Sweetwater Reporter (Sweetwater, Tex.), Vol. 47, No. 253, Ed. 1 Thursday, November 2, 1944 Page: 4 of 8
This newspaper is part of the collection entitled: Texas Digital Newspaper Program and was provided to The Portal to Texas History by the Sweetwater/Nolan County City-County Library.
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• Xwflilng is too nonsensical for the (iiiizniastri-. Here Kul|>li
: Kdwavds pays off a promise of a date with a popular model
l>y having a contestant kiss Elsie Hie cow.
Jl> IM)Si;i,LK\ (ALLAHW
\ h.i Staff Writer
Should yau see a well-dressed
duvyager squeezing her way on-
to a crowded bus with a big
galvanized washtub under one
anil, ami a mop over her shoul-
Uev, it's ten to one she's a quiz
contest winner and not a pat-
j}ot& shopper, who's offered to
.eatif.y- her.own purchases.
Despite predictions by ex-
perts- that the quiz craze is on
the way out—they've been say-
ing that si pee its start in 1S)2S
—•polls prove the quizmaster is
-sUll king of the radio waves and
.quizes are crowding many an-
other program off the air.
'■* Reason for the quiz program's
tremendous audience appeal,
i sy.cholngists explain, it is ele-
ment of chance and the build-up
people's egos get when an in-
tellectual giant falls down on
an answer the- had pat.
"'Bj/t ihe reason for us popul-
. arity with sponsors — and there
are hundreds—is its low talent
cost, in the case of "Information
Please," for instance, which
competes in audience appeal,
■with the best of big-time shows,
talent is just r. drop in the bud-
get bucket.
Guest stars who demand irp
to $o00(> an appearance will .is
often as not accept a meager
SI^O or so when they match wit-:
with the experts, because they
feci the'show's publicity value
mere than makes up the differ-
ence,
Quizes are Mg box-office!
draws. Requests for tickets ex- j
ceed 11 hundred-fold the studios' j
seating capacities. Though most j
volunteer participants who ap- j
pejy on shows do it for the fun- J
of having their names and voi-
ces go out over a nationwide |
network into the homes of]
friends and relatives, there is |
quite a:-sizable group of "pro-j
fessionals" why try to augment j
their earnings with winnings. |
Though it's never been known !
to haVe happened, it would be j
quite possible for one of the-e <
t«gulars to run up several bun-1
drcds-of vl<>1 kit's in prize mono ,' !
irt week.
fl!l,S TliV TO IIK.VI'
One network discovered ih.it j
these "pros" often came in]
groups, thus increasing the
(^laiices . of one member being
chosen by lot. The winning ti|
ket. was then slipped to the!
injLstevniipd pf the outfit am!
the prize divided after the pr >-
gram.
■ Why originated the brain
teaser type of program is a Si;:
question which is as puzzling
as the one about "who ate the
first- .oyster." One radio hiStor-
ifm claims a Hartford, Conn ,
lire executive adapted a ques
tiwn and answer parlor game
and called the. program ".Jae!;
Kays: Ask Me Another." And j
then there are those who insist
it was a Washington radio sales- j
man who combined the then !
.popular maivin-the-street radio!
interview and the old-fashioned ;
> sF,cOing bee and, named it "Pro- i
lessor Quiz."
Whatever its origination, the
quiz caught on. and stumping'
tile experts and other bravo
souls willing to be put on the !
sppt has become an internation-
al pastime. Today, millions of
questions, from every city in the I
United States and points as dis-1
tant-us London and Cairo are 1
•MWHnyerdWy.to win cash prizes
for being aired and extra awards
tor catching the contestant.
Si lected questions are judged
for educational value, entertain-
:ncnt and difficulty, and they're
heckcd and doul^le-cheeked for
lecuraey. For next to the listen-
ing audience's avidity for send-
ing in prize posers, is their
pleasure in catching the'quizman
giving credit for the wrong ans-
wer.
Phil Baker's ears ring yet
with indignant complaints John
Q. Listener registered when he
tripped a contestant with the
$(>■! question: "In what year did
Queen Victoria celebrate her
Diamond Jubilee?" Victoria's
jubilee was observed upo'n her
iiCth year as Queen in 1897, but
listeners who knew that a dia-
mond jubilee is 75 years rush-
ed from their radios to take him
to task.
