The West News (West, Tex.), Vol. 50, No. 14, Ed. 1 Friday, September 1, 1939 Page: 7 of 8
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TWF WFST NFW«
‘Swing Style’ Reading Not New;
The Greeks Had a Word for It
Every now and then, the news-
papers report a "brand new" idea
or a "brand new" discovery.
Take, for instance, the report
about “swing reading.” Accord-
ing to recent headlines, "swing
reading" is the latest thing imag-
inable—the invention of two smart
eye doctors in Los Angeles.
As the papers say, the doctors
disclosed their "idea" a short time
ago at a national convention of the
American Optometric association.
Advocating a new system of print-
ing in "swing style,” the doctors
said they had something that
would help the eyes. In short,
they urged this type of thing:
Many »/ the convention deleftutes
a rot snoisse, drnnuhs yadreucy
day on the go// course. The weath-
.mif saw re
This little excerpt must be read
by swinging the eyes left to right
along one line, then right to left
along the next, and so on.
Well, we don’t like to make our-
selves seem scholarly, but the doc-
tors have unwittingly dug up
something pretty old. As a mat-
ter of fact, the ancient Greeks
had a word for it, used the system
and gave it up. They called it
boustrophedon, and you can find
the word in a good dictionary even
to this day. Pronounced boo-stro-
fee-don, with the accent on the
third syllable, it means literally
“turning like oxen in plowing.”
It is a compound of two Greek
words—bous, meaning ox, and
strephein, meaning to turn
P. S. Incidentally, the excerpt
quoted above reads normally this
way: "Many of the convention
delegates yesterday shunned ses-
sions for a day on the golf course.
The weather was fine.”
Anybody else got a new idea?—
Pathfinder.
Finally Name Wat O.K.
Though Not ‘0but fC
A gentleman had completed his
purchases, and the clerk, in filling
out the sales slip, asked:
“What is the name, please?"
•‘Jepson," replied our hero. "Sus-
teen twenty-one West—”
“Your first initial, please.”
"Oh. K."
“O. K Jepson.”
“1 said ’Oh.’ ”
“O. Jepson ”
"No. Rub out the O.”
The clerk began to look hag-
gard.
“Your initials again, please?"
“I said ’K.’ ”
"Pardon, you said ‘O. K
“I said Oh’-”
"Just now you said ’K.’ ”
"1 said 'Oh,' because i didn’t
understand what you were asking
me. I didn’t mean it was my ini-
tial. My name is Kirby Jepson.”
"Oh.”
"No. Not O, but K. Here, give
me the pencil and I'll write it my-
self. There, I guess it’s O. K.
now.”—Annapolis Log.
?irt$tone champion
5.50- 18..
5.25- 17 (
5.50- 17 (
5.25- 18 {
5.50- 18 ?
6.00-16
6.00-17
Pile*
For TW
la Tin
$14.15
14.45
13.35
15.95
16.50
Ntlt
TW 50%
Dkcoewi
$7.08
7.33
A
6.68
7.98
8.25
Wa
For
t Tirol
$21.23
21.98
20.03
23.93
24.75
YQU
SAVI
$7.07
7.32
6.67
7.97
8.25
640-11..
645-16.
6,50-16..
740-15..
740-16..
740-16
Prke
For TW
Id TW
$17.15
17.95
19.35
21.3$
21.95
27.80
Nmi
TW SOW
$8.58
8.98
9.68
10.68
10.98
13.90
Mm
For
t TW.
$25.73
24.93
29.03
32.03
32.93
41.70
YOU
SAVI
$8.57
8.97
9.47
10.47
10.97
13.90
above prices include your old tire
—OTHER SIZES
PROPORTIONATELY LOW.
Tirtsfor
It HIG
H SPE
ED
t
one c<
5NV01
r
size
Prke
Fe» TW
1H TW
Nest
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Dhcoeet
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1 Via,
YOU
SAVE
SIZE
Pike
For TW
1* TW
Meet
TW 50%
Dkcoeet
Pike
Fet
t TW*
YOU
SAVE
4.75-191
5.00-191
5.25- 17
5.50- 17?
5.25- 18 (
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6.00 16
6.2516!
6,50 16?
$10.30
13 JO
12.00
14.35
17.40
$5.15
4.40
4.00
7.18
8.70
$15.45
19.80
18.00
21.53
24.10
$5.15
6.60
6.00
7.17
8.70
$8.35
8.40
11.00
10.80
11.95
$4.18
4.30
$.50
5.00
5.98
512 53
12.90
14.50
15.00
17.93
$4.17
4.30
5.50
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$.97
AROVE PRICES INCLUDE YOUR OLD YIRE—OYHER SIZES PROPORYIONATKLY LOW.
FOR GREAT!ST SAFETY AN» ECONOMY PUT A NEW TUIE M EVERY NEW TIRE
LIFETIME GUARANTEE • NO TIME OR MILEAGE LIMIT
SEE YOUR NEAREST FIRESTONE DEALER OR
FIRESTONE AUTO SUPPLY AND SERVICE STORE
^ / 1 4 -
ON the tyamouA F 1 ►
firest&ti*
STANDARD TIRES
THE THRIFT SENSATION OF 1939
HOW YOU CAN GET ONE OF THESE AMAZING TIRES AT
MICE
BUY ONE AT LIST PRICE
AND GET THE NEXT ONE
AT 50% DISCOUNT
?ire$ton* stj
INDAR
P
SIZE
Prtce Fop
TW 111 Tire
Ne*t TW
50% Ditcoent
Prke For
t Tires
YOU
SAVE
4.10-21 1
4.50- 21?
4.75-19 (
5.00- 19?
4.50- 201
5.00- 20?
5.25- 17
5.50- 17?
5.25- 18/
5.50- 18?
6.00- 16
$7.20
7.45
7.60
9.50
8.65
10.35
$3.60
3.73
3.80
4.75
4.33
5.18
$10.80
11.18
11.40
14.25
12.98
15.53
$3.60
3.72 <
3.80 6
4.75
4.32 1
5.17 k
| Atari Prices Include Ynr Old Tire -Other Sizes PreporlleMtity Let. ||
A 50% DISCOUNT ALSO APPIIIS TO THI PURCHASE
OF THE, 2nd TIRE ON THE F0110WING:
Strange Facts
200,000 Descendants
Sal on Their Liquor
Simple Life on Coins
!
The total number of descendants
of any colonial family that settled
in this country between 1820 and
1640 is estimate^ to be more than
two hundred thousand.
England's aleconners, who prac-
ticed their profession of testing ale
and beer up to a few years ago,
determined the sugar content by
pouring some of the liquor on a
wooden stool and then sitting on it.
If their leather breeches stuck,
they considered the brew satisfac-
tory.
Today many oil tankers plying
the West coast do not have to
"come in” for loading, reports
Collier’s. They get their cargoes
through a buoy-marked flexible
hose attached to a huge pipe that
runB out into the Pacific from a
point near San Luis Obispo.
All fees of American attorneys
are not left to their discretion. The
United States Code, for example,
prohibits a lawyer from charging
his client more than $10 for prose-
cuting and obtaining a claim for
a pension.
Instead of dignifying their new
coins with engravings of political
heroes, the Irish make them gay
with pictures of pigs, hens, plants,
and other farm produce.—Collier’s.
■y burning 25% Stownr than the
average el the 15 ether of the
largest-selling breads tested —
slawcr than aery ef them-CAMELS
gfvn smnknre the equivalent at
Bruckart’i Waihington Digest
President Hits Top in Precedent
Breaking in Thanksgiving Change
Stirs Up More Comment Than Any Statement Ever
Emanating From a Chief Executive; Element of Un-
certainty Injected Is What Makes It Harmful.
By WILLIAM BRUCKART
WNU Service, National Press Bldg., Washington, D. C.
EXPENSIVE TOBACCOS—yet to
.LI inexpensive to smoke. Recent im-
partial laboratory tesa of 16 of the
largest-selling brsnds show;
4 CAMELS were found to contrin
* MORE TOBACCO BY WEIGHT
than the average for the 15 other of
the largest-telling brands.
A CAMELS BURNED SLOWER
is THAN ANY OTHER BRAND
TESTED -25% SLOWER THAN
THE AVERAGE TIME OF THE 15
OTHER OF THE LARGEST-SELL-
ING BRANDS! By burning 25%
slower, on the avenge, Camels give
smokers the equivalent of 5 EXTRA
SMOKES PER PACK!
