The Informer (Houston, Tex.), Vol. 45, No. 17, Ed. 1 Saturday, March 4, 1939 Page: 4 of 12
This newspaper is part of the collection entitled: The Houston Informer and was provided to The Portal to Texas History by the Rice University Woodson Research Center.
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FAGE FOUR
THE INFORMER, SATURDAY, MARCH 4, 1939
SOCIETY
THELMA ALLEN, Editor
Lavish Ballroom Scene
Is Setting For Swanky
Working Girls’ Formal
A promise made to Social Houston that there would be
something different in the artistic arrangement on dance
decorations made by the members of the Working Girls
Social club was fulfilled when they entertained with their
annual formal dance at the Pilgrim Auditorium last Thurs-
day night. The decorations were
perhaps the most elaborate seen by
Houston’s dance lovers during the
FOOD STORES
HAVE GROWN
WITH HOUSTON
Houston’s food needs for the past
38 years have been well served by
J. Weingarten, Inc. That accomplish-
ment is especially noteworthy when
it is taken into consideration that
Houston is the fastest growing me-
tropolis in the Southwest and one
of the leaders in the South.
The Weingarten company owns
and operates 13 ultramodern food
markets, strategically located in
various sections of the city for the
convenience of Houston housewives.
All of the markets are large and
spacious. Each is staffed with train-
ed, courteous employes—members
of the big "Weingarten family"—
who are anxious to please discern-
ing customers.
A complete line of high quality
foods, selected by expert buyers
from the markets of the world and
in pink with maroon trim; Ed. Bon-
ham, Mrs. Ida Metz in red jacket
with black dress; Mrs. George
Jones in pink with blue trim; Mrs.
Alice Grid, in teal blue taffeta with
pink roses; Mrs. Beatrice Toliver in
pink lace and satin; Mrs. Alberta
Newton lovely in pink chiffon; Mrs.
Joseph Burney in white trimmed
with vari-colored flowers; Mrs.
current dance season. The audito-
rium was skillfully transformed in-
to a replica of one of the magnifi-
cent ballrooms made famous by the
country’s swankiest hotels. The
walls were lavishly decorated with
yellow artificial Jonquils interwov-
. en with silver sprays of leaves
made striking against a background
of bottle green drapes and live
green shrubs. The dance floor was
roped off (to keep the wallflowers
from standing on the dance floor)
by golden railings and guarded by
tall stately palms at intervals along Clarence Johnson of Washington, D.
the siding. c who is representing the Federal
Averell Jeffery in black and white
chiffon: Dr. and Mrs. Richard Ward,
Mrs. Ward attractive in black with
splashes cf color; Mr. and Mrs. Rat-
cliffe, Mrs. Ratcliffe lovely in me-
tallic gown in blue-gray shade;
offered at low prices made pos-
sible by large volume purchases,
is available in each market.
"We have a centralized buying
organization, composed of buyers
who have been with our firm for
years and who are acquainted not
only with the market itself, but
with the tastes of our customers,"
Joe Weingarten, president, said.
"They know what Houstonians want
and they also know where to get it.
Huge Purchasing Power
“Along with this knowledge, the
buyer also has the tremendous
purchasing power of our many
food markets behind him and as a
consequence his purchasers are
large enough to command very at-
tractive prices. Along with attrac-
tive prices, he is able to secure the
highest grades, and these advan-
tages find their way to our cus-
tomers in the form of low prices
and top quality.”
Every department in every
Weingarten Food Market is oper-
ated by Weingarten's, Mr. Wein-
garten pointed out. It is in this
way that Weingarten’s is able to
control prices and quality of foods
and also provide a uniformly high
standard of service he said.
Many foods are prepared for the
markets at the Weingarten bakery
‘and food kitehen, located at Navi-
gation Boulevard and Lockwood
Drive. The products of this modern
plant are offered for sale only in
the 13 Weingarten Food Markets.
The finest of candies, cakes, pies,
bread, fresh roasted coffees, may-
onnaise and various other foods are
made every day at this plant and
dispatched daily to the stores for
sale while fresh.
“Practically every section of
Houston is now being served by
one of the 13 Weingarten Food
Markets," Mr. Weingarten said. “We
are planning, however, Mr. Wein-
garten said, "the erection of at least
two more food markets in sections
of the city where we do not have
markets at the present time,
"Weingarten markets have been
constantly improved and remod-
eled.
The company expects to spend
thousands of dollars for improve-
ment of its stores this year, he add-
ed.
Air conditioning has been in-
stalled in a number of the markets
and "we intend to have all of them
air-conditioned soon,” Mr. Weingar-
ten said. "We are doing this for the
comfort of our customers and for
benefit of employes .on hot summer
days.”
Mr. Weingarten pointed out that
parking at each of the stores, has
been greatly increased.
Throughout the depression Wein-
garten's continued to build stores,
giving employment to many Hous-
ton laboring men when they need-
ed it most.
WEINGARTEN’S
BUYS SEAFOOBS
IN LARGE LOTS
A thoroughly modern, refrigerat-
ed fish truck shuttles between
Houston and Texas Gulf ports, keep-
ing Weingarten Food Markets con-
stantly supplied with fresh sea-
foods.
C. E. Kennelly, an expert fish
dealer, is in charge of the truck.
He contacts the fishermen at the
gulf ports, selecting the best from
their catches.
Going to the ports, he waits for
the fishermen to return with their
of their catches.
Weingarten's buys in' large quan-
tities direct from the fishermen not
only to bring to customers fresh
fish of high quality but to pass the
saving realized by dealing directly
with the fishermen on to the cus-
tomers.
• Mr. Kennelly keeps posted on the
fishing news, receiving reports from
fishing stations all along the Texas
Coast Such ports as Galveston,
Freeport, Point Isabel, Port Aransas
and other fishing centers along the
coast supply the Weingarten Mar-
kets with seafood.
ton.
That the firm has always cooper-
ated with labor is best evidenced.
union
tenan
vers,
he st
Mr. Weingarten said, by the fact
that more than $1,000,000 worth of
buildings erected by Weingarten’s
have been built by 100 per cent our
Weingarten Fo
THE LOWEST PRICE IN MANY YEARS . . .
AMERICAN MAID FANCY HIGH PATENT
WEINGARTEN IS
BELIEVER IN
hauls and then he picks the fish
while they are fresh, transferring IIIALE ■ a nan
them direct from boats to refrig- INTO LABOR
erated truck and rushing the fish to wIRICE 1ST
the Weingarten markets in Houston.
The refrigerated truck is equipped
to handle a cargo of 7000 pounds.
Mr. Kennelly buys a large variety
of seafoods, making purchases in
amounts ranging from 20 pounds
upward from the professional fisher-
men, the amounts purchased de-
pending upon the size and quality
A strong believer in organized
labor, Weingarten's always has co-
operated with organized labor in
every way possible, Joe Weingar-
ten, president, declared Friday.
The firm, he said, is proud to num-
ber thousands of union men and
women as customers at the modern
Weingarten food markets in Hous-
Direct
Food Market No. 1.—1502 Ma
Food Market No. 3.— 105 Pre
Food Market No. 4.—3406 Ma
Food Market No. 5.— 808 Pra
Food Market No. 6.—1601 Tai
Food Market No. 7.—5100 Ha
Food Market No. 8.—Yale and
Food Market No. 9.—1420 Ric
Food Market No. 10.—1602 Pol
Food Market No. 11.—N. Main
Food Market No. 12.—3114 Sm
Harrisburg Store—1118 Broadw
Food Market No. 14.—1102 Qu
Bakery and Food Kitchen—Lock
The stage, occupied by Wesley
Banks and his orchestra held potted
palms and vari-colored flowers as
decorations. Leading from the stage
to the dance floor were eight steps,
covered with green and silver (the
club colors) with each step bear-
ing numbers beginning with 1931
on the first step and continuing to
1939 on the top step, these num-
erals represented the age of the
club. The numbers were done in
black and stood out vividly against
the green and silver background.
