San Patricio County News (Sinton, Tex.), Vol. 33, No. 32, Ed. 1 Thursday, August 21, 1941 Page: 2 of 8
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•obituaries. Any erroneous reflection upon the character or standing of any
individual published In these columns will be cheerfully corrected upon its
being brought to the attention of the editor. We will also appreciate the
giving of any news Item, the names of visitors In your home, or the going
of member of your family away for a visit. Such assistance will help to
Increase th< value of your local paper and should be given with the thought
that tt Is a debt you owe to the progress of your city.
CONSUMERS SHOULD KNOW—
(4) How Living Standards Are Raised
Copyright 1941, Advertising Federation of America
This is the fourth in a series of six articles prepared by the Bureau of
Research and Education of the Advertising Federation of America, in
response to the increasing interest of consumers in questions affecting
advertising and business.
*|*HE most important question in the world is how people
X live. The success of* any civilization is gauged by the
standard of life attained under it.
Before the beginning of civilization in the dim past men
lived alone, each depending on his own strength and in-
genuity to produce the necessaries of life for himself and
his family. His weapons, tools, food, clothing, and shelter
were all produced by himself. The living standards of the
prehistoric family were severely limited.
Without economic organization, even the highest indi-
vidual skill and intelligence could not have provided a
comfortable living for anybody. It would have been com-
pletely impossible for an individual cave man or his family
Q. Where should 1 keep my Defense Savings Bonds?
A. In a safe place, because they have value which
constantly increases. If you wish, the
Treasury Department or Any Federal Re-
serve Bank will hoi dthem in safekeeping
for you . without charge, giving you a re-
ceipt.
Q. Does an album filled with stamps au-
tomatically become a Bond that will pay
interest and mature in 10 years?
A. No. The completed album must be exchanged for
a bond. Regardless of the amount of money you have
invested in Stamps, they will not bear interest until
they are in the form of a Bond or Bonds.
morey to spend more. But it is also true that all purchasing
power comes from production, and that we cannot in-
crease it by merely passing money around. Every dollar’s
worth of wealth was brought intto existence by someone
who produced it through the work of his hand and brain.
Money is just a lot of tickets for work done, entitling us
to some of the products of other persons’ work. We need
it for convenience in exchanging goods and services.
What we need for a higher living standard is greater
production. We cannot get this by simply commanding all
producers to turn out more goods. That would be disas-
trous. Channels of trade would be cluttered up with unsold
goods and everything would get out of order.
Arbitrarily increasing production would not automat-
to pVoduce theThings any of us hastoday, even’if he and ! ically raise the standard of living even though it would
his whole family had the strength of giants and if they increase purchasing powder. Goods plus purchasing power
each possessed the knowledge of all modern men com- do not necessarily equal purchases. Why? Simply because
ynetj ! we are people and not statistics. People do not react auto-
Why? It is interesting to think about this apparent matically on a mathematical formula,
riddle for a moment. The answer is simple, and it puts If production is to be increased (and it must be to raise
our finger on the basic things that have raised living stan- the living standard) it must be increased in an orderly
dards in the past and will raise them higher i nthe future, manner, in response to increased demand. Each ihdustry
Im order to raise his standard of living, our friend the will produce more when the public shows an inclination to
cave man would have had to get the help of many others, buy more of its products. And new industries get under
to work singly and in groups, all producing different way as we favor them with our purchases. As we start
things. And before they could begin producing, they would j buying more, individual companies see their sales going up
all have to put in a great deal of time and work building! and begin, making more goods. That means additional
up a large quantity of tools, machines, and structures. | wages to their employees and therefore more purchasing
There we have the two requirements without which the i power. ....
cave man had to keep on being a cave man. First, men I With optimism for the future, business will then build
must produce goods for each other’s needs rather than more plants and machines, giving employment and earn-
each for himself; and second, there must be a supply ofimgs to those who make such equipment. Thus greater
equipment and facilities, built and gradually accumulated prosperity results and we have enlarged the means for a
by continually devoting to this purpose a part of the total; better standard of living.
effort of producing goods. | It is evident that one of the most important elements in
The first requirement, men producing goods for each all this is the creation of demand. Under modern condi-
-other, is only possible when it is practicable for workers tions, this is accomplishe dchieflv through advertising,
to exchange the product's nf their work. The modern way This method of stimulating the sale of goods has proved
is to use money, and a system of merchandising. A man to be very effective and economical, and almost every kind
-who works in a shoe factory takes a pay check home each of business now uses advertising in getting its goods sold.
