The Alto Herald (Alto, Tex.), No. 31, Ed. 1 Thursday, January 13, 1955 Page: 4 of 10
This newspaper is part of the collection entitled: The Alto Herald and was provided to The Portal to Texas History by the Stella Hill Memorial Library.
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THE ALTO
HERALD, ALTO, TEXAS, JANUARY 13, J!<55
THE ALTO HERALD
A Leader in South Cherokee County Since 1896.
1L2 RADAR-
EQUIPPED
STATIONS
fHf ^MfR/C/lN W4V,
MEMRER
Entered as second class matter in 189M at the post office in Atto,
Cherokee County, Texas, under the act of Congress of March 3, 1887
Pubiished every Thursday at Alto, Texas.
Frank L. Weimar and Son, Editors and Owners.
Any erroneous refiection upon the character, standing or
reputation of any person, firm or corporation which may appear in
the columns of the Heratd will be giadly corrected upon its bei3g
brought to the attention of the Publishers.
Obituaries, Cards of Thanks aod all like matter that is not news will
be charged for at two cents a word in advance.
Advertisement rates furnished on request.
THE FIGHT GOES ON
The annua] March of Dimes has started its drive for potio-
driving funds.
Much has been learned about the dreaded crippling disease
Thanks to years of searching, financed by such drives as this, re-
searchers may now be on the verge of discovering a vaccine.
Evaluation of the results of a vaccine developed by Dr. Jonas
E. Saik and given to 440,000 children last spring is now being
made at the University of Michigan.
But up to now, we cannot know whether the vaccine protected
even one of them against paralytic polio, and wiM not know until
spring of 1955.
Meanwhile, the fight must go steadily on.
Even if the vaccine is effective, polio still witi strike in the years
ahead. It takes time for a preventive to become wideiy used. We
<may expect tens of thousands of men, women, and chitdren to be
stricken and to need March of Dimes aid. That aid must be avail-
able to them.
The fight against po!io is being carried out on four fronts—
preventive, patient aid, scientific research and professional edu-
cation. This four-fronted attack must continue till final victory.
The March of Dimes needs your help right now.
THE LONG WINTER
The sun passed its winter solstice just before Christmas and the
shortest day of the winter season, December 22, is now past history.
Therefore, from now on, the days wi!l be getting longer and longer
until June, in which month the longest day of the year will arrive.
Although the days wili be getting longer from now until June, a
long winter is just setting in. It might be wondered why—with the
days getting !onger and the sun shining an increasingly ionger
number of minutes and hours—the earth continues to grow cooler,
and cold weather reaches its height.
The answer iies, to a great extent, in the fact that the earth
stores up much heat during the warm months, and the days of long
periods of sunshine. This warmth carries over from summer, and
the long days of spring and summer, weil into fail, and even into
early winter. The shortest days of the year, which we have been
experiencing recently, have their effects, however, and the earth
has lost much of its heat and will on!y siowiy regain it, as the longer
days return. This explains why winter is just beginning even after
the shortest day of the year has been reached.
AN OLD SPY STORY
A United States High Commission Court recently sentenced a 24-
year-old German woman for revealing American military secrets
to Russia. It was the first case of its kind tried in Germany in some
time, although there have been other spying incidents, of course,
since 1945.
The German woman used the ageless technique of courting two
United States intelligence officials. Gaining their confidence, the
convicted fraeuiein then obtained military secrets and turned them
over to the Russians.
An American judge, who was asked by the U. S. prosecutor
Thomas K. Lancian to sentence the young lady to a three-year
term, refused to follow this recommendation, and gave the fraeuiein
a five-year sentence. The judge noted that if the case was worth
prosecution, the crime should be punished and that the crime was a
serious one, which is correct.
The oidest spy technique is stiil being successfully worked on
American inteiiigence officials. While it seems intelligence officiais
could see through these methods, things become a bit complicated
when the genders are mixed—a problem which wiii, perhaps, never
be completeiy soived.
PROGRESS REPORT
Various factors determine just how good the standards of medical
care are in any nation. One is the number of doctors in practice,
and the quality and extent of the facilities for educating physicians.
In this, the United States is exceedingiy fortunate.
A report made by the American Medical Association telis the
story. The record graduation of 6,8H1 doctors during 1953-54
brought the nation's physician population to approximately 220,100.
This means there is a doctor for every 730 persons in the country—
and that too is a new high record.
Moreover, the situation is destined to become still better.
Present enrolment in the medical schools is 28,227—the greatest in
history.
As for the schools themseives, more than $76,000,000 for 1954-55.
And 10 new four-year schools and for remodeling or completion of
buildings for medical instruction. Their budgets total over $143,000,-
000 for 1954-55. And 10 new four-year schoois are scheduled to go
into operation within the next five or six years.
An interesting and important commentary on medicai education
is found in the fact that 21,328 physicians taught without pay during
the last school year, in addition to the regular fulltime faculty mem-
bers. The doctors, obviously, are vitally interested in giving us both
more medical care and better medicai care.
RETAILING AND LIVING
Some years ago a writer in Fortune magazine defined marketing
as "the delivery of a standard of living."
That thought was amplified in a talk made by Professor Malcolm
P. McNair, of the Harvard Graduate Schoot of Business Administra-
tion, before a meeting of members of a nationa) chain store associa-
tion. There has been, he said, too much stress on the cost of distri-
buting goods— and not enough on whether retaiiers arc performing
their dynamic tasks sufficiency wet).
Then Dr. McNair went on to list questions which, when
answered, give an accurate idea of just how effective American
retailing is.
Does it do a good job in presenting and advertising goods and
services? Has it improved its selling techniques? Does it keep up
with changes in iiving conditions, transportation methods, hours of
work and recreation, ect.? Is it making it easy for manufacturers to
bring new products to market, and helping to deveiop them? Is it
acting as a transmission beit to convey the desires and complaints of
consumers back to producers? Is it pricing goods for the mass
markets?
The answer to these and other such potent questions is Yes.
Moreover, no one who knows the facts beiieve that either distribu-
tion costs or retail profits are out of iine. The distribution costs are
as low as today's wages, taxes, rents, and consumer preferences and
demands permit.
The profits run as low as a singie cent on each dollar of sales. Re-
tailing has fully earned our praise, not our blame.
\
t
T
Texas is coming forth with
proof that something can be done
about the weather after ali.
Tornadoes stili can't be stopped.
Rut Texans, iong the nation's
Number One victims of bullying
by the weather, can now be
warned further in advance and
thus be far more prepared than
was thought possible a few years
ago.
State Civil Defense and Dis-
aster Rciicf Coordinator William
L. McGill has announced that the
state wii! soon be blanketed with
the first reatly complete warning
net in its history.
At the heart of the net is radar,
the wartime device which is now
a peacetime friend in need. Then
wiii soon be 12 radar-equipped
stations spread across the state
which will report to the US
Weather Bureau at Fort Worth
AM storm warntngs wili come
from that office, and when they
do come, Texans can be prepare
for the worst—no matter what
part of the state they iive in
a matter of minutes.
Radar warning systems hav
been in operation in Amarillo
Victoria, Brownsville and Corpus
Christi.
Simitar systems are now con
verted to storm warning pur
poses and are installed at Hous
ton, Abilene, Fort Worth and
Galveston. Stiil another set at
Lake Charles, La., also serves
iarge area in the eastern part of
Texas.
Ail of this means that i2 of
Texas' 21 locations with first-
order US Weather Bureau wil!
soon be part of the over-ait warn-
ing system. And stnee the US
Weather Bureau has assigned ad-
ditional sets to cover each first-
order station in Texas, the warn-
ing seems destined to become
more thorough as time goes by.
McGili explained that teams
with representatives of the US
Weather Bureau, the Texas A &
M Research Foundation, the Tex-
as Department of Public Safety,
and the Division of Defense and
Disaster Relief of the Governor's
Office have appeared before the
various local government officials
and other interested parties in the
cities involved.
Without exception, officiais in
each city agreed to cooperate in
the enterprise. That meant that
radar sets could be furnished al-
most immediately by the Weather
Bureau and work on converting
them for use as radar storm
warning devices could be started.
Mansion" Too Large
Philadelphia, Pa.—In appre-
ciation of many kindnesses shown
her during her last years, Mrs.
Lydia Wood Baity, 80-year-old
widow of a merchant, bequeathed
her 15-room "mansion" to Post-
man John N. McKalvey. However,
McKalvey and his wife just
couidn't get accustomed to the
large home, so they decided to sell
it. The house, which was said
to have cost $175,000 when it was
buitt by domestic and foreign
artisans in 1925, brought slightly
tess than $30,000 at auction re-
cently.
Good Memory
Kalamazoo, Mich.—While di-
recting traffic, James Morrison,
traffic officer, saw a face which
he recognized as being the one
he had seen on a police circular.
The face belonged to Charles A.
Parker, 24, who was wanted on
parole violation charges and as an
escapee from the Coffee Branch
Prison, in Douglas, Ga.
' **-
DEPARIMNT
of
DNFHSHEB
BUSINESS
What's In A Name?
Knt Air Force Base. Coi.—Of-
tm'ts and men around this Air
Fs-rtv Base are graduatly bc-
n.tmtig accustomed to the fact
an air-force major here is a
major-K'wra!. He's Major Gcn-
t t itH l'mrson, ofEscondido, Ca!.
' ,u.-t'so happens that Pearson is
Major and his first name is
C. nt'tal—ttencc !he Major Gen-
ml.
spot on the !:
'OfpieiJ
Just Too Much
lAvnn. Utah—When George
1 [i tnnn, of Provo, hit n slick
his car f!i[,j„.,
and landed on
unhurt, f„u,.; .
Pu"<ng the
Hanna hike ,
into town f.,r / ' .
he .
ired, of t: '
same slick
turn over bu:
nn's parke t , ... ''
na's car: $500.
fishernm, ,
A ! t
Adver: . j
those who .......
r.ow -
In Alto Wednesdays 1:00 to 5
o. ]
DR A. NASH MOW
OPTOMETRIST
CARE OF VISION
Rear of Hamilton's Jewelry Ston
PHONE 185 ALTO, IE
work
Meets second Monday
night in each month.
Special meetings each
Tuesday ^ .gat To r
the first th: i decree*.
Ail members shouid attend. Visit-
ing brothers invited.
T. E. CUMMINGS. Sec'y.
PHONE
OXYGEN
EQUtPPED
AMBULANCf
SERVtCE
t4 Hour Servict
smmtMrnm
FUNERAL HOME
ALTO,
TEXAS
Helpful Friends
Aico, N. J.—Friends of James
Gauker, 70-year-old broom- mak-
er, worked so fast after fire de-
stroyed his little home that he
had a new one before the ashes
were cold. One company donated
10-by-12 tool shed. Another
hauled it to the site. Volunteer
firemen canvassed the town and
collected heating and cooking
stoves, bed. table, chairs, shades,
curtains, blankets, bed linens and
towels. A crew put on a new roof,
repaired Me floor, repiaced
broken windows and paitited the
place. As grateful Gauker pre-
pared to go to bed in his new
home, firemen were still wetting
down the embers of the old.
MARSHALL
ELECTRICAL CONTRACTOR
REA Commercial & Residential LighJ
Comptete Stock Of
L!GHT FtXTURES, ELECTRtC MOTORS. WIRING OEvj
"t Don't Do AH Of The Etettrteot Work,
t Do Onty Th* Beat "
PHONE 184
*"**
ALTO,id
Chevrotet's Seating the thunder from the higti-
priced cars with the greatest choice going of
engines and drive:! Look at a!) the way: yen
can go when you go Chevrotet! t
iYou can have the new 162-h.p. V8—or you can ta&
your pick of two new sweet-running 6's. t
Then there's Super-Smooth Powcrgtidc, new Over-
drive (extra-cost options) and a new and finer Syn-
chro-Mesh transmission.
Come in and see howl
exciting new ways to go!
your choice.
7
NEW "TURBO-FIRE V8"
WITH STANDARD TRANSMISSION
NEW "TURBO-FIRE V8"
WiTH OVERDRIVE
MEW "TURBO-FIRE V!"
WtTH POWERGUDE
NEW "BLUE-FLAME 123"
WiTH STANDARD TRANSMISSION
NEW "BLUE-FtAME H3"
WITH OVERDRIVE
NEW "BLUE-FLAME 134"
WtTH POWERGUDE
Everything's new in the
Afo^rawt'c
*** A!t°,Texa.
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F. L. Weimar & Son. The Alto Herald (Alto, Tex.), No. 31, Ed. 1 Thursday, January 13, 1955, newspaper, January 13, 1955; Alto, Texas. (https://texashistory.unt.edu/ark:/67531/metapth215374/m1/4/?q=music: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Stella Hill Memorial Library.