Cherokeean Herald (Rusk, Tex.), Vol. 160, No. 32, Ed. 1 Wednesday, September 30, 2009 Page: 3 of 14
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Cljei'okeeai} Herald ■ thecherokeean.com
Wednesday, September 30, 2009
3A
EDITORIAL BOARD
Whitehead Enterprises Inc.
publisher
MARIE WHITEHEAD
editor
| forward
Always dance with the one that 'brung ya'
What if you
received 41
personal invita-
tions to attend
a special event or a party?
Would you be more likely to
attend?
Please flip forward in this
issue to pgs. 4-5B and look
at the local advertisers who
are inviting you to attend
the Pioneer and Heritage
Festival and the Cherokee
Civic Theatre's production
of "Little Mary Sunshine.
These business mer-
chants want you to enjoy
this "grandpappy of fall
festivals'' in Rusk. And
they are hoping you will
remember their businesses
when you make purchases.
Quite frankly, the econ-
omy has had its ups and
downs this past year, and a
lot of retailers are reeling.
Many have held their
own, although others, hke
Rusk's two new car dealer-
ships, have closed.
Economists are just
starting to suggest that
the worst of the recession
is over. However, the full
recovery may reside here,
with you.
These 41 businesses who
TERRIE GONZALEZ
herald@mediactr.com
are supporting hometown
events are preparing for
the busy hohday season.
If these businessmen and
merchants could make just
one holiday wish, it would
be to entice you to spend
your dollars at home.
They hope when you
drive around Rusk during
the Pioneer and Heritage
Festival that you will see
the same sparkle, the same
opportunity that compels
them to get up in the morn-
ing and go to work to sell
vitamins or charm brace-
lets or hardware tools or
newspapers.
Retailers are the back-
bone of the community.
Not only do they collect
sales taxes, but they pay
city, county and school ad
valorem taxes.
If your child is involved
in an extracurricular fund-
raising event, is it fair to
go to the local grocery store
and ask for a donation of
hot dogs and buns and then
go to Tyler and purchase
off-brand soft chinks for the
fund-raiser at a members-
only club?
My dad hked to repeat
an expression he borrowed
from Longhorn coaching
legend Darryl K. Royal:
"When you go to the dance,
you gotta dance with the
one that brung you.''
Our hats are off to all the
amazing volunteers who
have come together to cre-
ate a magical weekend that
includes family activities,
entertainment and theater.
Now — let's all go to
the festival together and
dance — and make plans for
brighter tomorrows. And
when you see one of the
legions of volunteers who
helped make this event
possible, don't forget to say
"thanks'' to everyone who
helped Connie and Bob at
the Rusk Chamber of Com-
merce. Great job, guys.
THE QI
cactor
Truly 'one team, one dream'
Support is a wonderful
thing.
When things are
going great or when
things are in a tailspin, it's
always good to have that
measure of support. Wheth-
er from one person or from
many, the best thing to have
is people standing with you
in good times and in bad.
This has been something
I've noticed for over a year
at athletic events across
Cherokee County.
Those of you who are avid watchers of
sporting events have invariably heard the
phrase, "one team, one dream." For those
of you who haven't heard it, it's basically
when a group of athletes stand together in
order to reach a common goal.
The three county athletic directors with
whom I am in the most contact — Ted
Patton in Rusk, Keith Gardner in Alto
and Steve Wells in Jacksonville — must be
espousing this message to their athletes.
Why do I say that? The most recent an-
swer comes from last Tuesday night.
While taking in the volleyball game
between Rusk and Diboll, I noticed that
several members of the football team
came straight from practice to watch
the game. Most of them sat with their
classmates. Some may have been there to
support significant other s. Some may have
been there because they enjoy volleyball.
Some may not have even known the rules
of the sport.
QUINTEN BOYD
chreporter@mediactr.com
the game.
It's not the first time the
football team has sup-
ported their classmates.
Last spring during Rusk's
run in the state Softball
playoffs, several football
and baseball players came
out decked in Rusk soft-
ball shirts with their faces
painted, keeping up noise
the entire game.
In my time here, I've seen
Jacksonville basketball
players supporting, cheer-
ing for and advising each other before,
during and after games.
I've seen Alto students stay after school
to watch football practice at "The Hill''
and basketball players cheering and
shouting advice.
I can't forget about all the parents,
grandparents, brothers, sisters, family
members and guardians who come to
every game, rain or shine to support not
only their student, but each and every one
playing. You'll hear them from beginning
to end, and I've never heard a harsh word
toward any of the players.
(Referees are a different matter.)
I can't read minds, but I'm guessing
each and every one of those athletes ;ip-
preciates the kind words they hear after a
win or a loss. I'm pretty sure they appreci-
ate looking up in the stands and seeing
friends, family and loved ones there, sup-
porting them.
It really is "one team, one dream. The
They were all still there until the end of team's just larger than most people think.
TAXING I thoughts
Tips for managing your business to survive in a recession
Although smart busi-
ness strategies are
important in any
economic situation,
the current weak economy
makes sound business de-
cisions critical. Your small
business can take several
steps to maintain your
stability in the current
economic environment.
Don't panic. Don't assume
the sky is falling. Remain
confident to employees and
customers. With continued
hard work, planning, and
perhaps some tough deci-
sions, you will survive.
Communicate, Share
information about your
positioning in the weak
economy. Let customers,
vendors, and employees
know that you are on top of
the situation and making
changes to sustain your
business.
Evaluate your budget.
Identify how close your
business is to meeting
revenue and expenditure
budgets. Calculate how
much of a revenue chop
your business can absorb
and for how long. Review
ANITA L. WOODLEE
CERTIFIED PUBLIC ACCOUNTANT
all expenses, and remember
that any expense can be
reduced over the long term.
Monitor cash flow. Moni-
tor cash flow by updating
your cash needs month-by-
month. Also look ahead for
up to three years. Consider
renewing your credit hne
now, rather than waiting
until the renewal elate.
Don't forget customer
service. With much of your
focus on the recession, don't
forget your customers. Now
is a great time to review
your customer interac-
tions, analyzing how best
to convert contacts into
opportunities to enrich the
relationships. Look at all
of your business functions,
including marketing, sales,
finance, delivery, support,
and service, to take full
advantage of all customer
contact points.
Add price points. While
recessionary pressures
may make you feel you
should cut your prices, try
to resist- In most cases,
doing so simply lowers your
profits now and devalues
your products and ser-
vices in the future. Rather
than lowering your prices,
look for new ways to offer
products and concentrate
on differentiation. For ex-
ample, revise your packag-
ing, reformat your products^
or reconfigure your offer-
ings to add more value.
For assistance with any
management issues in your
business, give us a call.
ANITA L. WOODLEE,
CPA, PC
CERTIFIED PUBLIC
ACCOUNTANT
111 Henderson • Rusk • 75785
Phone:903-683-1002
www.anitawoodleecpa.com
Visit our web site for new tax
tips and financial calculators
V
é
TERRIE W. GONZALEZ
managing editor
1
I'M SORRY,
CONGRfSSMMI
WILSON...
THAT'S A
PRE-EXISTING
CONDITION.,,
Published weekly each
Wednesday by
WHITEHEAD
ENTERPRISES,
INC.
Texas' oldest continuously published
weekly newspaper, established as the
Cherokee Sentinel, Feb. 27,1850. Con-
solidation of The Cherokeean, The Alto
Herald and the Wells News & Views
eeaij
SUBSCRIPTIONS
Rates payable in advancer
Cherokee County $20/year
Outside Cherokee County $23/year
Outside Texas $27/year
Call (903) 683-2257
credit cards accepted
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POSTMASTER:
Send address changes to:
CHEROKEEAN HERALD
P.O. BOX 475 *
RUSK, TX 75785
Periodicals Postage Paid at
Rusk, Texas 75785
HIGH POINTS !*■ El Camino Real
Folks along El Camino
Real have been a
httle water logged
the past few weeks,
but I haven't heard anyone
complaining. We all know
how bad it is when things
are too dry, so too wet
doesn't bother us as much.
The guys who have been
trying to get their food plots
planted for the deer have
had to be more creative in
order not to get stuck in the
mud, but even that can turn
into a pretty fun adventure sometimes.
Fortunately, I've been able to get all my
oats planted without getting stuck, so I
can concentrate on your four bits' worth of
news and wait for them to grow.
Coach Lowell Reese McCuistion was
here and coaching at Alto High School in
the early '80s, when Coach Steve Cooper
was here. Coach McCuistion married
Wanda Pringle and they moved to Doug-
lass where he worked for many years as
the school superintendent. Coach McCui-
stion is going to have a kidney transplant
on Oct. 8. His son-in-law Adam Hutchin-
son is the donor. Please keep this family
in your prayers during this surgery and
let's hope for a quick recovery. That is a
pretty good son-in-law that will donate
body parts to the in-laws.
My friend, Marie Thomas is celebrating
her 89th birthday on Friday, Oct. 2. I met
Marie when she worked at Boycls Phar-
macy. I Want to wish her a very happy
birthday!