Although educators point out
that the important thing about
the quiz program is that it's a
sugar-coated way of acquir-
ing a 1 sorts of knowledge, many
ot the shows are far from eru-
;J i te elite r t a i ran e n t.
The crazy quiz is as nonsensi-
cal and slapstick as the old pie-
throwing Keystone comedies.
One elated "Truth and Conse-
quence" contestant who won
the * opportunity of taking out
. .popular model to New York
night- spots and kissing her
?ordnight. discovered his date
was with Elsie the cow.
,JOK KS IJACKFIRK
But not all the jokes are on
the contestants. Quizman Raloh
Kdwariis has found that many a
consequence has backfired, and
learned from several sad exper-
ience- to deal them out from a
safe distance.
lie sim b'anches whenever
he recalls the time he told a
blindfolded contestant to walk
a plank into a 30-foot water tank
as his consequence. When the
man came sputtering to the sur-
face, Edwards extended a help-
ing hand, but the spirit of the
gag got the better of the eon
le.suint and he yanked Edwards
microphone and all, into the
tank, too.
I!atIcred.or bruised as their
.1 -clings may be during micro-
phone tills, participants seldom
show themselves poor sports.
They're glad to be fhe butt ot
practical jokes just to be able
.o say they have been on the
aii. No matter how you slice it.
It's the ham in people that's
anting uv r the quiz.
<:n STOTS ukikvuh;
i-OKT W^YiJE, .'nd. - (UP)
--The . llden-brown Irish setter
ef l-'aul Helms refused to part
wiih the bodies of her nine still
born pimples and started to
.neve her own life away until
helms brought home a two-
mcnths-nld cocker which the
' >er iloesn't leave out of her
sight for one minute. The pup
slarth lags a'ong wherever its
mother is,
TKWIS IX \1,KITIANS
AN AI El 'I IAX BASE (UP)—
Tennis has been introduced in
the Aleutians with two regula-
tion sized courts carved out. of
th« tundra at this base. The yare
made of fine volcanic ash and
must be rolled after every match
to eliminate footprints. They
were built, by utilities section
enlisted men under the supervi-
sion of Maj. Joseph V. Duncan,
Oklawaha. Fla.
•oil, may tW.sh joii had (alien
otii a family group initial Polio
OlM-rati il Iiy Wells l<'iiiier.il Horn-
403 l,wuM I'lmiie 717
p-'XW.-i
fjj ^
Army Twill
Pdnts Shirts
*29B*298
Shirts end ponts that are excellent (or
work! Made of durable army twill
that will give long, satisfactory wear!
SHOPPING
AT SEARS
yy .. ' v. />•_ • ♦- •.
Can G«f Tlitm At $••«! CwwfortabU Rubb«r^
ic ISirdles
Leather
Jackets
• Zipper Fronts
• Cossack Styles
4.35 D
$5 M.
Usual
Carrying
Charge
M295
j*?*™'*®
Cowhide Jackets
• Heavy Split Cov/hide
■*** ' • Scuff-Resistant
54D. ^ - - _ _
55M. $ 1 1 95
vinjf I g
i reu '
Wool Felts
Usual
Carrying
Charge
Heavy split cowhide that resists scuffs
and scratches. Warm plaid cotton
flanno! lining. Two slash pockets.
Sizes 36 to 43.
Man's Shirts
White Brocd-
cloth!
k., Hondsomely styled
hats of fine wool
felt. Medium
brown, gray or
blue. Sizes 6%
to 7'/j.
$1 98
Fine quality sa>
forized -shrunk
white broadcloth.
32 to 35 - i n c h
sleeves. Sizes 14
to 17Vi.
Men's Union Suits
Ankle Length Style
• Long Sleeves
Sizes:
36 to 46
*119
Good cotton union suits with romloit-
a' le military shoulder:.; set-in fabric
; J crotch. Ribbed cuffs and anklets.
Low priced! s
★ ★ ★
Leather Jackets
M
• Durable Capeskin
• Cotton Flannel Lining
Sizes:
8 to 18
S7.95
Sturdy leather jockct that's tops for
appearance an4 long-wear! Warm
plaid cotton flannel lining. Scars
thrift price*
Boys' Pajamas Corduroy Pants
Boys 6 to 16!
29
Ski-Style
Ski-Style two
piece knit. Six-
es i t«> III.
$3
Heavy thickset cor
duroy in plain o'
fancy patterns . . .
Sergcd teams and
outlets.
Lightly Fleeced Ribbed Knit
Boys' Union Suit
Ribbed Cuffs and Anklets
Long o short sleeves and legs. One-
button flap scat . . . Ribbed cuffs and
anklets. Sizes 4 to 16.
N«w Synmev jRnbbfr
•Gives SriL Figure Control
GivA^mfortoble Support
Panty Style
Girdle Style
.Small, Medium, Large
You'll lie these new elastic girdles ... the synthetic
gives strong, comfortable support and; figure control,
of panty or girdle style. Small, medium or large sixes.
'
jSKgl!
m t
%
rmem
(V
V
s
Girls' Bl
e Dainty White Bo.'olclotH
Sweet blouses of
fine w b • t e
broadcloth . . •
Dainty trims.
Short sleeves.
Sixes 3 to 6V1.
Success Styles You Can Wear Everywhere!
Fine leather jackcts with convenient
zipper fastening . . . convertible collor
. . . adjustable cuffs and waist straps.
Sizes 34 to 48.
9 Graceful Shoulder Lines
• Clever New Lapels
$
$5 Down $5 Month
Lsuul Carrying marge
1
• Lush, Warm Fabrics
* Rich, Becoming Colors
New success styles in this season's coot
versions — softly expressed in graceful
shoulder lines, clever new lapels, gleam-
ing rayon velvet collars, or slim nipped
waists. In lush warm fabrics and rich,
flattering colors. Sizes 9 to 15, 12 to 20
Wonderful Solution for Cold Days! >]
Casual Coats
•x-y':;-
■jsp-'i
H'.&V
• So Goy and Dashing
• So Warm and Colorful
j, wf-v&k p 8.3 3 Down
$ liB 95s 00 M«nth.
24
Carryinr
CharKe
Usual
i Smartly vcr\atile coors you'll weor Irem
, nffice-to-datc the whale winter through!
Handsome fabrics in gallant colors . . . dash-
ing styles with precisian tailoring—excep
tionol values at Sears low price; 9 to 15(
12 to 20.
Lovely New Millinery
• Flattering Styles For Every Woman
# Soft Wool Fel'ss
• Dramatic Rayon
Velvets
Excitingly smart with sequin, jewel or
feather trims, dramatic touches of fur.
Choice of colors or smart black. All
hcadsixes.
Trim lamarettes
Pretty Styles!
*298
Wool Sweaters
Pastel Tones!
$2 ®
Pretty novelty
styles in a lovely
array of colors . . .
Woshcbls cotton
fabrics . . . Sixes
32 to 40.
Lovely Hosiery
Foil Shodes!
75e
100% Virgin wool
sweoters in pull-
O'er styles. Pastel
sNos. Sixes 32
to (0. Ideal far
sportVwear!
Perfect-fitting hose :
in lovely shades for 1
fall clothes. Beige- 1
tone, suntone, and
taupetone. Sixes
• </i to IO'/i.
m - . .
Rayon Pan ies
• Siiug-Fittl^ Br ifs ®
• Run-Resisting Ra •>
Dainty rayon
brief panties in
tea rose shade.
Run resistant . .
is r to 14.
Children'^
Design
Active,
owing
8V2 to 3
Sears. B
100% Afl-WI
3^4-Lb. Bfankets
$11 95
11
$4 lioivn
Si Month
U « l '
Carrrinx
Charta
Beouty and warmth supreme! . .
Fluffy, live wool nop—3-in. ravpr
satin bound. Q%ty rase, Mh
I green or cedar. 72x84-in.
33iv
Wool Blanket
• 72x8-1 Imli Single
• -Weight 3 1-4 I'ouihIm
Double woven
. . double nap!
50% wool com-
bined with
50% cotton.
Solid colors.
9 P. M.
Sears Soli Anything arid Everything
Totaling s10 or More on the
EASY PAYMENT PLAN
SEAHS.RO EB
SWEETWATER J. Fred Howard, Manager
lure Starts Ran Puled or Marked Catllsi
HDP 1M lei*
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Sweetwater Reporter (Sweetwater, Tex.), Vol. 47, No. 253, Ed. 1 Thursday, November 2, 1944, newspaper, November 2, 1944; Sweetwater, Texas. (https://texashistory.unt.edu/ark:/67531/metapth283042/m1/4/: accessed April 26, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Sweetwater/Nolan County City-County Library.