Texas Farm and Industrial News (Sugar Land, Tex.), Vol. 8, No. 25, Ed. 1 Friday, April 9, 1920 Page: 2 of 6
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TEXAS FARM AND INDUSTRIAL NEWS
.
Greatest Domestic Market.
Is That of the Farm
!-
: <>:t" fot city residents to aisit their justification tor the farpi demand for
Figure* of very great signifui-nev arc
contained in au address recently deliv-
ered l>v (harlo- < ‘oulidge P.irlin before
the Hubert Morii* chib. in session at
hr ■
ager of the division of commercial re
search for the < urti* Publishing com-
pany of Philadelphia, and the club
•4
which lie addressed liis a nation; i or
gani jition of bank er- lit represent:! ■
tivs, affiliated with flu National As-
sociation ot Credit Men.
1 he most ^interest no ]mrt ion of Mr.
Parbn -s address, measured bv the re-
that the increase-1 net profits for each
ot these years would approximately
equal the gross earnings before the war.
hi Georgia, North ( arolina and South
1 arolina. the gross figures are somewhat
smaller, due to the fart that the acreage
of improved land is cut up into smaller
average holdings, but the percentage of
gain..tit 191s and 1919 was even greater.
Every Section Shows An increase.
Every section of the country showed
in each of the tliree yeprs a marked in-
crease over the,pre-war values. It seems
e\ ident that throughout the United
friends on the farm.
Education is also a transforming In-
fluence on the farm. The sons and
daughters of farmers are going to city
schools and colleges more than ' ever I
before. Education is increasing the of-
flcisney of farming and raising the
phonographs, pianos, automoiles and the
luxuries of a- modern home is evident ' worth
from farm earnings, but a full under-
standing requires a word on the psy-
chology of the situation; for strong buy-
ing necessitates not only purchasing
power but attitude of mind favorable to
takes the famivjr ^'or
an (lilting to New York.
standard of living so that a larger pro- spending.
portion of farm homes have thoroughly
modern equipment and conveniences.
The Psychological Factor.
Before the war, a tairlv typical farm
be outstanding a mortgage of'$-0,(100, automobile, a bran ' j'aim
and the farmer estimating his net for his wife, or
at $20,000 might have felt
fairly comfortable. lii the past tree
years his land value has doublet]
and his indebtedness has net in-
creased. Today the 200 acres are worth
$80;000, and as the farmer realizes that
his net worth is $60,009 and that his
present crops return ready cash to re-
statement might show 200 acres of land j duce his indebtedness and furnish be-
\ allied at $200 per acre, or a gross val-I sides luxuries long desired by the fam-
Thnt there
sufficient economic j ue of $40,000, against which there might | ilv, is it any wonder that lie buys a new
With the accumulation of three years
of unprecedented earnings it seems to
us that nothing,short of a crop failure
can check the buying demand of farm-
ers during 1020. The lifting of the
farm'market to a new plane of earn-
ing and the better appreciation of good
merchandise seems to us the most en-
couraging factor not only for 1920 but
for years to come.
qhlrrments of a publication devoted to, States. many' farmers must have-’ made
agricultural interests deals with the
farm market as follows:
Primary Market for United States:
Fortunately, the United .States is not I
iepcident primarily upon foreign trade.
191.' domestic agricultural exports
In
incomes during each of the past three;
years i higher than the gross value of
their products before the war. w
It seems probable that in 1920 there
will be some recession from these fig-
ures. Under the stimulus of war de-
were $1 ,r>75,0UO,o<»U, or 14.6 pel cent, of mand, land was crowded for production
the *10,715,0110,0011 estimated far farm. and unusual emphasis was given to tea is-,
production. Similar figures for 1919 ing wheat. This year there will likFtv
show domestic agricultural exports of be a return to a more normal rotation
$3,383,000,000, or 14.1! per cent, of th(> of crops, probably entailing a lower
estihinted farm production of $24,!»s2r- i wheat production. Ifut, hairing esrep
000,000. j tional weather conditions, it seems reas-
’ In 19113 the value of manufactures enable to expect that in 1920 the farm
was $24,246,000,0011 and the value of ex- ers, still under the stimulus of probable
Cotton for Sealy Mattresses
ports, including manufactures for fur-
ther use in manufacturing a ml. manufac-
tures ready for consumption, was $1 ,-
16."., *00,000, or 4.8 per cent. It we as-
sume that the value of manufactures in-
creased to $-10,000,000,000, in 1919, the
exports of $3,237,000,000 are -about 6.7
per cent of production.
In other words, while the increase of
our exports has been large, production
has also made marked gains, anil the
ratio of exports to production scarcely
held its own in domestic agricultural
exports and showed only moderate
growth in manufactures.
It is evident front these figures that
today, as beforp the war, export trade
is a minor factor in American industrial
life, and that the major factor is the
industrial market. Any judgment as to
Conditions for 1.920 must be based pri-
marily on a study of the great consum-
ing public at home.
The Farm Market.
The greatest of all domestic markets
is the farm market. Approximately
one third of the population lives on the
farm, and if to this is added the num-
ber living in cities and villages of less
than .1,000 population, the total becomes
considerably more than half the popu-
lation of the United .States.
Bate in 1918 we issued a pamphlet
discussing the significenee of the fariri
market as a factor in general industrial
Conditions, Time will not permit a
repetition of that discussion today, but,
we .ball be glad to mail a pamphlet to'
anyone interested. Today I desire
merely to present a few facts concern
ing the recent development of the farm
mar. ot.
Farm Earnings.
high prices, will attain at least a fairly
high level of production.
Value of Farm Property.
The value of farm property in the I
United States—that is, the value of j
land, buildings, implements and domes-1
tic animals—increased slowly up to
1900, then doubled by 1910, and again
doubled by 1920.
In other words; increment in the val-
ue of farm property in the past decade
was more than double the entire accum-
ulation of farm values from the begin-
ning of our history down to 1900.
Significenee of Growth of Fann Wealth.
The significenee of this marvelous
growth in the value of farm property
is better understood when it is realized
that the values used in the industry of
farming in 1910 exceeded the capital in-
vested in all manufacturing industries
of the United States, plus the capital in-
vested in nil American railways, plus
the capital invested in American mines
and quarries.
Authentic figures for 1920 are not yet
available, but on basis of the Govern-
ment estimate of' $85,000,000,000 for tlie
value of farm property, if we assume
that the capitalization of manufacturing
industries increased to $40,0000,000,000,
the values used in the industry of farm
ing in 192o appear not only to have
maintained tlwr dominance bit to ha'e
increased their percentage.
Farming is not only the largest in-
dustry, it is the basic one, and in the
past three years this industry lias risen
tn a new plane of earning and spend-
ing" poweiv
Pcrmanency of Farm Prosperity.
Since 1900, population lias been in
i leasing more rapidly than nereage of
i; I
Tb • past three years have been yeai s i iniprnveil land, and city population ha-
*
pi a ipn-i edented earning* on the farms.! increased more rapidly than rural. More
iStiuting from a base of about $l-*>00,itoo. intensive cultivation and the use of
00 ) i n ! *79, t he value of gro;-* fa rm out ■ j ml or lands are necessary to produm
It
If . ^
put increased steadily until 1914, and
then in three years jumped lrion tliltn
100 pet cent., leaching a total gross in-
come' 'of approximately ..sixteen billion
dollars in 1917, and rising to still higher
levels in 1918 and 1919. In other words,
in each of the past three years the gross
t*;mmrgs ot the farms of the United
(State* wife more than double the
Amount of nny year before the war.
The individual Fanner.
. The significenee of this is perhaps
better visualized in the effect on the
individual fanner. J In Ohio, ludinna
and Illinois the gross value of the thir-
the increased amount of food required
by our population. Both of these mens
u es littimntely mean more t xpensive
production and therefore higher prices.
Under these caditioos it seems to us
unlikely that food prices will return to
a pro war level of earning and spending
power. __________■——-—-—-— -.
Taste for Better Merchandise.
'flic many influences tlmt-aro inerea*
ing the earning power of the farm are
doing another thing quite as important
they are cultivating the taste of tin
farmer for better merchandise.
The automobile has transformed farm
teen principal craps per farm was in life. It has broadened the farmer’s ac-
eaeh of the years 1917. 191s ami 1919. J quaijitanee from a radius of seven miles
more than double that of the. average to a radius of thirty miles. Tt has made
of the years 1911 to 1913, and if we as
•tuiv that farm costs . increase! fifty
per i cut (in these years, it is apparent
the farmer and his family a part of the
civic and social life of the nearby city
and, what is also important, it lias made
LIVER DIDN’T ACT
DIGESTION WAS DAD
Ifrt 65 year Old Kentu ky Lady, Who Tells Hew She Was Relieved
After a Few Doses ef Black-Draught.
doses of Black-Draught”
Seventy years of successful us« bai
made Thedford’s Black-Draught a
standard, household remedy. Bvery
member, of every family, at times,
need the help that Bl^ck-Draught can
fftre lu cleansing the system and re-
llevlag the troubles that come from
eonstjpatloa, Indigestion, Isay llvsr,
SEALY TUFTLESS COMFORT is truly a thing apart from commorv-
place comfort. It is the direct result of the Sealy Air Weave Process and the
use of carefully selected long-fibre cotton grown by us on our 15,000-acre plan-
tation.
Investigate the Sealy today. Sleep on it tonight. Know the pleasurable sense of
TUFTLESS Comfort. And remember—the Sealy never grows old—an economy!
Then there's the Sealy Made TUFTED Mattresses
In these you will likewise find values out of the ordinary. Essen-
tially they differ from the Sealy TUFTLESS Mattress in point-of
construction, but like the Sealy TUFTLESS, each is made of clean
NEW materials and bears a label attesting the quality and character
of its contents. They too merit your inspection.
Sold by the following dealers
in this city and vicinity:
Imperial Mercantile Company
J. B. Wessendorff, Richmond
Robinowitz & Simon, Rosenberg
Sealy made
TUFTED
mattresses
kafrmf
0r
^llispua
ftxfan
Q^§i/eiWdfig
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Jackson, A. D. Texas Farm and Industrial News (Sugar Land, Tex.), Vol. 8, No. 25, Ed. 1 Friday, April 9, 1920, newspaper, April 9, 1920; Sugar Land, Texas. (https://texashistory.unt.edu/ark:/67531/metapth821784/m1/2/: accessed May 8, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .