The Levelland Daily Sun News (Levelland, Tex.), Vol. 14, No. 336, Ed. 1 Wednesday, February 29, 1956 Page: 2 of 6
This newspaper is part of the collection entitled: Hockley County Area Newspaper Collection and was provided to The Portal to Texas History by the South Plains College.
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THE LEVELLAND DAILY SUN NEWS, Levelland, Tcxn*, Wednesday, Feb. tf. ISM
ESAYS:
Quadrenniel Holiday Finds
in State of Degeneration
NEW, YORK (JV Magic rides this
morning.
This j*>the 29th of February, the
holiday,,of witches.
Gracious ness rides this day and
lights all people bom upon it who
have a birthday only every four
years.
But Aft 29th of February is also
die reypfse of Hallowe’en. Witches
don't j«pom ff Into the yonder;
they brake their brooms downward
and become part of the party.
Typical witch talk at an earth
party;
First witch lelderly): “Oh, I say,
the crowd sure has gone downhill
since Shakespeare wrote abdut us,
I must *ay.”
"You couldn’t be more right,
KDUB-TV—CHANNEL 13
WEDNESDAY—FEB. 29
3:00 Brighter Day
3:1*—SftTet Horm
3 30 -On Your Account
4:0*—Weetern Movie
SCO—Hie Ruggir,
S *0 -Community CroMToadafl
• :W—Uk»I New*. Sport*. Weather
6:J5 i%Us ■awards
Rsr*e Rider
7:00—ArtHur Godfrey
1:00—Tl» Millionaire
S 30-KM Got a Secret
9:00 US. Steel Hour _
Reflow That Man
Sports. Weather
i of the Underground
°"aY—MARCH 1
7:2S—Local New*
feanfe-
10:00—A to l
10:30 Strike It Rich
11:00- Valiant Lady
U:)8—Love at Life
11:30—Search tor Tomorrow
11:40-News > ”•
13:00—Jack Paar Shape
13:30—Love Story
1:00—Robert Q Lewie
1:10—Recipe Round-up
3:00—Bio Payoff
H:5~Sp5,«c,,,*t • - 'i •
3:40—TV Sarmonette
3:00—Briehter Da* ’ 1 '
3:10—Ueeret Storm
four Account
' Sehoni of the Air
a Film
Dink
’jrihiii)
Tt>:4l r-,
ll -*li )•
Weather
Anderson’• Address
ijta. Weather
___„ Politic!
12 00 aign off
FRIDAY—MARCH 1
0:40—SRoSe Veathercast
7:00—Will Rogers. Jr.
7 :SO Local News
7:36 Will Rogers. Jr.
7:35—Local Weather
8:00—Captain Kangaroo
8 :25—Cartoona
8:30—(Xptalr Kangaroo
9:00 Gan-yMoore
10:30 Strike H Rich
11:00—Valiant Lady
U:15—Love of Life
11:30—Search tor Tomorrow
U:45—News
12:00—Jack Paar Show
13:15—1310 Homeflnders
12:30—Love Story
1:00—club Day
1:30—Recipe Round-up
1:45- Houaeparty
3:00—Big Payoff
2:30—Bandstand
1:45—TV Sermonette
3:00—Brighter Day
3:15—Secret Storm
3:30—On Your Account
4:00-Western Movie
9:00—Hank McCune
8:30—Community Crossroads
8:00—Local News. Sports, Weather
6:15—Doug Edwards
6 :30—Grand Ole Opry
7:00 Mama
7:30—Our Miss Brooks
8:00—The Crusader
8:30—Ll be race
9:00—The Lineup
9:30—Person to Person
10:00—Patti Page •
10:15—Notes ofHarmony
M):30—Local News. Sports. Weather
11:00—Atlantic City
12:00—Sign Off
SATURDAY—MARCH 3
1:40—Sign On c
1:46—Industry on Parade
2:00 Basketball (111. vs. Iowa)
3:45—Championship Bowling
4:45—Bandstand
5:00—Big Picture
5:30—Frankie Laine Show
6:00—Man Behind the Badge
6:30—Beat the Clock
7:00—The Jackie Gleason Show
7:30—(Stage Show
8:00—Two for the Money
8:30—It’s Always Jan
9:00 Ounsmoke
9:30—Judge Roy Bean
10:00—BUI Corum
10:15—Chicago Wrestling
11:15—Sign Off
dearie. Ever since I lost my late
husband the poor devil. I’ve
felt so . . . What's that, sir, are
you in real estate, too? How un-
expected. May I offer a suggestion
on your new tenant rates?”
