The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 62, No. 47, Ed. 1 Thursday, January 3, 1935 Page: 3 of 16
This newspaper is part of the collection entitled: The Rockdale Reporter and was provided to The Portal to Texas History by the Lucy Hill Patterson Memorial Library.
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INK iUH'KOALIC KKl’OltTklt, lhui*di.>. t IJM5
PM
TheNew Ford V-8 for 1935 Now on Display:
BODY LIRS ARE
MOST SIJKING
FEATTfE
Large Oowdslewing New Mo- n
del at Gaiti Motor Com-
pany iSIaekdale
Ilf ail M'.rpU.Or roffirs**.*-; wh**!*- roll-
ability under tin- oio*l M'Vere opcrut-
lut' condition* 1m ol liurumount im;>or-
I in proved llraUt**
A iii" a til-" i ui..i> c*msh*ft.
Additional major chui>a>ii> improve-
menu include:
Newly designed. internal expanding
mechanical brakes, intended u> give
more effective braking control- with
less pedal prepare—and embracing a
“floating wedge" as part of the
a. This aids in equalizing pres-
sure upon brukt shoes and in turn up-
the drums. A-ddltlOP?.* drum ribs
“iv a 40 per cent increu.se in cooling
effect.
A new clutch of simplified design
requiring less pedal pressure at start-
ing and gear changing speeds and with
much softer action. At higher speeds
the pressure is increased by centrifu-
gal weight action to increase the po-
wer transmitting capacity of the clutch
New. stronger, more rigid frame,
heavier front and rear radius rods, wi-
der real wheel tread and a strength-
ened rear axle.
Nine Body Types
Nine body types are listed. The fol-
lowing are available with de luxe
equipment: Phaeton, roadster, 3-win-
dow coupe, 5 window- coupe, cabriolet,
tudor sedan, fordor sedan, tudor tour-
Hundreds of pel have visited tht
display rooms of L Gaither Mot .r
Company, local Foi dealers, since the
new 1935 Ford V-tLs put on display
last Saturday. Decker 29. The first
car of the new- serijwas received lierc
on that date, and s attracted much
attention.
Most striking leaig of the new car
is body lines whic are distinctively
modern and a defii. departure irom
any previous Ford ^jgn.
The new car also vbodies a combi-
nation of major eiheering develop-
ments aimed at inched riding v-'m-
fort—which has bewailed the “t.i-
ter-poise ride."’
Numerous improvvnts in chassis i jng sedan, fordor touring sedan. The
design to provide leased ease o: ! roaster and cabriolet are fitted witn
rumble seats.
The 5-window coupe, tudor and for-
dor sedans also are available without
de luxe .equipment.
rd equipment
ut also in all
body types.
ngineering
present cul-
ts begun by
the time of
V-8 engine.
control also are inclkj.
Two important in^vements have
been made in the F< v-8 engine, of
which more than l,3tyoo are now on
the road.
In addition Ford 4 developed a
new type of body—ti touring sedan,
with unusually sleek l|g and embody-
ing a fitted rear trt^ compartment
integral with the b
Safety- glass is s
not only in windshi
door., and vvindo
Evidence Progresi
The new ear mar
minaticn of devel
F'ord three years a
the announcement
In the three years intjeining, Ford
has been engaged in th$eVelopmem
of a combination of entering im-
provements aimed at prying a de-
gree of riding comfort am^e of con-
trol comparable with tb performance
of the engine itself,
designs are a further
progress of Ford engir
In appearance, the
characterized by a frelitps of con-
ception utilizing flowing! c|-es to car-
ry out the modern motif.Jius a new
treatment of interior a| appoint-
ments w-hich sound arjjntirely new
note in Ford body stylij)
The engineering aAvsL jn engine
and chassis are comparL; in impor-
tance. Principal amon? ftese Ls the
new •Tide” effected by new spring
suspension system, pnoj*cftr weigh,
balance and passenger ight distri-
bution and the locationTlhe passen-
ger closer to the cent<n[ the car-
so that they ride betwee^ u wheels.
Front Spring Imi^d
To accomplish this, th^k^t spring,
w-hich has been lengthenjd.s located
more than four inches in fiat of the
front axle and the engtie ,s moved
forward more than eigty aches so
that its weight rests ovl
axle. Front and rear
been made more flexible,
sis room available as a
front end improvements
distribution of the passen:
NEW FORD V-8 TRUCKS
SHOW IMPROVEMENTS
new body
»nce of the
ig-
cars are
le front
jgs have
led chas-
Mt of the
i blits re-
Jrveight—
now concentrated between,th w-heels
—so that the weight on trtfm axles
"is approximately equalizcd.king rear
seat passengers the comfor of* front
seat ride.
