The Tulia Herald (Tulia, Tex.), Vol. 56, No. 13, Ed. 1 Thursday, March 31, 1966 Page: 1 of 22
This newspaper is part of the collection entitled: Tocker Foundation Grant and was provided to The Portal to Texas History by the Swisher County Library.
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Uicroflln Service.
Box P066
Sewer Bond Proposal Highlights Elections
SWISHER
Tuun Herald
Cantu Rites
At Emis
VOl. M, NO. 13
TULIA, (SwiiNr C.ywty) TCXAS
79099
THURSOAY, MARCH 31,
THRU SCCTIONS
Two local elections will be held mors Union and presently is serving
Saturday and Tuesday. The terms ol on lus church’s board
J G. Burrow and Janies Atoms are electlon will bc hcld iu the
expiring on the Tuha school board. . f t. .. . . . ... .
Neither is seeking re-election. Names °^er 0 l*lc school auditorium,
appearing on the ballot will be Don Four men appear on the city bal- ,./
A. Nelson, Harry Reeves and Alva lot us candidates for mayor and '
Finck. eouncilmen. Tlie election will be held
Johnnie Cantu 4, son of Mr. and Nolsoni farmcr Jiving o[ Tuesday at the city hall.
Mrs. Arnold Cantu who live on the town, is a graduate of Tulia High The terms of Mayor John Brown
H. T. Copeland farm east of Tulia, school and of Texas Tech, class "of nnd Councilmen C. E. Anderson and
died Friday morning in Swisher Me- 1935, where he majored in agronomy. Earl Beil Cosby are expiiing. ..ia/„r
S'S"siidTsis'vtos - ssrswsrMSVs
“ * , inr, . ol Abernathy and they have three opposed for the office of major. Three
The boy was born July b, 1961, in children. Gary, 8, Donna, 6, abd Rus- candidates for councilmen are And-
Lockne>r- sell, 2. He is a member of’the Meth- erson, S. H. Murff and Gilbert MiUi-
Telephone Company
Upgrading Service
Mrs. Olen Elans
Buried Saturday
Shelter School
To Begin Today
Survivors, besides the purents, in-
clude a brother, Oscar, of the home.
Tulia arrangements were made by
Wallace Funeral Homp.
Justice of the Peace D. J. North
An Underground Shelter manage-
ment school will begin at 1 p.m. to-
day in the county courtroom and
cutt has ruled that the death of Mrs. uont,nue through Saturday noon.
Olen Elkins was accidental. There is no charge for the school
The mother of four children was and a certificate will be awarded to
Several officials of West Texas Tulia system. Personnel changes were is now being strung, making it pos- found shot to death in the dining those who compete the training.
Telephone Co. have been in Tulia lor made here and a new manager is to sible for all who want service to area of her home. 714 NE 1st Place, Mel Cruse of the Texas A A M
several days inspecting the system, be named soon by the company. have it ahead of schedule. The July shortly after 3 o’clock Thursday af- Extension Service will be the in -
surveying the service, and planning Officials told The Tulia Herald -that delivery will replace the East Texas temoon. A .22 caliber automat i c structor.
improvements. a vast improvement program schcdul- stock. The general system is being rifle and a discharged shell were
odist church. gun.
Reeves, also a graduate of Tulia Harris, graduate of Tulia High
High, received his degree in busi- school, owns and operates Hums
ness administration from West Texas Trucks, a major trucking firm in this
Stale in 1954. He married the former area, tie married the former Imo-
Velma Seale of Cockney. They have gene Jennings. They are parents of a
two boys. Brad, 8, and Randy. 6. daughter, and are members of the
They arc members of the Methodist Presbyterian church. Karris is forai-
church. Reeves and his brother op- er chairman of the Swisher County
erate an insurance agency in Tulia Hospital board.
