El Paso Herald (El Paso, Tex.), Ed. 1, Sunday, April 14, 1912 Page: 3 of 32
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EL PASO HERALD
8
r
.
fter-Easter
We direct your
Especial attention
To Mesa Ave.
WhxJow Displays
of Silks.
CLOTH OF GOLD Beautiful finish material in
natural color 'ideal for one piece dresses suite
coats etc 36 inefc ?L50 quality at
a yard.
ALL SILK PONGBE In natural colon TStis
handsome fafcrie akrays sells regularly at 75c
yard. After-Easter SiBc Sale fQ
yard Tr5C
10000 Yards of Dependable Seasonable Black
and Colored Silks Go On Sale Monday Apr 15
t
HP HIS Sale of Silks is the most important we have announced in years. We are going to sell twice
as many yards of silks during this great event as we have in any previous one. The reason?
Because we are going to sell the very best of dependable seasonable silfys for prices so low that etiert)
woman who sees them will realize that not to buy is to lose money.
Every yard of silk on sale would be considered excellent value at its regular price. Every yard is of this
season's designs. We can say frankly and without fear of contradiction that despite the great values
that have characterized our previous sales the prices named on this occasion shatter every price-making
precedent.
It's a wonderful sale in every way. Here are collected for your examination and approval thousands
of yards of exquisitely handsome silks the kind that will plunge appreciative women in veritable
paroxysms of enthusiasm. As for the prices a glance through the appended list will prove that their
lowness can t possibly be exaggerated.
If You Are Contemplating Going Away This is
Your Opportunity to Buy Material for Your Dress
..69c
39c
"WATERPROOF" FOULARDS TWs very ser
viceable silk is offered in a broken line of colors.
Oar regular 75c quality in. the
After-Easter Silk Sale at a yard.
"SHEDWATER" AND "SHOWERPROOF" FOU-
LARDS Cheny Bros.' and Valentine BentJev's
makes the peer of all Foulards. These are In
the season's best patterns and designs and are
splendid $1.00 and $1.25 qualities large assort-
ment to select from. Extra special in the After-
Easter Silk Sale at - rr
U7i;
YARD WIDE MESSALOTE All pure silk yarn
dyed beautiful finished MessaHne in tan old
rose smoke light blue fcelio navy olive Wacfc
and white. A splendid $1.60 value." ng
After-Easier Silk Sale yard iOC
36 INCH GUARANTEED BLACK TAFFETA
Absolutely the best $1.25 value on the market.
A lustrous soft finished grade. See this remark-
able special at the low price of oq
a yard . OoC
JAPANESE AND CHINA SILK 50c quality of
China Silk in black white and the season's most
desirable shades. Also 50c Japanese silk. Q Q
After-Easter Silk Sale a yard 5aC
27 INCH KESSALINE Extra heavy acautiful
finished quality in all colors black and white.
This is a grade we ve always sold at ?1.35 a
yard. Atter-iSaster Silk Sale
vard
89c
a ysnd
HIGH-GRADE FOULARDS AND SURRAHS In
many novel and new changeable effects mostly
exclusive patterns. These are the season's new-
est aad most fashionable silks. Worth $1.60
$1.75 and $2.00. After-Easier Silk qq
Sale yard . OC
ALL--SILK TAHBTA-To entirety. sell out the
broken lines of silk we offer all our 19 inch all
pure sSk Taffeta at half price lias material
is suitable for dresses and petticoats. 75c value.
After-Easter Silk Sale o O
yard 50C
BLACK 7EAU DE CYGNE 54 inches wide for
dresses and coats. This is a splendid number
bought especially for this great -sale and cannot
be duplicated. Note the width 54 inches and
the value $1.50. AQ
Aftor-laster Slk Sale yard i70C
ALL SILK MESSALINE 25 inches wide. Soft
lustrous quality just the thing for linings and
Princess slips; also used extensively for. dress
purposes. FuH line of new' shades. Best 75c
quality. After-Easter Silk Sale A q
yard frSC
CHANGEANT TAFFETAS 36 inches wide so
mtich in demand for coat suits and dresses. A
world of beautiful color combinations. Regular
$L50 quality a QQ
a yard tOC
CREPE DE CHENE This is a splendid S5c qual-
ity in Copenhagen peaii gray navy feelio. golden
brown and yellow. CO
After-Easter Silk Sale yard D5?C
CREPE METEOR 14 inches wide. This beauti-
ful soft drapery silk used so extensively for all
dress occasions is sold regularly for $3.00 a yard.
lomes in all or the most up to date shades. After-
Easter Silk Sate
vard
A New Price--69c
for Genuine $1.25 Rajah Silks
Two thousand yards of genuine Eajah Silks in
all of the season's most popular shades Navy
tan brown reseda light blue pink slate wis-
teria helio Copenhagen pongee ivory delf old
rose pearl and black and white; always a $1.25
quality all you want Monday at only
& 9- Yard '"
$2.59
Fresh rrom the silk mills of the only makers of
the genuine Rajah Silks who copied and adapted
these from the silks woven especially for the use
of the Maha-Rajah of a province in India.
They are the same quality identically that we've
always asked $1.25 tor!.
The makers of these silks became too enthusias-
tic over their loveliness and made up more than
they could sell within a limited time. . The loss
is theirs the gain yours if you will be here
early enough Monday morning. When these are
sold the price will go back to $1.25; CQk
Monday the yard C
CHIFFON WILLOW TAFFETAS Guaranteed to
wear satisfactorily. They are here in plain
changeable and fancy designs. 27 inch OQ
$1125 value at a yard OaC
BLACK CHANGEABLE SATINS Full yard wide
the fabric for dresses and coats. Combinations
of black and emerald black and coronation black
and American Beauty black and Yale blue black
and gold eto. They produce a beautiful rich
effect. $2.50 grade at J "I EQ
fpjkSl I Sri' 1-rif 4 Matin
GfTZl 3S31C 1 ' 1MMZr
J&r xlSrf U sm ' ''' -4 OS pimr3--
rlAjiijW'S A' twrm tp. it -fflw fVlSSXi
89c
"WHITE WASH HABUTAI 36 inches wide for
making shirts and underwear. This is our regu
lar $1.25 grade. After-Easter
Silk Sale yard . . .
BORDERED AND NOVEL DRESS SILKS In
eapclusivB atteras. We aifer these at great
reductions from the regular selling prices. $12.50
patterns $7.95; $17.00 patteras $9.75; $20.00 pat-
terns $11.95; $25.00 and $30.00 lo np
patterns at ipXO.iO
CHENEY BROS. KIMONO SILKS Fast eolor
50 pieces to select from in a beautiful color
range. Oriental and floral designs and bordered
effects. Strictly a 76c quafity. CQ-
After-Easter Silk Sale xJiJC
KIMONO SILKS Yard wide kimeoo aUk in ori-
ental and floral designs pretty assortment of
colors. Regular 50e grade at OQ
ayard OiC
ORIENTAL PONGEE This serviceable imported
al-silk fabric in all widths and weights will seU
here beginning Monday at very special prices.
There is nothing so practical for an outing dress
a traveling dress children's dresses waists and
shirts as Oriental Pongee. $2.50 quabty. $1.79;
$0O quality $1.39; $1.50 quality $1.15; oq
$1.25 qualitv OaC
ORIENTAL P0NGEK One lot of 50 pieces in a
splendid smooth. queJity guaranteed to be worth
$1.00 a yard. Extra special 50 pieces only) to
be sold at the low price of ?0
a yard Oi7C
YARD WIDE TUB SILKS 3 inch white striped
Habutai silks for wash dresses shirts and waists
in & beautiful range of Pefcin stripes. $L26 vatue.
After-Easter Sift bale vr
yard 79C
WHITE PONGEE COATING Genuine imported
fabric for coats and tailored suite. This is our
best $3.50 grade. Aiter-Easter tf-f g0
SiBc Sale yard & 1 .i70
50c FOULARDS AT HALF PRICE A broken lh
of all our silk Foulanis that sold regulaiiv at 50c
a yard will go in the After-Easter rr;
Silk Sale at a yaid." ZOC
KAYSER'S ITALIAN SLLK Fr uo6rwemr
eemes 73 inches wide in wiate Hghi blue and
pink. This silk is bought direct from the Kavser
underwear manufacturers and will be sold in the
After-Easter Silk Sale at fl QC
ayard. tX.OD
CHIFFON CLOTH AND MARQUISETTE 44
inches wide m all the waoted colors. $1.50 and
$1.75 all silk quafities.
After-Easter Slk Gale yard...
LINING SATINS 86 feeh gaaranteed lining sat-
ins in all the most popular sfeades. This $1.25
grade goes in the After-Easter r f
Silk Sale at. a yard vliC
DUPI0NNE SUMMER SILKS TMs is a rough
pongee efc'eet in all colors. Very satisfactory tor
the medtem priced sunmer dresses. JBxtra spec-
ial in the Aiter-Baster Sift Sale -J Q
yard .......... ....lvC
$1.35
Undermuslin Bargains That Will Amae the Most Skeptical Shopper
A Sample Line Offered at HALF PRICE
Taffeta and Mescaline
Silk Petticoats at $1.75 s
A surprise in store for you in the purchase of white muslin underwear. Dozens of trunks
have been emptied of their samples of Princess Slips Combination Suits Night Gowns
Corset Covers Drawers and Chemise. These garments are all fresh and clean and
being samples are naturally the most desirable to be had and every one
Marked at Half the Regular Selling Prices
One-half of what you would be compelled to pay for the same goods in boxes. They are all
piled up helter-skelter no attempt at order but represent the greatest mass of most
desirable bargains it has ever been your good fortune to know of. Even dealers could
buy from us cheaper than they could get them direct from the manufacturers. But
none to dealers. Our customers who take advantage of this sale get the benefit of
wholesale prices. Neither do we restrict quantities in this sale buy as many as you
like the more you buy the greater the economy. Every piece in the sale warranted
standard materials perfect workmanship and fit. Come early. The feast of bargains
is most tempting.
Chemise Worth Regularly 75c to $4.00
Drawers Worth Regularly 50c to $2.50
Gowns Worth Regularly $1 .00 to $6.50
Combinations Worth Regularly $1.00 to $6.50
Corset Covers Worth Regularly 50c to $3.50
Princess Slips Worth Regularly $1.00 to $6.50
HALF
THE
REGULAR
SELLING
. PRICE
V i sto5
E
$1.75
Fancy plaited tucked and ruffled petticoats of extra quality soft
taffeta and mescaline in a variety of newest Spring aad Summer
styles. Black and every color of the rainbow represented in the lot.
These petticoats have deep flounces and are guaranteed to give sa-
wiacuon or money wilt be cheerfully refunded.
Extra special for Monday only
Wool Tailored Suits
$29.50 Values $23.75
This sale appeals only to the woman who is familiar with and thor-
oughly knows the class of merchandise our 29.50 suits are. In
presenting these suits for your inspection we desire to have them
thoroughly examined with a critical eye as to the tailoring the lines
the style and the fit as compared with the suits modeled by the
custom tailors and sold all the way up to $35. You'll find the ma-
terials represent those styles now in greatest demand in Fashion
centers plain tailored and trimmed models worth d e Q j j"
$29.50 at your choke ipiO I O
Beautiful Silk Dresses
Worth $29.50 at $23.75
Here Is an exceptional offer that you will undoubtedly appreciate
magnificent creations the season's most charming styles in one piece
silk dreoses made of plain and changeable taffetas messclines
foulards eoliennes crepe meteors etc All the season's newest
shades exclusive styles one and two of a kind handsomely trim-
med in the most up-to-date manner. Many peptum Ann 7 E
models in the group. $29.50 values at your choke.. P3 O
Pattern Hats 1-3 Off
.5
"New Styles and Better
45c
Full size night gowne lace aad
embroidery trimmed; full length
and short skirts; drawers em-
broidery trimmed ; corset covers in
many styles; chemise of fine
nainsook untrimmed. All these
are correctly proportioned well
made garments -which fit well.
95c
Combination corset covers with
drawers or 6hort skirt; short and
skirt chemise; night gowns in high
or low neck styles; hand embroid-
ered and lace and embroidery
trimmed drawers; corset covers;
and many styles of long and short
skirts.
Values than Ever in Our Special Lots at
$1.45 $7.95
Unusnally handsome styles and
grand values are offered in this
line. Skirts with deep flounce of
lace or embroidery; pretty style
combination garments; beautifully
designed corset covers; skirt
chemise handsomely trimmed;
drawers in a variety of stvles.
A host of beautiful garments to
choose from at this price. Cem-
binatioif garments night gowns
corset covers drawers chemise and
skirts made of fine longcloth
nainsook and batiste trimmed
with rich embroideries and dainty
Large and Beautiful Assortment of Dress Linens
SOILED
UNDERMUSLINS
- AT
HALF REGULAR
SELLING PRICE
Sheer white handkerchief linen medium waist linen
Art Knea round thread pillow casing 36 and 45 inch
yard 50c
oOe 3B-raen namie urasn uses la white and colors
36 inch natural color blouse linen at a yard 25c
45-inch Imported white and colored French Baraie
art linen crash yard j
MmK WMB "" " rt Novelty suiting crashes in stripes mixtures oxfordV
J".".-"-- -.---- ..--. .-. 38c checks vard " a. .!
76c 4S-inth French shrunk linen in colors for dresses
y 50c
"f". yu - J5c xm 75c
wc ju-incb white waist linen (limit 10 yards to cus-
tomer) at yard 25c
1 8
Our Great Housekeeper's Safe
Btgkts Thursday April 18. -WTafci
the. Papers for EM
Particulars.
A Treat for the Eye A Radiant Display of Chic Beautiful MOlin-
iry A Charming Exhibition of Paris and New York Model Hats
An Assemblage of Faithful Authentic Examples of Approved Spring
Jaahkms Copies of Imported Models Modified. Simplified Beauti-
fied for the American Woman In Point of Numbers Our Exhibit Is
Twh That of Any Other Local Store Yes Even Three and Jour
Times That of Most Stores The Colleethm Is So Broad That Choice
la Merely a Matter of Preference.
Trimmed Hats -worth to SS for $20
Trimmed Bats worth to $15 for $10lOO
?7.50 Genuine Panama Hats at $4.35
Grey Buckskin Colonials
Just received another lot of
those beautiful grey buck-
skin eoteuials just in by
express. ""While they j. a
'fVir :..4
lAjiother novelty just re-
ceived a 14 button boot in
champagne buckskin with
colored buttons to j
match. Special P ?
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Slater, H. D. El Paso Herald (El Paso, Tex.), Ed. 1, Sunday, April 14, 1912, newspaper, April 14, 1912; El Paso, Texas. (https://texashistory.unt.edu/ark:/67531/metapth130423/m1/3/?rotate=270: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .