Denton Record-Chronicle (Denton, Tex.), Vol. 54, No. 83, Ed. 1 Wednesday, November 7, 1956 Page: 12 of 16
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Wednesday, November 7, 1956
•ASR FOUR—SECTION TWO
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Costs Slow
director in
First State .
Educational. TV
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Of Denton
Member F. D. I- C.
On the other hand, he worries
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Dentonites Plan To Attend
State-Wide Red Cross Meet
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YORK IMPERIAL
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"Newspaper advertising has built our business.’*
So spoke H. V. McNamara, president of the National
Tea Company, America’s fifth largest food chain. In a
recent address to the members of the Illinois Daily
Newspaper Markets, Mr. McNamara made it clear
that, “newspaper advertising has been the greatest
contributing factor in our sales increase ... from
$90,000,000 in 1944 to $575,000,000-in 1955.”
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more because there is some ey-
idence that students 'respond bet-
ter and give closer attention to
a live personality that to a figure
on a screen.
So the big question of educa-
tional television seems snagged on
dollar signs. Just who can afford
to run any of those 242 station-
channels the Federal Communica-
tions Commission has allocated
for educational purposes?
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"Until someone invents another medium that d:ill
dn a better job of delivery of -our advertising wrapped
up in a fast reading package of newt, pictures, and
interesting, educational features, that will get deeper
and more dominant home penetration than the daily
newspaper, I will continue to recommend... that we
earmark at least two-thirds of all advertising dollars
for newspapers. Newspaper advertising is ACTION
ADVERTISING that drives home the impact to
get immediate results.”
record, pace—$3,087,800,000 last year, more than
was spent in radio,TV, magazines and outdoor com-
bined. Put the giant to work building sales for you.
Nothing Sells Lika Newspapers
Advertisers in every field share Mr.
McNamara’s views. They know that building sales
in today’s competitive market is a job for a giant...
a job for newspapers. Only newspapers Are big enough
to reach into the smallest hamlet or to blanket the
biggest city. That’s why advertisers—big and small,
national and local—are investing in newspapers at a
.5
BANK
BY MAIL
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or, will give the welcome and R.
L Taylor, chairman for the Dal-
las County Chapter, will preside
over the dinner hour. The Dallas
County Chapter" will provide en-
tertainment
Members of the Denton County
Chapter who will attend the con-
ference are Mmes Herbert Deck-
er. Ben C. Ivey. W. R Blair, L.
0. Hayes, and Lorene Skidmore,
executive secretary of the chap-
ter. Also attending from the chap-
ter wil be Fred Slack. R. M.
Barns, J. J. Crim. J. D. Hall, and
Raymond Pitts.
Volunteers from the Junior Red
Cross, service groups, fund rais-
ing. water 6aftety, first ad. pub-
lic information, civil defense -and
blood programs, and services to
the armed forces and veterans
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— Others from Denton hNonging—
to the organization include the
Homer S. Curtis Agency, C. M.
Mizell Agency and the Joe
WEINERS 3 . 98*
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THE DENTON RECORD-CH RON I C L.E
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All business is local... and so are all newspapers.
I Bank
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MEATS
SELECTED QUALITY
TOM SWEATMAN — Mkt. Mgr.
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Mrs. Mi
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OPEN SUNDAY
STORE HOURS:
5 e.m. to 9 p.m. Daily
faculty to the, method.
Using control groups, who re-
ceived the conventional instruc-
tion the study found no signifi-
cant differences in the amount
of learning picked up by those who
learned by television and those
who sat in class and faced their
teachers. They also found that in
some courses, the attitude of
LOOKING AND LEARNING
Educational TV Proves Costly
----- 4 - ■ , L ...... .......
A state wide Red Cross Confer-
ence the first to be held by and
, for fexas Red Cross chapters,
was announced at a board meet
ing of the Denton County Chapt-
er this week
The conference will be held in
the Raker Hotel in Dallas Nov.
16-17.
Volunteers will meet for the
purpose of strengthening their
own programs through exchange
of ideas and solutions to proMems
and through discussions with
others havin- common interests:
The conference will open with
a luncheon Nov 16. Frederic S.
Laise, manager of the Midwestern
Area American Red Cross of St.
Lomis, Me. will juve the luncheon
address
R L Thornton Sr Dallas may
Al
N
vania State University, far one.
haven't resulted so far in much
street-dancing /
. ONE DEMON
One item still presenting pro-
blems in the use of TV is that
old demon cost. Most university
interest, in the first instance, is
in the less expensive “closed cir-
cuit” television. ,
But, just the broadcasting faci-
lity alone would cost something
in the neighborhood of a quarter
of a million dollars, which is a
lot of, money for any college.
will attend separate sessions of
the conference. (:1
Pitts, chairman of the Denton
County Chapter, presided over "he
board meeting held in the Lone
Star Gas Bldg. Monday. He nar-
rated and showed a film on the
ten point programs of the Red
Cross.
1 '
85,
- The most disappointing phases about costs, and he worries even
of the Penn State studies were
the reactions of both students and
DFNTON, TIX.
Since 1944 the National Tea Company has
■pent over $30,000,000 for advertising and sales
promotion.. and at least 66% per cent of these adver-
Newspapers Gel Result*
"Newspaper advertising, both national and local,
brings results, the kind of results you can measure on
the cash register, or in stock movement, actual sales re-
sults, not next week, not next year, but as soon as the
newspaper hiti the streets. That’s real ACTION AD-
VERTISING. That’s the kind of impact that gets
results—and that’s the kind of advertising in which
we like to invst our money.”
---,--——
studants, if not merely
neutral to the project, was slight-
ly negative.
And finally it was found that
experienced teachers preferred
their usual teaching methods to
televising their lectures and de-
monstrations. -
All of this experimentation serves
to take the keen edge off
the excitement generated at the
prospect of electronic, education.
These preliminary studies indicate,
। however, that it still may prove to
be a valuable, sensible aid in a
fast-expanding area.
Father Vernon F. Gallagher,
295
TOMATOES
LEMONS... 29’
Two-Thirds For “Action" Advertising
»
lining dollars has been invested in newspaper space.
through TV, see and bear one pro-
fessor lecture and demonstrate.
Meanwhile, as least 60 Ameri-
can universities, college and pro-
fessional schools have been ex-
perimenting with educational —
as opposed to commercial — tele-
vision The Fund for the Advance-,
ment of Education — to mention
hut one such organization — has
finanaced surveys, costing several
hundred thousand dollars.
But the verdict on television as
a superior instrument in teaching
is not yet to — and carefully con-
ducted experiments by Pennsyl-
SWIFTS CHEESE
FOOD 2 - c, 59*
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Am Cartons .......
RUSSETS
Insurance Agents
Sixtysix agents and company
representatives will attend the
quarterly meeting of the North
Texas Assn of Mutual Insurance
Agents to be conducted in the
Southern Hotel Thursday after-
noon.
" Clyde Tanner of the Northwest-,
em Mutual Insurance Co. and
Nolan Kelso of the Lumbermens
Mutual Casualty Co. will be guest
speakers for the meeting opening
at 4:30 p.m.
Attending will be members
from Gainesville, Paris, Green-
ville. Denison, Honey Grove, Van
Alstyne, Bonham. Sherman and
, with guests from Dal- ments for the meeting.
... Worth. AM II. President ehee “rem nenten
Brinkley of Sherman said.
lary Joe Gambill of Den-
$198
29'
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ARM BEEF
ROAST L.
WONDER
RICE 3.80, 27*
66 Expected Here I and Fort
For Gathering Of - N 8r
FLOUR K-B, 5 Lb Sack
LUX SOAP 3
FRESH VEGETABLES
+
APPLES York Imperial, Bushel............
a $575,000,000 business !
CRACKERS Ww«- 2,"
PI- DO Aunt Ellen, Reg. Bax 2 For.......
• _________ • • .
COFFEE Brecktost Cup, Lb. Con ....
CALF
LIVER L
2 CANS AUST EX
SPAGHETTI 25*
With Tomato Sauce & Cheese
WHITE RIBBON
Shortening Ctnb 59’
GIANT
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ORANGES^ 35*
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MORTONS SALAD -
DRESSING 2, 35*
BEANS con
DOG FOOD Tut,, 2 Toll Cons ....
Pemhed to the interest at mart effective advertising by DENTON RECORD-CCHRONICLE
TURNIP GREENS d----------- 5'
Duquesne University’s president
approaches television with high
hopes and some skepticism.
."Imagine," he exclaimed with
excitement, “being able to pre-
sent the greatest teacher of Chau-
cer in the world to English stu-
dents in colleges and schools all
over the country! That’s possible
through TV."
■ SIG pkOSUiM
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- High
SAUSAGE u 25*
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HOME MADE ALL MEAT BRICK
CHILI u 55*
TOMATOES danfi 2 can
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V EmEum Large Size Box ........•..... .........
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NEW YORK UP - When tele-
vision became a practical mir-
acle. educators all over the world
began dreaming great dreams.
Here, it seemed, was a medium
which might solve just about all
the grave problems plaguing them:
Increasing enrollments, teacher
and space shortages.
An exciting vista danced before
educators’ eyes — the prospect
• of bringing to students all over the
country the greatest teachers, the
most learned men, to their spec-
ialties, if not live then at least
on film Practically. they also en-
visioned a day when students
could be scattered in classrooms
at a number of schools and,
READ - TO - COOK FROZEN
OYSTERS;.01 59*
ARM ROUND
STEAK L.
PINEAPPLE Juice, Sente &ew, 46 Ox. Cen 27
TOMATO JUICE 23
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1MAHAN S -
GROCERY fir MARKET
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AUSTEX BEEF
STEW ,v, Lb Can 394
WAYNE 1. SWICK E. J. HEADLEE
LET US
REFINANCE
YOUR AUTOMOBILE
AND REDUCE YOUR PAYMENTS
UNITED FINANCE CO.
BETTY — SOUR OR DILL
PICKLES * a, 29*
„E, Wed. P.M., Thun., Fri., Sot.
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Denton Record-Chronicle (Denton, Tex.), Vol. 54, No. 83, Ed. 1 Wednesday, November 7, 1956, newspaper, November 7, 1956; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1475429/m1/12/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Denton Public Library.