Catalog of Hardin-Simmons University, 1979-1980 Graduate Bulletin Page: 43
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6362 Seminar in Marketing
Study in depth of a different major topic each semester such as
consumer behavior, physical distribution, price strategy, or promotion.
Course content will be tailored to the background and
interests of students enrolled.
6363 Marketing Thought and Theory
A study of the development of marketing thought and theory. The
history of the development of marketing will be studied including
earlier theories relevant to marketing thought, the beginnings of
marketing thought, concepts from related disciplines and maturing
of marketing thought. The course also includes theory in
marketing. Past and present theories are studied.
6364 Marketing Strategy
Planning, implementing, and evaluating marketing strategies
within the context of changing environmental conditions. Particular
attention is given to customer selection and the development
of proper marketing mixes to reach effectively the chosen target
market.
QUANTITATIVE SCIENCE
6321 Data Processing
Advanced topics in data processing systems, management and operations.
Emphasis is placed on data processing systems life cycles,
procurement and planning.
REAL ESTATE
6346 Real Estate Investment Analysis I
Capitalization workshop: Emphasis on mortgage equity method
of capitalization; lease-hold valuation.
Prerequisite: Finance 4347
6347 Real Estate Investment Analysis II
Case study course in investment analysis of income producing
properties; practical application of methods and techniques in real
estate investment.
Prerequisite: Finance 4347.43
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Hardin-Simmons University. Catalog of Hardin-Simmons University, 1979-1980 Graduate Bulletin, book, May 1979; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth41578/m1/45/: accessed May 1, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Hardin-Simmons University Library.