El Paso Morning Times (El Paso, Tex.), Vol. 30, Ed. 1 Sunday, June 5, 1910 Page: 3 of 24
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GivingProminencetoWhiteGarments andFabrics
and Convincingly Demonstrating the Superiority of the Values in this store
HE undeniable leadership of this store in value giving is most convincingly
proven in this summer sale of white garments and fabrics.
Every low price advantage that we obtain through our capacity for
buying merchandise in large quantities is shared with our customers in this
event and on every hand are offerings priced in “THE POPULAR’S” inimitable way.
omic Monday morning*
Give careful attention to every item ig this advertisement-see the superb displays in our windows
and participate in thiss one of the most worthy of the season's selling events.
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Beautiful Undermuslins Dainty in Design and M aterial Lowly Priced
Thousands of the most beautiful undergarments will he offered in this sale—garments of quality and sterling worth. Gain
tily fashioned of material of delightfully fine texture, trimmed with laces ami rich embroideries. the\ are garments that will
win your admiration. Every garment offered in this sale is cut in correct proportions, strongly and neat 1 \ made, and priced
at practically, the worth of the material.
The assortment includes every kind—the good substantial muslin, the soft nainsook, the sheer plainly garments of ba-
tiste and the genuine French handmade ones.
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LA TOSCA
Toilet preparations,
strictly pure, prepared
expressly for the Popu-
lar Dry Goods Co. Of
high quality, although
sold at popular prices.
Night Gowns
Muslin cambric, nainsook, long
cloth and fine batiste, in the high
or low neck, long and short
sleeve styles. All full lengths and
wide.
Skirts
All skirts are made extra full with
handsomely trimmed flounce, of
lace or embroidery and foot rut
fie. i .engtlis from 118 to 11.
........59c.
?r,e (Skirts, embroidered flounce
Skirts, embroidery or taco
$l.50 Skirts, embroidery or lore
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White Cottons, Linens and Woolens
Featured at Unusually Low Prices
Midsummer s best fabrics are all included in this remarkable price
lowering event. A glance through this splendid list tells only
part of the many excellent offerings in this seetion.
We’ve selected for this sale the goods that are most wanted
for immediate use—the Klaxons, the Dimities, and the white
woolen fabrics, for coats and suits.
Flaxon
*).25 Nainsook gowns, lace or embroider-
i(,s_.....................................
M-50 Nainsook or, Cambric Gowns . , $1,19,
*2.00 Nainsook and Long Cloth ,Gowns $1.49 j $2.00 Skirts, embroidery or lace
$2,.)0 Nainsook and Long Cloth (towns $1.88 $2.50 Skirts, embroidery or lace
L ’o “ “"I ,U>n* (5owns •2-39l$;:.00 Skirts, embroidery or lace
? Nainsook and Long ( loth downs $2.88
Jl.no Batiste and Nainsook Gowns ... ,$3,39
f(,50 Batiste and Nainsook Gowns
$•'.00 Batiste and Nainsook Gowns
..,76c
$1.19
$1.49
$1.88
$2.39
$3.50 Skirts, deep embroidered Bounce $2.7?
$3.88 i $u-0O Skirts,.lace or enib. flounce......$3.98
$4.29 j Skirts, liandsome enib, flounce . .$4.98
MAIL ORDERS
For items appearing
in this advertisement,
will be filled promn'ly,
the postage or express
age to he paid hv eusto
mer.
... ,8
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$•1.0(1 Finest JCnglisb Nainsook Gowns $4.98 j $7.00 8.lifts, lace or embroidery .
$i,00 Fine Mercerized Batiste Gowns .$5.88 j $950 Skirts, very rich embroidery
. $5.88
,, $7.48
Combination Garments
Perfect fitting corset cover,
with drawers, or short skirt
and three piece combinations,
made of good quality long
cloth or nainsook.
Chemise
Doth long and short sleeves,
made of muslin nainsook, long
cloth and batiste, trimmed with’
lacc and embroideries.
Displayed in mu; windows is one of the most attractive of ibis
stiles offerings. Several hundred pieces of the most desirable of
the summer fabrics in stripes and checks, and small colored de-
signs, suitable for waists or the entire costume.
Klaxons worth regularly to 40c .........23c
$l.(in combination 2-picce garinpiUs .79c-
$1.2.' combination 2-piece garments
$l ..)0 combination 2 piece garments $1.19
$2. and $2.25 cdmbinatkn garments $1.(19
$2,.i0 & $2.75 combination garments $2.39
$3.nn combination 2-piece garments $2.39
$3..>o combination 2-piece garments $2.73
$4.00 combination 2 and 3 piece ...$2.98
$1.50 combination 2 and 3 pie ......$3 19
15.00 ..cani}jdiULUo,n.Ji..aad. 3 piece ____$,'1.98
$fi.0o combination 2 and 3 piece ____$1 9k
$1.00 miin sunk and long and short .."lie
$1:50 long chemise, with flounce . ,$1.IS
*2.00 long ciieinlse, club, or lace .. .$1,49
$2,50 long chemise lace trimmed . .$1.97
$3.1111 tong chemise, lace or emb..,.$2.48
$859 and $3,75 long chemise*......$2.98
Short Skirts
Klaxons worth regularly to 30c ........ .18c.
