The Rusk Cherokeean. (Rusk, Tex.), Vol. 110, No. 29, Ed. 1 Thursday, January 9, 1958 Page: 1 of 12
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Town
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L. S. PAINE, head of the Indus-
trial Research Dept. of Texas
A.&M., delivered a very fine ad-
dress at the annual Chamber of
Commerce Banquet Tuesday night
... it was not a "typical" cham-
ber of commerce banquet talk . .
the speaker, an expert on what
industry is looking for, outlined
what this city must do if addition-
al industries are to locate here . .
BLANKET CIRCULATION
An Estimated 13,000 PeopU Will
Read This Publication, Based
On Circulation Figures.
The Rusk Cherokeean
TEXAS' OLDEST WEEKLY NEWSPAPER, ESTABLISHED AS THE PIONEER JULY 5, 18J>7
SERVING THE GREATER RUSK TRADE AREA
v/OLUME 110
RUSK, TEXAS
12 PAGES
JANUARY 9, 1953
NUMBER 29
PAY YOUR
POLL TAX
Leland And Ralph Rozelle, Area Gulf
Dealers, Presented Service Award
LET'S TAKE INVENTORY of
Ihe high points of Mr. Paine's talk
. . . here are the principal points
industry looks for in a city . . .
1. Clean, progressive looking
city . . . yes, most of Rusk's busi-
ness establishments compare fav-
orably with other cities. We have
many paved streets, and the city
government has been most coop-
erative in furnishing water and
sewer lines to new additions. For
Roundabout's money, Rusk passes
this point with flying colors.
2. Suitable sites . . . There are
many tracts of land in and around
Rusk that can be purchased. In-
dustry would not pass Rusk by on
this.
3. Raw materials and labor sup-
ply. Rusk scores again. We have
many raw materials in our area
(iron ore, clay, water, oil, etc.),
and an abundant supply of semi
and unskilled labor. Robert Scott
of the Scott Company told Round-
about that the wonderful labor
supply in Rusk was ono of the
prime reasons his factory, which
now employs 43 people and soon
will double this figure, came to
this city. Roundabout believes
Rusk will pass this test with little
or no difficulty.
4. Favorable tax structure. We'll
all agree that our city's tax struc-
ture is low enough . . . few cities
anywhere in Texas have as low a
tax structure as Rusk.
5. Utilities, Transportation and
highways . . . Rusk is served by
United Gas Corporation, South-
western Electric Service Co., and
Southwestern States Telephone
Co. Our utilities are as good as
the best. No potential industry
will pass Rusk by because our
utility companies can not serve
them adequately. Our highways
and farm to market roads are an-
other big asset. Transportation is
one of our weaker points due to
curtailed bus service and no pas-
senger trains. However, all cities
suffer in this respect now.
6. Recreational facilities. This
has been one of our weak points,
but it is now corrected. Lake Stry-
ker will attract thousands from
this area to hunt, fish, and enjoy
water sports. This lake is just 15
miles from Rusk. Locally, we have
the new Lions Club Swimming
Pool, Little League Ball Park,
Youth Center, a well balanced
athletic program and the big an-
nual Rodeo. Recreational facilities
are now something that Rusk can
brag about.
7. Adequate trading center
where employees can buy just
about any item at a competitive
price. Rusk has approximately 150
businesses. As in all cities, some
are not too progressive, but on the
whole, you'll find that Rusk's re-
tail stores will compare favorably,
8. Good churches and schools.
This is definitely not one ,of our
weak points. Just about all Faiths
have churches here. Our school
system is average, and is improv-
ing. Our new Elementary School
is among the best in Texas. So,
Rusk passes this with little diffi-
culty.
9. Hospitals and professional
services. Our Rusk State Hospital,
Rusk Memorial Hospital and doc-
tors are among the best. Rusk
scores again.
10. Housing. This is a weak
point despite the fact construc-
tion continues at a fast pace.
Eventually, supply will meet de-
mand. It's bad, however, to have
too many vacant houses in a town.
11. Good newspaper that pub-
lishes news of local and area in-
terest. The Rusk Cherokeean has
joined the Weekly Major Market
Group, which represents the 50
best weekly newspapers in Texas.
A newspaper is a mirror of the
town in which it is published. You
see a poor newspaper, and the
chances are, you'll find a back-
ward town. A newspaper Is no bet-
ter than it town.
YES, RUSK HAS all the Ingred-
ient it take* to secure Industry.
W have sever* , ami
the prospeat* are «©od that wo'll
gat mait. Only thtounh
U'vml timed on I'd :<• 7
mumsSim
m Wfttus
Poll Tax Payments Lagging
Rusk Cagers Win
3rd District Game
Mr. And Mrs. A. D. Smith Of Rusk
Observe 65th Wedding Anniversary
Gulf dealers in the Rusk trade area, Leland and Ralph Rozelle,
Alto, Texas are shown receiving their Gulf Citation in recognition of
superior service to motorists, community, and outstanding service
station cleanliness. Of more than 38,000 Gulf dealers, the Rozelle
brothers were one of eight dealers singled out for the award. (Left
to right are: C. C. Blackmsn, Beaumont area District Manager, Le-
land Rozelle, Ralph Rozelle, and P. R. K. Gardiner, Sales Represent-
ative.)
Rusk March Of Dimes Campaign Is
In Full Swing, Says Local Chairman
Pleas Of Guilty
Heard In Three
Offenses Here
Two persons were assessed fines
of $100 and sentenced to three
days in jail in DWI cases in Coun-
ty Court over the past week.
Hollis Carlton Overall and Wil-
ton Eugene Lovelady were both
assessed the penalties after plead-
ing guilty to the charges in Judge
J. W. Chandler's court.
Raymond Mickey pleaded guil-
ty to theft in County Court on
January- 2 and was sentenced to
30 days in jail.
DWI charges have also been,
filed on two other persons but
their cases had not been tried ear-
ly this week. The two involved
were Douglas Ray Northcutt and
Spurgeon B. Byrd. A like charge
against a third person was dis-
missed.
Filed with the District Court
were cases styled as follows: Ma-
rie Fry vs Monroe Fry, divorce;
R. M. Jowell and G. N. Jowell,
d/b/a, Lookout Lumber Co., vs
Roy Lee Morris, et ux, collection
of note.
The County Clerk's office is-
sued marriage licenses to two cou-
ples over the past week. Receiv-
ing licenses were James Hugh
Glass and Frances Ann Smith and
L. W. McCuin and Bertha Faye
Williams.
M. C. Dickerson
New Manager Of
Rusk Beall Store
M. C. (Dick) Dickerson assumes
his duties as manager of the Beall
Bros, store in Rusk Friday. Prior
to coming here, Dickerson was as-
sistant manager of the Beall Bros,
store at Bryan.
He has been with the Beall or-
ganization for 2 ^ years, and has
served as assistant manager of the
Jacksonville, Gilmer and Bryan
stores.
He is a veteran of World War
If and served with the Air Force.
The new manager is a member
of the Baptist Church and Lions
Club.
Ho is married and the father of
two children, Larry, age 13 and
Brenda Kay. age 2. His wife is the
former Marjorte Biaaell of Frank-
stun. The family will join him
here at the conclusion ol midterm
examinations.
o
VISIT IN FT. WORTH
Mr. am! Mrs Jean Carcill spent
tli, liuli ;,.y> u Uur; Mi'*. Charlie
Newman at Fori Worth «tul Mr.
and Mr. Clarvnw Hopkins at
W«uthvi tui tl.
The March of Dimes campaign
in Rusk is now underway, accord-
ing to John Claibom Williams,
Rusk chairman for the drive.
Chairman Williams issued tho
following statement Wednesday
in connection with the drive here:
"There are over 100,000 cases
of polio in the United States to-
day, and for these people the Salk
Shots came too late. Please make
your contribution to the March of
Dimes for 1958 so that the re-
search may continue in ways of
treatment and that these people
may have every chance to lead
the normal productive life again
that they once led."
In submitting the following cal-
endar of events for the drive, Wil-
liams also stated that, in addition
to the personal contacts, persons
here may mail their contributions
to Mrs. H. L. Black, treasurer for
the local drive. They may be mail-
ed to her in care of the County
Superintendents office, Court-
house, Rusk.
Here is the calendar of events
through January 25 in the drive:
Saturday, January 11:
The National Guard of Rusk,
Co. A, 143rd Inf., 36 Div., under
the command of Henry Westbrook,
will conduct a road block at the
red light on Saturday, January 11,
1958. Ed Stover, of Stover's Cafe
at the red light, will serve the
men that man the road block free
coffee and food that day.
Tuesday, January 14:
The following business men of
Rusk will conduct a business
men's march for polio, starting
at nine o'clock this morning. They
will contact the business houses
only. Robert Banks will work the
court house and the schools in
Rusk. Clyde "Weaver, Leon Pledg-
er, James E. Turney, Bob Shat-
tuck, Stanley Chapman, Don Crys-
up, Oran Spence, Paul Copeland,
W. E. Butler, Q. R. Nicholson and
John Ogle Summers. Richard Mar-
ion will work the Rusk State Hos-
pital.
Wednesday, January 15:
Mr. S. L. R. Cartlidge, of Cart-
lidge Drug, will give all monies
that are taken in for coffee at his
place of business from 10:00 a.m.
until 4:00 p.m. Also, you may
make a free-will offering if you
like.
Thursday, January 16:
Thursday evening, January 16,
at 6:00, the two chapters of the
Beta Sigma Phi of Rusk will con-
duct a house-to-house Mother's
March for Polio. Please turn your
porch light on if you wish to con-
tribute to this march.
Friday, January 17:
Mrs. Margaret Smith, of Smith's
Cafe will contribute all monies
taken in from WOO a.m. until 11:00
am Also, you may make a free
will offering if you like the Husk.
I ¡mu Club members will serve
the cul'tVe dun : this two-hour
period
Saturday, Jinuary IV
\K > iituiiud eu l\< i It
Dotson Named
Chief Of Police
By City Council
Roy Dotson, life-time area resi-
dent, was hired Monday by the
Rusk city council as the city's new
police chief.
Dotson began duties Wednes-
day, after being approved by
couneilmen. Now living in Atoy,
he will move to Rusk shortly, and
he is now looking for a house to
move into.
He joins a force here composed
of Spence Swan, day officer, and
Con Burns, night watchman.
Mayor M. H. Norton, following
council approval of Dotson, said
"We are fortunate to secure the
services of Mr. Dotson. He is well
known and well liked here and
we are sure he will serve the pub-
lic well."
It w a s announced Wednesday
that the city has also employed
Harmon Stevens for services in
the city secretary's office, Stevens
is also well known here, accord-
ing to Mayor Norton. "Ilis serv-
I ices to the city will be very valu-
: able," he said.
Rusk Postoffice
Receipts Go Up
Five Per Cent
Postoffice receipts 111 Rusk in
1957 were up about five percent
over the preceding year, itself a
record year, Fred Lunsford, post-
master, said Tuesday.
Receipts were $42,500, he said,
a five per cent increase over
1956.
Rusk is following the regional
trend in receipts, Lunsford said.
General regional increase ranges
from five to eight per cent.
Lunsford said the local postof-
fice also had one of the heaviest
Decembers on record. Christmas
mail this year was the heaviest in
the postoffice's history, but the
cooperation of patrons here con-
siderably aided its handling, he
said.
"People didn't let the mail pile
up this year, and I wish to express
¡my appreciation for the early mail-
ing 2nd the consideration shown
us," Lunsford said.
Five Indicted
By Grand Jury
Here Monday
The Grand Jury for the Janu-
ary-June Term, 1958, of the Sec-
ond District Court of Cherokee
County Monday completed its
hearings and returned five indict-
ments. s
The Grand Jury was in session
one day.
There has been no indication of
the persons indicted or the nature
of the offenses, but that informa-
tion is expected to be ma d e
known shortly.
The Grand Jury report com-
mended law enforcement In tho
county as "high grade" carried
out by "honorable men . . . engag-
ed in this effort."
T. IV Little. Alto, served as
foreman of the Grand Jury. Corry
Wallace, Rusk, was secretary.
-— — o —■ —
VISIT RfLATIVBS
Mi's Mainine Walker and chil-
dren Johnny a n il Hevwly Hue
\t-sited I'iliiUvi's at t utkin Sunday
Lopsided as it may be, the Rusk
Eagles, defending District 18AA,
basketball champs, have swished
the net for 217 points in their
first three district games while
holding their opponents to a to-
tal of 93 points.
The local quintet picked up
their third district win in as many
starts Tuesday night, defeating
Newton by a surprising 76-23
score.
James Scott, who has rejoined
the team for regular play after
an early season injury, was high
point man of the evening with 24
points. Gerald Coleman turned in
his traditionally good perform-
ance with 14 points.
The girls won their second dis-
trict contest Tuesday night ag-
ainst Newton girls by a consider-
ably tighter score 46-40. Girls
teams made it unanimous against
Crockett last Thursday night by-
posting a 41-24 win alongside the
male victory.
The local boys walloped Crock-
ett in the district opener last
Thursday night 65-35. Marshall.
Dear was high point man in the
contest with 16 points.
A Saturday night spree, follow-
ing up the Crockett game, netted
a 76-30 win over San Augustine
in the second district tilt. The B
squad triumphed by a score of 46-
26.
Girls teams posted, additional
wins over Elkhart last F r i d a y
night.
Coach Pete Grimes, however,
while highly pleased with per-
formances turned in by his teams,
expects district competition t o
turn considerably stiffer as the
season progresses. Jasper and
Kirbyville, he said, will probably
keep the pressure on until t h e
last.
Both girls and boys teams tra-
vel to Jasper Friday night to try
on one of the tougher teams. Id
will be the fourth district game.
Schedule through next Friday
follows:
January 10, Jasper, there, girls
and boys; 11, New London, there,
boys A and B; 14, New Summer-
field, there, girls and boys; 17,
Kirbyville, here, girls and boys.
All games except that with New
Summerfield will begin at 6:30.
The New Summerfield game will
start at 7:00.
Mr. and Mrs. A. D. Smith of Rusk, on January 1 observed their
65th wedding anniversary. Married on New Years Day, 1893, in Sa-
bine county, they came to Cherokee County in 1908. They have sev-
en children living, 24 grandchildren, 42 great grandchildren and
one great great grandchild. Several of their family were present last
Monday at their anniversary observance.
Chamber Of Commerce Members
And Guests Hear L. S. Paine Speak
Penick To Go To
Gilmer Beall's
Store Jan. 9
The county tax assessorcollec-
I tor's office is finding it difficult
j for countians to part with the
j $1.75 it takes for a poll tax, Wat-
! tors Singletary, assossor-collector,
j-indicated Tuesday.
Sales are still lagging, he said,
even though the deadline is Jan-
: uary 31.
He also revealed that a number
1 of sub-stations, to make it more
j convenient for all countians to
pay their poll taxes, have been set
up across the county.
Following are pensons conduct-
ing sales in various communities:
In Jacksonville, the Jaycees,
Mrs. Allee Warren and Hallie Wil-
liams; New Summerfield, Mrs. R.
C. Edwards; Alto, R. R. Stribling;
Forest, Grady Dial; Wells, Wil-
liam Bailey; Troup, Mrs. Denton.
These persons will accept pay-
ment of poll taxes and issue re-
ceipts, saving voters in these com-
munities a trip to the tax office
in Rusk.
Eight county offices will be fill-
ed by voters this year and there
I will be one senate and one rcpre-
I sentative post to be voted on by
! Cherokee countians.
! Incumbents in five county posts
which will be up for election this
year said last week they will seek
re-election. To be filled by voters
are county offices of County
Judge, County Clerk, District
Clerk, County School Superin-
tendent, County Treasurer, Coun-
ty Commissioners posts in pre-
cincts 2 and 4, and Justice of the
Peace, precinct 1.
Ilere is what the voters' calen-
dar looks like for 1958:
January 31, poll tax payment
deadline; July 6-22, absentee vot-
ing for first primary; July 26.
first primary election and prc-
In the principal address at the
Rusk Chamber of Commerce ban-
quet here Tuesday night, L. S.
Paine, industrial Research econo-
mist of Texas A&M College, told
some 200 Ruskites and guests that
the opportunity for growth is
here, and Rusk, although it hasK'inct conventions; August 2, coun
Ralph Travis To
Head Kiwanis
Club Here In 1958
Kiwanians Tuesday installed a
new slate of officers and directors
for the coming year.
Ralph Travis, vice-president last
year, was installed as president.
T. P. Jones, Jacksonville, Lt. Gov-
ernor of District 14, installed of-
ficers and directors.
C. J. Hagler was installed as
vice-president, E. B. Musick, Sr.,
treasurer,' and W. W. Finley, sec-
retary.
New Kiwanis directors install-
er are: J. C. Williams, Dr. Charles
W. Castner, Dr. J. C. Stobaugh, J.
C. Penick, Ide R. Hall and W. H.
Hanna.
Adon Duncan is the retiring Ki-
wanis president. However, he will
serve as an ex-officio member of
the Kiwanis executive committee
for the coming year. #
New committees for Kiwanis ac
tivities in the coming year were
also announced. They are:
Agriculture and Conservation:
C. J Hagler, Adon Duncan, lde K.
Hull.
J. C. Penick, manager of Beall
Brothers store in Rusk, will leave
January 9, being transferred to
Gilmer.
Mr. Penick will leave Rusk
Thursday to become manager of
the Gilmer store.
"The transfer means a promo-
tion for me," he said, "but I still
very much regret leaving Rusk
and the many friends I have made
here."
Mr. Penick was widely known
here. A member of the Kiwanis
Club, he was active in many com-
munity affairs.
He came to Rusk in August
1953, at which time he opened
the Beall store here. He has been
with the Beall organization 18 V
years.
In leaving, Mr. Penick express-
ed thanks and appreciation to area
people. "I wish to say thanks to
all the people of Rusk and area,
first in behalf of the store for
their fine patronage. And second-
ly, personally, for having had the i
pleasure of your friendship and!
association."
RETURN HOME AFTER
SPENDING HOLIDAYS HERE
Mis. C. W. Dona ho returned
to her home at Robstown Thurs
day after .spending the holidays
with Mrs "I" tl Sil>-'ileliUPy Mrs.
Betty Jones Stewart et Kuvmond
its deficiencies, "stands in good
stead", relatively speaking, if it
should decide to launch an indus-
trial program.
Paine spoke to some 200 Cham-
ber of Commerce members, their
wives and other guests at the an-
nual banquet held in the Junior
High School cafetorium.
Introduced by Mayor M. H. Nor-
ton, his address followed up the
traditional Chamber president's
address, delivered by President
Morris Hassell.
Hasseli outlined the accomp-
lishments of the organization over
the past year and reminded mem-
bers of what lies in store for Rusk
if they "pull together to achieve
these ends."
In his address, Paine spoke of
industrial opportunities and the
problems and benefits connected
with them. He applied his topic
specifically to Rusk, but made
comparisons with the rest of
Cherokee county and the state.
He supplemented his address
with several graphs prepared for
Rusk which pointed out, among
other things, the trend of income
and purchasing power in Rusk,
the age groups, sources of in-
come, and distribution of income.
Although the overall picture ap-
peared erratic, he s a i d it was
caused by including a bloc of non-
income population in the original
statistics.
Withal, however, he said Rusk
stands in good stead relatively.
Agriculture, although circulation
from income is declining, provides
a fairly stable base for the local
economy, and retail sales, erratic,
are nevertheless high.
And Paine said that even tho-
ugh income dollars had increased,
purchasing power overall had de-
clined.
He predicated his general topic
of industrialization on the eco-
nomic statistics cited He said
small towns must attract industry
to save themselves, but they must 1
l.ave something to offer industry
Among the ten points most con-
sidered by industrialists are the
economic picture of the comnum
it y, its financial condition, and
h
A!
Bill MvCluney
M Cobble
W lilt
ty conventions; August 3-19, ab-
sentee voting for second primary:
August. 23, second primary; Sept-
ember .9, state conventions of both
parties; November 4, general elec-
tion.
0
Acreage Reserve
Contracts Start
On January 13
Cherokee County Farmers may
put their 1958 Cotton Acreage in
the acreage reserve programs
starting January 13. Contracts
will be accepted at the A.S.C. Of-
fice in Rusk through March 7,
1958.
Under the 1958 Acreage Re-
serve Program farmers may put
all or any part of their allotment
in the program. The acreage plac-
ed in the program must be desig-
nated by the farmer and cannot
be cropped or grazed in 1958.
Since it is possible that suffic-
ient funds will not be available
to accept a 11 cotton offered by
farmers, contracts will be accept-
ed on a first come, first served
basis. All cotton farmers interest-
ed in the acreage reserve are urg-
ed to contact the County A.S.C.
office during the early part of the
sign-up period.
0
Ponta Ass n Set
Meet In Lufkin
On January 13
The Lake Ponía Development
Association will meet in Nacog-
doches at 2:00 p.m. Monday. Jan-
uary 13, according to an announce-
ment from Ned Shands, Jr., Luf-
kin. president of the Angelina-
Nacogdoches Water Control and
Improvement District No. 1.
L S Paine, Industrial Research
Economist of Texas A&M College,
speaker at the Chamber of Com
mercc banquet here this week,
will meet with the vnuip for a
further discussion of the propo*
survey.
I'he lake Punta me Mr,; will
be fnl'U wed Msuuedi it ' < xy the
n uUr monthly wicetu* : >u itie
U udi vn IH.Uvl 'i i mi 1U.' Viiise
ami V, .. I . h ■ W.,; , t ¡-.¡rut
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Whitehead, E. H. The Rusk Cherokeean. (Rusk, Tex.), Vol. 110, No. 29, Ed. 1 Thursday, January 9, 1958, newspaper, January 9, 1958; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth150218/m1/1/: accessed April 26, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Singletary Memorial Library.