The Cuero Record (Cuero, Tex.), Vol. 68, No. 290, Ed. 1 Friday, October 26, 1962 Page: 3 of 8
This newspaper is part of the collection entitled: Texas Digital Newspaper Program and was provided to The Portal to Texas History by the Cuero Public Library.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
XS
T •” * ' *! ■
a.-: ■
mn4*
*c- 4- VS. ’4 .1 ;V .V 4
*• - «■•** .#■■• * J*. • q. ■ *• ■%■-■
THE CTJERO RECORD, Ertdty. Oct 2«. 1963 J
U«SSiS>l REPAIR-REMODEL-ADD-ON!iffi®ffiW
Alamo Lumber Company
Reports Busy Agenda
The Alamo Lumber Co ha* a
nisy agenda the** days, accord-
ing to Ed Rohm, manager.
Rehm says a number of job*
have been completed recently
including an enormous pole shed
for the Cuero Livestock Com-
mission Co. measuring 364 feet
by 56 feet, painting and repairs
tar the First Methodist Church,
* double garage tar Graham
Hamilton at the home on Ter-
rell Street, additions to the Wal-
ter Zaiontz home Including kit-
chen remodeling and the a<VK-
non of a den.
The firm is putting in kitchen
‘ahlnets. an addition to a bed-
room, and making other addi-
tions to the Edmund Boyaen
home. Two rooms and a bath
are being added to the Henry
Luddeke Jr. home on the Vic-
toria highway. Two rooms and
a bath and interior and exterior
painting are hi progress at the
Booker T. Morris home.
Remodeling of the kitchen and
other interior repair* are being
made at the R. H. Burmeister
home. The old J. W. Bums home
purchased by Dr. F. W. Windel
is undergoing extensive remod-
eling and a new roof is being
installed now’, according to
Rehm.
Wagner Lumber Company
Notes Building Pace
i -v iii' '<4$
>r'y? ’ ■ 'i<V ■*• •••
Trowel! Is Named
CD Co-Ordinator
George W. Trowell of Cuero
has been named Assistant De-
Witt County Co-ordinator ot Ci-
vil Defense, according to .fudge
Stephen P. Hebert, county co-
ordinator.
Trowell's appointment ua
made Wednesday afternoon.
He succeeds Walter Richter
USO Entertainers
Receive Damages
WASHINGTON (UPI) - Pre-
sident Kennedy has signed a bill
authorizing $20,000 damage a-
wards to three USO entertain-
ers injured in a plane crash
v.lso resigned several months a-
go
near Lisbon. Portugal, almost
I 20 years ago.
j The measure, among 44 t gn-
jed by Kennedy, provides fer
payments of $'20 (kX) each t
ger Jana Froman, accord nr t
Gypsy Markoff and dancer ■’r i
Rosen.
I FOB JUJKE nXK RCSl LTS
I TRY A RECORD WANT AD
ATTRACTIVE HOME — This is the a time painted turquoise with white trim. A bveete
tlve $13,500 home of Mr. and Mrs. J. C. way and double garage are located on the
Lncas and family at 11* East Ward. It is west side of the house.
Building is keeping up a rapid
pace in the city of Cuero and in
ihe county, according to Marion
Fetters, manager of Wagner
dumber Co.
The firm has bejrin extensive
inside and outside work at the
Frank *ti• ff i il home, and the
werk wttl taka approximately
Nr* swat*. Entwa aasd.
TH» Carol RaW tarn* an ♦»
VUad MRtway should ha *n-
ished in about ten days. The
Surface Burial Vault Co. is near-
ing completion and workmen are
beginning the outside brick work
on it.
The Emil Penner home under
construction on the old Yoakum
highway ta prognasaing as per
schedule, Fetters said, and
brick work on the outside is
and workmen are be-
the inside trim now.
J. C. Lucas Lumber Company
Reports Building Booming
J C. Lucas, owner of the J.
7. Lucas Lumber Co., 1005
south Esplanade reports busi-
ness booming and his men are
busy with major jobs as well
is numerous smaller ones.
Lucas reports the two bed-
i oom home for Mrs. Bill Krause
st Westhoff has been complet-
ed and she is moving in. Pro-
gress is being made on the G.
L. Thrailkid home at 20? West
Johnson Street.
Work is going ss per sche-
dule on the Johnny Maxey
home, Lucas said.
Permits Hit
$13,875
This Week
The largest building permit
issued this week was to Frank
Sheppard who is having his
home at 302 E. Sarah remodeled
and an addition added.
Wagner Lumber Co. has the
contract which was reported to
be $13,200.
Other permits were issued to
Elvis Ruddock who is having a
tool house built at a
cost of $180; Marcos Flores, an
addition to his place, $125, doing
the work himself; Stephen Mor-
ales. enclosing a porch at his
home, $100, the work being done
by him; Alma Leick a 4 x 18
addition at a cost of
$150; and Rino Hernandez an
8 x 10 addition at a cost of $120
doing the work himself.
Total for the week is $13,875.
Newspapers Remain
Top Ad Medium
TEN YEARS OF SAFETY
LTNCOUNTON, N. C. (UPIt-
This western North Carolina
town of about 6,000 residents
Tuesday completed its 10th year
without a traffic death.
0
W
Qualify Plywood
SPECIALS
4’x$
$3*4 j*r
~ *h«et
timer rise* * tfcle**«M*a
at s lew, lew frtee-
Muminum Window*
1005
1547
........... * ^
CREO POST
iVt’xS” 70c t*.
6H’x4” ..... t.05 t«.
8'x4” ....... 1.20 e*.
______ e
Asphalt Shingles
31* Peood "Seal Tab’’
Black aC TS pev
Onl y .............. " «]
IS Lb. ^.45 per
Fell............... roll
PAINT
MARTIN AENOYK
Gina Tone
ENAMEL, gal...........4.61
Flat
WALL PAINT, gal........ 3.30
Exterior
HOUSE PAINT, gal.......4.75
CONCRETE STEPS
.... 3« 17”
t. 3. 4. S Trert
U.9b per tred
By *. ». Talbert, Ph. D j
Department of Journalism
University of Mississippi
More than four billion dollar:,
wail be spent on advertising in i
the newspapers of the United |
i States during 1962.
Year after year, the increase,
in the volume of newspaper ad-
vertising hag been constant, in
spite of the fact that new media
for advertising have consistent-
ly appeared..
In 1962 advertisers leave a-
gein spent more money in news-
papers than in any other med-
ium, and the newspaper Te-
nant as a local advertising me-
dium.
The Bureau of Advertising,
in 1958 gave nine reasons why
retailer-, prefer the local news-
paper as an advertising medi-
um :
“1. Newspapers reach more
people.
2. People like advertising in
newspapers
3. The newspaper is the only
medium people consult tar a
buying decision.
4. Newspapers arc the only
medium where people shop the
ads.
5. Newspapers deliver more
read-to-buy prospects
6. They are the only medium
(offering the magnetic appeal of
classified advertising.
7. They have more selling ver-
satility.
8. There are more plus ser-
vice* to improve the selling ef-
fectiveness of advertising.
9. Newspapers produce more
sales per dollar of advertising
cost
Thus it was in 1958, or even
in 1858, and at least in the opin-
ion of most retailers it remains
the same in 1962.
Diplomatic
(Continued trom Base 11
firm stand on the issue was said i
to stent from the administra-
tion's conviction that the signi-
ficance of tiie Russian bases is
far greater than the military
threat to the United States and
its neighbors, as great as that
is.
Khrushchev's Cuban opera-
tion is viewed as part of a ma-
jor Soviet offensive designed to
bring the United States to its
knees in Berlin and expand the
Communist empire in other
parts of the world.
The blockade was believed to
have disrupted for tit* time b*-j
ing. Khrushchev's plan for a'
Berlin- Cuba squeeze.
Khrushchev's acceptance of
U. N. Secretary General Thants'
proposal for a unverified mora-
torium was not surprising. Of-j
fieiah pointed out that he ltad
nothing to lose by maneuvers,
which, if successful, would lift
tiie U. S. blockade without guar-
anteeing the end of the missile
buildup in Cuba.
The retreat of some Soviet
ships headed for Cuba and the
diplomatic maneuverings at the
United Nations were only evi-
dence that there may be some
room for discussion
the entirely new style concept in
continuous filament.nylon by Alexander Smith
When it comes to resilience, resistance to wear and easy
care, you can't equal continuous filament nylon. But, it a- -p-te amazinocv *.ow»»ce o*
takes a famous carpet mil! like Alexander Smith to
create styling you’ll be proud to own all during' the long,
ong life of the carpet. The rich multi-level texture is so
reraatile it becomes a perfect setting for all furniture
styles. Wide selection of colors enables you to choose the
one just right for your room scheme.
5ee, buy and start enjoying wonderful Wonderland
*ight now while you pay for it in easy-on-the-budget
installments.
For an extra long lease in bouncy comfort and added
wearability, we also carry a full line of Alexander
Smith cushion.
*q- yd.
CUtRO. T I XA%
IMPROVE YdUR
Blockade
GET SET FOR WINTER!
Remodeling - Repairs
Our Specialty
W« ike lumber end *11 building
materials and experienced men to do
tbe work.
1)011/ w
ACT,
NOW-1
LUCAS LUMBER CO.
J. C LUCAS
1005 S. EepU«*de c* 5-435*
(Continued from Page 1)
stopped over in College Station.
Waco, Cleburne. Childress, Bor-
ger and Amarillo.
Carswell said the third par-
ty movement is on its way."
Joe Rummler of Houston, a can-
didate for state comptroller, ac-
companied Carswell.
Cox' running mate. GOP nom-
inee for lieutenant governor Bill
Hayes, introduced the Chinese
fortune cookie to Texa? politics
today.
Campaign workers for Hayes
gave out 400.000 cookie* with a
political message inside. A note
said, good fortune to Texan*
voting for Bill Hayes. Li. Gov-
ernor."
Hayes, speaking in Arlington
Thursday night, said Ins Demo-
cratic opponent was a compro-
mising eonserative wlto want*
to omserve lih place on die pub-
lic payroll." Hayes is running
against State Son. Preston Smi-
th of Lubbock.
The race for congressman-at-
large also perked up with a
charge by Republican Desmond
Barry that Democrat Joe Pool
is afraid of a television debate.
Barry said Pool does not want
the voters to know where he
Stands an the issues."
Barry said Pool is trying to
hide behind a curtain of confus-
ion, hoping die voters will not
look behind it. I can tell him he
is dead wrong."
The GOP nominee accused
Poo) of hoping to stay quiet
not exposing hijnself to the scru-
tiny of the voters, and ride into
office on the coattails of other
more popular candidates."
E^sHsi
ELECTRICAL
CONTRACTING
ELECTRIC
REPAIRS
DIETZE
ELECTRIC CO.
M2 Terrell
CR » 5344
REPAIR
LEADERS!
AND MJ
GUTTERS A#
WW/
I
For Be*t
Sh«*t Metal
Work
CALL CR 5-3263
C. A. RUSSELL
U! B Alexander
VENETIAN BLINDS
Dra*t up your |*n« ter
fall with freeh near blinds
toe make them to tit
your windows
Means Furniture & Mattress Co.
m N. Esplanade <31 SHU
■■■
mm inn jbm
■« «■«■* £■»]
■i •■■■ Ammw ■■aaftoi
iir mm tonannw mrnmmm
mm rmi
■ pnm mm
•IP' i»»i mi »■■ «r ■■
RfisVaSHBR? V. tor
MODERNIZE
your
BATHROOM
n
ADD A
LEVEL,
Is your family
growing^ Do you
need more room?
LET US HELP YOU
with plans to enlarge
and improve your
home.
You and your family
stay inside more during
the winter months.
PLAN NOW
FOR A ROOMIER
MORE PLEASANT
HOME
WAGNER LUMBER CO.
307 S. HILL CR 5-46U
1
I
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
The Cuero Record (Cuero, Tex.), Vol. 68, No. 290, Ed. 1 Friday, October 26, 1962, newspaper, October 26, 1962; Cuero, Texas. (https://texashistory.unt.edu/ark:/67531/metapth695446/m1/3/: accessed April 25, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Cuero Public Library.