The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 60, No. 5, Ed. 1 Thursday, March 17, 1932 Page: 6 of 8
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V
THE ROCKDALE REPORTER
AND MESSENGER
JOHN E. COOKE & SON .............. Publishers
THE ROCKDALE REPORTER, Thursday, March 17, 1932
ODD BUT TRUE!
Entered as second cla- matter July 19, 1902, at the postoffice at. Rock-
dale, Tevas, tinder the Act ol March 3, 1879. Published every Thursday
— ’ i'
SUBSCRIPTION PRICE
In Milam or adjoining counties: 1 year, $1.60; 0 months, 75c; 4 months
80c To all other counties: 1 year, $2.00; 6 months, $1.00; 3 months, 50c.
Member Texa.-, Press Association
Member South Texas Press Association
Member National Editorial Association
Anv erroneous reflection upon t.he rharaner standing or reputation
of ariy person, iirm or corporation v-ihch may appear in the columns ot
The Reporter will be gladly corrected upon being brought to the atten-
tion of ttie publishers.
gasses were worn
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DANGEROUS FIELDS FOR
. ADVERTISING
Advertising is ordered from the
screen in 600 theaters controlled by
one film company.
Thus comes further acknowledge-
ment that there are places and
methods of advertising that are not
countenanced by the masses of the
people.
The successful advertiser does not
♦ ♦♦ + ♦** + ♦♦ + ♦ + + + ♦1
* TWENTY YEARS AGO *
+ From Files of The Reporter
+
+♦♦+♦ -
E. G. Simms bought from Mrs. j
M. F\ Matthews three business lots;
on upper Cameron street, in the re-
i-nt fire swept district, 90 x 125 feet.
thrust his advertising on people who1 and announced he would build three
do not want it. Patron of theaters brick buildings, each 30 x 75 feet.
Work was also to begin soon on the
new First National Bank building,
while contractors were at work on
the Coulter building and also on the
new Catholic church.
The Bay Lumber Company was a
new institution and purchased a site
near the oil mill. W. B. Gehrels of
Houston was the new manager, and
bought from L. Isaacs the resident
In rear of the city hall.
Dr. I. P. Sessions went to George-
town to assist in the organization o£
an S. W. U. Alumni Association.
Two deaths from meningitis were;
reported by Old Schneider at Bush-
dale. Miss Caroline Menn, daugh-
ter of Mr. and Mrs. Gust Menn, and
Robert, son of Gust Loehr, were the
victims. The Bushdale and Hick-
ory Grove schools were closed.
H. C. Meyer, president .called aj
meeting of the Rockdale Fair As-
sociation to discuss the holding of
the 1912 fair.
Ghouls opened and desecrated two
graves in the Mexican cemetery at
he Vogel mine, the affair being re-
ported as “a complete mystery.”
Dr. R. C. Wallis bought 640 acres
of land near Milano and announced
that he would go into the truck
raising business on a large scale.
The Tanglewood correspondent re-
ported the deaths of John Sealy and
Mrs. Jeff Brown.
All correspondents reported con-
do not pay their admission to be
bored They pay to be entertained.
Resentment does not offer a fertile
field for the seed of an advertising
message. Advertisements thrust
upon the patrons of theaters have
dene the advertisers more damage
than their messages did good.
Hundreds of rtiillions of dollars
are spent annually for advertising.
It should be apparent by now that
advertising has become a science.
Advertising directors of big con-
cerns are paid huge sums because
they are able to tell their employers
how to advertise.
Look about and see how advertis-
ing that is scientifically directed is
handled! In almost every instance
it is designed to stay away from sit-
uations that breed resentment. The
big advertiser will not accept a bill-
board location that mars scenic
beauty. The wise advertiser will not
use dodgers thrown on lawns; he
Knows the housewife resents the lit-
ter thus created and is frequently
angry because some one walked on
her lawn or through her flower gar-
den to make the delivery. The ad-
vertiser who operates his business
scientifically will not pay for news-
paper or magazine circulation that
is not paid for by the reader; he
knows that somehting that is not
worth paying for is not worth read-
ing.
Even radio advertising has felt
the pressure of the situation. The
important advertisers strive to do
everything to please the listener.
Newspapers and magazines hold
tiheir own against all other mediums
for the simple reason that the read-
ers buy those publications and they
buv them to read advertising.—En-
terprise, Riverside, California.
DISCOURAGING PRIVATE
BUSINESS
It matters not on which side of
the political fence one happens to
find himself, if he be at all reas-
onable he must admit that when-
ever the government, using the tax-
payers’ funds, enters into competi- jng tendency of self-seeking syco-
tion with its own people it is likely j phants to hide economic inefficiency
to be discouraging to the develop- j under the transparent cloak of gov-
ment, of private enterprise.
There are some public
which the average citizen should
just as easily discern as the prob-
lems of "two plus two equals four.”
The matter of governmental sub-
sidization of business, in whatever
form it shows itself, should be equal-
ly intelligible to the average work-
aday citizen as it is thoroughly un-
derstood and properly evaluated by
the thorough student of public af-
fairs.
Governmental operation of the
railroads during the war was a most
glaring illustration of “inefficiency
run wild
running well above the ten-million-
*4 rvll -» %* a* Iw*
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nanced by any private corporation.
Everybody’s money, like everybody’s
business, is nobody’s.
Entirely too much paternalism has
already been allowed to insidiously
creep into our administrative struc-
ture. And paternalism is a half-
sister to socialism and communism.
Upward of a half hundred various
commodities and types ot service,
from envelope printing to manufac-
tured ice. are being fostered and fi-
nanced under one guise or another
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TEN HOURS* HN0 THET GET RESULTS
out, gives the Roaaevelt stock a
great boost. He was way out is
the lead befor^, and this puts him
still further ahead.
Yes. it looks more than ever like
the Democrats will nominate their
most available man. But will they
do it in a harmonious way? Ah,
there’s the rub! At th£ Minnesota
State convention on Wednesday,
where there was the same Roosevelt
and Smith contest, the Roosevelt
men controlled the convention, nom-
inated their chairman, and selected
their set of delegates to the Chicago
convention. The Smith men, on
some account which I don’t know
about at this early date when I am
writing this, walked out of the con
vention, held what is called a “rump”
convention of their own, nominated
their set of delegates.
Now we have the beautiful spec-
tacle of a contesting set of delegates
from that great state, and the Dem-
ocrats are running true to form.
Thai looks like a lack of harmony
m great gobs. Ye gods and little
fishes!
THE WINDOW SEAT
Sitting in my law office window in the Woodward Building,
Washington, looking out over
the White House toward the ^2*iCArC\ .
balance of the country, things
occur te me of passing inter- / j
est. 1 like to jot them down. ( / Fenner (owe
Suggestions welcomed. t/ Congressman
Window Seat readers know I think
that man is Gov. Roosevelt. I have
! looked the whole field over care-
:i:lly—and I think I personally know
very candidate prominently men-
tioned except Gov. Byrd of Virgin -
.a—and it appeals to me that Roose-
velt by long odds is the most avail-
able. I have no personal interest in
any candidate.
Washington, D. C., March 11
My Million and More Readers: As
I sit here all alone in my law office
after supper to write my weekly let-
ter to you, with the wind howling
outside my window and the ther-
mometer dropping. < this promises
to be the coldest night we’ve had in
Washington) with Nature seemingly
uneasy and bent on disturbance, I
wonder if the other things of the
•oun’ry and of the world seem set
on discord and uncertainty, gener-
ally. If so, how much need there
tinued wet and cold weather, with is for all of us to get back to fun-
very little corn planted and farm-; damentals and boost for happiness
To beside him. He was buried in the
usual way—she was cremated, and
over the little urn of ashes was said,
oltiy and tenderly, the funeral ser-
vice by the same Presbyterian
preacher—the pastor of Lincoln’s old
church—who had Mr. Bryan's ser-
vice.
:rs badly delayed in putting up their
land.
Ed Gaither advertised for a few
setting hens, and had to buy 14 be-
and harmony.
This afternoon I went over to gaze
for the last time on everything mor-
tal that was left of John Philip
Today as I looked at the immor-
tal Sousa, whose "Stars and Stripes
Forever,” one of the thrilling band
marches of the world, will live on
and on as long as the United States
shall last—as I looked at him I
thought what a blessing he had been
to this turbulent world. Why? Be-
cause he had filled it with the
sweet harmonies of music.
fore he could stop the people from)Sousai M he lay in his casket, with
bringing them in. J everything about him so quiet and
j with death’s atmosphere heavily
by the federal government. | bearing down on me. Of course.
Let us tell our senators and con- j that wasn’t the great Sousa,
gressmen in no uncertain terms ex- band man who has aroused the en
actly what we think of this grow-; thusiasms and the high impulses of
| ernmental paternalism.—George Ri-
matters J Cbard Desch, editorial writer, Re-
publican, Santa Rosa, California.
++++++++++++++++
+ SHARP +
+ Mrs. Marvin Petty +
+■♦ + + + - ♦ + + + +
Sharp, March 14.—Farmers are
hoping we will have pretty weather
soon. Everyone wants to begin
plowing and planting corn. The
freeze has done a great deal of
harm to gardens and orchards here.
Mr. and Mrs. Emil Schroeder and
The^ annual postal deficit, j family are recovering from an at-
tack of the flu.
Misses Mabeiene and Mary Louise
Graves spent the week end with
their father.
Oscar Galler of Houston visited
friends and relatives here the past
week.
C. R. Middleton made a trip to
Spicewood Saturday.
Mr. and Mrs. Edgar Campbell of
Houston visited friends and rela-
tives here Sunday.
Padform Carbon Paper, 12 sheets
in tablet for 30c. The Reporter, tf
millions—no, that was only his ven-
eer, his shell—the real Sousa, the
eternal Sousa, had gone. How, and
where? I don’t know, and because
I believe in a God Who is infinite
Love and Goodness and Tender-
ness. I don’t care a great deal, for
I have an abiding and an assured
confidence that He will provide
splendidly for this great man and
for all His other children — better
than they can even imagine.
Alter all is said and done, there
is only one thing we want, in the
last analysis—harmony. When we
are at harmony with God we have
found the true religion—when there
the | Is family harmony the divorce is
unknown—when there is business
harmony there is no panic—when
there is social harmony there is no
war.
Oh Sousa, why can't we learn,
from the memories of your wonder-
ful and inspired harmonies of music
to find all these other harmonies?
Tonight this mortal part of Sousa
is out in the cold, dark cemetery in
the earth. There comes the unans-
wered question—do I want my dear
ones buried, or cremated, or what?
I saw a burial at sea, once, and that
was horrifying to me—the water
seemed so storm-tossed, so cold, so
deep, so unsympathetic—no I don't
want any dear one of mine to be
i ,.rappc~ and **v.,ghwCd a*,d p.ungCv.
Will the Democrats find harmony
and nominate their most available
'man without a devastating civil
war?
Will he be elected as against Mr.
Hoover?
Will the unemployed find work,
and the hungry get a chance to
earn their honest way?
Will the cunning and selfish pir-
ates of selfish advantage be curbed
and controlled?
Will the nations of the world be-
come reconciled, and peace be es-
tablished once more, and confidence
supplant national suspicions?
Will wc come back to the harmon-
The result in New Hampshire this
week, in which there was not only
a definite contest between Roose-
velt and Smith but also a tensely
spirited one, with its sweeping vic-
tory for Roosevelt, where the great-
est number of votes ever polled in
a Democratic primary was brought
Does this mean that the Smith
group of the party are bound to rule
or ruin at airy cost? Surely Gov.
Smith cannot afford to allow his
partisans to assume such an atti-
tude. Tire contest thus far among
all the candidates has been dignifi-
ed and friendly. A1 Smith has
many, many friends and admirers
who are expecting something from
him at a later time, and there is
no surer way for him to kill him-
self off than to acquiesce in any
such performances, which can have
no other effect than lessening the
chances for Democratic success this
fall. Many people are watching
Gov. Smith to see if he will allow
such a disastrous course to be fol-
lowed by his friends.
Somebody said to me the other
day, in the face of all this unem-
ployment and panic and war and
trouble, a good slogan for the Dem-
ocrats would be, “We Need Another
Roosevelt!”
his rough and ready
things U» accomplish
Congressman Bill
wards Governor of
an actor sort of fellow
the committee of Acct.
head of some other comT
ed an extra clerk-hX
Accounts committee
actor, wearing amon/Th
items of his fully
loud vest with red pinl *
he started pompoujT**
committee—Jack wait*?
fairly well go(„e,
the gentleman yield?- AA’
I am alwnvc -• .
gentleman 5io£S "
n a-ked. loudly, "Bill, wherrf
- did you get that '
extra clerk hire was saved.
Col. Frank Elbridge We*
mer-Labor candidate foiX
m 1928 311(1 who expects toh*
nominee again this year t
making a trip through tiii8
G the interesting things L
diets is that Mr. Hoover *
August or September will
decided change of front on
bition and that it is gtrol
ored he will favor a ref
Interesting, isn't it?
Don’t you enthusiastic
carried away that Mr. Hoover
mg to make any crusadii
Lees for prohibition. I don't
he cares two whoops about it
earnest conviction is that i
thought it would make him
dent to be wet he would be
and vice versa. Why, don’t
•mow that out of his to
members only three of them
Mitchell, Hyde and Wilbur?
is doubtful—Hurley. The o
are wet-Stimson. Brown (w
managing his campaign) Mius
Adams and Lamont.
The Democratic House has
brought in a tax bill that may
all kinds of stingers in it-a
tax. Of course a good many
necessities are exempted. My
the merchants who retail thin-
harp on that tax. When
is high it will be because of
sales tax. What politics our
lican friends will play with i
effectively, too.
Speaker Jack Garner may not get
any votes for President outside of
his home state of Texas, yet he is
mighty well liked by his fellow
House members. That speaks well
for a man, too. for that House, with
its 435 members, knows how to size
men up. Congressman Kent Keller
—watch that man, for he is a com-
er—is from one of the Southern Il-
linois districts. He was telling ajcraks for this extra heavy tax,
story about. Jack, which illustrates | (Continued on page seven)
The people are anxious
economies in their government
they don’t want more taxes,
taxed to death now. While
publicans are blaming the
ATTA GIRL!
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into that restless, heaving deep. Al- ies of a religion of understanding
most from my window where I write, and of faith and of good works?
I can see the graves of my two good Sousa, all these things surged
friends—Mr. and Mrs. W. J. Bryan, through me as I stood looking at
I attended both their burial services you. You strove to live in a world
—the first Window Seat to be put of harmony—(how the discords must
out for sale to the country papers have grated on you!)—why can’t
was written the day he was buried, we?
Many months later I went over to -
Arlington, where all that was left of How about the Democrats nomi-
her mortal sense was laid lovingly nating that most available man? You
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Cooke, John Esten. The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 60, No. 5, Ed. 1 Thursday, March 17, 1932, newspaper, March 17, 1932; Rockdale, Texas. (https://texashistory.unt.edu/ark:/67531/metapth741849/m1/6/?q=b-58: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Lucy Hill Patterson Memorial Library.