The Temple Daily Telegram (Temple, Tex.), Vol. 7, No. 126, Ed. 1 Thursday, March 26, 1914 Page: 5 of 8
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THE TEMPLE DAILY TELEGRAM, TEMPLE, TEXAS, THURSDAY MORNING, MARCH 26, 1914.
PAGE FIVE
P;:-'
£;
IB.
Why Should Temple
Have An Ad Club?
*hWh3Ls!.1Puld TemP'e a city of less
!&?»?■> f°'000 Population have an a a
club. Is a question that Is being asked
By many person* as a result of the
movement started early this week for
the organization of such an Institu-
tion.
It Is perhaps a logical question for
many reasons. First: there are few
expert ad men in Temple. Second:
■The Retail Merchants' Association now
performs spme of the duties of an
ad club.
But in spite of the above there is a
crying need for an ad club in Temple.
The fact that there are few ex-
perts as writers in this city is one of
the greatest reasons for the organi-
sation of the club. The further fact
that many merchants and persons in
Temple who are not eligible to mem-
bership in the Retail Merchants' as-
sociation are interested in successful
advertising and therefore the func-
tions of the two organizations should
be separate and distinct.
Object* of Ad Club.
The first object of an ad club Is
to stimulate truthfulness In adver-
tising. . There are many other ob-
jects and functions such as: eliminat-
ing fake sales; qualifying profitable
advertising mediums—under which
programs—theatre curtains — hotel
registers are condemned; regulating
special mercantile sales; reaching a
higher plane in literary wording of
ads; teaching an artistic arrangement
of ads; promoting better commercial
results through co-operative advertis-
ing; protecting the buying public
from unscrupulous advertisers, and
many other functions too numerous to
mention.
Conditions are such in Temple that
it would be a useless expense and a
burden to the average business man
to employ an expert ad man, there-
fore he writes and prepares his own
ads. Th« ad club teaches him how to
do this with the least effort and
greater certainty of obtaining results.
Tt would relieve him of a worry that
now exists and increase his margin of
profits.
Railroad wreck sales, fire Sales, re-
moval sales and other schemes would
■—under the supervision of a wide-
awake ad club—be legitimate or else
pressure would be brought to bear
that would force the merchant out of
business. The law protects the pur-
chaser and other merchants of a city
in this matter and all that is needed
is some one to take the initiative in
suppressing sne-h practices.
Honey Wasted.
It has been proved beyond a doubt
that program and curtain advertising
is unprofitable advertising and these
methods have been tabood in all parts
of the country. The embarrassment
of refusing to purchase space in such
publications or mediums is overcome
by the merchant by referring the so-
licitor to the ad club, where he or she
can place the matter for approval or
rejection. Many thousands of dol-
lars were wasted annually in Texas
through these mediums of advertising
before ad clubs were organized.
Truth in Advertising.
An ad club teaches its members to
be truthful in advertising merchan-
dise for sale. It believes that a cus-
tomer should be able at all times to
enter a store and buy goods at the
price and quality advertised. The
fact that a merchant belongs to the
ad club and is in sympathy with its
efforts it his recommendation to the
public.
Co-operation in advertising will
gave the merchants of Temple money
that is now being wasted. The best
example of what can he accomplish-
ed in the way of co-operative adver-
tising was shown by the success of
Uneeda Biscuit
Nourishment—fine fla-j
vor—purity—crispness
'—wholesomeness. Alii
for 5 cents, in the
moisture-proof package.
Baronet Biscuit
Round, thin, tender—1
with a delightful flavor
—appropriate forlunch-
eon, tea and dinner.
10 cents.
THE SOUL'S NEGLECT
THEME OF SERMON
Largo Attendance, With Conversions,
at Scarborough' Revival .Ser-
vices Held taut Night,
Graham Crackers i
A food for every day.
Crisp, tasty and
strengthening. Fresh
baked and fresh de-
livered. 10 cents.
I
Buy biscuit baked by
NATIONAL
1BISCU1T
COMPANY
| Always look for (hat name
"Neglect of the Soul" was the sub-
ject of Dr. SCarbrough's sermon at
the First Baptist church last night.
Quite a large audience greeted the
speaker, and two by profession and
one by letter joined the church.
Dr. Scarbrough's talk was earnest,
sincere, and carried with it a message
that was meant to make men think
of their soul as well as other things.
He said people seemed to care a great
deal more for their bodies, because
they gave them lots of attention; they
eared n^ore for their health because
if they were sick the doctor was im-
mediately called in and their illness
administered to; they cared more for
their education because they spent
time and money on it; they cared
more for their families because they
cherished and nourished them; but
the soul was allowed to take care of
itself.
The sou), he said, was tar more im-
portant than all of these; it was the
soul that should be cared for. It
should be given into God's keeping,
and that at th>' first opportunity. This
should not be neglected. The soul
belonged to God but he was not going
to take charge of it unless it was
surrendered to him.
The text was taken from Hebrews
2:3: "Ilow shall we escape, if v.e
neglect so great salvation; which at
the first began to be spoken by the
T.ord, and was confirmed unto us by
the mthat heard him."
lie said it was in most cases, sim-
ply neglect that kept men's souls out
of God's keeping. The thing to_ be
done was to wake men up to a realiza-
tion of the fact that they were lost.
When this was done the soul would
be apt to get more attention. Men
neglect spiritual things because they
are not brought face to face with the
necessity of thinking of their own sal-
vation. Men's souls are neglected by
their friends and neighbors. A word
spoken by some friend may cast a
soul Into the keeping of its Maker,
and a life of usefulness for good may
result.
The church members and Christians
were enjoined to work and pray not
only during the services but all the
time. The success of the meeting and
the number of souls saved would be
measured by the amount of personal
work done by the individuals.
Services will be held again this
morning at 10:30 and this evening at
7:45. The singing is being conduct-
ed by Carson Taylor, and the enthusi-
asm is greatly increased on account of
the music of voice and organ.
FREEMAN HEIGHTS
WANT SCHOOL HOUSE
l'ctition l ib <1 With Council for Build-
ing to Cost Forty
Thousand.
u\m u
8
23
FiBARETTE5
Mild 8< PukS
606: S«DnVjO
a
a
M
H
Will You Put Up
a Nickel to Try a
better Cigarette ?
Hand your dealer a nickel for
a box of 10 Reyno Cigarettes.
Strike a match. If you don't ,fin4
Reyno Cigarettes are made from
the finest tobacco grown in Amer-
ica, you can have your money back.
It's a case of "heads you win" any
way you take this offer.
w
przite Prevent
SSL Loss
Food V- A
Witlmt these twe wnmmu** am-
tec tire® you cannot succeed with poultry.
ate, (Oc «nd cuts w»Im taboo,
luurea lu«ty growth.
T. prevent intestinal trouble, tlx «M
,,ura ■pacific ia Pr.tU White Diarrhea
Remedy and 60e. After they pus
the early critical period they mature
quickly into praSt paying mibm of
your flock.
Refute rabrtltutee; tn«i»t on Pratti.
t^SatUfaction Guaranteed or Money Bach
S3 Gel JVaU* ISO poo* Poultry Book
Sola and guaranteed by Erall Fancier.
*
3919
FAMILY AVOIDS
SERIOUS SICKNESS
By Being Constantly Supplied With
Thedford's Black-Draught.
£
McDuff, Va.—"I suffered lor several
ears " says Mrs. I. B. Whittaker, ol
.his place, "with sick headache, and
stomach trouble.
Ten years ago a friend told me to try
Thedford's Black-Draught, which 1 did,
and 1 found it to be the best family medi-
cine lor young and- old.
1 keep Black-Draught oo hand all the
time now, and when my children feel a
little bad, fhey ask jme for a dose, and it
does them more good than any medicine
they ever tried.
We never have a long spell of sick-
ness in our family, since we commenced
using Black-Draught."
Thedford's Black-Draught Is purely
vegetable, and has been found to regu-
late weak stomachs, aid digestion, re-
lieve indigestion, colic, wind, nausea,
headache, sick stomach, and similar
symptoms.
It has been la con^nt u* for more
Itian 70 years, and has benefited more
than a million people.
Your druggist sells and recommends
- Price only 25c. Get a
item
the Dollar Day held fti this city last
year. The public received value for
its money anil the merchants received
a profit. Such co-operative selling
plans are fostered and promoted by
an ad club.
Factions Eliminated.
A more friendly feeling is created
between merchants and citizens
through the efforts of an ad 'club.
Factions and petty grievances an
eliminated.
The meetings of an ad club are
held at noon hour when men's heart
is lightest. Sociability ia a part of
the club's stock in trade. At the
luncheon where members gather it .is
customary to invite an expert in ad
writing to address the club. Some-
times local men who hnow the game
deliver addresses. The meeting lasts
but an hour, of which half the time
is spent in eating. Once a month a
round-table meeting is held, at night.
This event is practically the same as
the noon day meeting with the ex-
ception that sociability is the more
pronounced. Illustrated lantern lec-
tures are held by some clubs at the
night meeting.
Interest Maintained.
But at every meeting there is some-
thing to interest the member and keep
him enthused. Time never drags and
seldom will a member miss the gath-
erings except when detained by sick-
ness or pressing business.
Greenville, Hunt county, Texas, has
an ad club. It is a city of about
12,000 population. The state con-
vention of Texas ad clubs was held
there this year. The club had over two
hundred members who attend regu-
larly.
There are in all about a hundred
ad clubs in Texas.
Tim Temple Ad Club.
Tn Temple it is planned to have a
membership of more than two hund-
red. The dues have been placed at
$2 initiation and fifty cents a month
dues, payable six months in advance.
The rate in other cities is about the
same only a little higher.
There Is no expense attached to
the club except the small membership
fee and monthly dues, No salary is
paid the secretary. All revenues are
expended in entertainments and ex-
penses of experts who address the
meetings. In other cities cigars, soft
drinks, and other articles are donated
by business houses, and at the round-
table meetings there is usually some
little added attraction that costs but
little but is a source of enjoyment to
all who attend.
The ad club in other Texas cities
is considered the most profitable both
socially and financially that a per-
son can be associated with.
The Temple ad club should receive
the support of every merchant, busi-
ness man—no matter what the line—
and person interested in advertising
to the fullest extent of the letter.
B. B. B.
lc Cash Certificate
in Every Package
This certificate ia given
merely a* a temporary
offer; you get more than
your nicker* worth in
Reyno Cigarette* them-
•elvea.
rIEA,
have no equal in a domestic nickel cigarette. They are
rnild, because we specially selected the tobacco for Reynos
a long time ago and it has been allowed to ripen thoroughly.
This aging,^ together with skillful blending, secured by
our 39 years' experience in the tobacco business accounts
for the excellent flavor of Reynos. These cigarettes are
rolled only in genuine imported French paper.
R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C
□ □
The school committee of the city
council will act Inunediately on the
petition filed with that body by the
Freeman Heights Improvement asso-
ciation Imploring that a. school build-
ing to cost around $40,000 be con-
structed in that part of the city.
The association suggests that the
building be located in the center of
the Heights on the hill.
Secretary Part in and Committee-
men Earnest Hudson and R. U llon-
eycutt „ representing the Freeman
Heights association waited upon the
council. They declare that there are
more than a hundred school children
in their section of Temple who are
compelled to walk more than fourteen
blocks to attend the Vandiver school.
GKRMAN "11IAK BEARD" DEAD.
Druggist Convicted of Slaying Four Is
Beheaded at Frankfort.
Krankfort-Oo-The-Main. Germany,
March 25.—Carl Hopen, the druggist
of this city who has been named the
"Blue Beard of Germany," was be-
headed today for murdering his fath-
er, his first wife and his two children.
The accused man was found guilty
-=
of the charge in January and also of
attempting to murder his second and
third wives and several other persons.
WOMEN WHO ARE
ALWAYSJIRED
May Find Help in This
Letter.
Progress of Treaties.
Washington, March 25.—Secretary
Bryan again asked the senate foreign
relations committee today to favor the
new peace treaty with Denmark, car-
rying an unlimited arbitration pro-
vision*
The committee voted to extend the
general arbitration with Costa Rlaa
which will soon expire.
The pending treaty with Nicaragua
will be taken up next week.
Good Weight.
"I saw a coal wagon Just new that
was overloaded." .. ,
"Give me the addres# o# that eoal
p n | A r "
"Do you want to proaecute him lor
Mm."
Swan Creek, Mich.—"I cannot speak
too highly of your medicine. When
gp) through neglect or
' overwork I get run
down and my appe-
tite is poor and I
have that weak, lan-
sassa Su'd> always tired
IHl feeling, I get a bot-
' tie of Lydia E. Pink-
ham's Vegetable
Compound, and it
builds me up, gives
me strength, and re-
stores me to perfect
health again. It is truly a great bless-
ing to women, and I cannot speak too
highly of it. I take pleasure in recom-
mending it to others."—Mrs.' Annie
Cameron, R.F.D., No. !, Swan Creek,
Michigan.
Another Sufferer Relieved.
Hebron, Me.—"Before taking your
remedies I was all run down, discour-
aged and had female weakness. I took
Lydia E. Pinkham's Vegetable Com-
pound and used the Sanative Wash, and
find today that I am an entirely new
-woman, ready and willing to do my
housework now, where before taking
C medicine it was a dread. I try to
ess upon the minds of all siting
women I meet die benefits they can
derive from yottr medicines." — Mrs.
Charles Rowe, R. P. D., No. 1,
Hebron, Maine.
If yon want special advice
write to Lydia E. Pinkham Med-
icine Co* (confidential) Lynn,
Mass. Tour letter wil be opened,
read and answered by a woman
and held la strict confidence.
HIGH-UPS INDICTED
FOR CAUSING RIOT
Chief of Police ami Other Notables of
Terre Haute Charged With Caus-
ing Street Car Troubles.
It Pays to Be Clean
gues which had beset mankind ever
since there was denning in filthy
caves. J. S. P.
TERRE HAUTK. Ind . March 25.—
Indictments growing out of the recent
street car rioting were returned late
today by the grand jury which has
been investigating various eases.
Edward Holler, chief of police; Ed-
gar L. Brown, labor leader, and Hilton
Hedmon, attorney and politician, are
charged jointly in one with conspir-
ing to cause the riots to injure prop-
erty for the traction company. Their
bond was fixed at $25,000 each.
"Til" GLADDENS
X, TIRED FEET
"TIZ" makes sore, burning, tired feet
fairly dance with delight. Away go the
aches and pains, the corns, callouses,
blisters and bunions.
"TIZ" draws
out the acids and
poisons that puff
up your feet. No
matter liow hard
you work, how
long you dance,
how far you
walk, or how long
you remain on
pour feet, "TIZ"
t) r i n g s restful
foot comfort.
"TIZ" is won-
derful for tired,
aching, swollen, smarting feet. Your feet
just tingle for joy; shoes never hurt or
seem tight-
Get a 26 cent box of "TIZ" now from
any druggist or department store. End
foot torture forever—wear smaller shoes,
keep your feet fresh, sweet and happy.
Nobody has as yet taken me by
the hand and led me to a pile of
"trash" and there pointed out eggs
or larvae of house flies. Nobody has
come along to say that the breeding
place of the house, or "typhiod" fly
is positively known to be in those
places.
There is no desire to be contrary:
I am of the army which believes in
cleaning up. The desire is to act in-
telligently and to stimulate original
investigating. Very often we. in our
habit of "noticing things" find purely
local or may be overlooked for causes
for ill health. We do not want to take
all our health hints predigested—it Is
worth so much more to prove a state-
ment handed us and to add to the
sum of knowledge by original investi-
gation.
1 heard a man remark only yes-
terday: "The people of Temple ap-
pear red-cheeked and healthy. I
don't know where I ever saw a town
where the people looked so good.
Maybe it's the water." A
Now, as a matter of fact, we have
good water—purified after "being
originally healthful. The water prob-
ably does add much to our well-being.
Temple Not So Klltliy.
We have fairly good habits in
Temple—habits of cleanliness. True,
when the agent for the "Cleanest
Town" contest talked to me not long
ago, he shrugged his shoulders and
expressed surprise that we were not
all sick. He is an excellent gentle-
man, a doctor and well up on all the
patter concerning how typhoid flies
breed. He is scientific and all of
that and he has traveled over much
for the thousands of workers, and
that it became so after having for cen-
turies been proven a dealth zone to
Europeans. Cleaning up and staying
clean did it. Maybe there were typh
hold fly larvae in some of the sub-
stances removed, and the safe side
of that subject was to go after the
trash. Maybe the warfare on the flies
did more good in destruction of germs
of other harmful creatures. Anyway,
the removal of filth and the assump-
tion of cleaViliness produced immed-
iate results in the health of the peo-
ple.
Clean tip, Anyway.
Wherefore, 1 believe in 'blindly"
cleaning up. I believe that Temple
is a clean town, judging by the health
of her people. The particular season
for cleaning up is at hand. As we
know, among ourselves, the sanitary
department of the city government
has been crippled, and the usual
cleaning of streets and alleys and
hauling of trash from private proper-
ty has been almost suspended for
months. There are accumulations re-
quiring removal, if our red cheeks
are to be permanently enjoyed. Even
if it be necessary to shave expenses
in other departments, and to even
do without some things desirable to
have—a new motorcycle for instance,
the people should actually DEMAND
of those in authority that the city be
given its usual spring cleaning from
municipal standpoint, and those same
citizens are due to likewise clean
their own premises.
"Remember Havana — Remember
Panama!" No matter if we can't find
the bug which does the damage, nor
ountry, engaged in sanitary work and , know just how health and cleanli-
TEMPLE PEOPLE VISITING
WACO ARE INVITED TO
Pete's Cafe
South Sixth Street.
Superb cuisine, elegant dining
rooms, sanitary kitchen, sweet and
olean throughout, presided over ky
a famous chef and a trained caterer.
advising. Temple, at that time wet
and with the "Telegram Alley" his
vista, looked bad to the doctor. And
yet, that other man, coining from
elsewhere, remarks upon our red
cheeks, springy steps, evident good
health and the like. Therefore It is
declared that Temple must have
fairly good health habits and must
be fairly clean if lack of cleanliness
produces disease, The doctor looked
at the black mud—the citizen looked
at the people who are the fruit of the
conditions sanitary.
Belief in Germs.
I believe that the mosquito conveys
the yellow fever germ; I remain to be
"shown" that the mosquito or fly,
carries in similar way, the germ of
malarial poison. Yet, with almost as
thunderous proclain, we are advised
by those experts who prate about the
propagation of the typhoid fly that
malaria is contracted through, and
only through the conveyance of germs
by one of the many species of mos-
quitoes.
They demonstrated fully, that the
female of the mosquito species known
as "Stygmitata Faciaces" does cari^
the fellow fever germ, and that In no
other agency can the germ be con-
tracted. AcUng under the knowledge
thus gained, yellow fever Is no
longer a scourge, or even a dreaded
disease, in its fear of pTevailence.
The malarial demonstration has not
been so convincing.
How many Invisible germs may be
responsible for diseases and how
many of them may propagate in filth
or trtBh, w« do not Know. Wo do
know that the cleaning up of Havana
by the United mate* soldier* made
of that beautiful city a health resort
where theretofore it had boon a pest
hole. Wa do know that the sanitary
work done In the Panama canal sons
made the isthmus a place of health
ness—and pure water—go hand in
hand, we can drink the water and
clean up along with our neighbors,
and rest assured that like efforts in
other places have brought roses to
pale cheeks and have banished pla-
Sprlng Blood and System Cleanser.
During the winter months impuri-
ties accumulate, your btoo" becomes
impure and thick, your kidneys, liver
and bowels fail to work, causing so-
called "Spring Fever." You feel tired,
weak and lazy. Electric Bitters—the
spring tonic and system cleanser—is
what you need; they stimulate tho
kidneys, liver and bowels to healthy
action, expel blood impurities and re-
store your health, strength and ambi-
tion. Electric Bitters makes you feel
like new. Start a four weeks' treat-
ment—it will put you in fine shapa
for your spring work. Guaranteed.
Ali druggists. 60c and $1.00. H. E.
Bucklen & Co., Philadelphia or St,
Louis.
LAKE POLK CLUB
OPENS APRIL 15
Arrawiiioits Being Made For Furn-
ishing Popular Kctiort Willi
Conveniences.
The Santa Fe Park association
which holds forth at Lake Polk plans
for the opening of the club house
about April 15.
The building, which was completed
in January, is now being furnished
from top to bottom with all the latest
conveniences. Electric lights are also
being installed.
The club has a membership of fifty
and there are only five more shares
to be disposed of at $250 each before
the rolls are completed.
Fishing, hunting and social events
are enjoyed by the club.
c
G
-As
Sure lo
a$
the Sun:
I
Vi
you can t always make everything "just so." Sometimes von will
get in more shortening than usual; or mica tlU hatterTIttSL^ftL «
it may not be convenient to put a cake in the qven the
mixed; or your oven may not bake evenly and it Is necessary to turn
X^sTiSuM^1Utte UDCertaintleS make U,c
EC Baking Powder
Is abUluiS^^rt'afn1U»«e'ir!!l# baWlJS P°wder has unusual strength and Nj
Tn. k ®iwver luck" with their
y SpkLI to ^v«yYow ^ rtfuiul w
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Williams, E. K. The Temple Daily Telegram (Temple, Tex.), Vol. 7, No. 126, Ed. 1 Thursday, March 26, 1914, newspaper, March 26, 1914; Temple, Texas. (https://texashistory.unt.edu/ark:/67531/metapth475024/m1/5/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Library Consortium.