4 In the same tests, CAMELS HELD
O THEIR ASH FAR LONGER than
the average time for all the other
For cooler, milder smoking... and
mors of it per peck... smoke Amer-
ica's favorite—long-burning Camels.
CAMEL
WASHINGTON.-President Roose-
i velt’s ability to keep things stirred
] up has been demonstrated numer-
| ous times since his accession to the
i White House. He seems to have a
highly developed penchant for doing
j the unexpected. He calls it "prece-
dent breaking." The results have
! been varied, although it strikes me
I that more of the "breaks" have been
against him in recent months than
| when he first began to break prece-
: dents as President in 1933.
j It appears, however, that Mr.
j Roosevelt reached a new peak in
precedent breaking when he changed
the date of our annual Thanksgiving
i day. Probably no statement ever
| forthcoming from a Chief Executive
stirred up as much comment—un-
1 less perhaps it was the famous
statement by Calvin Coolidge that
"I do not choose to run.’’ True. Mr.
Roosevelt moved the date- only one
week, making this year’s Thanks- __ .............
giving dav. Thursday. November 23. I pie of Russia, and then, of Italy
instead of November 30. The effect i and then of Germany have gone
was the same, however, whether the 1 through that very stage. It was a
I change was one week or one month. ! step which they took, and disregard-
Next year, he proposes that the j ed as unimportant. It led directly
date should be moved forward an- *- ------ j — - ’ ife ”
other week so that thereafter the
date upon which we pay homage to
God, as a nation, will be the second
Thursday in November, instead of
the last Thursday of the month.
I In announcing his plan, the Presi-
dent said he was desirous of rear-
ranging the November holiday so
that “holidays will be more evenly
spaced.” There is Labor day on the
| first Monday in September; there
are no national holidays in October;
! Thanksgiving day in November and
| Christmas day near the end of De-
cember. So, Mr. Roosevelt said it
seemed better to move Thanksgiv-
ing day a bit forward. His action,
he explained, was taken after many
j business men had urged it as a
means of giving more time for
Christmas shopping. It is well
known that shoppers do not really
get going in their Christmas buy-
ing until after Thanksgiving day,
and Mr. Roosevelt said the change
might spread out the usual rush.
Thanksgiving Day Change
Stirs Up Unusual Comment
Whatever the reason for tfce
change, the announcement broke out
aU of the hissing steam that was
pent up. Business interests here
and there tried vainly to show a
united front. But that was impos-
sible because retailers disagreed as
j to its possible benefits. There was
no disclosure by the President of
the identity of those business inter-
ests he had consulted. Some lines^
of trade felt that terrific damage
had been done them and theiP shouts
were angry. Religious groups have
remained silent, as organizations,
but their individual members have
had unpleasant things to say about,
i the change. Altogether, the picture
seems to show a bad reaction
throughout the nation.
Let us look at the thing, how-
ever, from a practical standpoint;
I Mr. Roosevelt made his announce-
| ment without consulting the state
j department. If he had sought ad-
’ vice there, he would have learned
j that a presidential proclamation can
! be enforced only in the District of
Columbia and the territories of the
j United States. No state needs pay
1 any attention to a White House proc-
lamation unless it desires to do so.
Hence, the declaration that Thanks-
giving day shall be November 23,
1939, is binding only upon us folks
here in Washington, and those in
Alaska, Puerto Rico and Hawaii.
There are 11 states that have laws
fixing Thanksgiving day for the last
Thursday in November of each year.
Their legislatures are not in ses-
sion. They will not be called into
session again before the forthcom-
ing Thanksgiving day. Which day
will they celebrate and praise God
for the blessings He has given them?
There is no national statute fix-
I ing the date. It is a traditional
| ceremonial day, a day which,, to
i Americans, means actually the con-
| neetjon between our economic life
I and the Almighty Power that guided
: our nation from its inception, the
j link between material things and
! religion.
| For. the reasons of its establish-
ment, it strikes me that there ought
not be a national law on the sub-
ject. It is a sacred thing. But my
guess is there will be a law and
that law will say that the last Thurs-
day in November shall be set aside
as a national holiday for expression
of our gratitude. I think such a
law will be passed at the next ses-
sion of congress.