He is a past president of the cham- Murff, operator of North Plains
. her of commerce and was chairman Compress, came to Tulia in 1961 from
.J,}-TS’ Starnes, 61, longtime of the Diamond Jubilee celebration Corpus Christ!. He and Mrs. Murif
Dtha resident, died at 12-o0 p.m. of Swisher county last July. live at 704 N. Floyd. They are mem-
Thursday m Swisher Memorial Hos- 1 inch. Tulia High graduate, first bers of the Methodist church. Murff
Pus*- attended West Texas State before has been in the cotton compress busi-
Funeral services were held Satur- joining t h e Marine Copvs during ness ior more than 40 years. They
in Wallace Funeral Chapel World War IT After the war, he have two children, Sam, of Sinti,
Death Claims
Mrs. Starnes
cry,
T”™™' „ „ a m.pruyenieiii piuguun sciicuui- *iic bvuciui msiciii » nue ana a msenargea sneu were Representatives from five area d a y in Walluee Funeral Chapel world War II. After the war, he
Among the group were C. G. Low- ed for July is to begin immediately, upgraded, according to officials, found on the floor near the body. ^,,^3 are expected to be in Tulia with the Rev. C. N. Rue, pastor of the graduated at Colorado State Univer-
y, vice president ol the Dallas - Two construction crews were in making it possible for customers to Funeral services were held Sun- for u,e gchool First Baptist church officiating sity in 3948. He is married to the
1UA/1 /inmnaMtn Tinim«> f aimII ni l4\ Ttllin tool ui/u-iL/ Mnna irinn /UII1 i rtrM nnl W<n fn tkn 1V frvn aat'lll n/l iliAii umnt nft nmnAM m O. Ort ..4 «L- >4 . * _____ _ f •» . . • . .
based company; Jimmy Lovell, pub- Tulia last week repairing equipment have the type service they want, day afternoon at 3:30 at the First
lie relations director, also of Dallas; throughout the city. Additional central office equipment Methodist church with the Rev. Pliil-
Bill Woodward, district manager, Instead of waiting for cable sched- will bc installed as soon as it can be ip Lopes, pastor of Trinity Method-
Dimmitt; and Vance Goddard of Du- uled for July delivery, cable from received; additional outside cable will ist church, officiating. He was as-
nias, temporarily in charge of the East Texas has arrived in Tulia and provide service in areas of the city sisted by the Rev. C. N. Rue, pastor
not now served; service to exist- of the First Baptist church. Burial
State Senate
Honors Flores
ing and future subscribers will con- was in Rose Hill under direction of
tinuc to be upgraded; automa t 1 c Wallace Funeral Home,
time and temperature service has Mrs. Elkins, 37, was pronounc-
Death Claims Third
Hansen Since July
Burial was In Rose Hill Cemetery former June Jett whom he met in
under direction of Wallace Funeral Washington, D. C., when he was in
Home. the service. They have two boys
Born at Wolfe City, Tex., she had and ‘1 gi.r'- ,?''ycc- 15- Bl>'an- 13- and
been a resident of Tulia since 3928. BraK!n’ 10- rhe-v arc Methodist. Finck
'Survivors include the husband; four
. . ,r _ , , sons, Lou and Kenneth Starnes, both
Anton Hansen, r7, brotlicr of Jul- of Tuiia; BiII Starnes, Lubbock, and
been ordered; and engineering stud- ed dead at the scone by' a Tulia rlr'nlvn d?ck Starncs’ Abilcnc: two daughters,
ies have been initiated to provide doctor, who had been summoned to 'W?.. Wayne Preston, Vigo Park,
is a former county president of Far-
Ed’s Automotive
At Happy Bums
Patients in Swisher Memorial hos-
pital Tuesday were: Mrs. Billy Cog-
dell, Mrs. Delbert Hundley. E- R.
Partlow, Mrs. Mary Kirkland, Mrs.
The late S. F. Flores of Tulia was 23 in memory of Mr. Flores,
honored recently when State Senator The resolution recognized Mr.
Andy Rogers introduced Senate Res- Flores gifts to his church,
to Way-
.olution No. 124 in his memory. land college, to Swisher Memorial installation of a sign on the telephone where she found Mrs. Elkins’ body
Tlic resolution was passed unani- hospital and to oilier causes which building and signs arc to bc painted lying face up on tho floor of the
mously ami the body adjourned Feb. had his interest.
on seivicc trucks.
VL <g ® i s! it sa ,s?
Jk S TLILIANS, AIX OL' US arc interested in the
0m economic growth of our community. Certainly
we, should be. We need something in addition to ag-
’ riculturc just to hold our own, A Dimmitt resident,
1 speaking of the fertilizer plant which located there,
'said that the value of the concern wasn’t so much
. wliat it added to dial community as it was what it re-
placed that had already been lost due to decline in farm
_ income.^_....... • i-
In other words, the now Industry made, it po§ - ,
> sible for Dimmitt to hold its own.
Ri IF WE NAD a store catering to-the masses of
the advertising habits
customers, we'd study
of Fedway.
■Every local
city; ■Aircan* learn
ies have been initiated to provide doctor, who had been summoned to SmWs’’ Funeral s^’ircs wo^'schS v,WayJ},° rrcs,to'V V1S0 T'ark,
one and two party service to rural tho Elkins' residence by Mrs. Myrtle f and A]rs- Charles Andrus. Lubbock; . .
areas in the vicinity of Tulia. Grantham, a longtime friend of the “ksdahl Lmhcran dmrei, neur 7° r?thCcP\?UfC,LSmilh‘ Hunts- ICd’s Automotive at Happy burned ft * HaK^ MrJ BlUv
MMM WssWs s*tiypst's sigpi
in this week's Herald. Mrs. Grantham said she then rush- Da",e\Dom,n«° Monof-
Minor improvements include the ed two blocks to the Elkins' homo Dismissals since last week: Mrs.
_ “ ~ S. P. Brown. Mrs. Juan Guerrcra,
Mrs. Albert Rowland, Mrs. Cande -
lario Moreno, Rhonda Durham, Mrs.
Jim Flowers, Mrs. Odell Davis, Mrs.
Valerlano Castillon, Walter Kleman,
II. T. Copeland, Linda Culiicr, Esta-
ban Moya, Mrs. Jose Moreno. Mrs.
W. W. Boney, Jerry Lee Rogers.
BORN TO:
—> . „ , Mr. and Mrs. Odell Davis, Box
Raid Pena, 19, of New Deal and station for assistance, lie pursued which he placed on the counter and 734, Tulia, a girl.
Johnny Guilerrcz, 21, of Platnvicw tlic Cadillac in his patrol car as it uo vi„ _______1 i r- •. ,, ’ , ,, , n , n
Iiavc been charged with armed rob- sped north on Highway 87. c s ordorwl by Guitenez Mr. and Mrs. Valentino Castillon,
bevy in connection with the holdup The pursued car turned east on 10 eomu h®0*1 tbo station. Foster *u"“, a S**L
of Richaixlson Bros. Shamrock station the Airport road. At the intoresection nPlwrently was not aware that it Mr, and Mrs. Jose Moreno, Route
on Highway 87 North about 4:10 a.ni. of tlic Airport road and FM 146 tlic was a hold-up and did not re-enter 1. Kress, a girl.
Friday. Bond was set at 310,000 each vehicle turned north on FM 146. At tl'e station, whereupon the men fired ^
by JP D. J. Northcutt. District At- that time Patrolman Larry Christian a s1k)* through the window which ncw meter connections reported
■Mrs. Eric Malone, 68, lifelong Swi- tomey Frank Stovall filed the cliar- of the Tulia Police Department join- Kmzed his elbow. . by Qiy o£ sjnw i:lst weefif: '
frjglSffjJl1* ^ed/^^rWay. Bm. - ed’in - the-pursuit. The motor of the “The pistol looked like those used Henry Hunt, 303 S. Dallas. Kenneth
m IKftn <sy3FSMicca--TKcre -’looming in Swisher Memorial hos- While on routine patrol, City Patrol- Cadillac bi ’ • • ....
,By H. M. BAGGARLY
kitclien dining area. Slic said Mrs,
Elkins’ 7-month-old daughter, Janie,
was in her playpen unharmed.
Deputy Sheriff Earl Callxxin said
Mrs. Elkins died from a gunshot
(Continued on Page 3)
haven’t yet formed buying habits. Credit bureaus and
references are available to sift out the customers a
store would like to have.
Mrs. Eric Malone
Is Buried Sunday
Men Charged With Armed
Robbery After Hold-Up
1
burned up about one mile at track meets," he said.
Rawls, -Id N. Hale; Jerry Allen,
B
|UT JUST AS IMPORTANT as new industry. . .
and far more attainable. . .are those'things
which arc a source of new income and are already
! available for the taking.
For example, if by bettor seivicc, better prices
iua,. J'
A'
tho
and better merchandizing, a concern can double its
out-of-town business, it has added as much to the
community as a new business.
What are we doing, as Tulians, to cater to out-
of town business? Arc we sitting here waiting for it
to conic to us? Are we mere order takers instead of
salesmen? ^
is a no. necessity for costly experimentation to dig- pital. - ’ 4' , man Zcphry Bingham stopped at the east of BWAW Gin on FM 186, known Foster vi-as iioi serin^lv B25"nW *Btir"’BilV^Galloway!
cover what others have already learned. Why cn- She was bom in the Milo com- restaurant for a cup of coffee just as as the Vigo Road. T, . .s . ^ ^ ^usnn Apt. 17- Ubaldo M. Basaldua..
gage in costly research, in an effort to determine munity east of Tulia. The former the two men ran from the station. Officers Bingham and Christian or- 1, mirg,s ‘°°* 3,1 wal' ^ ^ Armstrong- Barbara Austi
wliethcr or not advertising pays when this mystery Hazel LaVem Norris was married to Glen Foster, 17 year-old THS sopho- dered the men out of the car, hand- els !rotu Utc men- 80-t-B *N. El Paso.’
has already, been discovered toy others. If K-Mart, Eric Malone in Amarillo Sept. 27, more, a carrier for the Amarillo cuffed them and made them lay on Outside the station while the roll- „ ’ , , „ .*
Fedway, Sears & Roebuck, White & Kirk, Hemphill- 1914. Daily News, told the officer that the the ground until the car was search- ^ was in progress was Kenneth **}*M&'™”** %
Wells have found advertising to be a necessity, who Funeral services were field Sunday men had just robbed the station, ed. They found (ho money nnd a .32 Karnis, of Amarillo, country circu- pi. riioiinr Tniii
arc we to think we arc better merchants Uian they? afternoon at Calvary Baptist church Bobby Hunt and Dale McGowan of caliber pistol laying on (lie floor lalion supervisor for the Amarillo j*. Rl ,rig ' pAril,TlV
Once in a while, due to very unusual circum - xvitli the Rev. D. R. Philley, pastor, Plainvicw were in the station. The board of the vehicle. Thej’ put tlw l,cws papers. . . , ’
stances, somebodyA-beats the odds. Once in a while officiating. Burial was in Rose Hill son of Mr. and Mrs. Carl Foster, subjects in Unit 86 and brought them Harms said lie didn’t hear tlie pis- . . .
an "incurable*' cancer patient survives. But by and under direction ot Wallace Funeral 304 S. Bowie, was substituting tor to the sheriffs office in Tulia where ^ shot but noticed that Foster walk- WWW
large, business failures are the result of somebody’s JIonlc- olcn Elkins, Amarillo Daily News tlie men were jailed. <xt back inside the building. New subscribers to The Tulia Her-
trying to beat the odds, somebody’s trying to prove Survivors include her husband; a distributor, whose wife was accident- According to witnesses, the men 'Hie next time he looked Harms al(J since last wock: Howard L. Todd,
that the big boys don’t know their business. son- Nelvin A. Malone of Petersburg; ally shot and killed the day before, entered the station with a drawn pis- said la* couldn’t sec anyone inside Con,P«*ny 7> NATTC. Naval Air Sta-
The ncwsDUier strikes in New York Citv cost daughters, Mrs. La Dell Luster and Officer Bingham pursued the two tol and demanded money. Wlicn the the ’station and that two men were tion 53’ Memphis, Tennessee; Nor-
me newspaper strikes in New York Edyjost Mrs Sam IngraitI o{ TuUa; a sister) men on foot but lost them after they men hesitated, a warning shot was walking^ut the front etoor "! saw man.D’ BrlU?n’ 420 S, Jenison St”
j!
