The Orange Leader (Orange, Tex.), Vol. 58, No. 66, Ed. 1 Monday, March 20, 1961 Page: 3 of 10
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MONDAY, MAUCH 20, 1*1
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AUTOMOTIVE
FEATURE PAGE
Vi
Orange
Available to All Drivers
Seat Belts Will Be Offered
To Encourage Better Safety
SAN FRANCISCO — In a move
to encourage greater use of safety
belts one manufacturer will offer
them to its dealers on a nonprofit
basis and is recommending to the
dealers that they make the belts
available to owners of all makes
N of cars on a similar basis.
EXPERIMENTAL—Engineers design *idea
carsMor testing public reaction.to styling. Many
half million to more than three
million during the past five years.!
One of the best indications ofj • •"*'
the growing awareness a.f ihe value t ' n .... i < • >
of seat belts is the mandatory use \A/ill Rp 7OA/ ^Anngl
of belts by state police in many JJ 1,1 uc
parts 'of the country. This wide
spread and growing use Of seat
of the designs incorporated into our present auto-
mobiles came from experimental models. *
The price of each belt to the i belts by state highway police *
dealer will be S6.15. Thev hav rec-i meaningful and smpressive, — be-j
ommen.ded that the dealer in turn,pause no one is in a better position
as a public service, offer the belts to know the practical value of
to owners of competitive makes seat belts than the. men who see.j
on a non-profit basis, with onlv ai the results of highway accidents.;
nominal charge being added for' thft^highway^ PatroLcai^^uipped;
installation.
This program includes
Volkswagen To Have Big Brother on Market
DETROIT (AP) —
with "seat belts, but everv car op-j lower, more powerful-and more
... I orated bv the State of California'expensive.' The phrase could
• „ rec:hc ,.rt pnnfhnpH Nn stafp in thelhave' been lifted word for word
ommendation that those interested unjon isqdoing "more to bring the from the new model announce-
value of seat belts to the Stten- ment of any, American car of
strong . characteristics of Chevro-iwiirbe mounted directly over rear
let's-Corvair wagon. ' (drive wheels.
In Germany the twofdoor sedan
will cost $l,<i00, or about $370 more
Bv BEN PHLEGAR ,*
AP AUTOMOTIVE WRITER ,
' "I oncer The company says the new mod-
' el,, the VW-1500, will be six inches
in safety set a good example by
using the belts themselves; that
dealers display the belts promin-
ently. install th^m in demonstrator
and driver training cars loaned to
schools arid explain their value to
customers at every opportunity;
and finally that manufacturers
and dealers cooperate to make it
easy for drivers to buy them and
have them installed at the lowest
p<jssible pricev
Any progress achieved by auto-
mobile people in encouraging
motorists to buy and use seat belts
will be a strong support for the
efforts of the American Medical
Association, the United Stated De^
pa
W
Council.
tion of the public.
"Nothing," he stressed, "along
the whole broad front of action to.
improve highway safety is more
important than this normal business
process of .developing, making
available, and selling safety equip-
ment to the1 motorist."
In spite of the high totals of
traffic fatalities registered annual-
ly, the number of deaths per miles
traveled has shown, a steady de-
cline.
In terms of vehicle miles travel-
ed. steady progress has been
made — decade after decade. In
lartment of Health. Education and' 1940.-thre were 11 4 deaths for-
elfare, and the National Safety every 100 million vehicles.mi.es
' traveled. In 1950, there were 7,6
an
„ . . , -j „,,.t,iand in 1960, according to
We may have placed too much by the Natjona, safety
emphasis on the instruction /*!
young drivers and too]i«le_on fte( MiJes for mj,e American _drivers
Council, the rate was down to 5.4.
three or four years ago.
It came from a car announce-
ment, all right. But. it is .a 1962
model, and it's not American:
The Volkswagen is to have a big
brother in the fall.
Just as American auto manufac-
turers decided the public wanted
smaller cars,"and brought out the
Compacts, Volkswagen has decid-
ed the time has come to offer
G?rmans something 'bigger, fan-,
cier and in more modern dress
than the familiar VW "beetle."
And like the. American "Big
Three," who continued to. offer
standard site cars as well, Volks-
wagen says it willa continue the
beetle.
For a Awhile only the present
model will be sold in the United
States.
In many ways a new Volkswag-
en is as revolutionary as Henry
- T to
longer than the present one, giving
it an over-all length of 13 feet,, 10
inches. This still is seven inches
les3 than the shortest current U.S.
car. Rambler's American. >
The flat four-cylinder -rear en-
gine will have a: displacement of
1,500 cubic centimeters as against
the present 1.19J? cc. But the en-
gine package will be smaller and
VW plans a trunk in the rear as
well as in the front. The- engine
instruction of the driver with many: M f , P,t,mated to
k!a h °/ d7rLnRnftemionnshouldmbe: ^ six time? better than that ofijFord s switch from Model
be that more drivers in the rest of the world Model A
*,ven. combined.
its of older people and instructing
them in the fundamentals of safe
'driving. ' , . .
Safety delegates were lauded
for their work in expanding the
practice of motor yehicle inspec-
tion and he recalled that five years
ago fewer than 500 communities
conducted voluntary safety checks
while today there- were nearly
3,000 such communities. He said
that the number of vehicles check
for greater traffic
safety must be pressed, for the
The campaic
The VW. sometimes called a
modern Model. T, has been vir-
tually unchanged in appearance
since the end of World War II.
But under the skin VW has made
many changes.
First pictures of the bigger VW
than the current one. VW's port-
of-entry price in the United States
for the beetle is $1,565.
e.
nation-wide drive in the cause
of greater highway safety is. an
effort which brings rich returns,
and those who work in the cause .
of highway safety gain the $atis-]s^ow styled much more along
faction of knowing they are con-1American lines, _ minus chrome,
tributing to the well being of people Gone is * the snub nose and the
and helping to prevent tragedy and
suffering. It provides the world an
example of the way Americans^pictures, saw a resemblance to the
* ! l and Te work Together in voluntary eoopera French Simca (which Chrysler
hid Increased from one and one ^ goais Isells).- The-new station wagon has
ducktail rear end.
A Chrysler man, viewing the
ictures, saw a resemblance to the
Orangeite Attends
Dallas Conference
L. C. Swan, general manager oj
Clegg Motors, was among 15 Lin-
coln Continental, Mercury and
Comet dealers and dealership gen-
eral managers who attended a
marketing management confer-
ence in Dallas March 1.
The conference was one of a se-
ries scheduled throughout the
country by Lincoln-Mercury Divi
"sion of Ford Motor Co. to review
methods of effective dealership
management, including finance,
merchandising, sales, development
of a successful sale^ force and
used car merchandising.
D. A. Kuhn, Dallas District sales
manager for Lincoln-Mercury Di-
vision, said, the conferences are
emphasizing volume merchandise
ing principles in view of the com-
petitive position of Mercury with
its new series competing in the
low-price market.
If you have a glass one-quart
measure, it's a good container in
which to mix pancake batter.
By KEN LAKIN
TIME FOR A CHECKUP?
. . . Who knows, maybe
it is, you get checkups on
everything else . . . Your
health, your
kids, the car
. . . So whV
not your .insur-
ance, too? . . .
After-all, times
change...andI
so does you
possessions, the >
insurance y'ou
bought 'five
years ago may
h&ve been-just fine for
your protection then . . •
But what about now.
There may be weak spots
in your program, that's
why we think everyone
should checkup on their
insurance from time to
time .. . There's no charge
for our service .. . wheth-
er you're a customer or.
not. So to be sure, stop by
or give us a call . . . Zeto
& Lakin Insurance Agen-
cy, 404 Park Avenue,
Phone TU 3-9353.
1KB
ssisea;
TURBINE-POWERED CAR OF THE FUTURE—Lightweight gas-turbine engine and a
"deceleration airflap" are novel features of the "Turboflite," Chrysler Corporation's new
experimental car. The 450-pound engine produces 140 horsepower and can be operated
with unleaded gasoline, kerosene or jet fuel. The airflap is operated by the driver.
Hung between the rear fender fins, the flap is adjusted to catch the wind and slow the car.
Truck Showing
WASHINGTON — Chrysler Corp
oration is demonstrating a two-
and a-half-ton turbine powered
Dodge track here this week, in
conjunction with the turbine power
conference of the American Society
of Mechanical Engineerrs,
The engine is basically identical
to two otners also being shown in
special vehicles this week in the
nation's capital. One is installed
in an experimental car of the space
age, called the Turboflite, and the
other in a modified and restyled
passenger car.
The trio of vehicles are being
shown together by the. company to
demonstrate the versatility of the
turbine engine.
The" Armed Forces already have
expressed keen interest in gas tur
bine power plants for grjound ve-
hicles. Large scale production of
the new engine is not in the near
future.