In the center of the middle steps
stood a lovely basket of blush pink
gladioli, the compliment of the
Prince of Wales Social club. In the
midst of this brilliant setting, May
Lee Hope made an attractive pic-
ture as she directed the Banks ag-
gregation while they played the
latest swing numbers. Moving with
sophisticated grace, gorgeously
gowned women and men in strict-
ly formal attire enjoyed the eve-
ning dancing and renewing ac-
quaintances.
Although all of the Working Girls
were hosts for the affair Miss Sal-
lie Hicks was the social hostess and
spent a large part of the evening
providing for the comforts of the
guests. A charming co-hostess was
4 Mrs. Henrietta Johnson. Both ladies
were becomingly gowned; Miss
Hicks in rose pink lace and Mrs.
•■■" Johnson in ice blue satin enhanced
by jewelry. Mrs. Gertrude Vaughn,
club president, made a lovely pic-
ture in soft pink chiffon as she
greeted the guests at the door.
Many interesting faces were not-
ed among the guests, some of whom
were Bronze Mayor J. H. Jemison
A and Mrs. Jemison, “the first lady”
Mrs. Jemison wearing a stunning
crimson satin gown, Miss Grace
7 Ford in a striking black satin with
dainty touches of laces, Obie Rich-
ardson, Mrs. Alice Lawrence, ex-
quisitely beautiful in black chiffon
with gold accessories; Mrs. Mitchell
wearing a becoming gown sprinkled
si with brilliant green flowers and
topped with a dewey violet corsage,
conversing with Mr. Alar; Mrs. Ada
Bernice Johnson, in r.oyal purple
, gown with full skirt banded with
gold; Miss Ruth Chumley wearing a
blue green taffeta gown whose col-
or was enhanced by her gorgeous
., red hair; Mrs. E. D. Gonzales, very
lovely in blended tones of orchid
and shell pink with which she wore
a blush pink corsage; Mr. and Mrs.
Matthew Thomas enjoying the
* dance, Mrs. Thomas, attractively
i " gowned in black taffeta with bil-
/ lowy skirt; Mr. and Mrs. J. B. Bob.
Mrs. Bob, wearing a beautiful blue
ver gown with pink sweet peas as a
5 I corsage; Mr. and Mrs. Eddie Jones.
Mrs. Jones wearing black taffeta;
n Mr. and Mrs. Kennedy, Mrs. Ken-
nedy lovely in orchid net, Mrs. Mar-
jj gie Estorage (the lady with the
famous smile) very sweet in pink
, net with deep rose camellias in her
hair. Miss Adaliah Dudley, striking
in dusky rose taffeta; Henry Brown;
6 Mrs. Willie Diggs in orchid net;
0 Mrs. Dalton in pink lace; Mrs. Mc-
Dade in black with pink flower
trim; George Carter; Mrs. Emma
VanDyke in rose taffeta. Joe Jones.
Miss Vera Jordan in white frock
made striking by the addition of a
‘ lovely black coat; Mrs. Rose Pem-
berton in pink net; Mrs. Ruth Jan-
uary in black gown with the most
cunning pink satin bow in the back
at the waistline; Mrs. Clara But-
ler wearing blue and red with sil-
, ver accessories, Mr. and Mrs. Syl-
vester Cook, Mrs. Cook exquisitely
gowned in white net; Mrs. Ida La-
Fell, a gorgeous creature in white
gown and wearing red accessories;
Mr. and Mrs. Willis, Mrs. Willis at-
' tired in blue and gold; Mr. and Mrs.
Billie Worrells, Mrs. Worrells wear-
ing maroon taffeta; Mr. and Mrs.
Norman, Mrs. Norman receiving
many compliments on the gorgeous
jacket she wore made of beaded
pearls and other brilliants. A fitting
- background was the black gown
* with which she wore with it.
" 1 Miss Maggie Holman in lovely black
, backless gown, Mr. and Mrs. Sam
e Griffin, Mrs. Griffin in black, Mr. and
% Mrs. Diggs, Mrs. Diggs wearing orchid
“with a gold bird posed for flight in
her hair; Miss Anna Belle Prevost
in blue over pink satin, Mrs. A. D.
Whipple in red and gold. Miss
′ Jewel Robinson in green with lace;
Mrs. J. M Smith in pink net skirt,
rose blouse wearing camellias, in
her hair; Mr. and Mrs. Booker Wil-
liams, Mrs. Williams, a darling in
blue satin with pink flowers in her
hair; Miss Ella Simon beautiful in
black lace; Dr. Farris Barclay; Mrs.
A. Richardson in blue with white
accessories; Mrs. Beulah Griffin in
» black lace with pink flowers.
Mrs. Wilma Lloyd in blue, Roose-
velt Franks; Mrs. V. N. Townsend
C. who is representing the Federal
Housing Project.
SHOWERS
Miss Abbie Elcenia Watkins, bride-
elect of John Rogers Swearingen
was honoree Sunday, February 26,
at a tea and miscellaneous shower
given by Miss Lena King and sister,
Mrs. Fred D. Hatcher. The living
and dining rooms were decorated
with spring blossoms and the table
laid with an Italian cut work cloth
held an arrangement of the sam
blossoms, flanked with white tapers.
The gifts that were presented to
the honoree were arranged on a
table under a dainty pink and white
silk umbrella. The hostesses were
assisted in their duties by little
Miss Renee Hatcher, who wore a
diminutive creation of blue satin
topped by blue flowers which she
wore in her hair.
Miss Ceola Allen, who poured tea,
and Miss Margie Haynes, who reg-
istered the guests, the joint host-
esses, Mrs. Hatcher and Miss King,
were attired in exquisite gown:
of black velvet and dainty green
taffeta.
The honoree wore a creation of
pink net with a tiny waist and
coat of starched lace, with a blue
and white corsage. A number of
guests registered for the affair..
Personal Notes
’ Mr .and Mrs. Jack Jones, Mrs.
Mattie Powell and Mrs. Joe Nance
motored to Shreveport, Louisiana to
visit their sister, Mrs. Addie Per-
kins.
Mrs. R. L. Williams of Los An-
geles, California, who has been vis-
ling her mother, Mrs. S. B. Dolly,
here since the holidays, returned
home Wednesday, March 1.
• ♦ • •
Mrs. Viola Southern of Detroit
Michigan, is here visiting her moth-
er, Mrs. Berdia Taylor, 1907 Live
Oak street. While in the city she
was the dinner guest of Mrs. W. M.
Ingram. 1811 Live Oak Other guests
were Mrs. Julia Creen, Miss Charlie
Ruby Green and John Young.
Word comes from Sanders Mason,
member of the advertising depart-
ment of the St. Louis Argus, that
he and his wife are enjoying a
pleasant three weeks' vacation in
Tampa, Florida. They expect to
return to St. Louis Sunday, March
5.
Mrs. L. S. White, wife of the pas-
tor of Bebee Tabernacle church, left
Monday morning to visit her mother
and sister who are ill in McCloud,
California
REV. HOWARD BRANCH
BECOMES FATHER
Rev. Howard Branch, pastor of
the Olivet Baptist church, added
glory to his famous name a few
days ago. While in Galveston at-
tending the funeral of Mrs. Laura
Prince, wife of the president of the
National Baptist convention, his
wife gave birth to a darling baby
girl Linda Rosetta. The Reverend is
proudly announcing the fact that
he is a father. Congratulations, Rev,
Branch.
Mrs. A. V. Irvin, 2512 Morris, left
March 5 to visit her parents in
Franklin, Louisiana. ,
QUIETLY MARRIED
Miss Zeola Vivian Paxton was
quietly married to Rev. John Brad-
ley by Rev. J. Hodeman, in Port
Arthur, Texas, Sunday, February
18. The bride was accompanied by
her father, Rev. J. P. Paxton. After
the wedding, the groom returned
to his work as a sailor on the ship
Gulf Point. •
John H. Ridley of Beaumont spent
a few days in the city last week.
Mr. and Mrs. Manuel H. Sells of
1816 Granger, are the proud par-
ents of a baby girl, born February
27. Mother and baby are doing
fine. Mrs. Sells before her marriage
was Winnie Lenora Thomas,
FLOUR
uston MENS
Pound
Bag
For
Only.
Fruit and Vegetable Special Friday and Saturday Only
THE BIGGEST VALUE IN MANY YEARS
*JUMBO LETTUCE
You will have to see this Lettuce to really appre- W (
ciate what a value it is. Firm, crisp Jumbo, •
solid heads from California. A real Anniversary •
value. Special, per head......................S
FANCY CARROTS 1
FRESH HOME GROWN, LARGE BUNCH.............................
* DELICIOUS APPLES 221
EXTRA LARGE, FANCY, A VALUE. DOZEN.......................
“Fancy Cauliflower 2 Lbs. 15c
FRESH HOME GROWN.....• WW
FRESH SPINACH 215c
Fancy, Tender, Crisp, Fresh...
*Fresh Tomatoes 311 19c *NEW Potatoes 4u-17c
Fancy Slicing. Special.....2 ket WW Florida Fancy, Finest Quality
HOUSTON’S
LARGEST SELLING .
, PACKAGE BACON %
FARMER BROWN SLICED
BACON
The finest Northern corn-fed bacon, ten-
der, delirious and flavorful, sliced, rind-
less. The South's greatest bacon value at
this unheard-of price.
ONE POUND
CELLOPHANE
WRAPPED
PKG.
23
F Truly X
Houston’s Greatest •
Salad Dressing Value
WONDER-MIX
Salad Dressing
This fine product is manufactured in our
own sanitary kitchen, from the finest in
gredients obtainable.
uG 4 T €
QUART”
SIZE 4
JAR M I
* SODA CRACKERS
PARAMOUNT, ALWAYS FRESH
4 POUND 4 4
P BOX I XC
M FOR AU
. CELLO WRAPPED
* SOLID CARLOAD OF NOCK 7*1 A 1c
Fancy Picnics« 142
I aiavj ■ ■ M a circles, a to 1 Lhe. Per Lb. 16%e
Raths, Wilson’s Armours d OreA CARLOAD OF
A CARLOAD OF . e| . BACON
Fancy Hams Slab BATAr.
=20%
Shank Cuts, Lb.........
Butt cut, Ib, 2he-Centor. Ib.
A CARLOAD OF e
Sait JOWLS
Northern Corn-Fed 90
Boiling Bacon, • 4
per Lb.............
to 7 Lbs., Per Lb. 16%
CARLOAD OF
ARMO
OR D1
FANC
By th
RS ST
BAC(
Piece,
■ 192
MORRELL’S CANADIAN
BACON
meet*......39
Per Lb.............
Sliced Boiled H
SHANK
CUT,
JUICY,
POUND....
) 71c
■ 4 2
*WIENERS
Farmer Brown 100% All Meat =
* Baked PICNICS
Small Size, Deliciously Baked. Lb....
HORMEL'S SMOKED
SAUSAGE Pound..... 19c
HORMEL'S THURINGER
SAUSAGE Pound..22V2c
WISCONSIN SWISS
CHEESE Fotna.... 23V2c
DELICIOUS ROASTED
FRYERS Dressing.......85c
ARMOUR'S STAR
FRANKS Lb. 15c
Lbs.
E. * POTATO SALAD
3 * COTTAGE CHEESE
25
FARMER BROWN (Whole or Half)
Baked Ham Lb. 35c
BARBECUED
PORK RIBS Found... 29c
ASSORTED SLICED
Lunch Meats I." 25c
OLD PLANTATION S-OZ. BAG
Potato Chips 122c
FANCY SPANISH
MACKEREL L.b. 12V2c
COLE SLAW
Your mg:
Choice, -
Per 4
Pint......“ 4
*FRIED FISH
Boneless and Economical. Lb.....
17
GLYNDON STANDAI
PINEAPPLE •
DOLE OR DEL MONTE, SLICED OR CRUSHED
*PURE LARD
■ W - Pound
GOOD QUALITY AT THIS LOW PRICE....................
‘SALMON 3^
GOOD QUALITY PINK, NO. 1 TALL........
JACK SPRAT
Hominy 3 tone:...........10c
SWEET CREAM BUTTER
Dutch Maid Lb..........31c
NATEX GOOD QUALITY
Sauerkraut 3 Cnna.. 13c
RIO GRANDE
2 Big 30-oz. Do
Broken Figs Jar for.......ZZC
GOOD 5-STRING, STRONG
Economy Brooms .. 17c
DELICIOUS AND FRESH
Vanilla Wafers 2.2 19c
DRESSED
FAT HENS
Fresh 401
Dressed, Not M de "
Drawn, Lb.. • 2
DRESSED GEESE 21c
Fresh Dressed, Not Drawn, ib. ANU
HILI DRESSED HENS 24.14c
Fanes Milk-Fed, lb........." * /
“CUT-UP” DRESSED -
CHICKENS
HENS OR FRYERS
BREAST OF CHICKENS, LB... 39c
LEGS OR THIGHS, LB. .... 37c
STEWING PARTS, LB. . . . . 19c
• THIS SPECIAL 7
OFFER DURING ,
WEINGARTEN’S ANNIVERSARY
FREE MARCELLE
62
*RINSO
GRANULATED SOAP. LARGE PKG....
* P I C K L E S
ECONOMY SOUR AND DILL. QUART
*LIBBYS
CORNED BEEF HASH, NO. 2 CAN....
*DOG FOOI
FAVORITE GOOD QUALITY...........
A CARLOAD BCN
—yelsitescar. For 1
onayni W. in
(117 Yn ) carlo:
Bonel
- state
* BONELESS F
Pollock, No Waste, No Bone. A Sei sal
* BONELESS HAD
Tender Fiah Fillets, Economical in Pr
BONELESS CODFISH 1Ec110
SKINLESS, FINEST, L ML le
FRESH DRUM
REDFISH 19cIL
PER IB.............
NORTHERN OYSI
FANCY SOLID PACK, PINT.................
ET KI CENPV
EL ALELENEA
* MAR-O-OIL
I Popular Shampoo, $1 Size.........
HAND LOTION I-puillipe odd:
WITH THE $1 aa OR ■ TILL o O
PURCHASE 1.00 MORE I Milk of Magnesia, Me Size.............I
OF IVe OF • ------
MARCELLE BRIM AND TISSUE CR
50c Bottle of Marcelle EDI
Special Hand Lotion THI
“ALCOHOL
PAS Rubbing, Pint..............
x me 1 I Shaving OE.
Barbasol *®c
* Woodburys 50c Size 25c
• SIMILAC • ‘i if 57c
* aasuIG Talcum Powder 10
MAVIS 25€ Tin I UG
EKE. TAAL-R
MEDICINE CHEST VALUES
2 for 5c
• 5s Sycamore Blades \ s
• 1-02. Iodine j 7
• 12-07. Mercuro- f d
chrome I
• 11-oz. Castor Oll \ c
• 11-oz. Turpentine /
• 1X1 Adhesive, 1
• 4-0z. Epsom Salts 1
• 12s Pure Aspirin I )
and Others /
TO LIMIT QUANT
BIG
WAY
TON "
PURCHASES
0
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The Informer (Houston, Tex.), Vol. 45, No. 17, Ed. 1 Saturday, March 4, 1939, newspaper, March 4, 1939; Houston, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1655452/m1/4/?q=%22Houston+%28Tex.%29+--+Newspapers.%22: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Rice University Woodson Research Center.