The Brownsville Herald (Brownsville, Tex.), Ed. 1 Friday, November 23, 1934 Page: 2 of 14
This newspaper is part of the collection entitled: Daily Herald, Brownsville and was provided to The Portal to Texas History by the UNT Libraries.
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BUYING OVER
U. S. SURGING
AHEAD REPORT
NEW YORK. Nov. 23.—.P)— The
vigorous expansion in consumer
buying says the Dun 81 Bradstreet
weekly trade ‘review has proceeded
unchecked ‘and now has gained
sufficient momentum to render U
immune to the vagaries of the
weather.**
Improved business sentiment ac-
cording to the summary is reflected
in the greater volume of advance
commitments particularly in the
consumer goods industries and in
the revival of plans long held in
abeyana' for general industrial
expansion
“As the reduction of stocks has
been so rapid during the past six
weeks. ’ asserted the review "in-
ventories have been towered to such
an extent that many retailers have
abandoned their plans for holding
post Thanksgiving promotions as
the small supplies of seasonal goods
remaining can be sold without the
aid of any special mark-downs.
“The industrial advancement of
the last few weeks Is being ex-
tended as preparations for expan-
sion proceed due to the efforts be-
ing made to allay apprehension wits
reaped to prices and labor.
“Mauy of the industrial indices
are reaching more boldly upward
while the others are displaying a
greater degree of stability.
“Buying of Christmas merchan-
dise is proceeding with considerable
vigor In most sections and m some
of the large stores toy and gift de-
partments were opened this week
instead of waiting until after
Thanksgiving.’*
Hie New Deal in all Its phases
becomes increasingly clear to the
Joneses as they analyze it over
their supper table and in the 11 v-
i mg room in the evenings. The
mystery departs from the recov-
ery program a* they talk it over
' in the plain simple language as
I in this article fifth of the series.
By WILLIS THORNTON
CHAPTER FIVE
“I had to go down through Lib-
erty street tonight on my way home
to see Jim Watson” announced Pa
Jones as the family sat down to din-
ner. “And I mean to say I never
realized before what a rotten row
of shacks there are down there.
-Why. it’s no better than the big-
city slums you read about in the
papers. There are whole rows of
ihoee houses that ought to be tom
down—they’re a menace to health
and a good fire if it started there
would sweep half the town.”
John looked up from the napkin
i he was unfolding. Didn't I hear
you say something the other night
about how the government slum-
elimination and housing plans were
i getting too far into the backyard
| of private business?” he asked.
‘ 8eems to me that private own-
i ers and builders have had plenty of
I chance to wreck the shacks on Lib-
! erty street and build decent homes.
: But they haven’t—and you know
that 80 per cent of men In the
' building trades have been out of
work for years.
"Don't you think it was about
time the government or somebody
stepped in and at least put on a
demonstration of what ought to be
done?”
Slums in Every CHy
*T guess John’s got you there. Pa *
smiled Ma Jones ’’Now you can*
the roast and don’t get snarled up
in another of those arguments.”
-Just the same” went on John
Jr. “every one of those slum pro-
jects and model apartment develop-
ments is going to help change streets
in some city that has streets like
Liberty. Every city’s got just such
neighborhoods.”
Everyone knows in general that
this is true. Yet it took a survey
by Civil Works administration em
MEETING POSTPONED
SAN BENITO Nov 2$-This
week * meeting of the 8an Benito
unit of the Valley Vegetable Grow-
l's' As* n. has been called off but
members are asked to be ready to
report stand of ihelr New York let-
tuce at the Dec 6 meeting.
The two eyes of a bird do not
focus gut are capable of two kinds
of vision one molecular and the
other binocular While one eye is
Intent on searching for seeds and
tiny insects the other can keep a
•harp lookout for possible enemies.
; I
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:
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! The New Deal | and the Joneses
"Now the government figures that
by partly guaranteeing the bank*
loan and by getting lumber dealers
to cut prices. It can get building
started again.”
Spars Private Owners
“Well I hope they do." put In Pa
Jones. “And I'm like Ma. Ill be glad
when we get the new bathroom In
this old place of ours. And have
you noticed how many people have
been Jogged up by all this govern-
ment housing activity?
“You saw where private owners
are tearing dorn old ratty tene-
ments in New York and other cities.
And I was talking to Old Man Mog-
grldge the other day—you know
he owns that row of old houses down
by the canal—and he's tearing down
three of the wont and fixing up!
the rest.
"I guess a lot of people feel that
way now that the government Is
setting the pace.”
"You’ve hardly touched your din-
ner John” Mm. Jcnes cut Hi. "Now
! you two stop talking and eat. That's
important' too don’t forget.
(Copyright 1934 NEA Service Inc.)
NEXT: Heme Ownership — the
Joneses have neighbor* among the
million families whose homes have
bee nsaved from foreclosure by tre
government.
The woman harbormaster of
Paignton Devon England. Is the
only one of 1.jr kind. She is only
25 and has held her post for five
• years. I
' Seems that private owners and builders have had plenty of chances
to wreck shacks and put up decent buildings. But they haven't. Don’t
you think It’s about time that the government stepped In and showed
them how?"
ployes to find out exactly how poor-
ly housed America really is.
The CWA workers looked over
57.000 buildings in 63 cities. They
found that 35.000 badly need-
ed repair. 2000 weren't fit to
live In. 8.000 had no running wa-
ter. 10000 had no gas or electric
lights and 23 500 didnt even have
bathtubs.
New House* Needed
There didn't even too many
houses as seme Hunk. A recent sur-
vey by the National Association of
Real Estate Boards showed that
there are few more vacant houses
than there are families “doubling
up.*’
Administrator James A. Moffett
of the housing act estimates that
the country could use 500000 new
houses every year for ten years.
President Henry L. Harrison of the
li 8. Chamber o< Commerce guestts
750.000.
Yet building trades workmen are
unemployed and few people seemed
willing to risk money in building or
even repair work. The.- is why the
government offered to lend money
tor it. and then when people still
hesitated to borrow started itself
to build.
“Unloading” Is Fof£d
The first effort was a 8200000000
corporation under the Public Works
administration It tried to lend this
money to cities or companies or-
ganized so as to make only a lim-
ited profit. This moved slowly.
Thousands of plans were submit-
ted. but many. Secretary Ickes
found were backed by real estate
dealers who had old dead subdi-
visions on their hands and wanted
to unload on the government at a
good price. As the object was to pro-
vide cheap housing this was im-
possible for you can't rent houses
cheaply that are built on dear land.
So the government took the next
step. It formed the Emergency
Housing Corporation to buy land
condemn it If necessary to build
houses itself.
8uch a condemnation suit is on
now in Atlanta Oa.. to get land
for a large apartment house for
negroes. In 23 cities such plans are
under way and each should set an
example in cutting out rickety in-
sanitary. crime and disease-breed-
ing slums.
But the government in the hous-
ins act. also encouraged private
owners to repair and bulk! houses. J
It offers to guarantee 20 per cent j
of such loans by private banks'
they wont lose anything. And L
000.000 of private money has thus
been drawn to repair jobs.
Little Jobs Will Help
This brought the Jones discussion
closer home again.
"Well. I know one thing." sighed
Mrs. Jones "It’ll be a relief to
have new bathroom fixtures after
all these years.”
'Our job here in this house is a
little one” deprecated John Jr.
"But if enough people will borrow
money for jobs like ours here It
will make work for many in the
building trades.
"You can even get these loans for
building a house if you have a lot.
You know how hard it’s been to get
a bank loan for improvements or
building.
This
Cereal
DISAPPEARS!
BREAD
Our regular every-day
Price. Full 16-oz. loaf.
INSTANT POSTUM
Per Can.... 23c
GRAPE NUTS FLAKES pkg. 9c
CHOCOLATE. Premium 8-oz. cake. 21c
POTATOES 10 lbs.16c
VALLEY NEW REDS II lb.25c
COFFEE
ADMIRATION 29c
COFFEE |
Bright & Early 9 *)
l-lb.
FLOUR Pillsbury’*
Mb. Sack 12 Ik. 24 Ik.
28c 54c $1.02
uml fall to make your rues* on the wei*n«
of the nek of flow in J C. Penney** Win*
dow all next week.
SUGAR IN PAPER BAGS
Beet fA Cane f 1
10 Lb*.DUC 10 Lb*.Die
LIBBY’S FOODS
PINEAPPLE Flat. 2 can*.17c
CATSUP 14-oz. bottle.17c
PEARS No. 2Vi can.22c
PEACHES No. 2V2 can.18c
DOG FOOD Ideal 3 cans.25c
OLD DUTCH CLEANSER 2 cans.15c
DRANO can-. 19c
SANI-FLUSH can. 19c
Magic? No. First a Nibble
• • . then a BOWLFUL . . •
and before you know it the
family's asking for more!
Kellogg's Wheat Krispies
are new—utterly different
from any wheat cereal you
ever tasted. Healthful wheat
kernels popped! A flavor
like delicious fresh pop-
corn. Chewy crispness that
stays crunchy in milk
or cream.
No wonder children are
wild about this great new
cereal! Ask your grocer for
Kellogg's Wheat Krispies
in the red-and-green pack-
age. Oven-fresh. Ready to
serve. Made by Kellogg in
Battle Creek. x
NOURISHING WHIATi
iyiPlit. it ■:
"YOU IL APPRECIATE THE DtfFElENCE*
Try This Recipe
GOLD CHAIN NEVER-FAIL PIE CRUST
RVi OH GOLD i/4 teaspoon bake
CHAIN Flour tog powder
Vi tap boiling Vi teaspoon salt
water
Vi cap shortening (lard or baiter or
ball and half)
Cream tbe shortening with the water by
aiding the latter only a bit at a time. Mil
•be til: .cd baking powder w.tp tbe sifted
SOLD CHAIN Flour and stir this into tbe
fcotteaiag and water. Tarn oat on a floured
ward and roll th u before lining tbe ana. '
Oaa amount will make upper and lower
was for one large pie. Bake according to
oUowigf direction!:
1. To make pastry shell for lemon or
award pies: la lining the pan with the
saamr Ssse" it in. Do rx* itretds tbe
ioueb but roll it well up over the edge:
•tick tbe bottom with a fork and half fill
vith taw rice. This will prevent puflmg end
•tagging away from the aides of tbe pan.
2. For large pica: Invert tbe tin and bike
bell on the bottom. Special pant with cxtan-
son rdgaa ate e help.
rffIS recipe is more easily ami
quickly made than the old method
d rubbing fat into dour and keep-
ng everything ice cold. Regardless of
method good
cooksknow it takes
pood dour to make
good pastry . . .
that's why so many
are ua'ag GOLD
CHAIN Flour. It*a
fleam dour and has
unfailingly uniform
quality that assures
baking success. Try
GOLb CHAIN—
you’ll appreciate
_____ the difference.
WALKER-CRAIG CO.
Distributor
«|^|%|«> LEAN CHOPS lb.20c
r I IKK Pure Pork SAUSAGE lb. 17l/*c
I * VIUI ROAST Shoulder lb.18c
I HAMBURGER Fresh ground lb. ... 10c
I ROUND STEAK” BrandedTlb. .7 . 22c
I HENS — FRYERS — OYSTERS — TURKEYS
.
12 CITIES TO
ENTER EXHIBITS
(•paclai t© The SersJdi
HARLINGEN. Nov. 23—«tuarl
Place became the twelhh Valley
community to decide upon an ex-
hibit at the Valley Mid-Winter air.
taking the last available space ac-
cording to Mgr V L. Brooks.
He said 8tu: #l Place leaders as-
sured him tha ' they would begin
immediately upon preparations for
the booth with but little time left
before opening of the fair Wednes-
day Not. 28. and continuing through
Dec 3.
Stuart Place has always had one
of the leading exhibit* at the fair
vnd has won several prises.
McAllen promises a surprise hav-
ing reserved a double space for this
year. li
Other Valley communities which
win have exhibits art Port ieebti
Brownsville. Mission. San Benito
Weslaco Elsa Edinburg Mercedes.
La Perla and 8anta Rosa. Commit-
teemen in all these places are rs
ported busy preparing outstanding
displays
A silver loving cup will go to the
romm.uuty having the outstanding
exhibit. A number of loving eupa
will go to winners In other depart-
mntae including A. B. C and D class
schools the dog show and the citrus
exhibit.
The mem popular dog in the ken-
nel department will receive a cup
the votes to be cast by visitors to
this department which Is a new ona
at the fair and which O. O. Ford-
ham the chairman is very anxious
to be successful sines he has plans
for many additional features next
year if the 1934 showing goes over.
Botithweet Exposition Show (John
Francis) are here arranging for
supplies snd the decorating corn-
party is busy hanging bunting. Hags
dreamers etc. for the fair season.
I ’s R. G. V. I
I_ iLTC.ud Deluxe Store in Brownsville c o^T7 I
1 EUZABLTH SPECIALS FRIDAY and SATURDAY AhS5C?1" I
1 Announcing the Opening of Our New I
I Bakery Departme t|
I Saturday Nov. 24 I'
8 With the Most Complete Line of Bakery Goods Ever Carried in the Valley I
H Our new bakery department it owned and on birthday and anniversary cakes. You I
I operated by John Hertel who also oper- arc cordially invited to inspect this new I
| ate. bakerie. in Harlingen and San Ben- “I“nr *partmen‘- “ *he _rear of our I
ft .tore where our bread and cake are
I ito and make a .pecialty of .pecial order. baked fre.h daily in electric oven*. I
CINNAMON ROLLS
Fresh Daily
Per Dozen . . .
—
BANANAS .25c
APPLES S'esr-": 25c
LETTUCE £3. H"J> Sc
CELERY &• »•'* 9c
CANDY Bri£*"r.....20c
SNOWDRIFT
GALLON FRUITS PLUMS3. .’.... . 35c
CHERRIES.. S9c PINEAPPLE .. 59c
P. & G. PRODUCTS
GIANT P. & G. 6 bar*. 23c
CHIPSO large package .16c
CAMAY 3 cakes .. 14c
MACARONI Skinner’s
| i 3 Pkgs.. . . 20c
G >f f ee
SUNSET 1 I
Pound .
GRAPE JUICE ET £
PORK St BEANS Phillip’s can. 5c
DIXIE MIX Fruit Cake Mixture.39c
TOMATO SOUP Phillip’s can. 5c
MARSHMALLOWS V4 pound. 9c
COCONUT Bulk pound.21c
PUMPKIN No. 2 can. 9c
SUGAR Brown or Powdered 2 pounds.15c
TOILET PAPER Scottissue 3 rolls for.23c
ASPARAGUS TIPS Arfo round can.14c
- --
sJcctpi this ftunnimq near T C1 T T /\
SAUD SERVICE SET c JLLLU
Iff OUR OtSOlAV FOR O&TAILS 1
SOFTASILK ^ ppkg». — 15f c
1717 A ¥ LOl “d T'B0NE STEAK
VLAL stewTT ^
_ROAST lb..1’ii^
BACON Nice lean sliced lb.25c
MORRELL’S PRIDE ~ “ ~-
HAMS whole or half lb.22c
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Buell, Ralph L. The Brownsville Herald (Brownsville, Tex.), Ed. 1 Friday, November 23, 1934, newspaper, November 23, 1934; Brownsville, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1395585/m1/2/?rotate=90: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .