Main Street Matters, November 2014 Page: 6
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a theater will help you save time,
money, and morale. In restoring
a theater, one should visualize
the final project, what it means
for the community, how it will
be programmed and managed,
and then work backwards to
achieve that result. The League
of Historic American Theaters
has a wealth of information on
everything from the restoration
process to programming insights.
It's Historic Theater Rescue,
Restoration, Rehabilitation and
Adaptive Reuse Manual can be
found here. This manual has the
most in-depth information about
everything related to restoring a
historic theater, including how the
city fits into the picture, business
structure, and financing options.
Here are some additional
resources for saving historic
theaters:
Educational Resources
American Theatre Organ Society
(ATOS)
Organized in 1955, ATOS is
an international society of over
5,000 members dedicated to
the preservation the theatre pipe
organ and its music. Its mission is
to preserve, restore, maintain, and
promote the theatre pipe organ.A few ATOS chapters own and
operate historic theatres. www.
atos.org
Cinema Treasures
This ground-breaking website
is devoted to movie theater
preservation and awareness
using the community-building
capabilities of the Internet,
Cinema Treasures unites movie
theater owners and enthusiasts in
a common cause to save the last
remaining movie palaces acrossthe country. http://cinematreasures.
org/
The League of Historic American
Theaters (LHAT)
The League of Historic American
Theatres, a nonprofit membership
association, is a professional network
dedicated to sustaining Americas
historic theatres for the benefit
of their communities and future
generations.www.lhat.org
Theatre Historical Society (THS)
Founded in 1969, THS is the only
organization in the nation which
documents and preserves the
architectural, cultural, and social
history of American theatres. Its
archives contain information on more
than 14,000 theatres nationwide.
www.historictheatres.org
Financial Resource
Johanna Favrot Fund for Historic
Preservation
The Johanna Favrot Fund for
Historic Preservation makes grants
available to historic theaters hoping
to maintain their structures and make
improvements. The program was
started in honor of Johanna Favrot's
80th birthday and seeks to encourage
the appreciation of historical sites
throughout the country. Availableto both public and nonprofit
organizations, the fund offers grants
ranging from $2,500 to $10,000,
though the amount awarded must
be matched by the particular theater
or location. Click here for more
information.NOWSHOWING:
RESTORATION OF
HISTORIC THEATER
MARQUEES
Article written by Marie Oehlerking,
Project Design Assistant, Texas Main Street
Program
Live theaters, opera houses,
and movie palaces are the
entertainment centers of many
historic downtowns. Like
the shows that played on the
stage or screen, these buildings
were constructed to put on a
performance of their own through
their luxurious interiors and
ornate facades. Many theaters
were designed to make people
forget about their daily lives and
envelope them in fantasy worlds.
No element was spared from this
song and dance including the
building's signage and exterior
advertisements.
The marquee was often the most
important and distinctive feature
of a theater. Its main function was
to advertise upcoming shows and
events. However, the marquee
also created a visual landmark,
extending from the facade, so that
the building stood out physicallyand aesthetically from all others
on the street and drew patrons
inside.
Before the turn of the 20th
century, live theaters and early
movie theaters called nickelodeons
advertised their shows with hand-
painted signs or printed, paper
posters pasted on the exterior
of the building. Between 1910
and the late 1920s, marquees
were dark, flat, delicately
decorated sources of detailed6 TEXAS HISTORICAL COMMISSION Texas Main Street Program
www.thc.state.tx.us
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Texas Historical Commission. Main Street Matters, November 2014, periodical, November 2014; Austin, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1551313/m1/6/?q=waco+tornado: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Government Documents Department.