The Mineola Monitor (Mineola, Tex.), Vol. 61, No. 36, Ed. 1 Thursday, December 2, 1937 Page: 2 of 8
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PAGE TWO
THE MINEOLA MONITOR
DECEMBER 2, 1937
M h
THE MINEOLA MONITOR
Published Every Thursday, in Mineola
Wood bounty, Texas
By the Wood County Publishing Co., Inc.
One Year (In Wood County) $1.00
One Year (Other than Wood County $1.50
entered at the Postoffice, Mineola, Texas, at
Second Class Mail Matter Undtfr the Act o:
Congress, March 3. 1879.
m
PRESS
Member—North East Texas Press Association
firm or corporation which may appear in the
Any erorneous reflection upon the character
standing or reputation of any person or
columns of this paper will be gladly corrected
ipon being brought to the attention of the
publisher, r N
The Monitor's Program
Of Development for
Mineola
1. City Hall
2. Modern Municipal Airport
3. City Park ud Playground
4. Boy Scout Camp and Cabla
1 Eztonsivo Sidewalk Campaign
C. Brick PinmMnt lor Broad Straw
7. Now Dunjw and Paving of Highway M-15
l> Raciamation of Safcino Watershed
*. Tho MinaoU Monitor—A Daily Nowapapor
It. Wator and Sowar Lino EntanaioM
11. Hard-surfacing at Main City Stroota
U. A ProoarrH and WaU-kopt City Cmmmtmry
IS. lad ua trial sad Skipping Con tar for Nortkout
14. Mara P«odiiaM*o and ShwdlM Panning
Yow Cooperation I$ Nttdsd To
B&ad A Bitter Town
The Christmas Spirit
Leokng at the thing from every possible
angle it is not possible to escape the con-
clusion that, unlike the rest of the nation
ftt large, the Christmas season does not
Officially open in Mineola until it has suc-
cessfully opened elsewhere. If one were to
be asked to set a tjate upon which the Yule-
tide season began here in this community,
and was to base the selection of that date
upon the appearance of a Christmas-like
atmosphere within the city itself, it would
blardly be out of reason to say that it
starts 'roughly* about one week before Dec-
ember 25.
Editorially this week the "Wood County
Record commented upon the action taken
in a small West Texas community when the
businessmen of that alert community decided
upon a Christmas celebration. At the present
time Mineola, through the active cooperation
of the Lion's Club, is looking forward—
earnestly, hopefully, and trustfully, to the
annual Christmas celebration here in Mine-
ola.
It is not, and never has been the rule in
aiffairs of this nature thjat tihe mere DESIRE
to have a successful celebration will bring
that condition to fulfillment. Success of any
enterprise depends not only upon the wish
for success but for the complete cooperation
of every individual desiring the success of
the plan. It means work—and hard work—
all lalong tihe line right up to the end. It
does not mean that now, since the ice has
been broken and the foundation laid, that a
somnambulistic and apathatic interest in
what that goes on is all that is necessary of
those whose original interest and enthusiasm
carried the day for the birth of this year's
Christmas program.
People are spending money again—our
word for it is not necessary—look to the
little West Texas community smaller by far
than Mineola whose businessmen lhad a faith
that resulted in the sum of $400 being ap-
propriated for their Christmas celebration.
People1 are spending money in East Texas as
well ias in West Texas—the question is,
whether or not the incentive to spend that
money in Mineola will be strong enough to
make tihem 'want' to spend it here or to
spend it in a community where the Christ-
mas season begins with the arrival of the
first shipment of Christmas stocks.
To Mineola merchants we say: Lets make
this year's celebration the best ever and it
can be just that only through the active
cooperation of every merchant interested in
the celebration; interested in fhis business
and interested in Mineola. Let's offer to the
Mineola trade area items which the people
of tha'b area want—not the ones which you
don' want!
To Mineola residents wlho are aware of
the fact that the Christmas seaison is
mushrooming up in towns all about us we
say: There is a Christmas season here in
Mineloa and it is now in full swing. The
merchants of Miseola are offering merchan-
dise suited, styled and priced attractively
for Christmas giving. Open the Christmas
season here by shoppng here—early!
MAIN
STREET
NEITHER THE OLD axion: "It Pays To
Advertise" nor the current one which says
"advertising is a gamble" is true. It most
certainly does not pay to advertise some-
thing the public does not want. And with
the same positiveness we say "advertising is
not a gamble." The wealther may prove an
obstacle; the item may be unwisely chosen
or wrongly priced or poorly presented; the
store's reputation, location, appearance or
personnel may be conducive to public re-
sponse—but these things cannot be chalked up
against advertising or the medium which
carries the message to the public. Responsi-
bility for advertising results rests almost
entirely wi'th the advertiser. Don't forget
that.
*****
SHOP IN MINEOLA FOR CHRISTMAS !!
*****
IT LOOKED like old home week about town
the past week end with the collegians home
to partake of the Thanksgiving table-bender.
* * * *
WITH TURKEY DAY now a thing of the
past most of us are looking with alarm at
the calender and realizing that Christmas—
with its gift giving atmosphere—is literally
just around the corner.
*****
LOCAL MERCHANTS have already noticed
an upswing in trade activity and on tihe
strength of its proportions are predicting one
of the best Christmas seasons in years. The
moral to be gained from this is that it will
be best to do your Christmas shopping early.
Of course, each year we are told that same
thing, but only the smart ones are Swayed
by it ... . the rest of us flounder along
until about December 22 and then, in a
flurry of excitement wonder why we can find
nothing suitable. So—profit by your own
experience and get out early for your shop-
ping and get it over with before the rush be-
gins.
*****
SHOP IN MINEOLA FOR CHRISTMAS !!
*****
THE GAME at Gilmer last week proved to
be little more than a good workout for the
Jackets, buVfor some of the local gentry it
was a real serious encounter .... that is,
if the expressions displayed during the game
can be taken as an indication of their feel-
ings.
*****
TOMMY WILLIAMS tore into an apple
while eagerly following the play. The gusto
with which he crunched the ripe fruit was
equaled by the ardour with wlhich he urged
the Jackets on to greater efforts.
*****
SANTA CLAUS will visit Mineola December 9.
* * * *
JUDGE JON RUSSELL contentedly munched
a goodly supply of goobers and gave himself
over to what appeared to be a satisfied be-
lief that the ball game was 'safely in the bag'
for the Snowmen.
* * * *
"RUSH" LASCHINGER, editor of tihe Gilmer
Daily Mirror, found himself in difficulty at
one time during the game when in travers-
ing the side line to better aim his new
minny camera, he fell afoul the 10-yard
chain as the linesmen marked off another
Jacket first down. For awhile, it looked,
as "Rush" hopped along on one leg, that
he was going to bite 'the dust, but his shouts
attracted the attention of the hurrying
dhain draggers and he was saved from an up-
set in the dust.
*****
SHOP IN MINEOLA FOR OHRISTMAS !!
*****
OUR CONGRATULATIONS to Bascom B.
Gist, our County Attorney, on his recent
appointment ito the District Attorney seat
in this judicial district. Bascom's appoint-
ment follows on the heels of the resigna-
tion of ithe present holder of that office,
Frank Bezoni, whose resignation will become
effective January l.
* * * *
GIST WILL assume office with the support
and favor of all Wood county for the county
has been well served during his tenure in
off) 3.
* * * *
THE OFFER of the local Lion's Club of cash
prizes for the home adjudged to have the
best decorated exterior will be awarded by an
oulfc-of-town committee of disinterested
judges.
* * * *
SANTA CLAUS will visit Mineola December 9.
/
It's Never Too Late! - -
Bcmtsf, Ive Hardly gar
"the nerve "to oolm up
V<rcu >fc U NOW AFTER ALL
-fHese Years- when vtxi
fellows have, been
GlkLDiHG ISP A
ORGANIZATION OP Ct>M-
-J^DBSHIP, AND Mutual
AVD-yVNP ALL H I'D
SbRTA FEEL UIWE X
v*s ctfiseuN'!!
Ustem.Buwv- \Vs never.
-too Late, to mend ;
ye/(?e only t5o glad we.
Hays. some-m n6 Real to j
offer ybu now* besides.,
^ we need men like. you
and vtxi'u. Need us-mors
and moc?e-as the. years *
Roll on S Sffcp 1ftere.
and see ihb real weuoqme
>bu'LL get! us wm? BuWHEJr;
HAS GOT H> sncK-ltooemw
-OR66T LOST IN TH6 SMitPfU
aw,9ki?>
comb.
Ok in i
*28
mit
I shave long been an advocate
of the 'good 'ole country store'
with its plainly mark ed mer-
chandise, and no high falutin
salesman to bamboozle you into
buying something you don't
want. Just let me go into one
of thoes stores (commonly
called emporiums) and I get
skinned clear down to my car-
cass. Why, only last week I was
down in one of those emporiums
that sell everything from a tack
to a tomahawk, and up comes
one of these sweet young things
and says: "What about this
cigarette case?" Well, I had her
headed there when I told her:
"I don't smoke." "Well", says
she, "here's a bag of candy,"
and I had her licked again as
I informed her that: "I don't
eat sweets." Now in the old-
fashioned store the salesman
would have ended there, but
not so with the 'SYT' for she
picked up a bar of soap, and
'dadgiimmet', I bought it.
This town came near losing
it's most prominent 'sheik' last
week. Fact is, this boy said that
it had gone so far that he went
to see her dad and said: "Your
daughter has promised to marry
me", but all the answer he got
was, "I'm not a blamed bit
surprised. She said she would
get even with me for not buy-
ing her a bull pup."
It is reported that your 'Uncle
Sam' has bought a washing
machine at a cost of $30,000 and
now seeks to enlist some boys
to operate it. Now I don't claim
to be overly smart but private
industry sure can beat that for
20 years ago I bought one for
a dollar and six-bits, and with
no help she is now as good as
ever. In fact, I believe she's
improved some.
It seems that not only the
old-fashioned store has changed
but changes have been made
in our school systems. Last
week I attended a P.-T. A.
meeting and found out some
new things. One was that the
male members have no voice in
anything and pay the bills
which made me feel perfectly
at home. Yes siree, but what
got my goat was their manner
of expression, for instance, one
of those dames said: "If your
child becomes unruly, quickly
switch their attention.
Yours very truly,
Mayor of Yantis.
TEN YEARS AGO
The Christmas spirit is evi-
dent throughout Mineola with
a giant Christmas tree in the
center of the business section
gaily decorated with colored
lights, and several small Christ-
mas trees placed by light posts.
Individual business firms have
also cmpleted decorating their
stores. The homes likewise re-
flect the Yuletide spirit.
J. M. Harvey, a farmer living
four miles east of Mineola, suf-
fered the loss of a finger as the
result of an accidental discharge
of his shotgun.
A state highway crew engaged
in burning grass and weeds one
mile north of Quitman on the
Winnsboro highway, caused a
smoke screen which resulted in
two cars cxashng together Mon-
day afternoon. The injured were
J. J. Junior and son of Cart-
wright in one car, and in the
other was Mrs. Ballard and
son and Bill Brannon of Gol-
den. Their injuries consisted
mostly of bruises and cuts from
flying glass.
The marriage or Mr. James
Owen Walker and Miss Cozette
Rojbjinson wlas performed in
Tyler November, 14, 1928.
Dad Short and M. R. Bently
of the A. & M. Extension Ser-
vice are scheduled to conduct
a terracing school at Quitman,
December 16-17, according to
an announcement by R. E. Cars-
well, county agent.
According to the government
report there has been 11,742,-
806 bales of cotton ginned from
the 1927 national crclp. 3,882,446
bales being ginned from the
Texas crop.
Total enrollment in the Mine-
ola Public Schools reached a
total of 782 the pas!t week; high
school, 238; Central ward school,
i 374; Colored school, 370.
JiV.VBVtVV/iVVSV.V.V.ViViV'.ViVV.'iViV.V.V.VViVi'.V^
I NEW 1938 !
I mm
I NOW ON DISPLAY i
A. W. Fulcher & Co
Phone 235
"Ford Dealers"
Bronchial Coughs
Need Creomulsion
Just a common cough, a chest
cold, or a bronchial irritation of to-
day may lead to serious trouble to-
morrow. They may be relieved now
with Creomulsion, an emulsified
Creosote that is pleasant to take.
Creomulsion is a medicinal com-
bination designed to aid nature in
soothing and healing infected mu-
cous membranes by allaying irrita-
tion and inflammation and by
aiding in loosening and expelling
the germ-laden phlegm.
The Medical Profession has for
many years recognized the benefi-
cial effect of Beechwood Creosote in
the treatment of coughs, chest colds,
and bronchial irritations. A special
process was worked out by a chemist,
for blending Creosote with other in-
gredients and nowinCreomulsionyou
get a real dose of genuine Beechwood
Creosote which is palatable and can
even be taken frequently and contin-
uously by both adults and chilc
Creomulsion is one prep
that goes to the very seat
trouble to help loosen and expel 1
germ-laden phlegm. When coughs,
chest colds and bronchial troubles-
due to common colds—hang on, get
a bottle of Creomulsion from
druggist, use it as directed
you are not satisfied with the:
obtained, the druggist is authorixe4
to refund every cent of your money.
Creomulsion is one word—not two,
and it has no hyphen in it. Ask for
it plainly, see that the name on the
bottle is Creomulsion, and youH
get the genuine product and the re-
lief that you want. (Adv.)
ereHB
1918 Astern tic Taninf
PHILCO
wkh IndiifJ Control Psnot
4-XX
ftiatic t -
v«rtecf Pu.h'p *u(o-'
c"C,in«rf £Au*o c£' • -
Concert c ncx"!.
Re9u hr$H9g£
'• t2£m I RADIO'* BIG
LyS9i$j/ (EIKATIOM
MINEOLA RADIO SERVISE
Phone 54 — Henry Hotel Bldg. — Mineo]
PHONE
174
Figure It
FROM ALL
ANGLES...
. . .and the answer's always the same. .
if you have us check your car for the
winter you'll get more than your
money's worth in safety, reliability, and
comfort.
W. E. LOTT & SON
Mineola—Expert Repair Work—Texas
ar&rtga
afo4§me
WHEN YOU BUY THE hhMMHHL
Mineola
• Why take chances with unknown razor
blades? Put your money on known quality,
Probak Jr.—product of the world's largest
blade maker. This blade is ground, honed
and stropped by special process. It's made
to whisk off wiry whiskers without the slight*
est skin-pull or irritation. Yet it sells at 4
for 10# Buy a package of Probak Jr. from
your dealer today and save money on shaves.
PROBAK
JUNIOR BLADES
A be rut wpjtE.% ig&sa
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The Mineola Monitor (Mineola, Tex.), Vol. 61, No. 36, Ed. 1 Thursday, December 2, 1937, newspaper, December 2, 1937; Mineola, Texas. (https://texashistory.unt.edu/ark:/67531/metapth286276/m1/2/: accessed June 19, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Mineola Memorial Library.