Smooth military operations de
pend on mobility, and mobility is
tied up to fuel availability. It there-
fore becomes obvious that a mill
tary engine for ground vehicles
should operate on almost any
liquid fuel which happens to be
within easy reach. We have al-
ready seen that the gas turbine is
the only power, plant known today
which possesses such multi-fuel
ability.
But this is not the only advan-
tage from which the military would
benefit. The lowspeed high-torque
caracteristics of the turbine- make
the engine especially well su.td
for the many heavy military ground
vehicles which operate at low
speeds in al! sorts of terrain. Its
freedom from coldstarting prob-
lems and its acceptance or a load
without a warmup period remove
any reluctance regarding its wse
in any region of tne world. . -
Its simplicity and' its ease of
operation and maintenance .allow
it to be placed in the hands of
relatively unskilled personnef with-
out having to bear the cost of
rigorous training.
67 Cars Enter
Economy Run
ROSWELL. NjM. - SubStan
tially better mileage than 'in I960
was indicated today for the 67 cars
now on the second leg of the 1961
Mobilgas Economy Run.
The fleet of competing cars left
Los Angeles early Saturday for the
2500-mile, six-day grind that will
end in Chicago, Thursday (March
16).
The cars were due here after a
long day on the road covering 480
miles from Tucson. Ariz. The six
day trip will take them through the
city traffic and high-speed. High
ways of eight states on a route
any vacationer might select.
The competing cars dipped to
205 feet below sea level at the
Salton Sea, and. they will climb
to an altitude of 7745 feet in cross
ing Apache Pass.
Weather on the rugged route to
Chicago varies from the dry
desert warmth of the Southwest
to the wet and cold of the plains
states and the possibility of floods
and road washouts.
Prediction that this year's Run
will reflect an improved mileage
potential for the average American
motorist came from A. C. Phills-
bury, United States Auto Club" of-
ficial and chief steward of the Run.
He noted: . .„
1, The field competing this
year includes three compact class
g.s, and 34 of the t>7 cars entered
are compacts.''
2. Fuel economy has been a top
1961 auto-manufacturing goal even
in the standard-sized cars.
With an eye toward lowering
motorists' gas bills the industry
has lowered the average standard
sized car's weight, compression
ratio, horsepowe/ and engine dis-
placement.'
How mudh the larger number of
compacts will boost the average
mileage figures is indicated by the
1960 performance when 10 com-
pacts averaged 25V4 miles-per
gallon. Overall I960"average was
21.23 miles-per-gallon.
Results of the 1961 Run will be
announced after gas tank contents
are measured at Soldier Field,
Chicago, Thursday afternoon.
Winners will be declared in each
of seven clasea.
Auto Companies
To Pay Bonuses
THE OftANGE LEADER f AGE THREE
The automo-
bile companies will pay aelected
DETROIT (AP)
jmpar
es bonuses totaling more
employi
than.. 1
BL
_ .128 million for their serv-
ices during i960
Approximately 20.440 men and
women will share in the awards
at General Motors, Ford, Ameri-
can Motors and Chrysler-
Each company.has:its own for
mula for determining the total
bonus. At GM the minimum, sal
ary an employe can receive and
still be eligible for a bonus is $730
a month of $9,000 a year.
Man Has Boirlder
In His Bedroom
GRUNDY,, Va. (AP)-Ed Pugh
has a boulder in his bathroom. It
is in his bedroom, too.
The boulder, plunged down
mountain, side and crashed through
the roof between the bedroom and
bathroom. No one was injured, but
Pugh is wondering how to
out. It's too big to go througl
door.
the
M. W. PEARCE
INSURANCE AGENCY
THI T*AVItH< INSUMNCt CO.
Phon* TU 3-2621
Alt KINDS W INSUMNCI
II ITS WOt I H OWN I NO
II S WORTH INSURING WITH
JOINER
INSURANCE AGENCY
Yom Local AETNA
408 r,f K TlJ 3 9181
BiU Butler
INSURANCE
larg* enough to accommodate . . .
. . . tmoll onough to appreciate
Transmission
Unusual in Car
Since the introduction of the
family-sire Tempest series last
fall, nearly 70 per cent of these
new cars have been ordered with
automatic trahsmissionsi. Known
as Tempestorque, it is the -first
automatic transmission to be
mounted at the rear in a front
engine car.
A . conventional synchromesh
transmission with the shift lever
located on the floor for driver con-
venience, is standard equipment
on Tempest sedans and station
wagons.
