F. (Ret.) was appointed this week
to the position of Business Development
Officer at the First National Bank of
Mercedes, announced bank President
John C. Jones, Jr.
and in most parts of the U.S. His varied
assignments in the Air Force included
director of Operation, 9th Air Force;
deputy chief of staff, Operations, U.S.
Air Forces in Europe; director of plans,
U.S. Strike Command; chief, Millitary
Assistance Advisory Group, West
Germany; and director of operations on
the Air Staff in the Pentagon.
His service decorations include the
Distinguished Service Medal, the Legion
of Merit with four Oak Leaf Clusters, the
Distinguished Flying Cross with Cluster,
the Bronze Star and the Air Medal with
Cluster.
The youngest of the Goughs’ four
children, John, graduated from
Mercedes High School this year and is
now attending the U.S. Air Force
Academy in Colorado Springs. Lt. Scott
Gough recently received his Air Force
wings and is to be stationed in California
where he will be flying jet aircraft in the
Air Defense Command. Major Jamie
Gough, III, with his wife, Sallie, and
their two boys lives in Washington D.C.
where he is assigned on the Air Staff in
the Pentagon. Susan is married to Maj.
Ben W. Legare, U.S. Army and they
moved to Hawaii this summer with their
daughter and son.
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Saturday is “litter pick-up day”, a major event in the current
Beautify Mercedes Campaign conducted by the Chamber of Commerce
and involving nearly all of the local civic groups, along with the schools
and churches.
Plans call for Saturday’s events to begin at 2:30 p.m., with all
organizers meeting at the city parking lot across from H.E.B. Grocery,
according to CC president Mrs. Ruth Lentz.
Groups will proceed from there to various assigned areas for a
period of intense litter clean-up, a step which will be a big part in area
beautification. A city truck and crew is to be available for workers to
load trash collected.
Other recent campaign activities include the announcement by West
Elementary teacher Mrs. Ruby Struthers that students of that school
plan to fill a cotton trailer with aluminum cans, proceeds of which will
go to beautification and improvement of that campus.
Project organizers offer the following suggestions to interested
property owners with a desire to let their property serve as an example
of clean-up efforts. Suggestions include pruning dead branches from
living trees, removal or repairing and painting of all dilapidated
buildings, removing junked cars, repair of broken fences, removing
large stones and trash from streets and vacant lots, spraying weeds
before they reach a large size or eliminating them by mowing or hoeing
and emptying all trash barrels regularly.
Organizers say that these are just a few suggestions, and that
clean-up success depends on each resident working as part of this
combined effort.
Raymondville
is last game
The last game in the 1977 football
season for Mercedes Tigers will come
Friday night at home against Raymond-
ville... a team that has already clinched
the District 16-AAA title.
For Raymondville the game repre-
sents a chance to go through district
undefeated.
For Mercedes it’s an opportunity to
put an entire season into one game.
“We’re proud of our kids,” says
Tiger coach Juan Salinas, talking about
the 14-12 loss to Edcouch. “They tried,
they really tried last week. We played
good enough to win, but we just couldn’t
seem to do it. This week gives them
another chance to put it all together.”
Named offensive player against E-E
was quarterback Ruben Garcia who
completed 11 of 22 passes good for 115
yards and one touchdown. Mark
Hinojosa got the nod as defensive player
on the basis of his nine unassisted
tackles. Hinojosa also added 37 yards
rushing as a Tiger runningback.
Mercedes will go against the
^Bearcats in the wake of a tough two
point loss to Edcouch-Elsa. And, if that
isn’t enough, three key players will miss
the season’s last game. Clint Hoverson,
Oscar Gorena and Mario Garcia won’t
see any action and their loss will be felt,
says Salinas. “That slack will just have
to be picked up by the rest of the team,”
says the coach.
Raymondville will come to Mercedes
with losses to Harlingen, Marine
Military Academy and San Benito and a
non-district win over Lyford.
“They’re a good team, they execute
well...and they’re healthy,” reports
Salinas. “It’ll be another tough one...but
it can be done,” says the coach.
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FIFTY DOLLARS WAS THE PRIZE and Ricardo Jose Luna, above right, was the
winner when the Mid-Valley Chapter of the American G.L Forum conducted a
recent giveaway. Drawing was October 31 at El Sombrero Restaurant. Making
the presentation above is club Vice Chariman George Saenz. The winner is the
son of Mr. and Mrs. Ismael Luna of Mercedes [Mercedes Enterprise Photo.]
Five pass
and two fail
Texas voters passed five of
seven proposed amendments
to the state’s constitution, but
defeated Proposition 5, deal-
ing with the forming of certain
agricultural associations, and
Proposition 6, an amendment
that would have permitted
electronic banking terminals
at locations other than bank
premises.
Passed were amendments
dealing with the Court of
Criminal Appeals, Veterans’
Land Fund, Bail Rights
Limits, tax exemptions for
preservation of certain proper-
ties, and changes in the State
Judicial Qualifications
Committee’s name and
functions.
Hidalgo County voters
favored all but the agricultural
and banking amendments.
Those two failed by a 1,344 to
1,159 count and 1,532 to 1,046
tally.
In Mercedes, voters fol-
lowed the same county and
state trend in rejecting the
same two proposals while
passing all others.
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In making his announcement of the
appointment, Mr. Jones stressed the
pleasure of having a man of General
Gough’s qualifications heading up the
Business Development Department of
the bank. “We are certain the the First
National will be well represented by
General Gough. He is here to help
people of the area, both permanent
residents and our Winter Texans in all
their banking and financial needs,” said
Mr. Jones.
The general, with his wife,
Suzanne, and their son, John, returned
to the Valley in 1975, moving into the
former home of his deceased parents,
Mr. and Mrs. James P. Gough,
long-time Mercedes residents.
Gen. Gough joined the old Army Air
Corps in 1940 from Dallas, Texas, where
he grew up and graduated from
Southern Methodist University. He
served in China as a B-24 squadron
commander during World War II, in
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Valley Royal
information
Some folks may remember when
Mercedes was the beer ‘capital’ of the
Valley.
It was about 20 years ago and it
didn’t last long. Valley Royal Beer was
brewed in a building still standing just
east of the floodway levee and north of
Highway 83 that is now used partially by
the Migrant Health Clinic.
Enterprise reader Charles Merrill, a
collector of advertising items from
American breweries, has written asking
for help in locating any artifacts from the
old Valley Royal company.
“I am interested in the history of the
brewery... advertising pieces,” writes
Mr. Merrill. The gentleman says he
would like to purchase glasses, bottles
with good labels, trays, advertising signs
or other items associated with the short
lived venture.
“I will appreciate any information,”
he says.
Anyone having such items or
knowing about the company is asked to
let the Enterprise know. We’ll pass the
information along to Mr. Merrill.
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Within 30 days several dozen
Mercedes citizens will be meeting as a
committee that should have a far
reaching effect on the quality and
direction of public education here,
reports School Superintendent Lauro
Guerra.
The committee of approximately 40
persons will work towards continued
local district accreditation by the Texas
Education Agency under a four part
process developed by TEA, says the
superintendent. “We should have the
first meeting in early December of the
committee that will consist of teachers,
private citizens, administrators and
students, all working together to
establish districtwide goals over the next
five years,” says Mr. Guerra.
The group is to be responsible to
establish goals, to conduct a self study
consisting of an assessment of student
goal achievement and seeing to the
effectiveness of the school program, to
develop a'five year plan of improvement
of priority needs and to implement the
plan and evaluate on an annual basis,
says Charles Nix, associate commissioner
for planning and accreditation for TEA,
in a letter to the Mercedes District.
Currently, writes Mr. Nix, there are over
600 districts in Texas taking part in tne
new type planning process.
Mr. Guerra says that TEA and
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The Mercedes Enterprise (Mercedes, Tex.), Vol. 62, No. 45, Ed. 1 Thursday, November 10, 1977, newspaper, November 10, 1977; (https://texashistory.unt.edu/ark:/67531/metapth1438685/m1/1/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Dr. Hector P. Garcia Memorial Library.