New York stores millions of dollars in a
w
CANNOT OVER - EMPHASIZE tlie import -
ance of those Tulians who deal directly with
tlie customer. They may be the "big wheel" or they
days.
.because the stores couldn't advertise.
Mrs. Idella Hyatt ot Tulia; seven got into a 1955 Cadillac parked be- fired. While t h e money” was being that one "of 'the 'men had a *nlsioi Rinsing, Michigan; F T Henderson
grandchildren and four great-grand- hind the restaurant. Bingham ran to delivered, the newspaper delivery boy and knew then what was uolmr on " 2,135 Graflon Hoad, Grafton, Ohio;
S THE SALES Cl J NIC speaker said the other chUdrcn- ***-’ Palro> oar and radioed the police came in with the morning pap e r Harms said. ' r' R
•may be a sales clerk in a department store, a check-
er in a food store, a receptionist in a professional
man’s office. Many a grocery customer has been
lost by an indifferent cliecker, a chronic sourpuss.
Tlic same is true ot a filling station. We suspect that
an attendant gains or loses many more customers
than the brand of gasoline, aswming that it is a
major, advertised brand.
night, a big segment of customers are lost for
emotional reasons. Almost all customers lost because
of emotional* reasons could have been saved.
It has been said that no one has one friend loo
many. So it is that none of us hag a customer
to spare. A sure formula for failure is “I don’t need
his business."
'Salute Of Values' Kickoff
IM. Burma G. Boslcj, Btry. B, 2nd
MSr, Bn. 61 Arty, APO, San Fran-
cisco, California; B. T Clements,
906 Christine St., Pam pa, Texas; Ho-
ward Price, 436 Pitts St.. Pampa,
METAIL STORES have a wealth of sales instruct-
ion available absolutely free of charge. If we
had a department store, particularly a ‘'prestige”
store, we’d let White A Kirk, Hemphill-Wclls, Black-
burn Bros., and even Neiman-Marcus foot the bill for
being our advertising adviser.
These concerns have high priced advertising
staffs tliat do nothing but apply science to advertis-
ing. They learn what advertising is effective and what
isn’t. They discover which ads take the slumps out of
business. They are able to eliminate after-Christmas
slumps for department stores and aiter-'nianskgiving
slumps for food stores. They know beyond doubt when
’to advertise what.
■We have credit cards from all these out-of-town
concerns. It is so convenient to clip, a coupon from the
ads in the Lubbock, Amarillo, or Dallas papers and
order something- on credit. Wonder how many Tulia
stores have furnished credit cards to. Happy, Kress,
Nazareth residents, particularly new residents who
study oneself. Chances arc, all of us arc types.
It wc feel a'certain way, if certain things irritate us
or please us, chances are we represent a large seg-
ment of the population.
That is one of our personal principles as an edi-
torialist. if we simply state our honest views on a
Features 50 Top Tulia Buys
Texas; David Oastcs, 1917 E. Jack-
son. Harlingen, Texas; Bill Lock
Hart, 2318 Oldham, Apt. B. Austin,
Texas; W. J, Hyatt, Bo x372, Silver-
ton, Texas.
* * *
Weather the past week has been
springlike with no moisture.
Fifty Tulia merchants arc offering on industrial growth by the Cham- Dept. Store, Ed Crawford Men’s White’s Auto Sears Roebuck Cn
h /*» MAPI dfUlt P yvt IU A A MA1I AM AAAIll K, t •* a! f^AMP MAIt/WI A Inn X« felp C* I a .... /X f*fe A . r . 1 f 11 * I **A * 1
the residents of the area an assort- her of Commerce and civic leaders Store, C. R. Antliony Co., LaVcllc w!iq™v"7-™,.^" c, “
ment of values this week seldom who arc looking for new industries Dept. Store, lluxforcl Dept. Store, 6 c-amcia store, mom
STAY TUNED TO
controversial issue chances are there are others who ot valuos wcck scidom who arc looking for new industries Dept. Store, lluxforcl Dept. Store, ",,3'm5 '-*‘»ura store, inoni a s
~ ■» »»«-•» —• «< rt’vr SA5ME ,rr?r s:E,fr a
Store, Bates Shoo Storo, City Drug, slier County Farm Bureau, Swislter
characteristics!'1 ^ hRW CSXnti'dl1* thc ^ ba8ic lute of Values" section of this week’s munity.
KTUE
There isn’t a merchant who doesn’t have cer-
tain likes and dislikes about
ness. All he has
•munity, go into
he likes and dislikes.
Herald.
Sales receipts and bank deposits peting
as a rogional shopping center. An by the Tulia Herald. All Tulia sales- Farm Supply, Ziegler - Wimberly Harris Lumber Co., Cecil & Ray’s
li SlUic Sllillidi 10 JllS 4llU noie Mllal irii'roncinnr numlvii* ckAHnnrc ftvim m<m ;itv» Knina' nKcnint/vl carvrl itvi aha Inn U/nnlrmnn \lonklnAi..i ^‘a 4fn>, r_i...
EH80NAIXY, WE LIKE nationally advertised mer-
inereasing number of shoppers from men are being observed, and thc one Inc., Workman Machinery Co., Vau- Garage, John Young Tire Co. Bob’s
oul-df-town are finding Jitter values, which presents the best hnage of ghn Company, Big “N" Fertilizer ,Sut»ermurket, Circle R Food Mart
better service, and friendlier person- herself, her store and of Tulia will Co., Jennings Supply, Tulia Farm E-
. .. .. ... ,, . . nel than can be found in thc larger be awarded an attractive loving cup quipment, Inc. Newton Cleaners, Uircm’10 s L,l'oc'cr>\ Piggly Wiggly,
cnandise.^we dislike off-brands. Wc arc irntat- centers. Contributing factors to Tul- suitable for' a what-not shelf in his or Ambum’s Gift & Stationery, Can - 3obn Wilkerson Ford-Mercury, Hut-
ed when over'* period of weeks or months an ad
(Cfantimm4.m prr# 4)
ia’s growth and a friendly c’tizenry. her home.
Increased emphasis has been put Participating stores arc:
troll’s TV. K. Ramsey Furniture, to Motor Sales, Earl Cosby Motor
Gee Smith Furniture, Western Auto, Co. and The First National Bank.
13N ke 1JM Walt
★ ★ ★
Back Ta tka Bible Broadciaf
•:W a.R, DAILY—Except Jaa
* * ★
BN* Staly Hmt — Thomas
Wadajtf IM pji
★ ★ ★
Jack HiWa tirt tl Lift
Mip • am
IT WAS FUN GALORE when Tulia Booster club engagt
. th,e Tulia High school seniors in a donkey basketball gam*
Thursday night in the Dallas Street gymnasium. The game '
was sponsored by the Booster club to finance the fortacom..
' ing athletic banquet.' ’ ' '' (Photos by Nell Mays) V [
i
■ rtK.\ ^
j
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Baggarly, H. M. The Tulia Herald (Tulia, Tex.), Vol. 56, No. 13, Ed. 1 Thursday, March 31, 1966, newspaper, March 31, 1966; Tulia, Texas. (https://texashistory.unt.edu/ark:/67531/metapth636336/m1/1/?q=music: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Swisher County Library.