Saturday, rather than a basketful of shoes, lie uses cash It is sometimes said, inaccurately, that extra efforts to
and goes to a store to buy things produced by other men sell goods cannot increase total sales because Consumers
m factories and on farms, and even to buy shoes for him- have only a fixed amount of purchasing power. The fact
self and his family. Free and active exchange is necessary is that there always exists a margin of idle purchasing
for successful operation,of the system. power in the hands of consumers. It is what might be
The second requirement, an accumulation of buildings, called a psychological margin, to be used or withheld, ac-
machines, tools, transportation facilities, far mdevelop- cording to the temper of the public.' The absolute amount
merits, and other means for producing goods, is only poss- of unused buying power is • not so 'important as the temper
ible when for a long-continued period it has been advan- it reflects. If some of it is induced to go to market, sales
tageous for individuals to put money and effort into these immediately rise and may be followed by increases in
things, in the expectation that they will benefit from so' production, wages, and still more purchasing,
doing. 1 Sales and advertising efforts are tremendously impor-
If the people are to have a rising standard of living it is 'tant as stimulants in the cycle of increased buying, selling,
necessary to have a continually increasing amount of these ; producing, and earning. These elements must all move
facilities and equipment for producing goods, for the pro-' upward together, with the psychological leadership in the
■duction capacity of any people sets the one rigid top limit j hands of buyers.
of their living standard for the time being. Advertising, playing its role in the raising of living
So there we have the two simple ingredients for raising standards, has even more important work to do than its
the standard of life, a more active exchange of goods and purely economic function. There is no force in existence
a greater capacity to produce them. There can be no sub- today which is as powerful as advertising in creating a
stitute methods. more insistent demand by all the people for possession of
From the Aug. 19, 1921, itsus of
your San Patricio County
Now*
LITTLE' Miss Dorothy Louise
McWhorter celebrated her fifth
birthday anniversary, August 12,
with a party at the home of her
parents, Mr. and Mrs. A.'L. Mc-
Whorter. Games of all kinds this
age of children finds most enjoy-
able were arranged and crowning
joy was the feast with the table
spread with “goodies." A large
birthday cake, aglow with pink
candles for each happy year was
the center adornment. Mrs. Mc-
Whorter was assisted by Mrs.
Powell and Mrs. FeatherUng.
—20—
THIS WEEK Loy Sims bought
the Slnton Bakery from G. U.
Withers and the same day sold
It to Mr, August Niemann of
Woodsboro, who took charge at
once and Is now baking and sell-
ing bread. Mr. Niemann has se-
cured the services of G. W. Read-
er. an experienced baker from
jXR'cedes.
—20—
A MOST pleasant time was en-
joyed Tuesday evening-ashen the
“42" Club members entertained
their husbands and children with
a picnic supper at Park Welder.
After a most delightful meal, at
which time everyone ate more
than his share of fish, chicken,
cake, etc., Dr. and Mrs. Gregory
invited the party to see "The
Country Fair," one of the best
plays ever to be shown in Slnton,
at the Tumbie In Theatre. Those
enjoying the affair were Mr. and
Mrs. Roy Jackson, Mr. and Mrs.
Chas. W. Zimmerman, Mr. and
Mrs. C. S. Vermillion, Mr. and
Mrs. J. E. Dodson, Dr. and Mrs.
B. F. Gregory, Mr. and Mrs. J. V.
Swinny, Mr. and Mrs. W. G. Mar-
tin. Mr. and Mrs. J. T. Dawson.
Mr. and Mrs. J. D. Cochran, Mr.
and Mrs. J. H. Ewing, Mr. and
Mrs. Jas. iKrkpatrick, Mr. and
Mrs. J. J. Miller, Judge and Mrs.
M. A. Childres, James Dawson, M.
A. Hershell, Naomi Childers, Adel
Dodson, Catherine Ewing, Jane
Martin Kirkpatrick, Carrie La-
Verne Swinny, Woodrow and Eve-
lyn Gregory, Florine Mary, and
Milton Jackson, and Miss Susie
Jackson of Houston.
—20—
The WMS of the Methodist
Church was entertained at the
home of Mrs. W. G. Martin on
Monday with Mrs. Martin, Mrs.
J. E. Dodson, and Mrs. J. P. Mar-
tin and Mrs. O. W. Martin as co-
hostesses. Those on the program
were Mrs. Margaret McWhorter,
Mrs, Benton Taylor. Mrs. Wm.
Hopson. Mrs. Wm. Hopson, Mrs.
B. F. Gregory, Mrs. Passmore,
Mesdnines Geo. Beever, and Hazel
•To Sipes and Fairy Margaret
Martin. Attending were Mrs. Su-
Miu Ima Jean Wfaitely had as
her gueat this week Miss Dorothy
Barber, of Lob Angeles, California.
Mr. and Mrs. Ralph Morris, of
McAllen are new residents of Odem,
at present being located at the Bog-
gus house. Mr. Morris is telegraph
operator at the local Missouri-Paci-
fic depot.
Mrs. R. A. Sipes and son Herbert
were among those who attended the
funeral of Mrs. Will Foley In Slnton
Saturday. .
Horace Owens, of Houston, was
the guest of Mr. and Mrs. W. F.
Heinsohn Thursday.
Miss Cathryn Caldwell spent the
week-end In Corpus Chrtstl, the
house guest of Miss Sarah Pryor.
Rev. and Mrs. T. C. Mahan left
Friday to spend their vacation In
san Sipes, Mrs. D. C. Abbott, G.
E. Klrtley, Benton Taylor, Geo.
Beever. Wm. Hopson, A. L. Hul-
lng, Roy Parsley, J. E. Holbrook,
Harkey, Hamlin, Markussen, But-
ler, Powell, H. H. Miller,- Dubose,
Wm. Beetley, W. S. Vawter, B.
F. Gregory, Carl Van Way, W. H.
Van Way, W. V. Teer, G. B. Ste-
vens, A. L. and J. J. and M. M.
McWhorter, Passmore and child-
ren and Rosamond Van Way.
—20—
Mr. and Mrs. Allen of Ft. Worth
arrived Tuesday to spend a few
days with Mr. and Mrs. G. L. Cel-
lum.
R. A. Myers is opening the “Cozy
Confectionery" in the Withers
Building.
Judge and Mrs. J. C. Houts left
Wednesday morning for a short
vacation in Kerrville.
A total of 6,808 bales of cotton
had been ginned in nine ,gins in
the County from which a report
could be obtained. The Gerdes Gin
in Sinton headed the list with
1,350 bales.
Mr. and Mrs. Claude Reynolds
left Monday for a two weeks' va-
cation in Kerrville. •
-30-
Callfomla, visiting their son.
Jo Ann Lane spent the we*0c-en4
In Victoria, the guest of her aunt,
Mrs. E. C. Brown. M
Mrs. E. E. Marquette of Kings-
ville is the guest of Mrs. Frank
Welch.'- '
Miss Mary Ima Heinsohn spent
Tuesday In Harlingen, visiting' Mr.
and Mrs. Lewis Boggus. >M >
Mrs. R. L. Pyle, her daughter,
MIbs Martha Pyle, and grandchild-
ren Betty Jo and Leroy Pyle, have
returned from an extended vacation
visit which carried them tdNBprteg-
fleld and Kansas City, Mo. ■ •
Mrs. Kelton Matlock spent; the
week-end in Harlingen with Mr.
Matlock, and Mr. and Mrs. Lewis
Boggus.
Announcement has been ihade
here here of the marriage of Mrs.
Pauline Cluiss of Odem and Walter
Green, formerly of Slnton. They
will make their home in BeeviUe
where he has been transferred—to
the employ of C. P and L.
Miss Cathryn Caldwell spent Mon- ^1
day in Taft visiting her former
roommate Miss Jamie Carroll.
Mrs. J. D. Willis, of Gregory, mFs.
A. W. Scrivner, of Taft, and Mrs.
Kate McNeil of Portland were
guests Friday of Mrs. Arthur Smith.
T. E. Rhodes of Odem has re-
ceived news of the death of his
brother, T. P. Rhodes of Boyle,
Miss., who died in the Veterans hos-
pital in Tennessee. Mr. Rhodes was-
(See First Column, top, next page)
DR. SAMUEL A.' HARRIS, O.D.
Optometrist
“TERMS TO SUIT"
♦
OFFICE AT
Stever jewe_ry- Store
FORMERLY STAMMS LOCATION
Phone 2-2712 623 Mesquite ST.
CORPUS CHRISTI, TEXAS
sjuhk
DON’l SAK ROOT BEER — JUST SAY
• BARQ’S made from
Mother Nature’s whole-
some things that grow n
the good old earth , .
Barks, roots and herbs
is as good as. it is refresh-
ing.
e TRY BARQ’S TODAYI
You will enjoy it’s spark-
ling goodness . . .
It is always helpful to keep these simple facts in mind.
Sometimes there are temporary complicating conditions
which draw our attention away from them. But no matter
what else may be true, these fundamental principles are
always there and ca ijnever be any less true than they
always have been.
The economic arrangement by which our form of so-
ciety produces and exchanges' goods can hardly be said to
the things essential to a higher standard of life.
To the individual man or woman, this means greater
ambition and initiative, and harder striving to earn a bet-
ter living and to provide the advertised comforts and lux-
uries. Since society is nothing but individual men and wo-
men, the general level cannot help but be raised when the
individuals get more ambitious and work harder.
In this country we have vast natural resources, and in
be man-made. It was never thought out by man, and can this respect our nation is peculiarly fortunate. When we
almost be described as the work of nature. It may sound thing of our rich store of raw materials, our immense
strange to say this, perhaps, but basically it is true. Our
methods, and customs having to do with the making and
distributing of goods have grown out of the natural in-
stincts and habits of humaifueings everywhere. From the
most primitive bartering to complex modern merchandis-
ing, each change in method came as a step made necessary
by fthe increasing production and demand and developed
in harmony with human nature.
* Forms of government have sometimes been changed
successfully through violence, but the general form of the
system for production and distribution of goods has never
•been changed successfully by force, except in the direc-
tion of making it more free to develop naturally. In recent
years, several nations have felt Compelled to impose cer-
tain ‘.ldastic changes on their economic systems, but they
\kacve only succeeded in building up military power at the
expense o fthe living standards of their peoples,
It took thousands of years to develop our economic
■system. Uncounted millions of individuals have worked
on tihs development, each trying his best to be economical-
ly useful.' Innumerable experiments throughout the ages
tested every conceivable sort of method and step by step
the most practicable and most workable methods were
adopted and became a part of the system.
It would be a mistake to think of this development as
being completed. It will'never be finished. Our economic
arrangement is never perfect and the process of making it
|>etter must always continue. Changes must come slowly,
however, accompanied by all kinds of experimentation.
Nations that have used a heavy hand in forcing drastic
changes will regret their unwise policies, though for the
time they may serve the ends of those in power.
In this country we have made mistakes too, but our form
of government is such that we can profit by those mis-
ses. Business and government have gained valuable ex-
:e. So long as we are a free people, we will continue
our methods and to make possible higher
tracts of fertile land, and our incomparable diversified
climate, we may well feel confidence in the future of our
people. So far as the available materials are concerned,
we see possibilities of living standards far higher than
anything we may have dreamed in the past.
America faces a great future.
PARENTS And GUARDIANS
Of Students of Public School Age
Should Take Notice of the Requirements
recently passed by the Board of Education
Requiring Vaccination of ALL
Students entering school on Sept. 8.
REQUIREMENTS ARE:
All Students entering school will be required to
have a doctor’s Certificate of Vaccination* or
of previous Successful vaccination, or of having
had small pox.
Attention and compliance with this Require-
ment will eliminate unnecessary delay in enter-
ing school in September.
urn
keep in mind the fundamental ele-
ii bring about a greater production
for all the
‘
i pur-
Sinton Independent School
District
i
!
I
i
SHORTEST
DISTANCE BETWEEN
TWO POINTS
V
Did you ever think of advertising as a short cut, a time
saver?
As a matter of fact, that’s all it is.
It enables a store or factory with a lot of merchandise
to sell to find a lot of people who want it.
jj
The people who use advertising find it the cheapest
way of doing this job.
Which helps to keep prices
down.
riiii
SAN PATRICIO COUNTY NEWS
•••*.
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San Patricio County News (Sinton, Tex.), Vol. 33, No. 32, Ed. 1 Thursday, August 21, 1941, newspaper, August 21, 1941; Sinton, Texas. (https://texashistory.unt.edu/ark:/67531/metapth717982/m1/2/?q=j+w+gardner: accessed July 10, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Sinton Public Library.