Tne
Tempest transmission, either
automatic or synchromesh, is an
integral part of the differential
and axle. Power is transmitted
from the front-mounted engine to
the transmission by means of a
Curved, flexible driye shaft.
BROOKSHIRE
Oldsmobile-Cadillac, Inc.
"Wa Are On Tha Square"
10* BORDER—01 Al TU 1-S451
BARNETT ~
306 Fifth St
• INSURI
• STAY INSURED
• REST ASSURED
TU S-«4*7
Wheel Aligning - Complete Brake Senice
Wheel
Balancing
Wheel
Straightening
902
DIVISION',
TU 3-4733
NELSON'S
Automotive
Tin
Truing
farts
Replaced
SERVICE
GW
&
FREE
Inspection
and
Estimates
16 Years Specialized Service In Orange!
Bills Would Honor
Traffic Courtesy
. Two bills introduced in the 87Ui
Congress call for special postage
,stamps to honor traffic safety ef-
forts and encourage highway cour-
tesy. • /
H. R. 129, introduced hy Rep
j Kenneth A. Roberts of Alabama,
would authorize issuance of a spe-
cial stamp in recognition of safety
efforts put forth by the President,
government agencies. private
groups and various individuals.
H.R 772 calls for a stamp bear-
ing the legend, "Highway Courtesy
Is Contagious." It was introduced
by Rep. John P. Saylor of Penn-
sylvania Both bills were referred
to the House Committee on Post
Office and Civil Service.
N
M
MANY THINGS
- -
.1 ■ ■ ■■ -
i, • —
'
I
We mote* loans fo* a lho«j*ar d-<md-<ma ream
It makes no diffaranc* whether you want the cash for •
long time or a short time. Our terms are fUxible-yoet
Town*If. may select the amounts and dates of (Myotonia.
Wc cordially invite Naval Personnel statiomd in
this area to take advantage of our facilities.
Loans up to $1000
C. FINANCE
CORPORATION
517 West Front Stroot
* . Orant*. Tomre
Telephone TUxedo 3*4388
0#MCH MO*
fO OCO*iT
ftlSO Officii IN MAUMONT, PORT ARTHUR *"0"STON
FLY ^ non-stop to DALLAS ..
Fast Super Starliner flights, just 87 minutes .. morning
ond evening . . connect with
MIFF'S
El,
finett to NEW YORK
2 hours 55 minutes
$96"*
Met I to CHICAGO
1 hour 47 minutes^67
*8up*r Catch Fin « -*«, ptui tea.
v it
For confirmed reservations, CALL TTA TU 6-2695 or your travel agent
TRAMS-TEXAS airways
He'll have more power
than you ever dreamed of, Dad!
When he's a man, he'll use. four
times the power you have today —
electric power, in great abundance
and still at a low price.
That's why the hundreds of in-
vestor-owned electric companies,
like Gulf States, are working right
now to double the power they supply
the nation in the next ten years. And
they plan to redouble it in the ten
after that
U. S. FAR AHEAD IN
ELECTRIC POWER
Already, Americans eie more
electricity than the next seven coun-
tries put together. One of the reasons
is that most of our nation's power is
supplied by people and businesses—
rather than by governments as in
most of the world.
urging our government to spend bil-
lions more of your tax dollars —
quite unnecessarily — to get fartficr
into the electric business. You have
paid a share of the more than
$5,000,000,000 of taxpayers' money
spent on this so-called "public
power* already.
This needless federal spending
chn be curbed — when enough peo-
ple know what's going on. Make sure
that your friends "and neighbors have
the facts. That will help.
Yet certain people want to change
this American system. They keep
DID YOU
KNOW THAT..
hi (vole. N>« government con.
•rolt •locfrtt power industry, Hio
oomgt home only 400 kilowot-
hourt of electricity a yeor, compared
to the U. S. ovettjfle of 3.SOO kwt>f
That by I960, there wtfl be electricity
available to every.era*, woman and
child in the U. S, equivalent to the
energy •< 176 men working for each
one of • at home, on the job and in
the production of thing* we buy?
GULF STATES UTILITIES COMPANY
%
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Browning, J. Cullen. The Orange Leader (Orange, Tex.), Vol. 58, No. 66, Ed. 1 Monday, March 20, 1961, newspaper, March 20, 1961; Orange, Texas. (https://texashistory.unt.edu/ark:/67531/metapth330547/m1/3/?q=j+w+gardner: accessed June 23, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Lamar State College – Orange.