Henderson Daily News (Henderson, Tex.), Vol. 2, No. 202, Ed. 1 Wednesday, November 9, 1932 Page: 4 of 8
This newspaper is part of the collection entitled: Rusk County Area Newspapers and was provided to The Portal to Texas History by the Rusk County Library.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
WEDNESDAY AFTERNOON, NOV. 9, 1981
]
♦—
ANCHORS AWEIGH!
——
!
r
fi
H
4
MOSCOW LETTER
A GOOD EDITORIAL
I
MARKETING PLANS
I
GUARD YOUR VISION
i
i
I
I
.. Bait
J
►
L
--------5 ,80
51.50
83 00
55.00
...57.50
...54.00
...52.00
HEALTH
TALKS
1
Care of Eyes Should Start at Birth; Doctor
Warns of Bad Lighting
Grading Pop
"Is your boy Josh ambitious ?”
“Yes,” replied Farmer Corntossel. "He’s
plannin' to be so rich an’ successful that al-
ready he’s beginnin’ to look on me as a sort
o’ poor relation.”
pi<
ye
ot
a
sti
hi
P>
•c<
8
I
sc
th
IL'
I nit
I ' '"I
N
Gov.
cislv
part
;
cam
Cha
bed
shor
A
Den
sent
lett<
I,
Iv
k
rr
H
n
I
f
I
Cl
■'
he
wi
de
a
as
B;
in
I>"
I>l'
lb
I
ch
in
th-
Ct
st<
II
I-
I-
I
c ;i
hi:
n:
tc
oi
re
th
w
*
I
SUBSCRIPTION RATES
Delivered by carrier tn Henderson
3 month
3 months (in advance)
• 'months (in advance)
1 year (In advance) ....
YORK
ttidlt Gilbert Swan
' ■ WR ' .’ nfl
Dealing From the Cuff
NEW YORK — Notes from a convenient
cuff: They say on Broadway that it’s ill
health that has sent Winthrop Ames into re-
tirement in Easton, Pa. ... So few theater
producers ever manage to retire. When they
have the big money they go in for lavish pro-
ductions. And after a while they can’t af-
ford to retire—so they start all over again in
an effort to make a new fortune. And so it
goes to the final curtain . . . Bealsco tried to
retire a couple of times to his amazing cabin
in the nearby hills . . . Jed Harris could have
retired under thirty with a million or more.
Now he would have a tough time, they’ll tell
you, getting the car fare.
At least Ames had his own theater—the
Little Theater—but a newspaper has taken
that over. And he was one of the better and
more artistic minded fellows of the show
world. His Gilbert and Sullivan revivals were
something to be remembered.
of the nation was recorded at the polls ...
Now that the campaign is over, there cannot
be much doubt but that period of depres-
sion we have been in as a nation was one of
the principal factors in the Democratic vic-
tory ... As Will Rogers expressed it, "God
Help the Ins” was carried out in the vote .. .
It was more of a vote of disapproval of the
present administration than it was of an en-
dorsement vote. The same might be said of
the state election . . . But anyway its all over
now . . . and, it is probable that after the
nting of defeat is past with President Hoover
be will experience a relief that he hasn’t
known for four years . .. Four years ago Mr.
Hoover was jubilant over the victory of the
Republicans and of his endorsement as its
standard bearer, but the tremendous respon-
sibility he has been weighted down with dur-
ing these four troublesome years has made of
him an old man ... It is not the same Hoover
that four years ago was chosen as the nation’s
leader . . . Today Franklin D. Roosevelt is no
doubt joyful over the victory he has helped
bring to the Democratic party, but along with
that feeling there must be that feeling of the
gravest responsibility that he must soon take
upon his shoulders ... In reality Herbert
Hoover is the luckier of the two men ... He is
going out of office. He is taking off the man-
tle of worry and responsibility. Roosevelt is
soon to assume that load . . . We hope that
under the leadership of the Democratic Presi-
dent that our nation will sail along and that
the perplexing problems that have no doubt
helped to break the strength of the outgoing
president will be easier by reason of changed
condition for the incoming president to solve.
Truly it can be said again that “Uneasy lies
the head that wears the crown,” and the
“Paths of glory lead but to the grave.”
-------------o--------------
Shakespeare, Goethe, Moliere and other
playwrighting clasics soon will have their own
theater, with the organization here of a
Theater of Classic Drama, under the leader-
ship of Vsevelod Blumenthal-Tamarin and
other actors of an older generation.
Russian classics, of course, will have an
important place on the repertory, but thej
will not dominate tho stage. A Schiller play
is being considered for the new troupe’s pre-
miere.
By DR. MORRIS FISHBKIN
Editor, Journal of the Amer-
ican Medical Association,
and of Hygela, the
Health Magarino
FublUhed every week-day afternoon (Except
Sunday) and Sunday morning by
NEWS PUBLISHING COMPANY
D. R. Harrta, President
107 South Marshall Street
Henderson, Texas
Entered at the poet office at Henderson, Texas
M second class matter under Act of Congress Marco
FV * ***••
> Geo.ge Bowman Managing Editor
Cllf Webb’s Ascendancy
Clifton Webb, one of Broadway’s pet
male dancers and suave performers, is the
only member of a family of eight to get ac-
quainted with the stage. His debut was made
at a children’s party many years ago when
the youngsters came as Palmer Cox’s
brownies. Remember them? When he was
19, it appeared that he might have a grand
opera career and appeared in Boston in “Mig-
non” . . . Some years later he came to New
York as a dance instructor at one of the
“dance palaces” and from there stepped to
the Palace Theater. His present partner,
Tamara Geva, came from Leningrad (St. Pe-
tersburg to you) and made her first appear-
ance in Berlin.
"Sometimes when I listen to windy talk
about marketing plans, I want to get up and
remind the speaker that markets are-simply
people. Some of the experts get entangled in
forests of formulas. They ought to make it
their job to get right through to the people.
"Those who make goods are shortsight-
ed if they look upon their goods as sold when
they have deposited them in the warehouse
of a wholesaler or upon the shelves of a re-
talier. No article is truly sold until it has
reached the hands of the man or woman who
actually intends to use it.
"The manufacturer, in order to sell the
right people the right article at the right
price in the right place at the right time,
must not leave his marketing to the haphaz-
ard channels by which so many excellent
commodities today reach the consumer. Mar-
keting must advance step by step with mak-
ing. The methods employed must sell more
goods at less cost to informed customers who
demand them.
“The modern factor in this business
which alone can secure the cooperation of dis-
tributors, can find markets, can inform cus-
tomers, and can reduce the cost of the whole
operation, is advertising.
“The United States was the first coun-
try to discover that selling is made easier by
the creation of ‘pull’ from the customer than
by the exclusive use of ‘push’ from the man-
ufacturer.
"One of the effects of the advance of
popular education has been to make the read-
ing of newspapers a universal habit. This in
turn has built up the very large aggregate
sales of newspapers today, and has placed at
the disposal of advertisers the most econom-
ical producer of ‘pull’ so far discovered.
"Markets, I say, are only people, and
newspaper advertising is demonstrably the
most certain and economical and the simplest
method of placing a sales message before the
people. As an Englishman I take off my hat
to those Americans who have led the way in
sales publicity. We in Britain are benefiting
by their example. We try to get right thru
tothe people.”—William Linton Andrews,
editor of Leeds (England) Mercury.
Considerable resentment has been stir-
red up in artistic circles here by the action of
the government in renaming the Moscow Art
Theater in honor of Maxim Gorki. With-
out detracting from Gorki's achievements, it
is argued by the malcontents that his con-
' tribution to this particular theater has been
relatively small.
They advance more deserving candidates
for the honor. The obvious one is Anton Che-
kov, whose dramatic works were written es-
pecially for Moscow Art and whose genius is
part and parcel of the history of this theater.
factory conditions. In the first place the
head is frequently at a wrong angle to the
material that is being read so that there is a
strain on accommodation. Next, few people
have the light properly related to the posi-
tion in which they lie, and sufficiently shaded
to prevent glare.
Motion picture producers are doing much
to prevent excessive eye strain in motion pic-
ture houses, but there are still difficulties due
to looking at pictures from bad angles, from
photography that is either too glaring or too
dark and from too sudden changes of scene.
The old fade-out and fade-in had the advan-
tage of ease on the eyes.
i
4
--------------o--------------
A Mov’ng Picture
“And did he have the dentist take an X-
ray of his wife’s jaw?”
"He tried to, but all they could get was
a moving picture.”—Ex.
-------—o - —
UNTIMELY
Jones was presenting a purse and watch
to a fellow workman who was leaving the
concern.
After a very flattering speech the man-
ager wound up with: .
"The contents of this”—holding up the
purse—“may in time disappear. But’’—hold-
ing up the watch—"here is something that
will never go.’’—Answers.
Because the eyes are used constantly al-
most from the moment of birth to the time of
death, except for the hours spent in sleepnig,
and because proper functioning of the eyes is
so necessary to a complete and happy life, the
care of the eyes should begin at birth.
In most of the United States there are
laws which demand that the eyes of an in-
fant should be protected against certain in-
fections that take place during *the period
of birth, by dropping into its eyes immediate-
ly after birth a small amount of certain an-
tiseptics that have the virtue of preventing
such infection?.
The idea that an infant should lie all of
the time in a dark room is, of course, with-
out any scientific basis. No harm will come
to the child’s eyes if its bed has the head
placed toward the light or if it is properly
shaded.
In the same way, the eyes of the child
should be protected against brilliant sunlight
when it is taken out for an airing.
In this column the advice has been given
frequently that school rooms, study halls, li-
braries and assembly halls of various types
should be properly lighted. Where window
light is possible, that from the north is con-
sidered preferable because it is more constant
and softer than other light.
Modern diffused lighting is better than
that coming from brilliant chandeliers or
open incandescent bulbs. Most specialists
in the diseases of the eyes .believes that light
should fall over the left shoulder of a right-
handed person and over the right shoulder of
a left-handed person to avoid shadows.
Of late there is much reading on trains
and on street cars by workers going to and
from their employment. This is bad for the
eyes, particularly in cases where they are
submitted throughout? the day to constant
use.
More and more, newspapers are doing
everything possible to open up the type that
it used, and to use type that is itself opep and
blaok enough to make reading easy. It is be-
lieved that printed material that can be read
easily at 20 inches from the eyes should not
be read continuously. Moreover, it is much
easier to read the short line of the newspaper
column than the long lines used in many
books and magazines.
A great deal of unnecessary strain on the
eye is caused by reading in bed under unsatia-
By EUGENE LYONS
United Press Staff Correspondent
MOSCOW (UP)—Even the gentle art of
stamp collecting must differ under the ham-
mer-and-sickle of Bolshevism from what it is
under a capitalist society. Such is the clear
implication of a great national exhibition or-
ganized in Moscow for the fifteenth celebra-
tion of the Soviet revolution.
“In contrast to western exhibitions,
which limit themselves to stamp rarities, the
press announcement underlined, “our nation-
al exhibition will have a distinct political and
practical character. The object of exhibition
will be to show that stamps are not simply a
method of paying postal costs, but constitute
a weapon of agitation and propaganda: post-
ers in small format.”
Whoever composed the announcement
forgot that this weapon has been used by
other governments long before Karl Mark’s
grandfather was born. The Soviet claim to
having discovered the advertising value of
postage stamps is rather naive. Indeed there
is a tendency here to ascribe a proletarian or-
igin to everything in the domain of human
culture.
In any case the exhibition surely will be
one to tempt a stamp collector. Some 30,000
different stamps will be on view, ranging
from secret pre-revolutionary underground
stamps, to the special issues for the fifteenth
anniversary.
The display is planned to show the his-
tory of the revolution by means of postal
documents; the various national and region-
al governments during the Kerensky regime
and the Civil War period the various political
and economic campaigns organized by the
Soviet government, etc. This is the first na-
tional exhibition undertaken by the Soviet
Union, although Soviet philatelic organiza-
tions have provided impressive displays for
exhibitions abroad.
The Henderson public schools have been in
session now for more than two months. The
comment is quite general that the best work
in the history of the school is being done.
Many remarks have reached the Daily News1
of the excellent grades made by students.
The .grades are higher this year than in pre-
vious years as a whole. This certainly is a
splendid indication of satisfactory working
copdjtions in the school. Another significant
item lias come to the attention of the News
editor, that is that in the more than two
months of this session of school not a single
ease of disclipline has been referred to the
Superintendent for his attention. With as
many pupils as are enrolled in the Henderson
Public schools this certainly is noteworthy.
That is annother reason for the splendid
grades, busy people usually never get in trou-
ble. The fact that the students have their
work well in hand and are sufficiently inter-
ested to stay busy is a good indication of why
there have been no infractions of the regula-
tions of the school ... At any rate there is
much to be proud of both by the parents as
well as the school officials, and the students
themselves are to be congratulated upon their
splendid spirit of co-operation with the school
authorities.
b?,-----------------o-----------------
With the approach of winter there comes
an increased demand on the charity budget
of the community. The county is going to be
taxed to its limit to care for those who actu-
ally need help ... An organization has been
' . formed in the city of Henderson to care for
the situation. This organization naturally
will be limited in its resources and every
caution will have to be exercised that the
work will be done where it is most needed
throughout the winter ... A movement was
Started in the Pone community this week to
help those of that community . . . This was
| one of the most significant steps that has
beent taken anywhere. Those of the commu-
nity can more nearly know the actual needs
Of their own immediate community than the
organization here and while through that sort
Back to
NOTICE
Any erroneous reflection upon the character,
•landing or reputation of any person, llrm or cor-
poration which may appear in the columns of The
Henderson Dally News will be gladly corrected upon
Its being brought to the attenUon of the manage-
-------1-------—
In case of errors or omissions occurring in local
er other advertisements or of omissions on sched-
uled date the publishers do not hold themselves
liable for damages further than the amount received
by them for such advertisements.
lb
• i’
d
a lest
Sr*
Winchell Smith was one chap who “left
it all behind” with plenty of cash. But there’s
no proof that he will be away long. He is
credited with being the richest playwright
and producer. A couple of years ago his for-
tune was placed at five millions, which shows
it can be done. One hit and he went around
what they’re pleased to call “the Croesus
Curve.” It was “The Fortune Hunter.”
Smith is just under 60 and lives at Farming-
ton, Conn. He also likes the Riviera.
BY MAIL
.n Texas, Louisiana, Arkansas and Oklahoma
3 year (in advance) 56.00
< months (in advance) « ...................... 53.50
8 months (in advance) ---------------------------------5200
IN ALL OTHER STATES
X yaar (in advance)
• months (in advance)
> months (in advance) .
HENDERSON DAILY NEWS, HENDERSON, TEXAS
That Jeritzo-Metro Split
And it’s funny about Jeritza returning as
a concert feature. That split with the Metro-
politan Opera last season appears to have
been permanent. And it’s the golden-hair-
ed, lovely Ljunborg who, it is advertised, will
sing her roles this year. And was Jeritza al-
most at this newcomer’s hair last winter, if
you can believe the back-stage tattle!
Funny, too, the idea of putting on the
Negro “Green Pastures” in Stockholm with
the blondes in blackface . .. Someone tells me
there are but five Negroes in that Swedish
city. But I was never there, so I can’t testi-
fy.
Still funnier is the “Goona-Goona” situ-
ation in Manhattan. “Goona-Goona” is a
Balinese "love powder” and was taken as a
film title for a film about life on the island
of Bali. Hardly had the picture made a hit
when out came a cosmetic concern with a
powder advertised as exuding that strange
and exotic charm. Ho, hum, a voodoo potion
being distributed to secretaries, stenos and
such in this year 1932.
♦ a
/ pc
• al
NOW If Wt COULD
ONLY GET RID OF
SOME
of cooperative effort the central organization
here will be better able to do efficient work
in caring for the charity than would other-
wise be possible ... It is quite possible that
the needs of the Pone community may be too
great to be handled by the community alone,
yet with the nucleus of aid there supplement-
ed by necessary ouside help the charity needs
Of the people can be handled in the most ef-
fective and economical way. The example
aet by the Pone people is certainly a worth-
while one. The taking care of the unfortu-
nate for this winter is not the work of a few
but of all who ean assist in any way, and with
each community taking care of its own needs
in so far as is possible for it to do so will
4 treatly help in caring for the whole situation.
The smaller the unit in work of this char-
acter the more can be done, the quicker the
, cases can be reached and helped, therefore if
evary community in the county would organ-
ise as Pone has done Rusk County will have
Kj Solved the problem without any imposition
on any community. The Daily News feels
■ that the central organization here in Hender-
son can render a far more efficient and help-
ful service if the various communities
throughout the county will follow Pone’s ex-
*
Yesterday’s election brought a change in
of the White House . . . The
Democratic landslide in the history
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Matching Search Results
View one place within this issue that match your search.Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Bowman, George. Henderson Daily News (Henderson, Tex.), Vol. 2, No. 202, Ed. 1 Wednesday, November 9, 1932, newspaper, November 9, 1932; Henderson, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1314719/m1/4/?q=Kerr: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Rusk County Library.