The Panola Watchman. (Carthage, Tex.), Vol. 39, No. 28, Ed. 1 Wednesday, February 7, 1912 Page: 2 of 8
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I
If You Had Your Choice
Would you hesitate between looking; fresh
and >oung, or old and wrinkled? It ail de-
pends upon yourself! By using a good cold
cream, with proper massage( for you face
and neck, and by the use of our many soft-
ening and bleaching preparations you can
look ten years younger than you really are
For chapped skin and protection from cold
winds, try our cold cream.
We have a lamp chimney thatis almost non-break-
able. It will absolutely stand the water test, and will
not break if dropped on the floor. Call and see these.
Garrison Mineral Water for Sale at all times,
the bottle; 10c rebate on return of bottle.
PARLOR DRUG STORE
, J. 1. FILL, PROPRIETOR
Know It All.
Few men are fond of Major
Gall. He is the man who knows
it Sail. His voice is blustering
and loud, and when he gets into
a crowd he deftly weilds his tire-
less jaw, and what he says is
Anal law. If you should say the
weather’s warm, the major then
will rant and storm, and say it’s
cold as i>ll get out, and put your
arguments to rout, If you con-
cerning books discourse, the ma-
jor rises, fierce and hoarse, and
pushes language through his-face.
and shows that you are off your
base If you refer to works of
art, he then upsets your apple
cart, and pro\ es your criticisms
weak—you have no right to think
or speak. No odds what subject
may come up—a Grecian urn or
setter pup, a Homan bronze or
Com Planting Time
Washington. D. C.. Jan. 27.—
The December crop reporter,
magazine issued under authority
of the Secretary of Agriculture,
gives some interesting data in
regard to corn planting time in
the United States, which are as
follows:
The earliest time shown
5*"5vty!nJ!caled
Service v,
Safffc* hr to CEZJMMERMAN COl CMc«a*
An Advertisement is Your Cheapest
Salesman.
T
HE chances are that if you
go into most any store in
a country town, at the
present time, and tell the store-
keeper that his cheapest sales-
man is his advertisement in the
local newspaper he will laugh at
you, He will laugh because he
does not know what salesman-
ship means. It is the mere
showing of his goods to any cus-
cause it is engaged in building
up a big mail order business with
new material.
The local retailer can apply a
lesson from this to himself. If
those mail order houses spend so
much money to get one new cus-
tomer, why should a retailer not
make an effort in the same di-
rection? Why should he not
adopt the same means of attract-
tomer that has the good luck to' ive salesmanship on paper? If
come into his store, according to | he can bring even one new cus-
his lights. He does not realize tomer a week to his store with
that it is possible for customers an expenditure that is many
to be enticed into his store toj times below what a mail order
actually demand goods that they ; house has to pay for getting the
never thought they wanted be- i same results, it is worth while
fQTe paying closer attention to this
It is a comparatively easy mat- successful method jf selling.
ter to sell a woman or man goods
when you have them in your
store and can lay the wares right
he can influence more than one
customer, and it would be poor
local newspaper advertising in-
in front of them. In such a case, deed that could not do that, he
much more than nine-tenths of would be accomplishing far more
February 15. which is only for
the Southern parts of Florida
and Texas.
March 1. Northern Florida,
Southern Louisiana and Centra
Texas.
March 15. Southwestern por-
tion of- North Carolina. South
Carolina, Georgia, Alabama, Mis-
sissippi, Arkansas, Oklahoma
and the Panhandle of Texas
April 1. Central North Caro-
lina, Tennessee, Southern Mis-
Piularch’s'“Lives,” the ground-1 souri and Central Kansas
the selling act has already been
accomplished by the coming of
your customer to the store. Even
then a salesman who can get big
results in the store is classed as
high-grade, and his salary, no
matter how large, is considered
a reasonablelexpenditure and, in
many cases, cheaply spent.
To cause a customer to have a
desire to come to your store,
where no desire existed before,
requires salesmanship of a high
order. Such salesmanship makes
new customers—builds your busi-
ness and lays, in short, the foun-
dation of your fortune. No re-
tail business of modern times
hog or a case of hives, a sermon
or a quilting,bee, the major, with
hissnickeranee, which is another
name for tongue, hews down op-
ponents old and young. And so
men shy at Major Gall, that
grand old sport who knows it all.
—Walt Mason. •
We are glad to see and know
of young men, either as individ-
uals or in organizations, who are
using the golden hours of youth
in suitable endeavor to fit them-
selves for useful, honorable and
Christian manhood; and for young
men who spend their leisure and
their evenings in profiable em-
ployments, study or company.
We are deeply sorry for any
young man who adopts the op*
posite course, because we know’
his future will be made less use-
ful and happy by it, popular
May 1- New Jersey, Pennsyl-
vania, Ohio, Indiana, Illinois,
Iowa a.id Nebraska.
May 15. Maine. New Hamp-
shire, Vermont, Neflr York,
Michigan, Wisconsin. Minnesota
and North Dakota.
This report clearly demon-
strates why it was possible for
the Texas farmer in 1911, when
his first corn crop was an entire
failure, to plant a second time
and thus secure a fair yield in
spite of the drouths and unfavor-
able weather coditions.
While some fifty fireman, shiv-
ering from the cold, were still
playing a hose on the burning
ruins of the Equitable building on
the second day of the fire, a mid-
dle aged man, wearing a Bilk hat,
brushed through the police lines
. . u -Tool tnl*ndin(Ju,r,v1 for the man in charge
thouK.h “.ry of .ho firemen. "I won', (ell yon
a deplorable extent. We would
not by any means abridge »d l^dTn^en
can make a great success with-
out such salesmanship—without,
in other words, the proper utili-
zation of space in your local
newspaper. Considering the re-
sults this kind of salesmanship
obtains, it is the best and cheap-
est you can buy.
This efficient use of space in
your local newspaper has been
called salesmanship on paper.
If you fill the space with forceful
matter that will create attention,
cause conviction and bring re-
sults, you have an addition to
your sales force that may surely
be called the best promoter on
your staff. The results that are
obtained from this salesmanship
depend on the selling ability
us^d. But no matter what re-
sults are obtained, the quality
of salesmanship necessary is
much greater than that required
inside the Btore.
i.e big mail order houses
ki»n that they must pay so
nto-h u.olney for every inquiry
pel. The amount of this
bu u is ascertained by dividing ail
the money spent on advertising
and sel'ing literature by the num-
ber of let UTS received in answer
to the same. This refers to in-
men be buoyant of spirit, ^tw l f ^ ^ ,eader. Too
joyous and sociable. bu< * i ^^hod for utterance, the fire
under the wholesome restraints < f ^ ^ H
that high aims, rtoble purposes. | c^|d his *ve8. quiries only. Not every inquirer
and moral and religious motives Sud(Jen|y a smjk, broke out on | becomes a customer. The secur-
impose without oppressing; a™* face „e thoUffht 0f how! big of actual customers costs
Omt are intelligently' much coffee heJcouM get for *400. mjre. The money that has to
and cheerfully accepted by them. ^ ^ from duty he fiR.
Mzehange. j nred (be prublem and found that
Bern is a mewegs of bofg aul| 40,000 men could each have a
be spent to get one new custom-
er by these concerns would as-
tonish the retailer. It is usually
good cheer from Mrs. C. J. Martin, coffee from what could be
Mill, Vs., who is the mother j pun;hased at wholesale rates for
of eighteen children. Mrs Martin. $400. The money will go to the
Wm eured of 'Urn**«bto sod fon(J of the depart
jf netipelion hf Cfasmperlnin s Tab
let* after ive years of suffering, and
now recommends these tablets to
the public.
Sold by nil Dealers.
ment—New York Tribune.
Nothing peeves a lashful bach-
elor like a leap year proposal.
not less than the amount spent
on several weeks’ advertisins by
the average local storekeeper.
The salesmanship on paper that
is necessary to do all this is the
finest that can be got for money
and it it considered cheap at the
enormous price paid for it be-
than the mail order houses with
their highly paid selling experts.
And, as a business man, he could
congratulate himself on a goo<
investment. He could say to
himself that he had in his adver-
tisement the cheapest salesman
on his force.
It is. of course, not always
possible to readily get this strong
convincing selling matter in your
newspaper space. You may not
be able yourself to write it anci
you may not have any local per-
son to whom you can turn. But
that need not deter you. There
are now on the market one or
two syndicated advertising ser-
vices that are designed especially
to suit cases like yours. These
services are supplied inaseriesol'
fifty-two advertisements with ac-
companying ccpper-plate engrav-
ings, one for each week in the
year, at prices ranging from one
dollar per week up. Many of the
advertisements have been classed
by authorities as equal to the
best that have made successes
for the big city department stores
and national advertisers. Re-
duced facsimiles of several
these advertisements Will be seen
at the top of this column.
The advertisements shown
above have received many testi
monials from experts. For in
stance, Wm. H. Ukers. President
of the Grocery and Allied Trades
Press Association of America (a
combination of the entire Ameri-
can Grocery Trade Press) and
editor of the tea and coffee l rade
Journal, New York, writes;
**I consider your advertise-
ments the best I have seen in a
long time ”
The Retailers’ Journal, Chica-
ge, writes: .
“We believe the samples of
your advertisements sent us are
the best we have ever seen.
After expressions like these
from men who have spent long
lives amongst the kind of adver-
tising that has tuilt fortunes for
the shrewd users, the local mer-
chant w ho neglects the opportu-
nity now offered him to obtain
some of these success making
announcements is missing the
chance of his lifetime.
The editor of this paper will be
glad to supply further particulars
of the syndicate whose specimen
ads adorn the top of this column
and I advise early application as
one of these services will be rap-
plied to each storekeeper in his
own town.
THE STATE OF TEXA8.
In the District Court, March
Term, A. D. 1912.
To the Sheriff or any Constable
of Panola County, Greeting:
You Are Hereby Commanded,
That by making publication of
this Citation in some newspaper
published in the County of Pa-
nola, if thero be a newspaper
published in said County, for
eight weeks previous to the re-
turn day hereof, you summon
the unknown heirs of Charles Q.
Haley, Allen Haley. A, II. Trew-
itt, Amos Lewellen, and Richard
English, whose residences are
unknown, to be and appear be-
fore the District Court, to be
holden in and for the County of
Panola, at the Court House
thereof, in Carthage on the 12th
Mouday after the first Monday in
January, A. D. 1912, seme being
the 25tb day of Mareb, A. D.
1912, then and there to answer
the petition of G. E. Rameey,
filed in said Court on the 10th
day of January, A. D. 1912, File
Number being No 0164, ugainst
the said Unknown Heirs of Chas.
Q. Haley, Allen llaley, A. H.
Trewitt, Amos Lewelhn and
Hiohard English, and alleging in
substance as follows, to-wit:
8uit in trespass to try title to
205 6-10 acres of land, more or
less, of the Cbas. Q. Haley sur-
vey, described as follows;
In Panola County, Texas, be-
ginning at the most northerly
w. corner of the Charles Q.
Haley survey, the same being an
ell or in a corner of the John R.
Haley survey a large pine mark-
ed X; thence e. along s. line of
C. Q Haley’s survey 480 vrs to
a stake in a branch, a postoak
mark'd R X. hr*. s. 85 e. 8 vrs.,
maple R. X. brs. n. 75 w. 4 1*2
vrs.; thence n. 580 vrs. a stake
and overcup marked R. X. bears
a. 12 e. 312 vrs. a small ash
marked R. X. brs. a. 74-3 1-2
vrs.; thence n 21 1-2 e. 900 vrs.
10 stake, two pin oaks marked
R. X.; thence n. 8 e. 110 vrs. to
the n. e. corner of the J. H.
Spradley 40 acre tract a pin oak
marked X bears a. 2 w, 2 vrs.,
another Dears s, 88 e. 8 vrs.;
thence n. 51 1-2 e. along 8prad-
ley’s n. w. line 200 vrs. to a stake
on Sabine River; thence up said
river with its meanders n. 36 w.
160 vrs. r. 8 e. 300 vrs., n. 86 w.
460 vrs., n. 35 w. 200 vrs., n. 23
w. 106 vrs., n. 30 w. 200 vrs., s.
22 w. 140 vrs., s. 29 w. 393 vrs.,
to the n. w. eorner of C., Q. Ha-
ley survey, a stump bearing tree
down; thence s. along the w. line
of C. Q. Haley survey 2020 vrs.
to the pleoe of beginning, oon-
- taining 266 6-10 acres of .and,
more or less.
Plaintiff further alleges that on
the let day of January, A. D.
1912, defendants unlawfully en-
tered upon said lar.d and premi-
ses and withholds from plaintiff
the possession and title to same
to his damage in the sum of
$2000.00; that the plaintiff is the
legal owner and holder of the
title to said land, in fee simple,
under the following title:
A warranty deed from W. A.
and Clara Ramsey, dated Feb*
24. 1911, and a
Warranty deed from D. 8ho|ar
and wife to W. A. Rameey, and a
Warranty deed from George F~
Oliver to D. 8holar, and a
Warranty deed from J. T. Nor-
ris and J. D. Redditt to George
F.- Oliver, and by a
Decree of the Distriot Court of
Panola County, Texas, to J. D.
Redditt and J. T. Norris, dated
March 27, 1906, thereby in said
decree settling the rights of par-
ties olaiming under deeds of trust
from D. Sholar, and from H. G*
Hooker to D. Sholar, warranty
deed dated Ja^fc 20, 1899, and
from B. D. Holland, Tax Col-
lector of Panola County, Texas,
t»x sale deed to H. G. Hooker,
dated, Oct. 22, 1878, as fully set
forth in the Plaintiff’s original-
petition, now on file in the office
of the District Clerk of Panola
County, Texas, and to whioh
reference is made for full partic-
ulars,
Herein fail not, but have you
then and there before raid Court
this writ, with your return there-
on, showing bow you have exe-
cuted the earns.
Witness, John M. Holt,
Clerk of the Distriot Court of
Panola County, Texas.
Given under my hand and seal
of offioe, in Carthage, this 16th
day of Jan. A. D. 1912.
John M. Holt’
District Clerk, Panola County
Texas. 25 ay
Postoffice Notice.
Postoffice opens at 7 a. m. clos-
es at 6 p. m. Sunday hours—
opens at 7 a. m-, closes at 9:30 a.
m. Mail for train No. I due at
7:30 a. m. leaves the office at 7:10
a. m. Mail for train No. II due
at 8:55 p. m. leaves the office at
8:15 p. m. Rural carries leave
for routes at 8:45 a. m. Clayton
mail leaves at 8:45 a. m.
Samuel E. Morris. P. M.
Phone 51 and vour laundry w ill
be called for and delivered.
W. A. Bellamy.
r*
I 1 r
LEGAL ELAMS Fit SALE
:n
j The Watchman has on hand at all times
I a large assortment of legal blanks, ready
ft for immediate delivery. We solicit the mail
i orders of the various justices and notaries
public of this and all other counties. Fol-
lowing is a partial list:
I Warranty Deed, Joint Ack., each ................. 5e
“ “ Single Ack., each ................. 6c
Single Acknowledgements, each..................• lc
■ Joint “ each................... lc
ft Note with Vendors Lien, each..................... lc
ft Promissory Notes, each........................... lc
ft Warranty Deed with Vendors Lien, each........... 5c
ft Crop Mortgages, per dozen........................25c
Chattel Mortgagee, per dozen......................25c
ft Crop Mortgages and Note combined, per dozen.....25c
ft Crop and Chattel Mortgage combined, per dozen----25c
I Timber Deeds, each...... ................1.......5c
I Quitclaim Deed, each...........................be
ft Deed of Trust, each.................. .... .......5c
Release Deed of Trust, each.......................2|e
f Release Vendor* Lien, each.......................2Jc
Witness Bail Bond, each..... ...................• lc
ft Eetray Notice, each ............... lo
I Bill of Sale, each............... -.2*0
Civil or Criminal 8ubpoens, each.................. lc
J| „ Witness Fee Bill, each............................24c
ft Citation on Application for Letter of Guardianship. .24c
ft Order on Foreclosure of Lien, each...... .......• • 5c
Warrant of Arrest, each.......................... lo
Notice of Application Guardianship, each..........2Jc
Capias, each...............•.............7.......lc
i
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Park, R. M. The Panola Watchman. (Carthage, Tex.), Vol. 39, No. 28, Ed. 1 Wednesday, February 7, 1912, newspaper, February 7, 1912; Carthage, Texas. (https://texashistory.unt.edu/ark:/67531/metapth886026/m1/2/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Sammy Brown Library.