El Paso Herald (El Paso, Tex.), Ed. 1, Sunday, April 14, 1912 Page: 8 of 32
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EL PASO HERALD
antic
tock
eduction
BASEMENT TO ROOF
Commencing Monday April 15 8:30 a. m. Continuing All Next Week
Sale
$200000 worth of new Spring and Summer merchandise must be sold to
reduce these immense stocks at 1-3 1-2 and less the original low prices
The unusually delayed Spring season which finds some of our departments heavily overstocked forces us into taking drastic measures to insure quick action. The time and the season are peculiarly
favorable to the buying public as well as these most remarkable price concessions quoted throughout this ad. Participation in this great stock reduction sale means wonderful savings to you.
f HEART A ill wm 1
of P S& 1 crtfl tfm K3ft &S&ss&&$ tMFm
cLPAsoy Ajsgm 111 WSJi W(mfuOKmwf mLl.
EXTRA SPECIAL!
wM mm mm wh m mr mmmm -w m mm MM
Waists Worth Up to $3.00 at $1.00
Here ia where fill womankind wM gather Biich values were uover seen
before Dorens af stylos to ahooso from handsome new models in Lin-
Keria iwitJi hund ombroidered panel front wiUi beautiful fluted laco
triiitn-el side friHs cuffs to match books trimmed with oliutar tucks
also pure linen embroidered ami crochet trimmed waiste tlbat sold regu-
larly up to $8.00. Qf. r
Stock deduction Sole Price i) P I .UU
(2nd floor.)
100 Extra Salespeople to Serve You.
KtYt. ;ir!S'
Special Items sold outquickly will be replaced by
other specials.
EXTRA SPECIAL!
Juniors' and Children's Dresses.
Ages fl to 16 years in excellent qualities of im-
ported Gingham rercales OliamforayB nnd Lin-
ene; handsomely made and trimmed in tlhe very
newest styles. This lot Include dresses that hare
sokl up U $4.00 QAt
Stack Reduction Sale Price 7x
(2nd floor.)
EXTRA SPECIAL!
EXTRA SPECIAL!
White Lingerie Drosses
One lot of ImshuWuI Lingerie Murqultetto hihI Chiffon Dresses trimmmt
vrttfc rWi (Utiny laoe. in handsome effects all-over omJbroWenie eto.
Autrnulselte and Ohiffon Dresses in new shades elNlborntely trimtuel ana
Cluny trimmod Lane Net Dresses. Values in ttiis lot
worlii up to ltt.10 G1 A nr?
Stock Reduction Sale Price tPAfiWU
(2nd floor.)
EXTRA SPECIAL!
$1.00 House Dresses 69c.
A splendid n&sortment of pretty bouso dresses in
fanov stripe and checked patterns with high or
Dutoh nocks exceptionally well rnado of good
quality print. These dresses were made to sell
for $1.00 ami $1.26 Qr
Stock Reduction Sale Price V1 1
(Basement.)
EXTRA SPECIAL!
75c Silk Lisle Gloves 39c.
In blaok or white an excellent quality ailk rinlsh
LMf -with double tips. Regularly ZQr
worth 76c. Stock Reduction Sale Prtoe. .J7'
(Main floor.)
EXTRA SPECIAL!
Superb Messaline
Petticoats
With deep knifo planted flounce
slashed and edged with 3 Inch lace
and inserting in nil the late new
Stock Ho- (t nr-
Sale Price.. tytfUO
(2nd Floor)
shades.
duction
Corduroy Welt P. K.
Dresses
A very specinl lot of handsome
wide welt pique with wido sailor
collars handsomely trimmed with
lares pearl buttons and nont
piping worth at lanat $4.00.
Stock Reduction tf0 1 Ch
Sale Price && . I U
(3nd Floor)
WtWmmWmmmmmm
ttmrn-r' ' mmmmWmmmmmmWSi
wmmmmmmm
We cannot make Deliveries on Glassware.
jrnfsET Mr9SmW
New accounts cannot be opened during this
sale.
EXTRA SPECIAL!
Waists Worth Up to $1.00 at 39c
A largo assortment of pretty styles handsomely trimmed witfli embroid-
ery bands and rows of cluster tucks long sloovoa and high necks mado to
soil for $1.00. They aro slightly inussouV-a splondhl vnluo. qa
Stock Reduction Sale Prico 5C
(Dasoment Store.)
EXTRA SPECIAL!
EXTRA SPECIAL!
$15.00 Silk Dresses $4.85
Satin Foulards Kolienno Taffeta and light wool Challie Dresses in ono
big lot new modek beautifully trimmed witti LiaJi and French laces
satin piping lrails btiltqns et iu black and wtilte and a splendid range
Stock Reduction Sale Price
(2nd floor.)
$4.85
EXTRA SPECIAL!
$5.00 Street Dresses $2.19.
In Ohajnbrny Linune Peroile and fine (JingJiams
with liigl) low or Dutcli necks CMbson silioulder
and sailor styOes in plain' or dainty patteras
uHtiiuBoiueiy wimmao. Worvii up to
$6.00. Stock Reduction Sale Price..
(2nd floor.)
.19
u-
EXTRA SPECIAL!
$40.00 and $50.00 Dresses $10.00
A very special lot. oery dress a distinct model in Chiffons. Marquisettes V
and Fancy Grenadines beautifully trimmed with sill; hand embroidery
Voilea
ninlirnltlprv. 0111-
liroiderod lietS. WlliLc or nolorml. lr.rna. vulvols. ant-in. liniliU nt. nn..ia niwtu.
' ji- '" ' ' "- -...- a vwr wi iitinvi
llnw.1 with Persinn silks. Your sio may bo among llieiu
t mosi romarKRUie value stock Heiluotion Kale Price i
(2nd Floor)
EXTRA SPECIAL!
Middy Blouse Waists.
In sixes row 6 to 18. A particularly well made
blouse with silk cord made of fine quality Lin-.-no
suiting ftQr"
Stock Reduotion Sals Price tA
(2nd floor.)
EXTRA SPECIAL!
Taffeta Silk Petticoat.
With deep tucked and tfbirred ftouaes and satra
wide dust ruffle in black and all desired rfhedes.
Worth $2.60 d-fl Qfl
Stock Rsdtwtion Sale Pries J 1 Oe
(2nd floor.)
Stock Reduction Sale of
Women's Tailored Suits
(2nd Floor)
EXTRA SPECIAL!
LOT 1- v c17g0 Tail()red Suitg QQ0
llils lot Is Mceptional embracing perfectly tailored models in spring weight wool
suits to blues brown and bUtk plain styles with new skirt effects very rich
and stylish worth up to $17.60. Stock Reduction Sale tffk .rfr
Price y.OlP
EXTRA SPECIAL!
L0T 2- $22.50 Tailored Suits $12.65
This lot is remarkable for the wide range of materials and the exceptionally fine -trimmings
Novelty Matures Grays Tans Hlues and Blacks Every wanted
shade exquisitely trimmed and faultlessly tailored regularly A19 ;
worth up M 122.60. Stock Reduction Sale Prico p I t .DO
EXTRA SPECIAL!
Dainty New Dresses
In silk finisliod tissues Imported
ginghams voiles and Swisses a
cnarm!ng selection neatly trim-
mod with laco or ombroidory
worth up to $10.00. Stock Re
duotion Sulo
Price
(2nd Floor)
EXTRA SPECIAL!
Rough Linen Suits
Women's tailored suits in do-
sirod shades with wliito P. K. or
satin trimmed collar and French
cuffs ontiiely new. Stock Re-
duction Sale (TE t7?
Prico ipO.yO
(2nd Floor)
Stock Reduction Sale of
Women's Waists
y
EXTRA SPECIAL!
(Main Floor.).
Reducing Toilet
Articles
Up else Itubifosvw Sols priee 1Sc
25c Porker's Outuwous OUarm 15c
16c Williams' TsJcmn Powder 11c
50c bottle of Bay Rum at 38c
26c Jr. Graves' T00U1 Powder 16c
26o Myco Thymoliae At 0c
16c tiVl).' Cario'lated Vaseline 11c
26c Simtol Tootli Waelli at 17e
600 lolit ( '44-ate Cream at Sftc
26c I ) in in- I'uroxide Tootli I'aate 1k
25c Saiiit'd '1 nt.h Pate at 17c
5()c 4t 1 li- t Kan le yuiuine 36c
5fl- package 4711 liauUng Salt 36c
rifV Malvina ' 1 1 1 Cream at 36c
H NlilHIMJ' ItoUK-rt s.ii- pilt-0 5c
Jri l).iK-tt .ind Jta uiMilelt Miuving Stick 17c
rK- l'um's 1-au- Nwlftr ut 29c
M)c laAUufho Un l'owlc-r al 37C
&yc lv TUrp Kh l'owilrtr at 36c.
L;ii-r 1 ) 1 11 1. at 3 s
L0T - $8a00 Tailored Suits $15.75
This lot embraces all the newest models in everv variety of rich wool spring
weight materials erery new shade and blue or black richly trimmed with silk
braids laces and satin llued with rich silks worth up to $30.00. rg- C!
Stock Keductlon Sale Price pID.0
LOT
EXTRA SPECIAL!
$35.00 Tailored Suits $18.96
ju-very UU spring style is represented in these exquisitely tailored suits Ulues
Tans Jlrowns drays ami Iltaek profusely trimmed and plain rich effects short
outaway coats richly lined and every new skirt stylo they lira i n f ff
worth up to $36.00. Stock Keductlon Sale Price J I O.J7 J3
EXTRA SPECIAL!
"T B- $40.00 Tailored Suits $22.50
For the particular woman who ia hard to pleaae this beautiful showing will
ciu ckly appeal. Every authentic new style is here every desired malarial in
Hght or dark shades elaborately trimmed or severely plain faultlessly tailored
and showing exquisite taste iu every line-worth up to $40.00. d00 f?rh
Stock Keductlon Sale Price tjZ.U
EXTRA SPECIAL!
0T 8- $45.00 Tailored Suits $29.50
An inipn-MMivp RatliPimg in this lot of tint iinost tailored suits wo liuvc ever
l'uw.n ll.-n- me the new slutdi-s of timy Uluo and UroHii Tuiim Nuvi-lty
Wuvft nnd ltlack Kxqumito modcla of beauty and dpsign rnlily trimmed por-
Jiitl tllilurPil and uresi-ntma ov.-rv new i-ont urn wkiif. nff.-ih to-k-v Hv
. -.... .. .... ' . ' WU -kS B
Iij ou mos. iWiuuojion bale l'noe VJ .vfV
(2nd Floor)
The Waist Section has entirely too many fine Waists
the selling has been brisk but the New York office keeps
- on sending more and more and mostly fine waists. Those
prices should quickly reduce the stock to beggary.
For convenience in choosing we make 5 big lots as fol-
lows: Lot 1 Waists 'Worth Up to $3.50 at $1.95
The wonderful values iu this lot are not confined to a few but apply lo every
waist in the lot. Lingerie waists of allover embroidery with lace trimmings An-
tique and Cluny lace trimming embroidered Panel fronts witli beautiful aide
frills embroidered Voilea trimmed with linen laces some witli hand embroidered
medallions witli round thread lace U huntings Net waists witli dainty trimmings'
a hundred different styles to choose from worth up to $3.60.
- Lot 2 Waists Worth Up to $4.50 at $2.48
Among these will be found most extraordinary values the prettiest models and
-the greatest assortment. Elrgant voile waists with Point De Paris trimming in
liolero effect. Net waists with beautiful side frills Lingerio waists with Filet
lace yokes and panels hand embroidered fronts etc. iu every style of neck some
with rich llaby Irish crochet yoke and panels sleeves to match a splendid as-
sortment every one an extraordinary value
Lot 3 Waists Worth Up to $6.50 at $2.95
Embraces the latest effects iu silk shUts with soft collars and turnback cuffs
blaser styles elegant Lingerie waists with Hussian and Cluny lace trimmings all-
over eyelet embroidery with round thread lace yoke and bauds and side frills
n truly 'wonderful collection" of rich models.
Lot 4 Waists Worth Up to $8.50 at $3.85
In Ooupy and Pcplum styles Lingerie and oile waists with beuutiful filet luce
panels and bands high or low necks some with hund embroidered uiedulliou pan-
els and Hnby Irish crochet yoke every new style long or short sleeves some
111 blouse effects some tailored stylos dosefis nnd dozens of them -every one a.
splendid value at the price
Lot 5 Waists Worth Up to $10.00 at $4.45
Thisls the "Piece de Resistance" of this big sale - the most unusual styles
distinctive models in embroidered Marquisettes Not waists witli Maltese lace
and Cluny trimmings rich Voile with hund embroidered designs- but it is im-
possible to describe these waists lieru the faet that the leal values are up to
$10.00 will be readily seen.
(Main Floor)
Sale of. Exclusive Dress Patterns-
Stock Reduction Sale of -
White Serge Suits
(2nd Floor) '
This entire stock of Worn en's White Serge. Suits has been
divided into 6 special lots as follows:
SERG-E SUITS " (lyi n n
Wortlv up to $18.00 at ; ... $ I WZ$D
LOTB
WHITE SERG-E SUITS l A Hfl
Worth up to $26.50 at ;$! 4oll
LOT C
WHITE SERG-E SUITS- rf 1 T AC!
Worth up to $30.00 at ' tj I U D
LOTD
WHITE SERGE SUITS '".' 200 r A
Worth up to $35.00 at '. ; $Zs4.Dil
LOTS-
WHITE SERG-E SUITS doe 7E!
Worth up to $40.00 at pZO. O
LOTF
WHITE SERG-E SUITS OA rrv
Worth up to $45.00 at - $Zy.Dll
These six special lots separated in this manner render your selection easy
livery late style is represented perfectly tailored and handsome offects in trim-
mings with every new skirt style These beautiful suits will be Uie oeutcr of
attraction al the unusually low prices
Stock Reduction Silk DlfeSSCS Jtock Reduction
(2nd Floor)
$27.50 Silk Dresses at $18.95
$35.00 Silk Dresses at $2475
$42.50 Silk Dresses at $29J5
Tluee special pricee presenting the richest gathering of fashion's favorites in
IHack TnfletuH. Miameleoii Taffetas t'luiions and Poulards exquisitely trimmed
with rirh lunula luces and nets. The t hoiceut selection in the city.
$13.00 Milk Dros.sos at $ ft or
$20.00 Silk Divsmch at $11 k
L.v-.ajy-j..-w. T -.--. -r . w w
EXTRA SPECIAL!
.$25.00 White Serge Dresses $14.85
A splendid assortment of new offects one of
wfliioh Iws a beautiful rfmdow luce yoke with
wide Irish crochet luce collar over pnlo blue silk
and cuffs to match with rich braided revcrs. A
dozon oJJIiors oqually an pretty.
Wortii up to $26.00 g. a 0 r
Stock Reduction Sale Price . . . . P Itt.OD
(2nd floor.)
EXTRA SPECIAL!
10c Ribbed Vests 6c.
Pull fashioned crochet trimmed lislo finialied
vests ait sixes to 0. Regularly sold at 10c n
Stock Reduction Sale Price OC
(Basement.)
EXTRA SPECIAL!
Embroidered Linene Dresses.
With o-r without Popium made entirely with all-
ovor embroidered Linene in noWby new effects
and trimming. Arj qh
Stook Reduction Sale Price Pi03
(2nd floor.)
EXTRA SPECIAL!
Measalin Silk Petticoats.
Iu black fancy Persian affects ami all plain
shades witli deep knife pleated or ertnrred flounce.
Worth $8.00. a .. -
Stook Reduction Sale Price tJA.!y
(2nd floor.)
(Main Floor)
Reducing Neckwear
and Veils
2fic NKCKWEAR NOVEIEIES
Dutch oollaw Jaibots Stock collars white ta-wn
stocks with bkrk piping Ket fioiius Silk bows
Silk flowers and roses. A hundred and one
Ietty dlnty novelties to dhooee from livery
new kirn is represented. Worth 25o and SSo.
75c NECKWEAR NOVELTIES. A 0
48 c
A beautiful assortment of silk ribUm flowers
lilies violets rosea aiui others Tuilured bows
collar ami sitftf sets embroidered Dutcli collars
FWius and Collar fichus trimmed with dainty
lace nnd frills Lace Jabots eto. A splendid
value at 48c.
$1.00 SHETLAND SHADOW VEILS. ro
63c
Ueiuitntil new .ff(t fmo and coarse m.-sli m
White i.p. lihaffen nrvt lminle: nl'o mi.l i-ils
BSO.UiLJSlI
w .... v. un . . j
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Slater, H. D. El Paso Herald (El Paso, Tex.), Ed. 1, Sunday, April 14, 1912, newspaper, April 14, 1912; El Paso, Texas. (https://texashistory.unt.edu/ark:/67531/metapth130423/m1/8/?q=waco+tornado: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .