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to the population and business growth. In several instances it was found that they were under- estimating the market that they thought they knew so well. One firm found after a little research that their market had grown to three times what they thought it was. The result was the employ- ment of additional personnel to contact the increased number of potential customers. Numerous sales territories are being re-evaluated by many firms for more consistent coverage. It is a case of using the rifle shot ap- proach to the target rather than buck shot, hoping to hit the mar- ket somewhere. The net result is more profit per customer. In the technical field a number of firms are finding new ways to handle materials, new methods of machining, processings and fabri- cating products. A firm with a large sum of mon- ey to invest in new equipment to make a product they felt would be quite useful found after a little re- search that the market was well saturated with a similar product. Thus they were saved from going into what they finally decided would have been an unprofitable venture. The domestic services of the De- partment of Commerce are just about as broad as is this nation from coast to coast. Only a few segments of its activities are men- tioned here. It is surprising what one can get for the cost of a 3 cent stamp by contacting the Depart- ment's Field Offices for specific information on a business prob- lem. FIELD OFFICES. To assist busi- nessmen, the public, libraries, as well as other organizations, there are three field offices of the De-
partment of Commerce in Texas. These offices are located in Dallas at 1114 Commerce Street; in El Paso in the Chamber of Commerce Building; and in Houston at 430 Lamar Avenue. These offices have trained personnel to assist all in need of data and information on management, marketing, distribu- tion and technical aids. Also main- tained in these offices are books of published reports and studies of current value to business, many of which may be had for a nominal fee. The services of these offices are open to all, and this includes our libraries which are often called upon for assistance beyond their normal functions. Inquiries or re- quests falling within this latter category may very logically be re- ferred to the Department's Field Offices, either directly or by hav- ing individuals contact any of the Field Offices if they so desire. 0 INDEX TO SHORT STORIES FOR CHILDREN How many times have librarians and teachers had these questions put to them: "Can you find me some stories on pets and on Christ- mas?" or "I know the name of the story I want, but what book is it in?" or perhaps, "I want to read that story about the boy who joined the circus, but I can't re- member its name." Enough times, no doubt, to justify the publication by the American Library Associa- tion of a new index (Subject and Title Index to Short Stories for Children. American Library As- sociation, Chicago, Illinois. 1955. 344 pp. $5.00) to serve the specific purpose of helping teachers and li- brarians locate such hard to find stories as they work with children
Index to volume 18 of a journal about library issues in Texas including collection development, programming and activities, managements, and other topics of interest.
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