The Rusk Cherokeean (Rusk, Tex.), Vol. 9, No. 39, Ed. 1 Thursday, March 8, 1928 Page: 1 of 8
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THE RUSK CHEROKEEAN
WITH WHICH IS CONSOLIDATED THE PRESS JOURNAL
Originally' Established February 27, 1850.
WORKING FOR A GREATER RUSK AND A MORE PROSPEROUS CHEROKEE COUNTY
KUSK, CHEROKEE COUNTY, TEXAS. THURSDAY, MARCH 8,1928 VOL. 9. No '<)
Gulf Public Service Co.
Has Formal Opening.
SO SAY WE ALL.
The Gulf Public Service Com-
pany, which furnishes Rusk with
its supply of electric power and
lights, held a formal opening of
its new and commodious office
and supply store in the new E. R.
Gregg building, opposite the post
office, yesterday, and was really
a gorgeous and enjoyable occas
sion
The admirably appointed and
elegantly furnished quarters were
brilliantly illumined with *vari-
colored lights and artistically and
beautifully adorned with growing
and cut flowers.
Light refreshments were served
to a large concourse of people,
who visited the place during the
day.
With its increased business fa-
cilities, together with its other
added resources and capacity the
Gulf Company is going to]be able
to furnish us with even better ser-
vice than rendered in the past,
and the people of Rusk are to be
congratulated upon having |them
handling |these branches of our
public utilities,
I If Tom W. Perkins makes the
race for Congress in this dis-
trict and T. P. Perkins makes
tre race for Congress in the
district now represented by
Tom Blanton, we would like to
suggest that B.B. Perkins make
the race down in the Second
district now represented by Mr.
Box. Of course, they would be
elected and just see what three
of a kind might be able to do if
played properly. —Carrollton
Chronicle-
That's what Mr. Perkins'
] friends have been insisting up-
1 on for years, but could not get
| Mr. Pei'kins tn n nsent to do it,
! however, Bennett is young yet.
HOME TRADE IS
VITAL TO TOWN
NEW FIRE ENGINE
HAS BEEN RECEIVED
MAYDELLE PIONEER
CALLED BY DEATH.
A LITTLE TOO CARELESS
Makes A Great Record.
San Antonio, March 6th. -A
New Model A Ford Tudor Sedan,
dr'ven here today, from Houston,
on a test, covered the distonce at
an average speed of 54 miles per
hour
A party of Ford representatives
and newspaper correspondents,
following the.; speeder, made the
trip of 222 miles in a little over
five hours. ~
ANOTHER AUTO AGENCY
The Neeley Auto Company
with W. O. Neeley as resident
manager, is the latest addition
to our business circles.
The new firm has taken the
agency for Cherokee county, of
the Star and Durant automo-
biles, and will make Rusk its
principal place of business,
with the intention of establish-
ing a branch at Jacksonville a
little later.
A regular display and sales-
room will be opened as soon as
a suitable location can be
found, and in the event that no
place is found they will build a
commodious house, probably
near the present location of the
Studebaker agency.
Both makes of these cars are
very popular and several of the
Star cars are already owned
here, some having purchased
recently, and the new enter-
prise should do a good business
right from the start.
order pur-
money order
express or
time wasted
B B. Perkins went to Lub-
bock the tirst of the week, on a
business trip
ENTERTAINMENT and HOW?
«=?«= °sa
!."..K ASTOR THEATRE
"Where Everybody Goes"
Today and Tomorow, - March 8-9
FLORENCE VIDOR
In A. ROMANTIC COMEDY
"Honeymoon Hate"
Let's listen in on the troubles of the Newlyweds. Itis net
Polite, and its rude, but its lots of fun.
1
Saturday, March 10th
FRED THOMSON
With "SILVER KING" In
"THE PIONEER SCOUT"
You will want to join the ki's in the cheering
Sunday Matinee 1:00 to 5:00 P. M. March 11th
ESTHER RALSTON
In Her Very LATEST Picture
"Tike Sp©ilMgIhittss
Monday-Tuesday, March 12-13.
TOM MIX
With "TONY, THE WONDER HORSE"
Again the Thrill King in a STERLING gWestern Romance
"SILVER VALLEY'
In which Tom Mix outdoes all other performances. Action
from the first scene to the last fade out.
Wednesday, March 14th.
What A "WOW" of A Picture
THOMAS NEIGHAN and LOUISE BROOKS
IN
'THE CITY GONE WILD'
A Corking Good Melodrama and one You'll like.
The chief argument in favor
of home trade is the fact that
it not only rebounds to the
benefit of all residing in the
adjacent trade territory which
is a part of every community
but pays in dollars and cents-
Every dollar sent away to build
up business in some big city is
just that much taken away
from the resources of th3 home
community.
