The Olney Enterprise (Olney, Tex.), Vol. 18, No. 41, Ed. 1 Friday, February 10, 1928 Page: 3 of 12
This newspaper is part of the collection entitled: Young County Area Newspaper Collection and was provided to The Portal to Texas History by the Olney Community Library.
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Friday, February 10, 1928
THE OLNEY ENTERPRISE
Page 3
GETTING BROODER READY
FOR BABY CHICKENS
Some people still believe they can
raise baby chicks without a brood-
er. Sooner or later they learn of
their mistake. It is an almost hope-
less and certainly discouraging task
to try to raise chicks without a good
brooder. Make-shifts of brooders,
may work one day only to fail when
needed the most.
The Brooder
Kerosene burning brooders are
most desirable unless electricity is
available, in which case electric
'brooders may be used. In buying a
brooder, buy a good one, a cheap
brooder may be a fire trap and
prove unsatisfactory from other
standpoints. The 34-inch hover
brooder will brood up to 200 chicks.
The 42-inch hover brooder will take
care of up to 350 chicks, and the
52-inch hover brooder will take care
of up to 500 chicks. We prefer to
brood only 350 chicks in one lot,
and never more than 500. It takes
an expert to brood 500 chicks safe-
ly under one brooder. Over-crowd-
ing chicks under a hover is certain
to cause much trouble. It is much
better to place only 350 chicks in a
500 chick size hover, than to over-
crowd.
Coal burning brooders are not a
success, in most parts of Texas, be-
cause of the difficulty of getting the
proper size and quality of coal. Coal
burning brooders also are not de-
sirable for small houses, because
they keep the entire house too warm.
In large houses and in sections of
Texas where good hard coal is avail-
able, coal burning brooders may be
used to advantage.
Brooder House
On every farm, there should be
a specially built brooder house. A
brooder house is just as necessary
as a poultry house. Anybody that
tries to raise chickens, without pro-
viding a house, undoubtedly is on
the wrong road. It is much better
for such party to go into the hog
or dairy business. There are many
good types of brooder houses, but
a few factors are necessary in all,
first they should be built moveable,
second they should have a tight
board floor, third a good roof,
fourth have ends and walls, so con-
structed to permit fresh air and sun-
light, without causing a floor draft.
A floor draft in the brooder house
depends on the number of chicks
to be brooded. A flock of 250 chicks,
require a house 10x10 feet square,
350 chicks require a house 12x12
feet and 500 chicks require a house
14x14 feet. If the house is too large
it is difficult to move. An ideal
combination is a house 12x12 with
a 52-inch hover brooder for 350
chicks, over-crowding of cricks in the
brooder house is a very sei’ious mis-
take. The house may be large enough
for 350 baby chicks, but remember
the chicks increase in size each week,
but the house does not grow with
the chicks, they must have room
to grow and develop especially after
the fourth or fifth week.
Locate brooder house if possible
on clean, fresh and,, uncontaminated
ground, upon which no chicks were
allowed to run the past 12 months.
Clean ground, saves much trouble,
worry and loss in the raising of
baby chicks. We will be glad to furn-
ish blue prints, showing construc-
tion of brooder houses, free of any
charge.
-o-
LOWER PRODUCTION COSTS
Henry Ford said a few days ago
that if cotton went too high, his
company would substitute for it
some other material in the making
of automobile tops and other parts
of automobiles in which cotton is
now used very extensively.
It is not to be understood^ that
Mr. Ford was rpaking a threat for
the purpose of forcing down cotton
prices. But he was touching on a
matter which cotton farmers gener-
ally need take cognizance of. In
the industry in which Mr. Ford is
engaged curtailment of costs of pro-
duction is one of the great things
striven for. Automobile prices are
down to the lowest level in the his-
tory of the motor industry, and one
reason for it is that ways have been
found to lower production costs.
Close buying of materials is, of
course, one of the practices followed.
In every other industry today that
is consuming cotton, a similar situ-
ation prevails. The textile mills are
doing the same thing. Enlarged pro-
duction at relatively lower costs is
the goal of every big manufacturer
today. In fact, it is the chief hope
of profits. The time is at hand when
necessity dictates that the cotton
producing industry go in more earn-
estly for this policy. A bigger yield
per acre suggests Tcself as the^ goal
of the cotton farmer. The farmer
will not be insistent on a bigger
price if he can secure a bigger prof-
it. This is the main thing. High
prices do not serve the cotton pro-
ducers permanently because they
tend to drive away customers. A
moderate price for a crop produced
at less cost is much better in the
long run.
Unfortunately, records of the last
crop in Texas show that the yield
per acre was lower than in the prev-
ious year; that the yield per acre
has been steadily declining. This
circumstance is one of the reasons
why cotton, growing has been grow-
ing ■Hre unprofitable. Turn this sit-
uati^Haround, and produce more on
fewei^cres at less expense, and cot-
ton culture will again become profit-
able, and at the same time, prices
will not go so high as to induce
consumers to shift to other mater-
ials.—Houston Post-Dispatch.
-o-
ECONOMICAL
—o—•
Competition for business is keen
and likely to remain so. This year
and the years following are a time
to buy advertising economically
to match in advertising the increased
efficiencies of production.
Newspaper advertising is low-cost,
productive, localized advertising. It
is the logical aid of business at a
time when volume is large, when
hand-to-mouth buying puts a prem-
ium upon flexibility and control.
Newspaper advertising permits more
speed because it has four-wheel
brakes.
Newspaper advertising can be fo-
cused without waste upon the mar-
kets of the greatest buying nation
on earth. It reaches the greatest
number of people and its seed is
sown in fertile soil. That is, the
merchant buying newspaper advertis-
ing space knows it is covering his
trade area and reaching the maxi-
mum number of old and prospective
customers in that territory.
The News-Chronicle is leader in
this rich market for advertising
goods. Its readers look to it for shop-
ping information and news of the
commercial world, and its advertisers
look to it to appraise the public of
shopping advantages and opportuni-
ties they offer.
Newspaper advertising, and news-
paper advertising alone, can sell
everything from patent medicine to
automobiles. It has done it, is doing
it, and will continue to do it.—Ship-
pensburg, Penn., News-Chronicle-
-o--
SO IT IS NECESSARY
—o-
This is a day of competition and
advertising leads the way. Time
was when a merchant could open a
store and expect people to follow a
beaten path to his door—but those
days are gone. Today people shop
through the medium of advertising,
planning- Their buying in advance,
getting their information from the
advertising in their local newspaper.
The wom£n are the shoppers of the
home—they are the readers of ad-
vertising to a greater extent than
men. The men are busy making
money with which to shop and keep
the home going. So, today most of
the advertising is written in view of
attracting the women. Every day
the number of people who read ad-
vertising and buy advertising is in-
creasing. Merchants who never
before believed in advertising are
waking up and advertising, in time to
regain a few fragments of what
could have beeh theirs, had they used
advertising as a business builder.
Eighty-five per cent of the business
failures of the present day are non-
advertisers. So, it is necessary that
a merchant hunt out his customers,
rather than the customer hunting
the merchant. Keeping your busi-
ness a secret is nothing more or less
than to invite failure.—Beacon, Glen
Ellen, Illinois.
-o-
NOT MEANING TO CRITICIZE
Be it far from our intention to
adversely criticize any method of
judicious advertising, but there is
advertising and advertising and then
there is stuff that is called adver-
tising that does not advertise.
We can well speak for newspaper
advertising because we know it—and
know if you really want advertising
this is what you want to use.
But' the billboard. Gan it really
be said that the few words on a bill
board can be interpreted as adver-
tising? In the first place the letters
must be large to command any at-
tention, and it would require a bill
board a half-mile long to tell what
should be told, and the expense of
such a billboard would be prohibi-
tive. Then the people who pass
along the road haven’t sufficient
time, as a rule, to stop and read the
pictures on a billboard.
The truth of the matter is that
the majority of billboard advertise-
ments are repellant and do not draw
in any sense. They just say Bill
Jones is selling some kind of car or
other commodity, in loud, flashy
letters, and the passerby must slow
up or stop to read and get anyun-
derstanding from the advertisement.
Not so with the newspaper adver-
tising. It goes directly into the
home, and there meets the attention
of every member of the family from
“Papa” down, and the man who
advertises can tell his story in a
plain, convincing manner—and it
sinks in.
Billboard advertising may be all
right for a circus, but for general
business—no.
EFFECT OF THE RECENT j still permitted enough survival to
COLD WEATHER ON THE , cause a serious weevil fight the fol-
COTTON BOLL WEEVIL | lowing year. Records kept over a
—o—• j long series of years show that the
The United States Department of; weather this winter has been cold
Agriculture has been receiving a! enough to reduce materially the
number of inquiries relative to the ! weevils in hibernation but it should
effect of the recent cold snap on1 be remembered that the normal sur-
the hibernating boll weevils. As | vival during the winter amounts to
explained in a recent statement by | only 3 to 5 per cent on the average
the department, an examination to j and that an unusual number entered
determine the number of weevils
entering hibernation in the past fall
was completed just before this cold
weather occurred and showed that in
most sections an unusually large
number of weevils had entered hi-
bernation. Despite the recent cold
snap, the department says, there
hibernation last fall.
AS HE FEARED
A Georgia statesman tells the story
of an aged negro who saw an extra-
ordinary looking instrument in the
shop of an optician. He gazed in
is no reason to assume that there; open wonder and turning to the op-
will not. be sufficient weevils in tician inquired:
the spring to makt a strong weevil
fight necessary in the more heavily
infested districts.
Undoubtedly many weevils have
been killed by the cold. Experience
has shown that as soon as the temp-
erature goes below 30 degrees,
those weevils having the least pro-
tection are the first to die, and
more and more die as the tempera-
ture goes lower. However, exepri-
ence has shown also that tempera-
tures at least 10 degrees colder
than those experienced recently have
“What is it, boss?”
“That,” replied the optician, “is
an opthalmometer.”
“Sho,” muttered the other, his
eyes Still fastened on the curious
looking thing on the counter as he
backed out, “sho, dat’s what I was
afeared it was!”
Girls in a -Kansas school debated
with the boys on the merits of in-
stallment buying. Some of the
grownup girls and boys have taken
the same subject.
WORLD’S GREATEST
ROAD PROGRAM
Thomas H. McDonald, chief of
United States Bureau of Public
Roads addressing Sixth annual as-
phalt paving conference, emphasized
need for good roads and said: “The
program of this nation in building
highways has had no parallel in all
past history. The cumulative loss to
the nation now from inadequate
| highways is prohibitive.”
He then went on to show that
there are over 23,000,000 motor cars
traveling on our roads and that they
will consume some 10,720,Q00,000
gallons of gasoline in a year. At
20 cents a gallon, the fuel would
cost $2,144,000,000.
Using these figures, he shows the
necessity for improving as rapidly
as possible the great road mileage
that is necessary to connect up our
rur,al districts. This /will neces-
sitate doing away with much road
following section lines, and substitut-
ing roads of shorter distances and
better surfaces between important
points.
He pointed out the tremendous
mileage of roads initially improved
with rock and gravel which can be
surfaced with a waterproof covering
of asphaltic character, thereby sal-
vaging old road investments and pro-
viding thousands of miles of new
hard-surfaced highways suitable for
modern automobile traffic, at mini-
mum cost to taxpayers.
The United tates has hundreds
of thousands of miles of road to
build. It must save money by util-
izing to fullest extent road invest-
ments "already made.
-o-
READ THE ADS?
Do you read the ads regularly?
You should. It is the merchant’s
way of keeping you in touch with
special bargains he has been able to
secure for you and help you save
money. A considerable sum can be
cut off each month’s bill by watch-
ing the ads.
And then, too, the ad is the mer-
chant’s way of inviting you into his
store, it is his most economical way
of keeping you informed of his
wares.
Trade with the man who adver-
tises. He is striving to serve you.
-o-
“Just where did the automobile
truck hit you?” asked the dealer.
“Well,” said the injured young
woman, “If I had been wearing a
license plate it would have been
badly damaged.”
A TERRIBLE PUNISHMENT
Two little boys were naughty and
the teacher kept them after school,
making them write their names five
hundred times as an added punish-
ment. On hearing this one little boy
burst into tears. The teacher asked
him what was the matter.
“Tisn’t fair,” he cried; “his name
is Lee and mine is Snickelfritzer.”
EVE’S BAD EXAMPLE
Grandma: Oh, Jenny, darling, I
am surprised! Aren’t you going to
give your brother part of your ap-
ple?
Jenny: No, grandma. Eve did that
and she’s been criticized ever since.
ft
Ci 208*°
Make Your Farm Pay
A Dividend in 1928!
i—If your farm macliinery
is worn out and ready for the junk pile your farm
won t pay—it takes good implements and lots of
work to make money.
McCORMICK-DEERING IMPLEMENTS
Will be the same assistance to you in making a suc-
cessful crop that a good housewife is towards making
a home happy and comfortable—
THE FARMALL
PLANTS
Two rows at a time.
LISTS
Two rows at a time.
\ PLOWS
\Two rows at a time.
HARROWS
3 rows at a time.
Cuts
10 feet of grain^
at a time. v
LET THE FARMALL DO THE WORK
This machine will do the work of 8 head of mules and two men in just about one-
third less time and more satisfactorily and better with less investment.
. CORN and COTTON PLANTERS
A single seed at a time
These we have in one and two-row in
the Tip Top and buster or beam hitch
CULTIVATORS
Four and six shovels, all pivot frames,
light draught—
10-20
FARMALL
TRACTORS
for all farm
WORK
' WYDHMfCff'DEERING
: 10-20 H.P.
15-30
FARMALL
TRACTORS
To pull your plows,
harrows, combine
A COMBINE AND A 15-30 TRACTOR
Will save you money. Don’t pay 25c to 28c per bushel to put your grain in granary
when you can take a combine and do it for 6c to 9c. If you raise grain this is some-
thing for you to think about. Just watch your neighbor that has a McCormick-Deer-
ing Combine and see how easy he handles his crop—not to say anything about how
much less expense—Let us show you a Combine.
PLOWS
DRILLS
CREAM
SEPARATORS
TRACTORS
Furniture
W.C. Harrell Co.
OLNEY, TEXAS
Dry Goods Hardware
PLANTERS
CULTIVATORS
HARROWS
GO-DEVILS
LISTERS
Funeral Directors Implements
J
Y.
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Shuffler, R. The Olney Enterprise (Olney, Tex.), Vol. 18, No. 41, Ed. 1 Friday, February 10, 1928, newspaper, February 10, 1928; Olney, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1113752/m1/3/?q=waco+tornado: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Olney Community Library.