Sanger News (Sanger, Tex.), Vol. 1, No. 47, Ed. 1 Wednesday, July 3, 2013 Page: 4 of 12
This newspaper is part of the collection entitled: Sanger Area Newspapers Collection and was provided to The Portal to Texas History by the Sanger Public Library.
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♦> email: sanger@lemonspublications.com
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Loco Gringo Western Wear Exchange
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the highway. You can learn to
do things at your own speed
and be safe.”
Customers range from
experienced riders who know
exactly what they want to
first-time riders, and the cus-
tomer service representatives
at Cycle Center are happy to
work with each client to fit
the purchase exactly to need.
“I would say most con-
sumers want to be educated
and walked through the pro-
cess of what would work best
for them,” Kenny said. “Our
customer service reps are
here to assist our customers
with their purchase and help
to make sure they’re buying
the right product and find
them the right machine.
That way, when they leave
and we deliver the bike, our
customers will be happy and
the bike will suit everything
they’ve wanted.”
Other customers have ei-
ther done extensive research
or are experienced riders,
walking into Cycle Center
knowing exactly what they
want. For both new and
experienced riders, though,
the main thing for Kenny and
Corinne is that each custom-
er feels comfortable and not
pressured while in the store.
“It’s really important
that we have a down-home
feel and that family atmo-
sphere,” Kenny said, “and
I believe we have a lot of
guys and guys who work
here who really care about
the customer, whether it be
a commercial business or
recreational consumer. They
care about every person who
walks through our door. Cus-
tomer service seems to have
gone away almost wherever
you go. We’re here to take
care of you.”
Cycle Center services
all brands, and their service
center is one of the largest in
Denton County.
“It’s our little pride and
joy. It’s important to offer
people a great service depart-
ment because with a motor-
cycle, it’s kind of like another
kid,” Kenny said. “People
take care of them extremely
well and we want to offer
that service and focus on a
very nice service department.
Ours isn’t a little dungeon
like some others are. We have
huge windows around it so
you can see your bike being
worked on.”
The massive accessories
portion of Cycle Center
offers customers practical-
ly anything they’d need to
accompany a bike or ATV
purchase, and if a customer
wants something they don’t
currently have in stock, Cycle
Center can order it for them.
“I’d say we have the
largest selection of accesso-
ries and gear than any other
dealer in the metroplex,”
Kenny said. “We really focus
on having a lot of inventory
here, plus the newest and
coolest gadgets that a cus-
tomer would want.”
The past year has been a
great one for Cycle Center of
Denton, and the owners are
thrilled to be growing in what
they consider the greatest
town ever.
“Denton has just been
phenomenal for us,” Kenny
said. “The community is
such a tight-knit community,
and they have really sup-
ported us. The Chamber of
Commerce has been fantastic
and it’s great watching the
town grow.”
As someone who began
working in retail as a teen-
ager, first hired at age 14 by
the Richardson Bike Mart,
Kenny said that continuing
that tradition has been both
fulfilling and fun.
“I just love it. I couldn’t
ask for anything better,” he
said. “Every day I’m around
something I’ve been doing
my whole life, starting with
dirt bikes. Every day I get
to walk into a toy store, and
most people don’t get to do
that. I love being able to work
with customers and take care
of people on a level that
should be expected. Being
able to do that now in my
own business is great. I’ve
been a riding enthusiast my
whole life, and to own this
place with my wife and our
partner Carlos is just fim.”
Cycle Center of Denton is
located at 521 Acme Street in
Denton and can be reached at
940-387-3885. See more infor-
mation at www. CycleCenterof-
Denton.com. Operating hours
are Monday-Friday from 10-7
and Saturday from 9-5.
NOW OPEN! Mon-Tue-Wed 10-6
Thurs 12-8 • Fri 10-6 • Sat 10-4
114 W. McCart St.
Downtown Krum, TX 76249
940-482-5626
KELLY PHILLIPS
Proud Sanger Resident
Serving Denton and
Surrounding Areas
items acquired via trade-in
to bikes purchased from cus-
tomers, and Kenny is always
happy to talk with people
about potential trades.
“We trade for just about
anything here,” Kenny said.
“That’s one of the unique
things about us. Being a fam-
ily-owned business allows
us to do that. I’ve traded for
a Model T pickup, a BMW
Roadster, cars, boats, vans,
RVs, you name it.”
Polaris is one of their
best-selling brands, with util-
ity vehicles and ATVs being
the most sought-after mer-
chandise at Cycle Center.
“The ATVs and UTVs
are important for people in-
volved in hunting and ranch-
ing, and we sell to a lot of
folks for recreational use as
well,” Kenny said. “There’s
also a big need for them for
commercial use, and we’ve
sold vehicles to UNT and the
City of Denton. There’s such
a wide range of customers for
these products, from business
to personal use.”
As for motorcycle sales,
the average Cycle Center
customer age is 46, with the
majority male, but the busi-
ness has seen a significant
up-tick in female customers
purchasing their first bike.
“My mother has been
a rider since she was 17
years old, and I’ve seen the
transition of women riders,”
Kenny said. “Before, they
didn’t really exist. They were
always on the back of a bike,
but it’s amazing how many
women want their own bike
now. It’s definitely an up-and-
coming market, and it’s great
to see that transition.”
The highly-cyclical mar-
ket of jetskis is just beginning
to take off for 2013 as tem-
peratures rise, Kenny said,
with personal watercraft
being a family-favorite of
theirs. Corinne first met her
future husband at Lake Tex-
oma eleven years ago, where
she tried to throw him off a
jetski. They were married in
2008.
“The market for jetskis is
very weather-related,” Ken-
ny said. “It’s got to be hot.
Corinne and I really enjoy
them and get to go out and
play with them on the lake
every summer. We’re defi-
nitely enthusiasts with jetskis
and pretty much everything
else we have to offer in here.”
For those who think
pricing or financing may be
out of reach, Kenny said that
people would be surprised by
the abundance of manufac-
turer’s offers, which include
O-percent financing, rebates,
and incentives, as well as the
ease of financing through
lenders.
“We definitely want to
show our customers that it
can be financially attain-
able,” Kenny said. “We offer
financing here at the store,
and have about 15 different
lenders we can go through
to make it affordable. There
are some great financing
options right now, and banks
are lending money. We re-
ally try to keep the money
local, though, and have been
financing more and more
purchases through First State
Bank and First United Bank,
both in Denton.”
For those purchasing
a motorcycle, the customer
service doesn’t end after the
MR?
Il
-72
■ '
Cycle Center
(Continued from pg. 1)
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sale, though, as Cycle Center
sponsors a local riding group
- the Twisted Riders - which
was formed over two years
ago and now has over 200
members.
“There are actually lots
of riding groups here local-
ly,” Kenny said. “For the
Twisted Riders group that we
sponsor, there’s no member-
ship, no dues, no anything.
We meet here at the store and
we ride. We have dinner rides
every other week and usually
a weekend ride.”
Those interested Cycle
Center’s riding group can vis-
it www.thetwistedriders.com
to get updates, detailed road
maps, and more information.
“Our number one thing
is safety. There are lots of
ride groups out there, but
some are not very structured
and safety can really go out
the window,” Kenny said.
“You need a detailed plan
for a ride, and we have a
short riders meeting before
we leave to go over routes,
hand signals, what to do in
an emergency, and determine
who’s leading and who’s
following.”
Cycler Center offers a
rider training course, as well,
through a local motorcycle
training and education com-
pany.
“Safety is such a big part
of Cycle Center of Denton,”
Kenny said. “We really try
to educate our customers in
making the right decision on
which bike to purchase, and
for anybody new to riding,
we really want them to do
the education course. It’s
two days of coursework - a
classroom portion held in
the conference room here
and then off-site training at
the CH Collins stadium in
Denton where they do the
riding portion.”
Free delivery in the Den-
ton area is offered to anyone
who purchases a new bike
- a further effort to focus on
safety.
“We don’t want a first-
time rider purchasing a brand
new bike and riding it home,”
Kenny said. “We offer free
delivery and we’ll put it in
your garage for you. That
way your first ride can be
at a beginner’s pace in your
own neighborhood where
you’re comfortable, not on
Sanger .Medical Clinic
1602 W. Chapman Drive, Sanger 940-458-3400
www.sangermedicalclinic.com
Staff: Kevin Polk, PA-C; April Kennedy, MA; Sherrill Cartwright, MA
I
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525 E. Broadway • Gainesville • 940-665-2572
Valid state identification required for all copper, brass & aluminum purchases. We must see it!
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Cell: 940-367-7251
CITYFOLK CLOTHES TOO
Please bring your clothing in on hangers
| so we can go over them more easily.____
Cycle Center of Denton is located at 521 Acme Street in Denton and can be reached at 940-387-
3885. See more information at www.CycleCenterofDenton.com.
___ B
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Thursday, July 3,2013 ♦♦♦ Sanger News ♦♦♦ www.lemonspublications.com
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Sanger News (Sanger, Tex.), Vol. 1, No. 47, Ed. 1 Wednesday, July 3, 2013, newspaper, July 3, 2013; Sanger, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1238550/m1/4/?q=%22Places+-+United+States+-+Texas+-+Denton+County+-+Sanger%22: accessed July 8, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Sanger Public Library.