If people will only figure up
the incidental costs and con-
veniences occasioned by send-
ing out of town for anything
that can be purchased in their
home town they will readily
see that it pays to trade at
home. It is customary to ignore
such items, but they are there
just the same and are part of
the cost of the goods that are
purchased in that manner. For
instance the cost of a trip to the
city, hotel bill, time wasted
away from employment, goods
bought that are not really need-
ed, higher prices actually paid
for the goods on account of the
stupendous overhead of the big
city stores. All this means cost
and must be charged up again-
st the purchases if one is hone?t
with oneself.
In case of mail
chases there are
and postage fees,
freight charges,
and delay in waiting for the
goods, annoyance of exchang-
ing the goods that do not fill
the bill, or that do not meas-
ure up to the grade expected,
these and many other charges
of like nature should honestly
be figured up against the pur-
chases. If this is done and qual-
ity of goods compared it will
be found that it is a case of try-
ing to lift yourseljLby your
bootstraps. Th«r« is no easy
way to secure goods for a less
figure than they can be sup-
plied by the experienced busi-
ness mail of Rusk.
Perhaps nothing is studied
any closer than the retailing
of merchandise and you can
safely figure that your live
home merchant is working
hard to secure the best of mer-
chandise to place before his
customers at the lowest pos-
sible figure consistent with
sound business principles. And
in this day of keen competition
there are few business men who
do not run close to the danger
line in fixing prices that will
attract trade and meet compe-
tition anywhere.
It is only necessary to. use
common sense in dealing with
these problems. The field is
open to all who may wish to
enter any line of business, and
if there were big profits to be
made that condition would not
last for every opening for busi-
ness is carefully searched out,
and competition has reduced
everything to the level of low-
est possible prices.
On another page of the Rusk
Cherokeean will be found the
special advertisements of busi-
ness men of Rusk who are in-
terested in getting facts of the
value of home trade before the
people.
The new city Fire Truck and
Pump, recently ordered, has
been received, and is ready
j for operation, and its a fine
one, with capacity for afford-
ing splendid protection to our
property, being able to convey
a volume of water far above
any business house or structure
| within the city limits.
Fifteen hundred feet of new
hose to correspond with the
S capacity of the pumper, has al-
;so been ordered and a wire
!sent for its immediate delivery.
With this new equipment
our fire department is going to
be able to combat and control
any ordinary blaze, and will
not only afford the desired
protection, but will also en-
able us to get a lower rate of
I fire insurance, which could not
| be hoped for with the old fa-
! cilities.
STOVALL—GUINN
MARRIAGE
Mr. B. E. (Bryan) Stovall
and Miss Kate Guinn, both of
jthis city, were united in mar-
riage, Sunday evening, March
* rth'.Tat 9:00 o'clock, p. m., the
! ceremony being performed by
I Rev. A. A. Rider, pastor of the
:M. E. Church at Alto, in the
^church parsonage.
The happy couple proceeded
to Lufkin after the ceremony,
{returning home Monday morn-
ing.
This promises to be a very
happy union, starting out as it
does under most favorable con-
! ditions and environments, with
those essentials that go far to-
ward the happiness and well
; being of the parties interested.
Mr.'Stovall is the obliging,
; polished, efficient and manly
son «'t' Miv i«ul Mrs. T- J, S&q?-
i all. Si. He ha.- lived here all
his life and by his industry, in-
tegrity and high moral char-
acter has acquired the confi-
dence, respect and best wishes
j of a host of our best people.
The bride is the only daugh-
ter of the late P. P. and Mrs.
Mary Guinn, and like her hus-
band is a native of this city, an
| accomplished, gracious and
j lovable young lady, with a full
i appreciation and capability of
admirably acquitting herself in
the new relation upon which
. - he is entering.
| For the present Mr. and Mrs.
J Stovall will make their home
! with the mother of the bride.
Wayne T. Watson, one of
| the early settlers of the May-
i delje community, departed
I this life at 8 a- m., March 2nd.,
j after a prolonged and patient-
ly borne illness.
Funeral services, conducted
j by Revs. W. C. Newburn and
[Jim Roach, were held at his
late home at 2 p. m., Saturday
after which the remains were
interred in Mount Comfort
cemetery.
Deceased was 77 years of
age, nearly all his life having
been spent in the neighborhood
where he passed away.
He was married fifty years
ago, to Miss Ellen Peel, and to
this union nine children were
born, eight of whom survive
and were with their father dur-
ing his last days on earth. All
but three live in and near May-
delle, the exceptions being one
daughter. Mrs. J. H. Cellum of
Jacksonville, a son, Pearl, of
Tyler and another son, Arnold
of Palestine- His wife and one
sister, Mrs. Annie Bobbitt, of
Rusk, also survived.