The Alto Yellowjackets faced the Grape-
land Sandies on Friday in Grapeland.
The Sandies are always up for Alto and
they did their best on Friday night, but
it wasn't good enough. The Yellowjackets
defeated the Sandies by a score of 34-0.
The Alto High School Homecoming is set
this Friday. The Yellowjackets will play
Price-Carlisle immediately following the
homecoming festivities. Come out and
support our Yellowjackets and see some
old friends in for the homecoming game.
Ginger Williams chopped me a note to
tell me about a reunion they are planning.
The women of the Alto graduating class
of 1967 are planning a weekend in Nacog-
doches on Nov, 6-8.
They are inviting
anyone attending
Alto High School
around this time to
come to the Freclo-
nia Hotel at 7 p.m.
Saturday to visit
and catch up on old
times. For more
information, con-
tact Judy Felder-
Landrum at (936)
858-4069 or e-mail
djland@consohdat-
ed.net. Or you can
contact Judy May
in Nacogdoches. I'll
get her information
to you in a later is-
sue. I would love to
go, but I was only
in the second grade
when these laches
graduated.
On Sept. 19 Lacey McClure (aka the
girl in the window at Bancorp South in
Alto) and Sheena Sturrock entered their
children Waylon McClure, Rancl and Ray-
mie Sturrock in the Miss Forest Festival
and Mr. Timberjack contest at the Forest
Festival in Lufkin. The girls dressed in
pageant clothes and the boys had to chess
hke timberjacks. Waylon McClure won
CHRIS DAVIS
elcaminoreal@consolidated.net
■mf
um
Three Alto children needed help loading
their trophies from a beauty contest in
Lufkin. From left are Waylon McClure,
Raymie Sturrock and Rand Sturrock.
Baby Mister Timberjack,
Most Handsome, Most
Photogenic, Community
Support, and Best Per-
sonality (five trophies, a
crown and a sash): Rancl
Sturrock won Little Mister
Timberjack, Best Personal-
ity, Most Handsome, First
Runner-Up Most Photoge-
nic. Raymie Sturrock got
fourth place and a trophy
for Best Attire. Parents of
Waylon McClure are Justin
and Lacey McClure and the
parents of Rancl and Raymie Sturrock are
Aubrey and Sheena Sturrock. I wonder
why I never get any calls from the parents
of the children that clon't win the contests.
I hope all of this fame doesn't go to these
babies' heads.
On Saturday morning I headed to the
Weeping Mary Community for the unveil-
ing of a historical marker in honor of the
community's rich history. Jennifer Price,
the site director at Caclclo Mounds, spent
long hours working up the history and
presenting it to the state in order to get
the marker. A big crowd showed up in
front of the Weeping Mary Baptist Church
for the clechcation ceremony. G. W. "Dacl"
Parker still had his sore toe and he tolcl
me if I stepped on it the ceremony was
going to be over right then, so I walked
very carefully around him. Two sisters
who had been born into slavery purchased
the land where the community is located.
They named the settlement after Mary
Magdalene weeping at the tomb of Jesus.
The little community had a school and a
church in the late 1800s. The people of
Weeping Mary worked on farms in Wal-
lace Town and later at the Inchan Mouncl
Nursery. Bessie Parker tolcl that my
great-grandfather Floyd Wallace built the
first pulpit they had for the church. He
was a furniture maker and he built it out
of cedar.
After the ceremony the church laches
had plenty of coffee ancl cake for every-
one. The Weeping Mary Community was
built around the Weeping Mary Baptist
Church. The church has been the heart
of that community for as long as I can
remember. I think that as long as that
church remains
the focal point of
that community
it will continue to
be blessed. A big
thanks to everyone
who made this spe-
cial marker dedica-
tion possible. Gloria
Jennings ancl all the
Guinn family from
Wallace Town were
at the clechcation.
Gloria has promised
to have a nice photo
page layout in the
next issue.
I guess I've just
about covered ev-
erything that needs
telling for now. I've
got to get my turnip
green patch planted
ancl hope the colcl
weather finds the green patch before the
bugs clo. I always plant my patch around
the first, of October because the greens
handle colcl weather better than they
handle bugs. If something is happening
around your place that is worth telhng
give me a call ancl I'll clo my best to spread
it around. I'll see ya next week! Andre-
member, Your child's character is like
good soup. Both are homemade.
air*l
K
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Whitehead, Marie. Cherokeean Herald (Rusk, Tex.), Vol. 160, No. 32, Ed. 1 Wednesday, September 30, 2009, newspaper, September 30, 2009; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth152906/m1/3/?q=music: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Singletary Memorial Library.