Refugio Timely Remarks (Refugio, Tex.), Vol. 26, No. 12, Ed. 1 Wednesday, December 30, 1953 Page: 2 of 8
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Page 2—Refugio Timely Remarks, Wednesday, Dec. 30, 1953
A NEWSPAPER
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Roger Babson Said it
course.
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pers not only give
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the prosperity of
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immediate increased sales. I hop
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e more local firms will take advantage
us the community
munities depend on
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optimistic for advertising for those who stick to it 'rain or shine.' Sensi-
ble continuous advertising is the best investment there is."
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news but the growth of our com-
our local newspapers.
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The Timely Remarks
Refugio, Texas
"A newspaper is the greatest buy in the world. All newspapers, regard-
less of size, are highly educational. Unlike other great institutions of
learning, however, they are not endowed and must be self-supporting.
Naturally, what keeps a paper going is its advertising revenue. Everyone
should help on this as a civic duty.
"Too many readers accept their newspapers as a matter of
GREATEST BUY IN THE WORLD
"Successful manufacturers are carrying on a most sensible campaign of
paid publicity with no chance now of getting their money back through
daily lives than our local newspaper.
of the opportunities to advertise which are afforded today. Yes, I
would be missed more from our
Newspapers are, however, as important to their communities as are
municipal conveniences and other services. Probably no single item
"Newspapers are vastly more important to retailers, manufacturers and
the community itself than merely increasing sales. All kinds of civic and
social organizations rely on free notices of their activities. We all have
more of a stake in the business of advertising than we realize. Our pa-
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Refugio Timely Remarks (Refugio, Tex.), Vol. 26, No. 12, Ed. 1 Wednesday, December 30, 1953, newspaper, December 30, 1953; Refugio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1487618/m1/2/: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Dennis M. O’Connor Public Library.