Deceased had long been an
earnest, consecrated member
of the Baptist church, and so
devout had been religious life
that he met the end with forti-
tude and abiding faith.
While the smallpox has not
become^jpidemic in Ru^k, there
does not seem to be any good
reason why it should not have
j so become.
We have had several scatter-
| ed cases, not serious so far, but
.just enough to keep everyone
scared all the time. Just about
the time we think it is all over
j a new case of two is reported
and it is calculated to spread
fear.
There is no denying the fact
that enough rigidity has not
been practiced by those ex-
posed in trying to avoid others
to exposure- They don't seem
to admit that they have con-
tracted the disease until they
have afforded others an oppor-
tunity to get it.
One fellow, w^ho was already
broken out, walked in the of-
fice of the Health Officer the
other day, to find out if he
really had it. It is true that one
cannot always tell, but so long
as it is extant anyone is liable to
get it and should isolate them-
selves as soon as they feel any
symptoms that might Io.tH to
its development.
Civic League Meeting
The regular monthly meeting
of the Rusk Civic League will be
held at the Presbyterian Church,
at 3:00 p. m. Tuesday, March 13.
Business of importance. Come.
Back On The Job.
B. F. Pryor was in Alto, yes
terday, on bu siness in connection
with some work on the new bank
building'.
Warren Williams, of Williams
Brothers, returned Sunday eve-
ning from a week's stay at the
home of his parents in Garrison,
recovering from illness.
Carl Dickey, the efficient and
tobligio£.operator of the cleaning
and pressing parlors of Williams
Brothers, who was incapacitated
for duty lor two weeks, owing to
illness, came back on the works
Monday morning and everything
is moving oil with old time regu-
larity and satisfaction.
Carl is an expert in his line and
his conscientious services have
built up a fine business for his
firm
Rev. II K. Hooker, Decberd
McCord. Joe Shelton, Mrs.Thos.
Shertfon and Misses Nannie and
Elizabeth McKelia r attended the
Christian Endeavor convention,
held in Marshall.Maach 2, 3 and
4. Thev were delegates from the
local society.
Mr. and Mrs. Homer Gee of
Dallas were here this week
visiting Mrs Gee's father.
Capt. E. L. Gregg, who has
been sick. Capt. Gregg was re-
ported to be better yesterday.
The New
BUILDING AND LOAN CO.
OPENS BRANCH HERE
Prof. Tom Ogier of Bryan,
and Mrs. Tom Ogier of Jack-
sonville, were here Saturday
visiting in the home of Mr. and
Mrs. Louis Butler.
H. G. S. Anderson and J H.
Andler, of St. Louis, Mo., were
here the tirst of the week, look-
ing over the iron ore deposits.
The Jacksonville Building!
and Loan Company, which has j
been doing a splendid business)
at its home office for the last j
three years, has opened a!
branch in Rusk, with Leo W j
Tosh as local representative.
This is an enterprise that has
long been needed in this place,]
and the demand for an agency!
of this kind is constantly in-1
creasing.
There is no medium that
helps a man of limited means !
to get a home like these build-
ing and loan associations,;
which will advance him the:
money to build, and pay out on
installments, or make loans for
repairs or extensions to proper- j
ty already constructed.
This company is a home-
owned and operated under-
taking and it sells stock to local j
investors, thereby not only
helping out the residents, but
offers a splendid opportunity
for safe investment.
Sam Overton, chief of clinic at
Parrish, Forrest & Williams' re
turned last Fridry, from a stay
in Houston, where he had been
familiarizing himself with the
> i <
new Ford car. If there is any-
thing you want to know about
the wonder production Sam can
tell you without putting on his
glasses.
Schochler For Count able.
J. Palmer Schochler has author-
ized us to announce that he is a
candidate for Constable of this,
Precinct No. 1.
Mr. Schochler is fully compe-
tent to fill the position, a consist
ent law-abiding, respecting and
enforcing citizen and if chosen to
this position can be depended up-
on to be right on the job and do-
ing his full duty.
UNIVERSAL CAR
Is the most amazing value
ever offered in a
Low Priced Car
Get full details
and demonstration
at our
New Sales Station
PARRISH, FORREST & WILLIAMS
Authorized Ford Dealer*
The Big Filling Station on the Corner
OPEN DAY AND NIGHT
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Ward, H. O. The Rusk Cherokeean (Rusk, Tex.), Vol. 9, No. 39, Ed. 1 Thursday, March 8, 1928, newspaper, March 8, 1928; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth291342/m1/1/?q=waco+tornado: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Singletary Memorial Library.