Arouses Fear That All Oar
People Are Being Regimented
Mr. Roosevelt surely could not
have guessed the repercussions, the
backfire, that has greeted his an-
nouncement and that has continued
in unabated fury. The politicians
seized upon it for some of the dirti-
est wisecracks I ever have heard.
I heard one that really warrants
repetition here. The remark re-
called that King George, on his re-
cent visit to North America, reset
his birthday so-that it could be cel-
ebrated while he was in Canada— |
that being a prerogative of a king |
and emperor. The question was then |
propounded whether our President I
contemplated a flexible holiday
schedule that would permit celebra-
tion of events whenever the White
House thought national morale was
low.
There is more to that remark than
just a laugh. Behind the thought is
an indication of a fear that all of
our people are being regimented,
told when to shout or when to weep,
when to work and when to play,
what to eat and whai io wear and
not to think, but to obey. Of course,
it is an exaggerated viewpoint; it
is not so exaggerated, however, that
it is not possible of attainment. It
is to be remembered that the peo-
to the conditions ufder which those
people now live and have their be-
ing, regimented all, controlled, beat-
en down, living a life of fear.
Now, lest I be misunderstood, I
hasten to say that I believe there
was no such thoughts as those in
Mr. Roosevelt's mind. I believe his
action was taken because of his
ever-present urge to make changes.
There are many persons who hold
that it was another move by the
President designed to keep people
from thinking of their troubles, to
help them forget the terrible strug-
gles through which we have been,
and are, passing.
Take a Look at Practical
Side of the Situation
Again, as to the practical sidle
and the results flowing from the
breaking of another precedent:
Let us consider first the litho-
graphing and printing industry o(
the country. There are thousands
upon thousands of other businesses
that use the product of the lithog-
rapher and the printer. Consider
the calendar that hangs on your
wall. It will show November 30 as
the Day of Thanksgiving. The an-
nual bill for calendars, paid for by
industry and by each of us who
buys a calendar, exceeds $100,000,-
000. The calendars are not useless,
of course, but the fact that the "cal-
endar is wrong” has some inde-
scribable effect upon me.
Take the transportation industry.
Officials begin planning many
months ahead for tours, special
rates, excursions. Public events and
ceremonies have been scheduled.
Each ties in with some other—sched-
uled for Thanksgiving day when
Thanksgiving day was to be Novem-
ber 30. The printing industry has
done its job for most of those things
ahead even of today. What a1 mess
that is going to be!
Many editorials-have been writ-
ten, many interviews given out, con-
cerning the effect of the new
Thanksgiving date on the college
football "industry," for college foot-
ball receipts run into millions of dol-
lars every year. , Through all of the
years, traditional games—the big
games—the peak of the season—has
been the Thanksgiving day game for
hundreds of colleges. But if Thurs-
day, November 30, is just another
Thursday, what about the “gate’’
of those games?
Element of Uncertainty Is
What Makes Change Harmful
And that brings us to the crux of
this situation. It is the element of
uncertainty that Mr. Roosevelt in-
jected into our national life by the
change in one holiday date that is
harmful. Instead of promoting a
feeling of security, my hunch is
that the President has spread un-
certainty and has caused confidence
to crash in many a spot of which
he never dreamed. Instead of cre-
ating a net increase in business by
making a longer Christmas shop-
ping period, I believe a cold analy-
sis will show that the change will
cost the country, os a whole, many
millions of dollars in net losses.
Our nation has grown up. not in
one piece, but in many pieces, each
one fitted to another as smooth
working as the gears of your auto-
mobile. When the engine turns over,
it exerts pressure on the clutch,
then on the drive shaft, then on the
gears and then on the wheels, and
the car moves. When any one unit
of industry in America—any one
phase of life—is changed suddenly,
the clutch and the drive shaft and
the gears and the wheels of others
are affected. More than any other
one thing that has happened in re-
cent years, I believe, the President’s
announcement proves how closely
knitted our lives are. It shows, too,
that government can wreck national
life as well as preserve and protect
it,
tRtto&MNdi by Western Newspaper Union.)
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Webb, Leonard. The West News (West, Tex.), Vol. 50, No. 14, Ed. 1 Friday, September 1, 1939, newspaper, September 1, 1939; West, Texas. (https://texashistory.unt.edu/ark:/67531/metapth589341/m1/7/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting West Public Library.