Third witch (young): "So many
overpowering young men. What
they aee in me I really don’t know
. Or do I? Why of course,
young man, I will dance with you.
What is tjie rhythem. . . the Polka
. . . the Turkey Trot. . . the
Rumba. , . Oh, the Waltz? . . .
The Waltz any witch from any
time remembers , . . Never mind
leading me. I’ll lead you . . .
‘Da-da-da-da’—How can one forget
it?—‘Da-da-da-da-da’—won’t it go
on forever?”
The music goes on and on as
if it would never stop, and the
first witch finally says:
“Listen, girls, we are losing our
sense of social responsibility. At
least under Shakespeare we knew
where the next pot we could cast
an asp into was coming from.”
“Oh, don’t be so professional,”
sighs the second witch, who was
working into a fast early Century
Fox Trot. “I’ye just got my date
at the point where he is telling
me the sad story of his wife.”
The music changes, switches to
jitterbug, and the third witch’s
mouth flies open in the slack-
jawed posture common to this
KCBD-TV—CHANNEL 11
WEDNESDAY—FEB. 29
3:00—New*
3:15—Modem Romance*
3:30—Queen for a Day
4:00—Pinky Lee
4:30—Howdy Doody (color)
5:00—Western
5:30—Bunny Theatre
6:00—Hospitality Time
6:15—New*. Weather. Sport*
6:30—Eddie Fisher
6:45—Here’s Howell
7:00—Disneyland
8:00— Father Knows Beat
8:30—Danny Thomas
9:00—This Is Your Life
9:30—Warner Bros. Present*
10:30—Newt, Weather. Sports
11:00—Channel 11 Theatre
THURSDAY—MARCH 1
8:55— Program Preview
7:00—Today
9:00 Ding Dong School
9:30— Ernie Kovact Show
10:00—Home
11:00—Tennessee Ernie Ford
11:30—Feather Your Neat
12:00—Norma P.alne
12:15—RFD 11
12:30—Serenaders
1:00—Cbok Book
1:30—From Hollywood
2:00—NBC Matinee (color)
3:00—News
3:15—Modem Romance*
3:30 Queen for a Day
4:00—Pinky Lee
4:30—Howdy Doody (color)
5:00—Gene Autry
6:00—Hospitality Tima
6:15—News, Weather. Sport*
6:30—Dinah Shore
7:00—Groucho Marx
7:30—Dragnet
8:00—People’s Choice
8:30—dateline Europe
9:00—Science Fiction Theatre
9:30—Tales of Texas Rangers
10:00—Waterfront
10:30—News. Weather. Sports
11:00—Channel 11 Theatre
FRIDAY—MARCH 2
6:55—Program Preview
7:0O-Today . *
9:00—Dtng:Dong School
9:30—Ernie Horace Show
10:00—Home
11:00—Tennessee Ernie Ford
11:30—Feather Your Neat
12:00—Norma Ratne
12:15—RFD 11
12:30—Serenaders
1:00—Cook Book
1:30—From Hollywood
2:00—NBC Matinee (color)
3:00—News
3:15—Modem Romance*
3:30—Queen for a Day
4:00— Pinky Lee
4:30—Howdy DoAdy (color)
5:00—Rln Tin Tin
5:30—Little Rascals
6:00—Hospitality Time
6:15—News, Weather, Sport*
6:30—Eddie Fisher
6:45—Here’s Howell
7:00—Dr. Hudson's Secret Journal
7:30-Life of Riley
8:00—Big Story
8:30—Stu Erwin Show
9:00—Cavalcade of Sport*
9:45—Red Barber Show
10:06-Break the Bank
10:30—News, Weather, Sports
SATURDAY—MARCH 3
11:25—Sign On
11:30—The Wizard
12:00—Roy Rogers
12:30—Western
1:30—Search for Beauty
2:00—Pro Basketball
4:00—Plavtlme
4:30—Channel 11 Matinee
6:15—News, Weather, Sports
6:30—Internal Revenue Program
7:00—Lone Ranger
7:30—Cisco Kid
8:00—Star Stage
8:30—Crossroads
9:00—1 Led 3 Lives
9:30—Your Hit Parade
10:00—Ted Mack's Amateur Hour
10:30—News, Weather. Sports
MODEST MAIDENS
Triiiwifk Registered U. B. Patent Of!W«
rr COULD USE MORE than a coat of paint
'Big Brother' Role of United States
i
Emphasized by Rotary Club Speaker
The "big brother” role the Unit-
ed States plays with i ts Latin
American neighbors to the south
was re-emphasized here Tuesday
by Alfredo Zabroky, a 20-year-old
native of Mexico who is attending
school at Texas Tech.
