The Albany News (Albany, Tex.), Vol. 31, No. 46, Ed. 1 Friday, April 23, 1915 Page: 2 of 6
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B&C
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&<£«««£ K<<<C<<<<- • ->> > ^ >^
Fresh, Pure Drugs.
Fancy Stationery, Books,
Magazines, and
N 0 T IONS
irmrmnsmmsia
G. L. GREGG, Druggist |
'<«««« «(«(«■' <«w- - > > >w-
t
n,^ 'ertising
13 a Iks
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© CX . 3I£jiSE. ,.kJ 0 0<
REAL VALUE OF ADVERTISING
FOUNDATION FOR GOOD ROAD
First Thing Road Builder Should
Strive For Is to Have Ground-
work Good and Solid.
i By K W Hoivr
' ir-ulo Arrl< "r il
mi: ai.i> an\ M:\vs
hsutd Every /■n./ir .1/ nitnir
PAUL BAKER. • Publisher
fct.U.rn *t ih«* I'.IW. \!ba f. hi** *•
i«rond ' 'I*** *4 ft Matter
whstiipt-on $!■"<) /Vr )e>n.
A DVKK'I I. IN<- KA I I
f>U l>!«v advt rfw*rn*i t ■ f •
C«ntl | « i lie h i^'it i' ■ 1
r«Hta p« r inch f«• each i p^rl ■ • rf*l r
fmn will ha mail© t> i ad?«'i^ota ' at ar* 'tic
third of a paf >r morn in ■ • l.<"*a i and i*ad
In* noh<*« a, 1" i *r lina f«>r • ingle inaert i
Hulufjuenf ina *rtio! A of I«•«*a• ! r«-a«l^nv
crnt•!.«•! 1!rj#* fo na«'h Insertion
b'RIDA K, Al'RlI. /y/>.
1 consider knowledge to be the
soul of a republic, anil as I he weak
and the wicked are Renerally in
alliance, as much care should be ;
taken to diminish the number of
the former as of the latter. Kdu- ■
cation is the way to do this, and
nothing should In* left undone to
afford all ranks of people the
means of obtaining a proper de-
gree of it at a cheap and easy
rate. John .lay.
W hen Judge King and Mcssr-.
Hollowell and Surratt returned i
last week from their visit to Palo;
I'into in the interest of good
roads, the} were greatly elated. |
The\ found that county busy on
the road leading from the town
of 1'alo I'into to the Stephens
county line. And the encourag
ing fact about the matter is
that they are building an excel-
lent road. If they continue to
the Stephens counts line, which;
• , • " i 1
they said was their purpose, there
can be no more complaint about
the bad road on the National
Highway in l'alo I'into county.
I n fact, it s< t ins that Shackel
l'ord n.ay I ave to be lir her. elf j
to keep up appearance . I ( | tl,e
good work go on and ma} the
highway pro per.
oi hers desired to hold it. Why i
did not all hold for this better
price'.' Ilriet!y, they could not.
When a man has to borrow;
money on his cotton, it is ditli-'
cult for him to bold it for a very
long time, long enuf to get much
re.ults therefrom. The reason
then for his inability to hold his
cotton for ten cents was that he
was in debt. And here we ar-
rive at the vital point. The
credit system, poor crops, bad
management, high prices, ill
health, and a number of other
causes operated to make it im-
possible for the farmer to hold
for the rise in price.
Hut of all these causes, the
the credit system is possibly the
worst enemy of prosperity. A
cash system would greatly re-
duce the cost of living. If the
farmer will raise enuf of every-
thing at home to feed his family
and stock, he can have his cot
ton as a surplus crop and hold it
for the rise in price. In this
way he can get on a cash basis,
get the top price for his products,
and be an independent man.
That some farmers have done
this is proof that all can do it.
(iood management, industry, and
perseverence will accomplish the
end.
The jinofj mailH movement In Colo-
r.'iilu : , i tnti to have acquired full
i ai11k and tin- next ten yours will Hie
n>< i ' '■'ir important roads Burfacd
with gravel It In Important that this
gravel b phiri'il upon a pood found i
tl'in or It w : 1 bit ml I oil with tho clay
and lost.
.'ome time ago an Important road
wan being surfaced and those In
charge were plowing up the old road,
which whh very hard, tho lumps were
being broken as much as possible,
then the r< ;n1 whh given a light roll
lng, * et thoroughly and the gravel
then spread and rolled When asked
why they were putting the gravel on
tho soft mud foundation, the reply
ramp "So that It will knit well with
the clay,'' This la eiaclly what should
bo guarded against as much as possi-
ble and Ih the very thing road builders
should seek to avoid
Let us remember that gravel will
knit or mix with the clay below lri
spite of all we can do, but the harder
the clay foundation surface Ib and th
firmer It Is compacted, the longer will
the gravel stay on top and give a
smooth wearing surfaco and the long
er the road will last.
All authorities are agreed on this
point, and the first thing that a road
builder should strive for Is to have his
earth foundation solid and hard and
the drainage so fixed that It will re-
main so
Former Doubters Convicted by the
Large Fortunes Made by Per-
sistent Advertisers,
The number of merchants who will
sit down and seriously nrguo that It
doos not pay to advertise is not half
as great today as It was live years
ago. The fortunes that have been
accumulated by successful advertis-
ers, the direct response of the buying
publl to Judlr!i>u« publicity, arc such
apparent fuels as to have convinced n
large share of the former doubters
Hut occasionally there Is a merchant
who gets It Into his head that there
Is some method of getting at tiro pub
lie through some means other than
newspaper space
There Is some serious abjection to
every such method 11111 board ad
vertislng runs up against the grow j
Ing hostility to the disfiguring of
nature and our public streets Many
people are resolving not to patronize
houses gullt"y of this disfiguring form
of advertising Furthermore there Is
no chance to quota prices and de-
scribe goods In this advertising In j
any rational way Thers Is no logic j
In the bill board
The latter point applies to program i
advwrtlalujj It is not advertising, j
merely a mental Jolt It does nothing I
to convince th« reader that you have '
bargains, and hand bill advertlstug
always looks cheap It Is the ne-w -
pap«tr only that presents business
news in a form acceptable to the peo
pie The merchant who advertises In
a newspaper of larger circulation
saves half the cost and doubles tho re-
sults Champaign (111 ) Gazette.
Albany National Bank
Opening.
A most cordial invitation is ex=
tended to our friends and the pub-
lic generally to accept our hospi-
tality on Mav 1st, the First Satur-
day, at the "Opening" oi our new
Bank building from two until five
o'clock p. m.
Refreshments will be served and
the courtesies of our New Bank-
ing House will be extended to you.
THE LADIES SPECIALLY INVITED
I
!
I
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CONVICTS FOR ROAD LABOR
TEN CENT COTTON
I'urinv: the fall cotton 1«1 at
from tive i ' eitfhl cent
laiver portion ellim: at al .1
six C'i • Tin rr. .iter ; r?iut
of the l'.U ' crop 1 . | :t ■ i i ■;t
of the hand <>f ti e tarn r. T: .
price ha ■ ,v ivone to t. • . nti
or hell- r. Such is the L ri« f
Mnry of in-.. !. ! In farniei atnl
gain to the peculator ur it hers
wim are aht . hnld their > >t t : ,
Suine tari' vs held the ■ cot-
ton t.11 th pi ire went ip and
ACQUITTED
Late Friday the jury rendered
a verdictjof not Kuilty in the Fry
murder casejat (Iraham, trit'd in
W ichita Falls. Jud^inR from the
evidence published and the
charge! (.riven the jury by the
trial judtfe.Jit is ditlicult to un-
derstand how the jury could
ae jtiit those charged with mur-
der W'ejcould not aj that the
ury, basing their judgment on
the testimony presented, ren-
dered anjuniust verdict. Hut it
is plainly evident from thi out-
cujne ol this case that either the
law or the courts uf lexas, and
pmbablj both, are previously
vv■ ak and '"all far .-hurt of the
purple for which they were
made the prelection if the putt
an i the | ecurinp of just.ee.
\\ hen a man or p a ly of men can
1 ■ ib ■ ie , f . ,|er an ' ;rr and
b, a ! I :ef tr be . et at lilierty.
nmethii is -erifi ly wronp.
It i siacKt.e ' iaw and ustiee.
we believe, that is res|>ori ible
lor the ii:creii-ed mimlterof nui'
der cases.
Motorists Interested In Study Now Be
lng Conducted by National Prison
Labor Committee.
Road work for misdemeanant pris-
oners is the subject of an lnvestlga
tlon which Is being conducted under
the Joint direction of the National
Committee on Prisons and Prison La
bor and the graduate highways de-
part meat of Columbia university.
James Iceland Stamford, who la In
charge of the Investigation, has had
considerable experience In the road
chiiii s of Georgia, where the majority
of male prisoners are worked on th•
roads.
The committee will consider In de
tall such matters as the most econom-
ical size of a road gang the coat of
WHAT IS GOOD ADVERTISING?
Selling Arguments Are Not Found In
Nam« nd Address of Mer-
chant
There was a time, away back In the
beginning of advertising, when the
seller who put Into print, where the
buver could see It, his name, the name
of the commodity he dealt In. and the
address of his place of business, was
considered to havo made quite a
splurge In the way of publicity And
therx are mediums today, bidding and
patronage of twentieth century adver-
tisers, whose physical limitation* pre-
clude them from doing much more
for the producer or distributor of mer-
chandise than his ancestor did for
himself in printing on old fashioned
"card.."
You cant tell the news of a store
or enforce upon the consumer the
merits of a product with which he
is unfamiliar In 10 or 20 words, any
more than you could present a sell-
ing argument over the telephone If
the period of communication were
limited to a few seconds. Hrevlty -
In moderation is a good thing in
mlvertlHlng, but the brevity l ii|K)sed
by tho characteristics of aotne me
dlums Is too apt to cut nff the best
selling talk before It begins
one of the many advantages of the
newspaper as a means of access to
the ear of the buyer Is that It secures
for the advertiser a full hearing.—
Hock Island Argus
Rheumatism Yields Quickly to Sloan's
You can't prevent an attack of
Rheumatism from coming on,
but you can stop it almost im-
mediately. Sloan's Liniment
gentlyjapplied to the sore joint
or muscle penetrates in a few
minutes to the inflamed spot that
causes the pain. It soothes the
hot, tender, swollen feeling, and
in a very short time brings a
relief that is almost unbelievable
until you experience it. Get a
bottle of Sloan's Liniment for 25c
of any Druggist and have it in
the house against Colds, Sore
and Swollen joints, Lumbago,
Sciatica and like ailments. Your
money back if not satisfied but it
does give almost instant relief.
Adv. 2
The Santa Fe Tour Co. will
run special trains from Texas to
the Exposition. They will show
you the grandeurs of New Mex-
ico, Arizona, California. Utah,
Colorado. See me at once and
arrange for a ticket.
IMS. Kendrick, Agent.
Statement of the Ownership, Manage-
ment, Circulation, Etc.,
of The Albany News published
! weekly at Albany, Texas, requir-
ed by the Act of August 24, 1912.
Editor, Managing Editor, Busi-
ness Manager, Publisher, Paul
Baker, Albany, Texas. Owner
Paul Baker, Albany, Texas.
Known bondholders, mortgagees,
and other security holders, hold-
ing 1 per cent or more of total a-
mount of bonds, mortgages, or
other securities: Albany Nation^
Bank. Albany, Texas. Pal
Baker.
Sworn to and subscribed be-
fore- me this 30th, day of March,
l!'br). VV. L. Manning, Notary
Public, Shackelford County. Tex-
as. My commission expires June
1st, 1915.
Rooms For Rent.
We have two nice rooms for
rent in the second story of our
building. ('all and inspect them.
Albany National Bank.
I urnilure. Leather (ioods, Paints,
and Oils. Let me figure on yonr
paint bill. I have the B. I\ S. and
DeVoe Lines.
NONE BETTER
Con* ts W -k on Public Highway.
(tun: -l'i ., • ;;, rvj- lii!- nil n iinto
n i. '• • 1 .11 ■ It I ■. ,.lu of
ii il l • 'i ' ; it . w th
ID- i ' • !"!.. > I ■'
ii.i an the i ;i> m. t ■ , ■ • r. • r-
utlon aftrr worli I' ;r* and the i-hort-
• niiiR . tii nu<n« i- I - t ml conduct
mini >• In the differ. :,t «ectlntt«
of tli' i Mi> urv to he i! lit with
I : • tl!; - |.| th<- effi t lif the
*e;. ■ r at d tin en't of ah . k
In Kalnn.-i oo . -in*;, Ml.-h, and
other i ■ ■ • wlii ; i ,ul w .rk linn
hi i n trh I, i ■. i ii uudi i i \| i rimental
•
1; ■ il In fact, ti.i knowledge
' '
wi ii. .'. the re.uls has a tenditi
to (ii M-.i.-i the numh. r of comu.ii-
n.ent , v:u;ranta k«" |iitiK ii • iy fr
« ih"1 " «hi ro tin will be ubj« tod
tu «• • k i'l tl ci ir.icter
Source of Inforni.ntlon,
l'| i • ".'i i• 'ted In the jtood ri ads
prohloui, III! . r front " < t : lit. ri: t;
or tliti leu; dative (I U d| Oltlt, Will 01 .
the r. j rt . f the Joint C' ni;r, :,al
I'ottinilttvi' ott f- ■! ral aid to 1
roads a convi: lent ci 'iri'- of Ini r
mat Ion It tot . -t.lv co' i dii' no "t
• '.'-.hi data ever puliii I.- d 11 tills
•ubject, but contains a blbllOfriphf
tvhlch glvi« a im of book*. ji uniihleU,
and i • ■ on all iilnimn of the • i d
rua1 j: idem The n |. rt is prlr ted
an House Dorumont 1M0, tsUty-tlilrd
Conjrr-t=r third ii -lon
Cannot Be Too Specific.
"onp itn<s im abnurdly slntplo
1 *i will crti'idi* the effectlrunan
i an .'idvertlsernent
As tl ' proprietor of a certain fun-
ouh I it-el . id art. le «ald the other
'■•'1 ad vert Im-tnent* should !>•
foolproof"
i his i xploslve romark *ns caused
t a tidep) one call at his office, ask
lint w 11• ■ r• tic could buy" his article.
It tin' fnce i ? the fact that the com-
1'iinjr Im just flnlshli.ir the third month
of ii publicity campaign in New York.
h i eh in nit Id to Im coHtliiK from ft.-
■ to $7.e00 ,i month
f'niin now on all nds will hhv "nt
d" ;i; and i roe< t' •re-." though such
1'i toddetrd a wnstn of
(,:,|| I *. ' at.v adv. rtlieiuent writers.
M ah In Mei nenger
Where the n.irgalns Are.
The way the yard Htieks rattlatf,
hardw.tr. Jlncled and our nierchants
and clarks moved ,iii"ut the j.a_«t
week lr.dlcal' 1 it live]; tmde for our
h siness men; and the people wara
•\!d"iit!\ dt llithted In tin- bart/alnn
the. had pi' Ui 1 up nnd the profits
'hi-\ ' ad ther-lo ivi-d: the pen(>ral
let • ii.ii those who advertise
at II ' it. : •> dellvi r Middle
field iO.I Indi i'«-ttdenf
Have Pulling Power.
'tierel ■ i iii nenr-hv towns
her face*, eay that
idiert! t.'i j tv nnd In the
i" hr. I! *-tit ihe fnct that
r re ttf of otlti i towns tin draw
'Ht-h n« 1 dlri-rt admittance
t! n 'h 1 i;t - mefchnnt's advertise-
r • h have ,i pulllliK power l'errjr .
bur O I Journal
"ti'-e nd the Scenes*' Fffect*.
\ rti ni l as be, n d'alR'.nd In
1 i ti re t' ike n!l t'n I olp.'H ri ;u!n^1
for it". In th 'i r- nnd morlng picture
' i •* l.i mi nt ' uf multiple electric
ot 'i'until '| It 't,i• i « th' niiif-e oi
i - . h>-ofs. wind ■ ti-rniit, thund«<r
! 1 '■ ;■ wavei ttwajlng branches and
passing trains
Public School Pupils
- You are invited to spend one month in
REYNOLDS COLLEGE
Beginning Tuesday, April 27th
Ii miction will Iv niwn in ill Public School subjects from
tlu' tilth ni i.lr up, mclu.lin: ill Hi^h School subjects, as
u i'll ts subjects lv\'oiid Hinh School.
Pupils t iilin tu itM'ivt' | romotion m.iv devote all their
tin • to the subjects causing such failure, thus removing
the deficiency and will be ready to join their classes in
>eptemlvr. Or those who passed successfully, yet are
u ik in some subject or subject , may greatly strengthen
their standing during this month.
Many parents think that eight months is a short school
war. Io such, we now offei the opportunity of an addi-
ti nal month. Whil • instructi-<n :aay be had m any sub-
!". t. especial attention will be given to
Arithmetic, Grammar, Spelling, and Latin.
i
hven it your ciiild Iris niade a satisfactory record, the
work received will amply repay for the time, efforts, and d.A-
expense, llii wi>rk mu'lit be needed in passing next year,
l-'requently an absence of a month or two caused by some
.n!i>r. seen e\'ent, as a protracted illness, will result in fail-
ure to be promoted.
I'lie regular tuition charge of #9.00 a month, will ap-
>lygto all.
T
Very respectfully,
J. K. THOMPSON.
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The Albany News (Albany, Tex.), Vol. 31, No. 46, Ed. 1 Friday, April 23, 1915, newspaper, April 23, 1915; Albany, Texas. (https://texashistory.unt.edu/ark:/67531/metapth393655/m1/2/?q=%22Shackelford%20County%20%28Tex.%29%20--%20Newspapers.%22: accessed May 3, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting The Old Jail Art Center.