The Alto Herald (Alto, Tex.), Vol. 15, No. 1, Ed. 1 Thursday, December 24, 1914 Page: 3 of 8
This newspaper is part of the collection entitled: The Alto Herald and was provided to The Portal to Texas History by the Stella Hill Memorial Library.
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And The BIG SALE CLOSES at The ECONOMY. There never was a time that
you can make your money go so far as you can during the remaining six days
Of thiis Great Sale. We have rerewed our Energy, We have applied the Pruning knife again, so it will make your Xmas buying easy. Ourr sales people are
ready to serve you. They arewilling, they are courteous, they are vour friends and neighbors and they will usa every effort to help you solve your Xmas buying.
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Read A rew Suggestions and Prices We are Offering for Xmas
6 Pair men's 1-2 hose Xmas prices only 25c Men's $16.00 Sn-ts; Xmas prices only $11.00 $1-5° Pants' Xmas P' ^s $2.35
i Pair Imported 1-2 hose valued at 25c; Xmas. Men's $18.50 Suits; Xmas prices only $11.75 $3-00 Pant<; Xmas. prices $1,90
prices; 2 pair for only 25c Boys' Heavy bine Cishim;r suits, worth $375 Boys' bine Serge s-.iits $6.00 values; Xmas prices $3,90
-,5Cts Dress goods; Xmas. prices only 21c Xmas. prices S1.S0 Red Seal Ginghams all yon want, worth 1212a
$9 . 0 Cloaks, Xmas. prices only $4,90 $5.00 Pants; Xuias. prices .• $3,85 yrd.; Xmas. prices only 6 1*2C
Men's 520.00 Suits; Xmas prices only $14.00 $}.oo Pants; Xmas. prices $2,SO
■ran .'to* -T7 kwt vommmm-?-' waMtamntxarmvaavm
We have many Novelties for Xmas Gifts at the regular ratio of Xmas prices. All we ask of you is to come to this Sale to do your Xmas buying. We will save
you some Money. Come and see if our statement is not correct, we don't ask you to buy. Compare our Prices, Compare our goods and your verdict will be
We Sell It For Less
TriC ECONOMY,
PERKINS &
MORRIS
piere The Printer's Devil
Come From.
K have been following the
luting business now some
f -i years and the term
■ 1 applied to the office
who is just learning the
|ac has been a iimiliar ex/
ssion in the office all these
*"s, but never until this
have we heard how that
ression originated. A few
s ago, an old man, all out
down, and in failing
^hh, passed through towu,
ided west. We gave him a
|le lift, which seemed to
h:m up and he talked
e'y °f the newspaper busi-
es iu ye olden day—back in
^ irginia before the war.
P°:iR other interesting
pss the old man told us
where the printer's de-
-itne from," and f. r. the
lv-it of our many e>.^ uaug/
r ,10i like ourselves-, might
•ave heard the -torv, we
I '"ting it as i.c gave it
Is.
j1 -he arly days of printing
1 was much of a mystery
•lorant people thought
1:■ • uter evoked the aid of
powers of evil. Aldus
'ls- the famous Italian
l|i the sixteenth cen -
0111 to Africa on an ex-
' expedition an brought
f !,'i him a very black
')'• Negroes were a
f • then. The report iui-
l' V gained circulation
v printer had been em*
* : the black art in his
j" 'Ud that the piccanniny
was in reality the imp of S;'_
tan. He was ealled the "Lit-
tle Black Devil." The charge
became so serious that the
printer was forced to exhibit
the negro in public. In his
announcement he sail:
"Be it known to Venice that
I, Aldus Manutius, a printer
of the Holy Church and to
the Doge, have this day made
public exposure of the prin-
ter's devil All those who
• think he is not flesh and blood
may come and pinch him."
And, said the old man, this
is how the term "printer's
devil" had its origin.—Eagle
L°ke Headlight.
THANKING THE NEWSPA=
PERS.
Cow Hides Wanted
The hide market is open-
ing with a good demand and
strong prices. Until further
notice we will pay you 12c
per pound for green salted
hides shipped to us by express
Be sure to write your name
and address clearly on tag.
Put one tag inside of sack and
one outside to avoid mistakes
A. Gel.KNTKRNKK & Co.
Tyler, Texas.
E. E. Allen, editor of the
Alto Herald spent a short
time in Rusk I uesday after-
uoon of this week. The Sun
acknowledges a plesaut call
from Mr. Allen, during his
short visit and we hope to
know him better. He has a
splendid support at Alto and
says that lie intends making
some improvements in his
plant during coming year.
Cherokee Sun.
The Trey O' Hearts Mon-
day night.
One of the Brenhatn pas-
tors, in winding up his final
sermon of the conference year,
thanked the choir, choir lead-
er, organist, ushers, sexton,
stewards, congregation a 11 d
others Tor their kindness to-
ward him. Then, being a man
who believes in flowers for the
living, he thanked the local
newspapers for its kindness in ! Jf
throwing open its columns to !
the churches. M
The deed was so rare in hu- i w
man history, so fraught with !
the nuforeseen and unordain-! J
ed order of things, that one of j ^
the Banner Press men iu aj/l
a near front seat had to paw| 3
the air for breath. It stag-j^
gered hitn, -for it was the first!
time in over twenty years that
he had heard a pastor or other
public man rise in public and
render thanks to the newspa*
per.
Far too many regard the
newspaper as a public servant
to be ridden, poorly fed and
unclothed, and they look up-
on it as a personal affront if
the newspapers want fair
credit for its work. This
Brenhatn man is beloved of
his own congregation and by
every one else with whom he
comes in contact. He not on-
ly preaches the gospel of 're
pentance and the hereafter-
but he lays much stress on
thedoctriue of credit where
credit is due and flowers for
the living.
FRESH, TENDER MEAT
Is a luxury to every lover of good meats. This is the
we handle.
BEEF, PORK, HAM AND SAUSAGE
Sold in any quanity you want it. Market open early
and late. Free Delivery.
Maddux Bros Props.
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Phone 140, Alto. Texny 1,
To-Day is a Good Time to
Select That New Suit or Overcoat
Just step in and see those Clothes-Some
special improved novelties shown nowhere
else will prove of particular interest
to you, and you will be surprised to learn
How little it will cost to have one of these clothes tailored to your exact ^rder,
with a positive guarantee of satisfaction.
You will be under no obligation if you allow us to show you.
Ed
S o a
" The Tailor "
I e s
IIK.Il CLASS TAILORING
His uatne is E nil F.
Schiesser and he is pastor of
the German Methodist church
When his work on earth is
es, a golden crown will be
ready for him that he gave a
newspaper just credit and
thereby broke all for m e r
finished and he joins the in- world record.—Brenhatn Bau-
nunierable caravan that tnov- ner Press
The Druggist's all report
no sale of headache medicine
to those who wear McLendon's
CAT'S PAW rubber l.eest
All work guaranteed. Alto
Saddlery Co.
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Allen, E. E. The Alto Herald (Alto, Tex.), Vol. 15, No. 1, Ed. 1 Thursday, December 24, 1914, newspaper, December 24, 1914; (https://texashistory.unt.edu/ark:/67531/metapth214314/m1/3/?q=12th+Armored+Memorial+Museum: accessed June 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Stella Hill Memorial Library.