Zabroky, a fair-skined Mexican
of German descent, was guest
speaker for the Levelland Rotary
Chib. He pointed out, for instance,
that the city of about 5,000 people
where he lives is supported pri-
marily by an American mining
and smelting works. His father is
superintendent of the firm’s zinc
operation.
Zabroky, majoring in chemistry
at Tech, hopes to get a job with
an American company in Mexico
when he is graduated.
What about the threat of Com-
munism in Mexico?
You don’t have to worry about
fhat, Zabroky assured Levelland
Rotarians. He said that the people
of Mexico think too much of their
big neighbor to the north and de-
pend too much on the United States
to let the Communists take over.
What about progress with atomic
energy?
Here again, Zabroky explains
that Mexico is depending primar-
ily on its good neighbor, the United
{States for any progress it will
make In this field.
The visiting speaker touched on
other phases of life in his “south
of the border’.’ home .There are
few taxes for the average citizens.
Big corporations bear most of the
tax load.
Schools in Mexico are very sim-
ilar In* their makeup to those in
the United States. They have six
elementary grades (two junior high
schjol grades and four high school
grades.
A college degree In Mexico takes
six years, however, rather than the
normal four for the United States.
But costs in the United States are
around three times as great as in
Mexico.
Football has just cme into its
own within the last ten years as a
sport in the public schools, al-
though baseball has been played
for many years.
Zabrokys parents still are fluent
in the German language, but he
has failed to learn the language
because it was unpopular to do so
during the last war.
form of art. Movement? Obvious,
Conversation? Impossible.
Dawn cracks suddenly. The eld-
est witch cries, “Girls, you know
we shouldn’t be out after mid-
night.”
All three witches rnount brooms
and fly away.
“Just like women.” grumbled
the men. “Always breaking up the
party.”
The mystic quadrenniel holiday
on Feb. 29 is over—leaving man-
kind the old calendar problem:
March 1.
The Tech sophomore is taking
German in college, however, and
he says his parents will probably
speak nothing but German to him
when he returns in an effort to
help him master the language.
Zabroky already speaks Spanish
and English.
Also at the Tuesday Rotary meet
ing Carroll Jennigs, 18-year-oid
son of Mrs. E. A. Jenkins of Rt.
2 was introduced as Junior Ro-
tarlan of the week. Carroll, a sen-
ior, was honored as Who’s Who in
English at Levelland High School.
'He is a member of the National
Honor Society, the Spanish Club,
the student Christian Association
and the Science Club.
The club made plans for the ob-
servance of Public Schools Week
at their next meeting. In this meet-
ing, Rotarians will compete with
Junior Rotarians from the high
school in a spelling bee.
The club reported another 100
per cent attendance meeting after
O. W. Marcom, Mitt Dowlen and
Dale Campbell made up attend-
ance at Brownfield and L. L. Cox,
Ben Boyd, George Stallworth and
Gene McDonald visited the Little-
field Club.
Wkitefoce Principal
Names "A" Students
WHITEFACE, (Spl.) — The fol-
lowing names of junior high stud-
ents havebeen released by R. E.
Bradley, principal, as having made
the all A honor roll for the six
weeks period ending February 17:
Grade 5, Jerry Don Brown, Betty
Joyce Sims, Linda Mae Welch,
Karen Ann Wright; grade 6, Dar-
la Baldwin, Estell Dunn, Frankie
McKinney; grade 7, Tommie Ab-
bott; grade 8, Jerry Buchaan,
Daniel Galvin, Jan Hall, Johnny
Little, Merry Mitchell, Nita Moore,
Barbara Sanders, Zada Snodgras*,,
Mary Stegall, Roxanne Townsen,
and Meredith Trask.
Evangelist Once Preached Without Power
» —{
May be Cut Shod by Headlines
Two Minor Wrecks
Reported in City
Two accidents which occurred in
the city Sunday were reported be-
latedly Wednesday after comple-
tion of investigations by city pa-
trolmen
The first occurred at 2:50 p.m.
Sunday at the intersection of Hous-
ton Street and Avenue C Involved
was a 1955 Plymouth driven by
Felin Allen 507 10th Street and a
1941 Chevrolet driven by Eugene
Gill, Levelland.
Damage was estimated at $100
for the Plymouth and no damage
resulted to the Chevrolet
Jimmy Janes of Route 4 was is-
sued a ticket for failure to grant
right-of-way after an accident at
5:50 p.m. Sunday one block farther
east on Houston Street, at Avenue
B. Janes was driving a 1950 Ford
and Harlen Hankins. 1702 Avenue
I, was driving a 1954 bldsmobile.
HOUSE BUILDING COSTS
, iJ , \ &g|
* * s&a ■
presortI car rftould mor« (Ron eovor Mm
k entire down poymenl.
MARCH
ONLY!
By GEORGE BURNHAM
Staff Writer
Chattanooga News-Free Press
OSAKA, Japan — Billy Graham
intended to talk on evangelism but
never got around to it.
About twelve hundred mission-
aries from every city and village
in southern Japan were gathered
at Osaka to hear the young preach-
er most of the missionaries had
prayed for but few had seen. A
large majority of the missionaries
were from America.
Billy announced his text and then
started talking about something
else. It was very informal. He was
among home folk who loved God
enough to leave their loved ones
for Him.
“Bless your hearts. You should
be preaching to me. Your devotion
and sacrifices have been far great-
er than mine." He told them about
great crowds that came to hear
the Gospel of Christ in Great Brit-
ain, Europe and India.
And then he said: ”1 want to tell
you something that 1 haven’t told
others on this trip around the
world. I feel tonight as if my min-
istry is going to be very brief. My
name has appeared in too many
newspapers. It has been placed on
too many posters. There has been
too much praise given to a man
and the Bible says God will not
share His glory with any man.’
He added, "If there are any
newspapers in heaven the name of
Billy Graham will not be on the
front page. Headlines will be a-
bout some unknown missionary
back in the jungles who has been
faithful.”
After telling about the big
crowds attending the meetings he
discussed some of the reasons for
his unusual ministry. He said:
“The Number One thing has been
prayer. People around the world
have prayed. God answers prayer.
The great need on the mission field
today is not a new method or
more money even though we don’t
give enough. The big need is more
prayer from folks at home. They
should join you in saturating the
work with prayer.
“The second reason for our suc-
cess has been the power of the
Holy Spirit. A human being can
take another just so far toward
heaven. God’s spirit must do the
rest. All of us need to be filled
with the Holy Spirit. There were
only 120 people at Pentecost but
they went out and shook the world
in one generation.. We have more
of everything than they had, ex-
cept one. They were filled with the
Holy Spirit.
"The message is important
not the messenger. The trouble
with many preachers today is that
they are too proud to preach the
simple Gospel that people can un-
derstand. I used to be too proud
myself. I have found that I cannot
win anybody for Christ unless I
preach about the cross on which
He died. There is a power in the
cross that is found in no other
place in the Bible. And I have
found that I must preach the resur-
rection. Christ didn't stay in the
grave. He rose again. I worship
a triumphant, living Christ. Some
of us Christians go around with
long faces as if we are attending
a funeral.
“Another thing that revolution-
ized my ministry was the day I
accepted the Bible as God’s in-
spired word. Back in 1946, *47 and
'48 I had doubts about some parts
of the Bible. And when I preached
I had no power. I fell on my
kneesand told God I was going to
get out of the ministry unless I
found a message with power. From
that day I have accepted the Bible
as God's inspired word to man and
have preached It with authority.
