The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 91, No. 49, Ed. 1 Thursday, December 12, 1963 Page: 2 of 18
This newspaper is part of the collection entitled: The Rockdale Reporter and was provided to The Portal to Texas History by the Lucy Hill Patterson Memorial Library.
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I—ROCKDALE (Tex.) REPORTER
Dec. 12. 13C3
which
Alcoa Outlook Bright, Says
Harper, Company Prexy
Aluminum Company of.
America President John D |
J'arper visited the Alcoa's
b’ockdale W orks Thursday j
afternoon and Friday morning,
greeting p rsonnel at the local
plant when. he once served a>
works manager.
Harper arrived in Rockdale
by plane shortly alter he had
g.vrr. s, talk before th In- j
vestment Analysts Society »n
Chicago. Here Thursday night,
lie via: Honored with a dinner
given by Rockdale Work*
Manager ana Mrs. Joe E Yates. .
Friday morning, he visited!
the aluminum smelter hero'
which ha* just resumed full I
capacity production by reacti-
vating an idle potline.
Speaking in Chicago. Harper
r.otid that 1963 U. S. industry
shipments of aluminum ingots*
and mill products will establish
a now high exceeding 3.1 mil-
lion ton* He reported Alcoa’;
shipment* ar. up 12 per cent,
over 1%2
But the Alcoa executve noted
that dc«pite high volume and'
gains in sales and operating
revenues, both company and
industry profits have been far
from satisfactory due largely to
dtprosid prices for fabricated
products.
"Alcoa’s earning* prospects,
are now improving.” hr said, |
• us evidenced by quarter-to-1
quarter advances in perfor-
mance. a trend toward mott.|
adequate prices, and because I
Alcoa is only now beginning to
realize betu fits from major in- j
vestments to develop new
n iiuiu!: .
R cent selective, and only
partial restorations of pi ices,;
arc expected to poll Alcoa's;
fourth quarter net income'
ahead of the $12 4 million
realized in the third Quarter
Even so they said. Alcoa's 1 !>f»3
earning- will b. somewhat less !
than the $5(3 million reported
last vear
"However. In gross reve-
illes.” Harper added, “if 19t!3 j
i* not Alcoa's first biliion-dol- j
lar year lllt>4 should be so.”
The Alcoa officer said the j
company's prc*.nt and future;
marketing strategy is to de-!
vi lop large outlets for stand-
ard mill products, and then tc 1
supply them efficiently anc'.1
economically through mass j
production. Capital spending;
for new plants and equipment, j
which Harper said, "demon- _
stratr the strength of our com- I
mitment to the future,” rose
from $70 million in I9fi2 to
$12') million tin- year.
Next year, he said, such
spending will probably increase
by an evm greater amount.
Cash needs ot the program
will t. iv sit:Pe borrowing, but,
.till will leave Alcoa's debt-
equity ratio extremely favor-
able lor a company in tne
aluminum industry, the ana-
lysts- wire told.
Harper said Alcoa occupies a
favorable position from which
to achieve growth and long-
term profits b cause it has the
restorer to do so in person-
nel, raw materials and power
reserves, research and product
dwell pment, m a i k c t i n g,
loreign operation*, ral e.-tate
development-;, and modern, <i-
ficient plants and equipment.
“Alcoa feels," Harper re-
marked, "it has never, in its
75 yea,s. b en in a stronger
position to capitalize on the
future.”
The achievement of more
adequate prices for fabricated
products without jeopardizing
aluminum’s growth potential
was cited as a key element in
the company’s marketing pro-
gram.
ting Whin ■ /u'nl, i
resulted, Harper
countered with a nt
policy of me* ting <
prices on a selective ba-iv
The move In Iped to increase
Alcoa’s market .-hare, but un-
derstandab'y did not elnninnu
th squeeze on profits. Effort
to attain a reasonable ux-t-
price relation. hip is continuing,
he reported.
Haipcr noted that in support
of this objective, Alcoa only
lest month amumnci d a in w
policy aimed at reducing
sliarpiv the numb* »• nt alumi-
num products offer, d in some
markets at low, so-called com
fit* • .:d the bit*is of tin* new
ld tht s.iutc 411 all markiLs.
Fhe Alcoa official a! o to! f !
nvest- 1
*lu V Jl’4*
•The company's research, de-
poltc\ wu- Aleva's conviction
the Chicago anal.' ’ - that tin * u in 1! motor U S. i* al estut 1
vc 1 opine nt an 1 mark' ting pro-
j comj. > in' vs — at vrii umi-ni m Ho
?■' am a’-.* opening doors to new
vulvmg n.*w mark ting de-
I must ot them in conjuction
Ivl. f they will prove
profit-
a'umituun processes and pro-
W tltxibli
ratnixrtit[\ *• i
velopnunt programs, genera!
a’ minum products, particular-
i th IneM inter ' - r**rr'*r'tb
involve 21 operating locations
1 able, will display alum
' advantages in urchitectur
inuin’
g, and
ducts at an unprecedented
pace,” Harper concluded.
NewChevellei
BY CHEVROLET
The kind of go-6 or VS-yeu’d eapeet
.*rom one of Chevy's great highway
performers. Come on down and drive it.
i he kind of comfort you'd
expect in a large interior.
Come on down and sit in it.
Diamond Rings
Watches
Masonic Rings
Eastern Star Rings
Birthstone Rings
Necklace and Ear Sets
Cuff Link Sets
Men's Stone Rings
Simmons Watch Chains
Charm Bracelets
Charms
Lighters
Ident Bracelets
Spiedel Watch Bands
Men's Wedding Bands
Baby Jewelry
Pearl Rings
Pearl Necklaces
Crosses
Pierced Earrings
Billfolds
Neck Chains
Silverware
Compacts
Pin and Ear Sets
i
For Everyone
on your list Ap*
SEE OUR FINE SELECTION OF
QUALITY JEWELRY GIFTS OF ALL KINDS
KOPECKY'S
JEWELRY
216 N. Main
Rockdale
GIFT HINTS FOR
STUDENTS
You Can Buy
A Brand New
PORTABLE
TYPEWRITER
For Only $5 Down
and $5 Monthly
at
THE REPORTER
OFFICE
Discount Prices, Too!
Call HI 6-5838 NOW
I * ^ JiM'j
iniilfci lit I
ENS. DONALD L. WOODS
Donald Woods
| Receives Wings
I At New Iberia
NEW IBERIA. La.—Navy En-
! sign Donald L. Woods, son of
Mr. and Mrs. William L. Woods
! of Milano, was designated a
naval aviator, receiving his
wings of gold October 18 at the
Naval Auxiliary Air Station,
N w Iberia, L a.
While at New Iberia, he was
a student with Training Squad-
ron 27. His flight training in-
cluded both ground and air in- :
struction that qualified him for
all-weather fixing ;ind primary!
anti-submarine missions.
He completed the flight pro- i
gram by qualifying for carrier J
operations, making eight land-
ings aboard the USS Lexington
in the Gull of Mexico.
A graduate of the University !
of Texas, Austin, Woods enter- I
ed the Navy in September I
1958.
The kind of fresh styling—inside and out—
that makes it the year's smartest surprise.
Come down and stare at it.
Kao ChevcTte Malilu Fporl Coupe
Ita-Chevy spirit in a new kind of car!
We built this one to do more titan just stand around
looking beautiful. Held its weight down in the 3,000-
pound range. Then built four lusty engines—two sixes
and two V8’s—with output all the way up to 220 horses *!
And if that makes you think this is one frisky car,
you've got the right idea.
You’ve also got a roomy car here. Yet its 115-inch
wheelbase keeps it highly maneuverable in
traffic and very easy to park.
With its Full Coil suspension, it’s got a rid*
that reminds you of the Jet-smooth kind the
way it muffles noise and cushions bumps.
And the fine hand of Body by Fisher craftsmen shows
up beneath this one’s suave good looks, too.
Sound good? There’s more. Like the fact that Chevelle
comes in three series with eleven models—convertibles,
sport coupes, sedans, wagons, even Super Sport models
with front bucket seats. Like the fact that (and see if
this isn’t one of the nicest surprises of all) the
new Chevelle comes at an easy-to-take price!
Like to hear more? The listening’s wonderful
at your Chevrolet dealer’s—and so's the driving.
*Oi>tional at extra met
See five entirely different kinds of cars at your Chevrolet Showroom—CHEVROLET, CHEVELLE, CHEVY II, CORVAIR & CORVETTE
MILLER CHEVROLET-BUICK, INC.
476 WEST CAMERON AVE.
ROCKDALE, TEXAS
PHONE HI 6-5841
PREWITTS
TOILETRY
GIFTS
For LADIES
REVLON
SHULTON
YARDLEY
COTY
MY SIN
FABERGE
ARPEGE
Helena Rubenstein
Prince Matchbelli
MAX FACTOR
For MEN
OLD SPICE
YARDLEY
REVLON
WILLIAMS
KINGS MEN
YORK TOWN
BLACK WATCH
EXECUTIVE
MENNEN
and others
FINE BOXED CHOCOLATES
by King's and Pangburns
WE GIFT-WRAP FREE!
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"PRESCRIPTION DRUGGISTS"
Phone HI 6-3441 We Deliver
WE GIVE S8cH GREEN STAMPS
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The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 91, No. 49, Ed. 1 Thursday, December 12, 1963, newspaper, December 12, 1963; Rockdale, Texas. (https://texashistory.unt.edu/ark:/67531/metapth694442/m1/2/?q=Lamar+University: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Lucy Hill Patterson Memorial Library.