Key to the changes made in qtward
design is found in me rdocaon oi
the front spring and engine TiS has
permitted moving the body forw.rd so
that passengers ride between theaxles,
and the development of nar Harter
panel treatment along f loving lines.
The car is approximately eifru aches
longer from bumper to bumier.
Modern Note in Design
The modern design note is Crried
without hrpnk through the new- ant-
ing vertical grille with horizontal °ad-
irnr. the sweeping line of the low l0od
and more sharply slanting w-hdsield,
the beautifully molded body and the
flowing rear quarter panel. Filers
are deeper and more highly ''rowted,
with sweeping skirts.
Bodies are materially widen Slat-
ing v-rtica! louvres with. Iwrizcltal
stainless steel beading are coxrbinrjto
form an attractive hoodside adCn-
ment. The radiator ornament is Ted
in position, the radiator filler cai >e-
ing under the hood.
Interiors Roomier and WHer
Interiors are roomier, with wi,er
seats—front and rear. Span of ue
front seats has been increaset U] to
5 V6 Inches, providing room vit m
crowding for three persons in be es
with fullwidth seats. Driver’s seal \n
all closed cars is adjustable. Upl olstey
and appointments harmonize w tit t.e
remainder of the design.
Engine Improvements
Engine improvements include
Addition of a new system of lirec-
ed-flow crankcase ventilation, whitfi
exhausts water vapor and gase Iron
the crankcase and valve chambe\’Th,s
minimizes the collection of exoes wr-
ter in the oil and lessens formati-n <if
sludge. Dilution of the oil by uil urrl
ed gasoline is reduced. Tie cm inti-
ous flow of air also exerts a fJJ.nl-
effect which tends to lengthen «... life
and minimize engine wear.
floating connecting rod bearing.*
Better load distribution and mater-
ially improved driver comfort or
among the important improvements in
Ford V-8 trucks for 1935.
A softer, more effective, improved
braking and substantial improvements
in the cooling system are design fea-
tures appealing to owners and drivers.
Although in all 49 improvements are
announced, there is but a single chang.-?
in the 80 horsepower V-8 engine—a
directed-flow crankcase ventilation
system.
Described as the Ford V-8 “double
duty” truck, the line for 1935 includes
seven types. Special attention has been
given to smartness of appearance in
all of these with new- front-end appear-
ance, a new cab design and wider and
deeper fenders with large skirted ap-
rons.
The truck is available in two wheel-
bases, 1311 - and 157 inches, and the
following types:
131H- inch chassis—panel, platform,
stake, hydraulic dump, cab and chatsi-
with dual wheels and auxiliary springs
for tractor use.
157 inch chassis—platform and stake.
The "double duty'* designation, it
was explained, is based on the truck’s
ability to give speed for fast delivery,
as well as power and ruggedness for
heavy duty hauling.
The additional room on the truck
chassis has been obtained by moving
the engine forward, increasing the dis.
tance from the back of the cab to the
centerline of the rear axle by 61- inch-
es. This moved the load center for-
ward so that more of the load is now-
carried on the front axle. This more
ideal distribution of the load gives in-
creased brake effectiveness and mor:
uniform tire and brake wear, also al-
lowing acute angle turns w-ith full-
width semi-trailer, and reducing the
body overhang.
A high-efficiency cooling system, in-
cluding a wider radiator w-ith 15 per
cent greater cooling area, is a new
feature. It includes larger water pump
impellers and a six blade 15’- inch fan
Water jackets extend the full length of
the cylinder walls and along the upper
crankcase walls, keeping both the en-
gine and the oil in the crankcase at
efficient operating temperatures.
The new- heavy-duty truck type
clutch is built for longer life and
smoother engagement. The pedal pres-
sure at idling cpppds is reduced. Cen-
trifugal force developed bv means of
weights at, the outer ends of clutch
release levers is applied as the engine
speed increases to insure maixmum re-
sistance to slippage. The clutch diam-
eter has been increased to 11 inches,
giving more than 123 square inches of
frictional surface. Its design has been
simplified with fewer working parts,
and the clutch is ventilated for cooler
operation.
Other improvements include better
brakes, easier steering and heavier
front axle, full-floating rear axle, im-
proved springs. 17 to 1 ratio steering
gear, new- coupe-type cab of welded
all-steel construction, adjustable driv-
er’s seat that is wider. 18-gallon gaso-
line tank, insulated roof and dash,
safety glass all around, baked enamel
finish with matching fender colors.
The new triple ventilation system in-
cludes clear vision ventilation in the
door windows, a windshield opened by
a single center control, and a screened
cowl ventilator.
Rolled edges reinforce the deep-
skirted fenders and provide a drain
trough for water thrown up by the
tires.
The speedometer, ammeter and fuel
gauge are grouped in an attractive pa-
nel at the left side and directly In
front of the driver. A dispatch box Is
placed at the right side of the Instru-
ment panel.
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The New Ford V-8 for 1935 is
the biggest and roomiest Ford
car ever built. It is a strik-
ingly handsome car, with mod-
ern lines and new, luxurious
appointments.
But most important of all it
is especially designed to give
you smooth, easy riding over
all lands of roads—-“a front-
seat ride for back-seat riders."
This ease of riding is
achieved by the use of three basic prin-
ciples never before combined in a low-
price car.
1. Correct distribution of car weight
by moving engine and body forward
eight and a half inches.
2. New location of seats by which the
rear seat is moved forward, toward the
center of the car —away from fi:e rear
axle and away from the bumps.
3. New spring suspension which per-
mits the use of longer, more flexible
springs and increases the springbase to
123 inches.
The result :1s Center- Poise — which not
only gives ycu a new riding comfort but
adds to the stability of the car and its
NOW ON DISPLAY
A New Ford V*8 That Brings New Beauty,
New Safety, and a New Kind of Riding
Comfort Within Reach of Millions of People
basic design. You buy pre-
mium performance when you
buy this Ford V-8—full 85
horsepower and capable of 80
miles rr< wUpiUli Ford V-8
cars for-^^,~.- --**=• equipped
with Safety Glass throughout
at no additional cost.
ease of handling. You can take curves
with greater safety.
There are many new features in the
Ford V-8 for 1935 which make the car
still easier to drive. New brakes give
more power for stopping quickly with
far less foot pressure on the pedcl.
A new type of easy-pressure clutch
employs ccntriiugai lorce to increase ef-
ficiency at higher speeds. New steering
mechanism makes the car still easier
to handle. New, wider, roomier seats.
The New Ford V- 8 for 1935 reicins the
V-8 engine which has demonstrated its
dependability and economy in the ser-
vice of more than a million owners.
There are refinements, but no change in
We invite you to see this
New Ford V-8 for 1935 at the
showrooms of Ford dealers.
You will want to ride in it —
to drive it yourself. You will find it a
new experience in motoring.
FORD V-8 PRICES ARE LOW
12 BODY TYPES-Coups (5 windows),
S495: Tudor Sedan. S510; Fordor Sedan,
S575. DE LUXE—Roadster (with rumble
seat), S550; Coupe (3 windows), S570;
Coupe (5 windows), SE8C; Phaeton. S580.-
Tudor Sedan, SS75; Cabriolet (with rum-
ble seat), S625; Fordor Sedan, $635.
TOURING SEDANS- with built-in trunk-
Tudor Touring Sedan, S595; Fordor
Touring Sedan, S655.
(F. O. E. Detroit. Standard accessory group
including bumpers and spare tire extra. Ali
body types have Safety Glass throughout, at
r.o additional cost. Small dowm payment. Con-
venient, economical terms through the Univer-
sal Credit Company.)
*
NEW 1935 FORD V-8 TRUCES AND COMMERCIAL CARS ARE NOW ON DISPLAY
In the same faith that Mr. Ford believes in improved business conditions
for all America, we believe that our city is on the threshold of a new and
greater prosperity. As F'ord dealer, we pledge our wholehearted efforts to
the achievement of this community-wide condition.
Mr. Ford’s faith in America’s economic comeback is indicated in commit-
ments for 1935 exceeding $-115,000,000, benefiting thousands of industries
and hundreds of thousands of people throughout the length and breadth of
this land.
In identical sense, every step of progress we make here will reflect itself in
almost every channel of local trade, and in local employment entirely. Since
Mr. Ford is making it possible for us to offer the finest car he has ever
built, our declaration is enthusiastic and emphatic: WE WILL GO FOR-
WARD WITH FORD!
GAITHER MOTOR COMPANY
TELEPHONE 86 - - - ROCKDALE, TEXAS
I
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Cooke, John E. The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 62, No. 47, Ed. 1 Thursday, January 3, 1935, newspaper, January 3, 1935; Rockdale, Texas. (https://texashistory.unt.edu/ark:/67531/metapth694925/m1/3/: accessed May 5, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Lucy Hill Patterson Memorial Library.