Klaxons worth regularly to 20c
14c
Checked Dimity
27 inch fine sheer checked and striped
dimities in small and medium sizes. A
special lot in the regular rt „
12 l-2e- duality a yard ..............ub
India Linon
27 iqph India Linon, nice smooth finish,
8c
Drawers
Correctly proportioned gar-
ments ot nainsook, long ck.ili
batiste and muslin, trimmed
with good embroideries
laces.
Neat style garments trimmed
with appropriate lace and cm
broideries or with plain tucked
flounce.
Top abort skirts, embroidery ..
$ 1 -00 short skirtH, lace or enib
$1.25 short skirts, embroidery
.. r.Ho
.. The
. . X! H>
Corset Covers
and
a beautiful quality
for, a yard
Long Cloth
Good quality English tong cloth, fine
smooth weave, soft finish for undergar-
ment*, 12 yard pieces, worth ^| gg
regularly $2.00
Union Linen Suiting
36 inches wide, half linen Suiting, the
kind that docs not crush easily, beauti-
fully finished and very desirable for
waists or suits; 0 1 *»
L iu
(pc muslin and long cloth drawers .,39c
$100 long cloth and nainsook drawers 70c
$1 50 Long Cloth and Nainsook Draw
7s.............................. $1.18
$200 Eiigttah Nainsook Drawers $1.49
$2,511 Nainsook and Batiste Drawer:! $1.93
$3.(0. Finest Batiste 1 P;iwt-rs .......$2.18
Perfect fitting garments, made
of fine nainsook and batiste,
lace and embroidery ttimmed.
75c styles lacc and embroidery .... 59c
$100 and $1.25 styles lace and r*mb. 83c
$1,50 styles lacc or embroidery . $ I l x
$1.75 stylos lacc or embroidery .,$t.;;9
$2.0(1 styles lace or embroidery .. . .$),59
75c nainsook and lung cloth ........59,-
35c quality
Racquet Cloth
One of the most desirable of the cotton
suitings. A round thread weave, in the
32 inch width in both white and $ „
colors. The 20c quality ..........I
White Linene
A beautiful linene finished material for
skirts, suits or waists. A full yard wide
and in the regular $ ^ ^
20c quality, special
Dress Linens
36 inch round thread linen, a weight, fin-
ish and quality suitable for waists, skirts
and dresses. Regular 65c 90«
grade a yard .....................Utlli
English Nainsook
Very soft, finish fine English Nainsook,
a quality adapted to women's undergar-
ments or infants' wear. Our reg
Basement Sale of Underwear
Night gowns, drawers, skirts, chemise and corset covers,
pretty styles, lace and embroidery trimmed.'made in full M/es,
of long cloth, muslin and nainsook.
Regular 50c Styles 39c
White Serge Suits Reduced One-Third
Including All the Season’s Best Models
Handsome tailored suits, of while serge and with ihe-bla. k hair
line, pongee and all light colored nvoolen fabrics, will be sold
ibis week at one third less than original prices. The.se are the
newest models, exactly right in weight for summer wear and
for traveling*.
Perfectly tailored, ot the highest quality materia! voti’ll lind
them most remarkable bargains at
One-Third Less
Linen and English Rep Coat Suits
Coat suits in most attractive models, made of best qualit\ iTeuch
shrunk linen and the semi rough weave", showing a vasi variety
of novel ami exclusive designs. Alan) -ivies are rieliE hi aided,
others embroidered by hand in artistic designs, and others lav-
ishly trimmed with appropriate Dices, In this lot vve included
all the new models that originally
priced at $33.50 to $43.00........
$19-75
utar 20c quality, a yard
Basement Bargains in the June Sale
An extra special White Goods item—nearly one
At
hundred pieces of plain and dotted swiss chiffon,
fancies, checked and striped white fabrics, linge-
19c
rie, batiste, midsummer dress and waist material.
Worth up to 35c ; specially priced 19 cts, yard.
a Yard
The special items m the basement are striking illustrations of the
store’s pre-eminence in value giving. Tis worth while to remem
her that although the price are. lowered, the Popular’s high
standard of quality is maintained in every item.
81x90 Seamless Sheets, 70c value, ea 56c Full size Crochet Beit Spread*.
White Woolens
Embroideries
Light weight woolen fabrics,
for suits or separate skirts, in
plain white or with black hair
line.
44 inch Mohair, 74c value ..........59c
44 inch Mohair. $1.00 value ..........79c
44 inch Sicillian $1.25 value ........89c
48 inch white serge, $1.50 value----$1.15
44 inch white serge. $1.25 Value .....95c
54 in. Hair Line Serge, $2.00 value $1.65
54 in. Hair Line Serge. $1.50 value $1.15
■54 In. White Diagonal, $2.50 value ..$1.69
V
Corsets
All broken lines, discontinued styles and
comfits t-hai are a trifle soiled, of such
makes as Gossards, C. B., Nemo and
other high class brands, styles sold regu-
larly for $5.90. $6.00 and $8.00, will be
on sale Monday J| 0g
LINE 1—Cambric embroidered edgings.
1-2 to 7 inches wide. Values up to C«
12 l-2e a yard .......................DO
LINE 2—Swiss, nainsook and batiste,
edging and insertion 12 to 6 in. 14f*
wide, worth to 35c ..............I ‘♦0
LINE 3—Swiss and cambric Bouncings,
18 Inches wide, very handsome Oftf»
designs, worth to 50c ............4U0
LINE 4—Baby Irish and batiste edging
insertion hands and galloons^ 2 1-2 to 9
inches wide, values ..............00«
to 75c ........ fcuv
LINE 5—Swiss, cambric and batiste
bands, edgings. Bouncings and corset
cover. 1-2 to 18 inches wide. 0On
values to $1.00 ..................OOC
LINE 6—Swiss and cambric allover em-
broideries in a large variety of A0«
fancy designs, values to $1.25----*MJG
LINE 7—Batiste and Baby Irish Bounc-
ings. 22 to 27 Inches wide fine 00Q
81x90 Peppered Sheets, 75c value, <-a 63c
61x90 Fruit of the Loom Shoots, 9 --
values .......... 79c
42x3(1 Pillow Cases, 15c values, each 11c
18x36 White Cotton Hitck Towels, 8c
24x18 Bleached Hath Towels. 30c vs
each............... 23c
2-4 White Crochet Bed Spreads
values ............................-69c
, - . ----- $1.50
VaiOHS ..$1.19
36 In. White Percale, 15c quality ...,11c
84 ill. White Oxford, 15c quality . .8 1-3c
33 in. White Indian Head, 15c quality 11c
27 in. Bleached Muslin, good quality ,5c
Women’s White Waists, values to $2 69c
Women’s White Waists, val. to $3.50 98c
.Children's Muslin Underwear, specially
priced.
Laces and embroideries, worth to l(ic 5c
Four Special Lots of
Washable Coat Suits
of lit! -
New model coat suits made
en, linene and llom.cks’ Eng-
lish rep. handsomely braided,
hand embroidered and I rimmed
with -heavy laces, This. special
* under- priced loi includes a
variety of sly lex i u both
white and tlie newest colors.
-t \ !<■-■ i-inner! v priced at
HUM/ io SI i.30, fur
$7.65
■ most favored of (he
Dies, made of French and
lush linens, in the plain and semi-rougf}
rough weaves. Most attractive models'’
are shown in this splendid lot, with rich
trimming effects in bjaiding and laees
Garments made to sell up to
-vyj.-.O are specially priced at
$10.85
EXTRA SPECIAL
Genuine Fruit of the l.o-m
muslin special for Monday. 10
yds. (no more) to a custom ,
for $1.00.
EXTRA SPECIAL
Ten-quarter bleached Peppered
Sheeting Monday and Tues-
day, the 35c quality for 28c
Lin-i. and Kngllsh rep cost suit*, in ihe plain tailor ma.lt- at vies ami fancy taco
trimmed, correct in every ij.-tuil. Also several ln the Russian blouse effect. Both
wlnt,- ami the good color* an- shown In a post pleasing varie.lv of stvb-s fi rtf)
and In all sizes. Garments that are priced up to $8,50 for........ ^*4 UJ
Only a limited number or suits in this extra special lot.' Coat Mills made in the
popular style*, of linen and rep, with colored and embroidered re vers and cuffs.
I tie coats aie in the Stylish ,12 and 34 inch length. White and a variety of 00 rtO
colors are shown in this very exceptional value at JJo
t
Special Pricing of White Waists
$5.00 VALUES FOR $2.69
Kim- batiste Waists, made with Dutch
neck and elbow sleeves. A special lot of
qualities, worth fl»f) jjn
regularly $5.00................03
$3,50 VALUES FOR $1.69
Fancy lingerie batiste waists, Dutch neck
styles, trimmed with laces and embroid-
eries. values to
$8.50, at
$169
life:
qualities, worth to $2.50
j
$1.50 VALUES FOR 79c
Plain tailored and fancy lingerie styles,
made of lawn linen and batiste, 7ft
Rvalues to $1.50 ...................I dC
$2.50 VALUES FOR $1.45
Lingerie and tailored waists of lawn and
linen, very pretty styles $4 j|c
in $2 56 values ................^ I ,*ty
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El Paso Morning Times (El Paso, Tex.), Vol. 30, Ed. 1 Sunday, June 5, 1910, newspaper, June 5, 1910; El Paso, Texas. (https://texashistory.unt.edu/ark:/67531/metapth583339/m1/3/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Library Consortium.