“These are unusual days. The
Spirit of God is moving across the
nations of the world in a way nev-
er seen before. It is easier to talk
with people about Jesus Christ to-
day than any time in living mem-
ory. I wouldn't trade places with
the Apostle Paul or any of the oth-
ers who lived in the past. This is
God's hour for the church. Let’s
be faithful to the task God has
called us to do.”
p
He seemed to be a different Billy
Graham as he talked with the mis-
sionaries. Maybe they can hear the
address on evangelism on his next
FAVORS REJECTED
CINCINNATI, Ohio Uh — Sev-
enty-seven years ago a philanthro-
pist named Reuben R. Springer
spoke out against special favors be-
ing passed his way, and his feel-
ings on the matter are still felt in
Cincinnati.
Thankful for the fortune Springer
poured into the building of Music
Hall, music minded folks offered
him the first choice of seats for
the May Festival.
“You aren't going to give me the
first choice of seats,” he reportedly
told those who called on him. "The
only reason I gave more money
than anybody else is because I had
It to give. There are others whose
sacrifice was as great as mine
and possibly greater. Give them
the first choice.”
There were many who had a
claim tor special attention and it
was decided to auction the seats.
Even then, the top bidders still
have to take their places in line
and pay the regular price for the
seats.
The auction brings approximate-
trip around the world. . .unless his
ministry is cut short.
ly $15,000 into the festival • fund
and helps pay the expenses of
fringing some of the world’s great-
est musical talent to Cincinnati.
WHO CHASED WHOM?
SAN ANTONIO, Tex. t*» — Char-
les A. Schrade, high school history
teacher, was really anxious to see
a cowboy movi when it had its
first run here. “•
He worked aa an extra — a cav-
alryman —- when the movie was
filmed in Utah in the' summer of
1955.
“In one scene we were wildly
chasing something — or someone.
Just what, we were never told. I
have a strong suspicion It was In-
dians Now I can find eut.” ■
WOMEN U)8E
NORFOLK, Mass. <** -
debating team, defending the nega-
tive of the resolution "That Women
have a Natural Superiority over
Men” was adjudged the winner ov-
er the feminine foam-
The women were students at
Emerson College, Boston.
The men — inmates of Norfolk
State Prison Colony.
'll#
This Week There Was No Advei
*56
FORD
V-8
MAINLINE
’SPECIAL"
Equipped!
At 5:00 p.m. on Friday after-
noon March 3, 1958, Jim Bailey
flicked the switch that shut off his
lathe in the machinist’s shop of
the huge Dodge City Motor Works.
The lathe hummed to a silent
stop and so did others nearby. For
the next few minutes, Jim busied
himself with cleaning up and clos-
ing for the weekend. At 5:09 he
and a couple of his friends walked
through the impressive entrance of
the Motor Works, into the cool
early evening air, on their way to
the bus and home.
This sequence of events was a
usual occurrence for Jim — and
a pleasant one, too. In more or
less exactly that way for the past
22 years, his work week had come
to a close.
But usual occurrences stopped
right there. For the next week,
nothing happened as it should. For
Jim Bailey, his wife and daughter,
other Americans, life took a
strange and unexpected turn. It all
seemed like a fantasy.
When Jim reached the news-
stand, he dropped a nickel on the
counter and automatically picked
up a copy of the Star and Regis-
ter, his favorite newspaper. He got
on the bus and took a seat near
the window, then turned to his pa-
per. It was difficult to fold, and
then he realized why: the paper
consisted of only four pages, in-
stead of the usual thirty-two or
forty-eight.
He scanned the headlines, looked
at the sports pages and decided he
would finish reading the news at
home. Since he and his wife and
daughter planned a shopping trip
downtown the next day, he thought
he might look at the advertising
and see what special sales were
offered in the stores. Then he rea-
lized for the first time that there
wasn’t a single ad in the whole
paper.
He was mildly disappointed. This
would mean he would have to go
from store to store looking for
what he wanted, comparing prices
and values. Now the shopping
would probably take the whole day
instead of a few hours.
When he reached home and sat
down to dinner with his family, he
remarked on the lack of advertis-
ing in the paper. His wife offered
no explanation: she was as con-
fused as he was.
After coffee, they collected the
silverware, plates, pots and pans
and put them into the dish washer
that had just been delivered that
day, They were proud of this new
possession, epecially so since it
was the result of Jim’s latest raise
at the prosperous Motor Works.
At 9:30 p.m. they sat down in
the living room to watch the much-
heralded “spectacular” on TV. The
program was excellent, they a-
greed, but it was strange that dur-
ing the time periods when the
commercials should have come on
there was nothing but a blank
screen.
Before going to bed, just on a
hunch. Jim turned on the radio.
The news program went off as
scheduled — but there was sixty
seconds of silence instead of a
commercial.
He was a little upset. The ad-
vertising that had been a friendly,
everyday part of his life was miss-
ing -- and no one knew where it
had gone.
Jim Bailey and his wife would
have been even more upset if they
had known on that Friday evening
that advertising had completely
disappeared in the United States
of America. From Dodge City east
to New York and west to Los An-
geles, in small farm towns, mid-
dle-sized community, great metro-
polis, there was not an advertise-
ment in evidence. Along major
highways billboards stared hlank-
faced at passing cars. Thick pros-
perous magazines, dwindled to
mere shadows of their old selves.
Broadway, the fabulous street of
lights, was in darkness: the brill-
iant electrical signs did ftot even
flicker.
The next day, Jim Bailey’s shop-
ping trip was a flop. Though they
went from store to store all day
long, they couldn't seem to find
what they wanted. And it was
strange too, that the usually heavy
Saturday shopping crowds were a
mere trickle. No one seemed to be
buying.
Sunday was a day of speculation.
Just speculation.
Monday morning came and Jim
Bailey decided he would simply go
about things in the old way. Eat
breakfast. Kiss his wife and daugh-
ter good-by. Take the bus to work.
Change clothes. Get the lathe go-
ing. Maybe if he acted in a normal
way everything else would return
to normal.
At two in the afternoon the gen-
eral manager of the plant called
a meeting of all workers in the
huge Motor Works auditorium. The
news he had was brief — and bit-
ter. Three huge contracts, running
high into the millions had been
cancelled. Production schedules
were to be cut in half immediate-
ly. In consequence, the general
manager said, and he regretted
saying it, all the recently effec-
tive wage increases were no longer
valid and, in addition, everyone
had to take a small cut in salary.
The disappearance of advertising
was having devastating effects. So
fast did one astounding event fol-
low upon another, that Jim could
not put them in their proper order
or make any sense out of them. On
Wednesday, he and the entire
working force at Dodge City, ex-
cept for a skeleton crew, were laid
off. More contracts had been can-
celled.
People had stopped buying. Man-
ufacturers could no longer produce.
The papers which had discussed
the situation were not being pub-
lished any more. Advertising was
their major source of income, and
there was none to be had. The
television screen was blank. The
radio was dead.
Everyone became money con-
conscious and a rumor started go-
ing round that the Federal Re-
serve System was in trouble. A run
on the banks was started. But the
banks’ doors were locked.
Jim sat on one side of the room,
his wife on the other. It was cold
in the room, and quiet. No one
felt like talking. ’’It’s like a fan-
tasy,” was all Jim said.
That’s what it was — just a fan-
tasy. It never happened, and, we
hope, never will..Advertising is an
essential part of our life — and we
can’t do without it — just as Jim
couldn’t do without it.
But the fantasy serves to point
up the many vital roies advertis-
ing plays in our lives — and how
it benefits us in many ways every
single day. c
Sometimes we take our adverti*-,
ing for granted, yet in spite of
that the advertising continues to
work for us — raising our stand-
ards of living, making things eas-
ier to buy, entertaining us, inform-
ing us.
Next time you see advertising
— remember, it benefits YOU. Ev-
ery single day in thd year it bene-
fits you. Including Friday after-
noons at 5:00 p.m.
The above material prepared by the Advertising Federa-
tion of America is published as a public service by—
The Levelland Dally Sun News
■ :i
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Brewer, Orlin. The Levelland Daily Sun News (Levelland, Tex.), Vol. 14, No. 336, Ed. 1 Wednesday, February 29, 1956, newspaper, February 29, 1956; Levelland, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1123043/m1/2/?q=music: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting South Plains College.