The Brownsville Herald (Brownsville, Tex.), Vol. 40, No. 37, Ed. 2 Sunday, August 16, 1931 Page: 4 of 28
This newspaper is part of the collection entitled: Daily Herald, Brownsville and was provided to The Portal to Texas History by the UNT Libraries.
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SETFORMAL
OPENING OF
THE FASHION
Forma] opening of the new store
of The Fashion will be held Mon-
day night between the hours of 7
and 9 Leon and Sam Perl owners
announce.
The new Fashion with a store
building completely remodeled to
suit the needs of the business as
developed in 5 years in Brownsville
la one of the finest men’s furnish-
tog stores to be found in all of
Texas and one of which the pro-
prietors are Justly proud.
New fixture® throughout have
been Installed Including racks on
which all suits carried by the store
are displayed.
Artistic Displays
Wen lighted well ventilated the
Wore enables the display of stock
to be carried out in the most ar-
tistic fashion and in addition adds
greatly to the comfort of the
patron while on his shopping ex-
pedition. Frigidaire water cooling
system ha« been Installed as an
added convenience to patrons.
In lino with improvements is the
space at the rear of the store given
over to the shoe department giving
added privacy to the customer and
added convenience.
“We are hold.ng open house
Monday night and we want our
friends and customers to pay us a
neighborly visit” the Perl brothers
State.
Music will be provided through-
out the evening and each lady at-
tending the formal opening will
be presented with a flower. Smokes !
for the men are promised.
Coming to the Valley on a'
“bomeseekers' ** excursion five !
years ago Leon and Sam Perl were
so struck with the country and the
future which it held for young
business men that they determined
to locate Immediately.
Asame Possession
Passing by The Fashion they
•truck up an instant trade with the
former owner and assumed pos-
session almost immediately.
"We are showing our faith In
Brownsville and In the Valley by
moving into larger quarters at a
time when the so-called depression
seems to be holding most of the
country down.” the brothers state.
“Business is good in Brownsville
and the Valley and the fact that
we have had to move into a more
•pacious setting should be proof
positive that business is going to
continue to be good."
Nationally advertised lines of!
men’s clothing and furnishings will
continue to be featured by The
Fash on in the new store follow-
ing the custom ever lnce the Perl
b- a*somed ownership.
However with the acquisition of
added space they have found
tu-.nselves able to increase their
stork and have added several lines
of popular priced merchandise for
We
Congratulate
You—
Perl Bros.
On
Your
Opening
And Your
-A * —
New
Home
G
0
0
D
L
U
C
K
INTERIOR VIEW OF NEW FASHION STORE
which an Increasing demand has
been noted.
Plorsheim shoes are carried and
featured as usual but the lower
priced Bob Smart shoes give the
seeker after quality goods at a
popular price Just what he Is look-
ing for. say Perl brothers.
Likewise In neckties The Fash-
ion will continue to offer the high-
er priced ties at the same time
giving an excellent value for only
•1.
The famous Hart. Schaffner <fc
Marx H-ckey-Freeman and Society
Brand suits are carried in an even
more complete stock than has
been possible before and suit prices
are now at the lowest level In
years the proprietors state. . i
Manhattan Airman an<f Enro
shirts are stocked in complete lines
at prices to suit every taste. Mansco
sh‘rts and shorts made by the
manufacturers of Manhattan
shirts are a feature of the under- '
wear line. Good enow underwear is
also featured.
Hat prices have followed the
trend of the times and the pop-
ular priced lines of Berg and I\ish-
ion Trend are priced around $3 95
while a full stock of Dobbs Stet-
son and Borsalino hats is also car-
ried.
All mill work In connection
with the remodeling of the new
store and fixtures was done by
the Tuggle Sash & Door Co. of
Brownsville.
CONGRATULATIONS
Perl Bros.
Upon the formal
opening of their
Fine New
Store
ZOL DER-SHTIXKEX
Congratulations
to the new
All mill work on fixtures and interior
was done by this firm.
Tuggle Sash and Door
MILLWORK
257 Fronton Phone 860
Congratulations
to the New
i
Another one of our
customers who is ex-
panding with Browns-
ville and the Valley.
Congratulations
To
SAM and LEON
On Their New Store
1
—And Of Course !
FRIGIDAIRE
Cools The Water |
i
Of 31 Electric Water Coolers in Brownsville I
27 Are Frigidaire j
JNO. H. HUNTER '
1251 Elizabeth FRIGIDAIRE Phone 48 |
HEADQUARTERS
I
I for
k
SHIRTS
We’re just a few paces
ahead of those who were
not quite so alert in sens-
ing the new trend in shirt
styles for Fall. Our new
ones are “in.” They re-
veal weaves patterns and
colors that won’t be com-
mon for a while yet.
<
Mansco i
Shirts and Shorts
Manhattan *
Pajamas
I I lllllll'ill 11111 j'iHU||S|ij|||E|f|l[||||||iiJiiiif|||iiififjfj|!;|:j||hr|[11ifj||ifjffnfKii!|j'|||fif!!!jjif!P[S|f]f| ffiiifIlHl'illlllliBIlillllll'llBlllllllinililllWTll'inW'llllflPlIllllil'i !ijl|lf||Mlrm\|||f|i|!||i:jiM||]|bm|«|i||||ij 1ff||||l||l||||!!Il|||[ 1U||j||||if||l||;i||ii§|j!f|Pfffl?miI1 Iif
Northbrooke Clothes
MANUFACTURED BY PINCUS BROTHERS INC.
Faultlessly Fashioned
Favorably Priced
i
In all details of style tailoring
fabric worth and pattern attrac-
tiveness these suits are even finer
than the best $50 values of 1930
• . . giving you a line on our value-
development energies for fall.
2 Pants
A “Perlbro” Feature
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The Brownsville Herald (Brownsville, Tex.), Vol. 40, No. 37, Ed. 2 Sunday, August 16, 1931, newspaper, August 16, 1931; Brownsville, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1393600/m1/4/?q=rubarth: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .