Palacios Beacon (Palacios, Tex.), Vol. 20, No. 49, Ed. 1 Thursday, December 8, 1927 Page: 3 of 6
This newspaper is part of the collection entitled: Texas Digital Newspaper Program and was provided to The Portal to Texas History by the Palacios Library.
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Ford Advertising
Cost OverMillion
MILLION SPENT TO HERALI)1
NEW MODEL; JEWS GET 12
PER CENT.
Room for £££ fc
vjinstmas constitution
It Was the Night
Before Christmas
New York, Dec. 7.—The new Ford
has been heralded into the world with
one of the most remarkable advertis-
ing campaigns ever known.
The campaign cost $.t,8U0,UU0 in five
days. Full-page advertisements were
carried in about two thousand daily
papers, or virtually every daily in the
United States and Canada.
Individual dealers through addition-
al advertising brought the figure to
$1,700,000.
No such advertising appropriation,
it was said, has ever been made for
so short a campaign. It was confined
entirely to daily newspapers.
About twelve per cent of the na-
tional total was for advertising in
Jewish newspapers. No other foreign
language medium was used.
li/TLCOMf, MfcUr ChrMmaal
TT Her* b whera w« Bve,
WUli rwvm lur you, Hid
Jiuiaflyotfinvttoclv*.
Csms tn! TU fir*'* bwvJnf
And fiM Um uun i ml
And hear w alng the ol<>
"Tbfc worth fvta* yttT*
MIDFIELD
Mrs. Frontman and baby visited
with Mrs. Aikin Tuesday.
Mrs. Burlich, Sr., is visiting her
daughters at Needsville this week.
Mr. Jean Petilla of Wadsworth,
spent Sunday night at the Aikin home.
P.-T. A. met Tuesday night, not a
very large crowd was present as it
rained.
The Missionary meeting will be with
Mrs. Trull Thursday in an all day
meeting.
Mr. and Mrs. W. K. Keller moved
from Markham into their home prop-
erty here.
Mr. Harbison and family visited his
father in Palacios, who has been ser-
iously ill, Saturday and Sunday.
Mr. S. P. Myers and S. A. Myers
/of Forddran, Texas, visited Saturday
with their mother, Mrs. Myers and
sister, Mrs. J. A. Callaway,
J Mrs. Emery McGee, of Buckeye,
.came last week and cared for Mrs.
'McGee, Sr., who was quite ill. We are
'glad to report Mrs. McGee much im-
proved.
Rev. Ratliff will preach at the
church Sunday morning, dinner at
_oon, Conference afternoon also a
iermon with young peoples meeting
t 6:30 and another preaching service
ollowing. We cordially invite every-
ody to come and bring your lunch
asket and enjoy the good things we
ill hear.
One of the most enjoyable get-to-
gether socials of the year was the pie
social given Friday night for the ben-
efit of the Music Memory record fund.
0nly about $10. was taken in but the
Extemporaneous program and the con-
test for the Cherry pie which was
a close contest between about 10 men
end won by Mr. Will Roberts gave
bveryone such a good time that every
pne is asking for another.
Sunday was Mr. F. C. Cornellius-
r,'7th birthday. The Sunday School
bang him "A' Happy Birthday Dear
Leader," as he is our S. S. Supt.
At the family home the children and
grand children who live near Midfield
(with Mr. Leon and Mirs Jaunita Cor-
hellius of Houston, Mr. Cornellius,
i nephew also of Houston, Mrs. Moller
of New Braunfels and Mr. Stewart of
Vfidfield at the birthday dinner. We
»l! wish Mr. Cornellius many more
Watcome, MbterChrtomw!
We love you *io*» and mar*
When we too you on the threefold
Of the dweWnge of the poor.
Ii Ai ii *§> m 11 i«nl i tAiMulneMaM
Tvti prmg nw w«ery wenaerws
from where thei? fsal may rveae
To the light, and cheer and comfort
Of all our hearts at homel
W. C. T. U. NOTES
By EMILY BURTON
(Press Agent)
The "Texas White Ribbon," gives
what must be called a splendid ac-
count of the State Convention of the
Woman's Christian Temperance Union
held in Austin, from November .10th
to December 3rd, 1927.
The women of that beautiful city
were so friendly, courteous and hos-
pitable, making every delegate an hon-
ored guest; the number of influential
men there taking a deep interest.
Among them, our young Governor
Dan Moody; the good reports from
the several districts; the encouraging
report of an increase in numbers; the
inspirational talks and eloquent ad-
dresses made, especially by the Geor-
gia Whirlwind, Mary Harris Armor,—
all were enough to make the Conven-
tion a grand record of past achieve-
ment, and a brilliant promise of fu-
ture success. Quoting a paragraph
from the "White Ribbon:"
"Yes, the 1927 Convention of the
W. C. T. U. will bo down in history
as one of the most successful and sat-
isfactory Conventions of the forty-six
years of the life of the organization
in Texas.
Our beloved President, Mrs. Claude
DeVan Watts, was re-elected by unan-
imous vote and Mrs. Ammerman was
re-elected Vice President, Mrs. Eula
Twitchel was elected Corresponding
Secretary to replace Mrs. Davis.
The President's letter must be class-
ed as wonderful, for its knowledge
of what is going on in all the world,
you might say, for or against the Dry
Cause; for its suggestions and earnest
advice as to what to do in hundreds
of cases to balk the Wets,—make the
writer of it a super-woman, a leader
to be proud of and grateful for.
The November number of the White
Ribbon should be preserved as a mem-
orial number, as containing valuable
'.memoranda, its list of Prohibition
books, a help to local Unions every-
where.
The next meeting of the Palacios
W. C. T. U. will be on the second.
Wednesday in Dcccmber at the home
fo Mrs. C. E. Sisson as usual. This
will come on the 14th, which seems
far off.
We suggest a Christmas love feast
on that day, each member to bring a
contribution to the feast—cake, pie,
sandwiches, salad, olives, cold chicken
or — ? —?! ? ?.!!
! '%
%
9
Make this
Christmas
last for
thousands
of mile
f.
I i
-aBuicic
for Christmas
Make someone supremely happy
this Christmas. GiveaBuickfor1928.
Delivery will be made, if you wish,
at your home Christmas morning.
The liberal G. U. A. C. time payment plan it available !<'de>irtd.
Hardy-Fields Motor Company
BAY CITY, TEX.
Little Snowflakes Glad to
Be of Service on Great-
est of All Days.
By W. D. PENNYPACKEK
. m .«•i1 WAS one of the
1 ' tiniest things Im-
aginable. In all
the whitened fields
of late December It
could scarcely be
reckoned with. It
was a snowflake.
Fleeting was the
span of Its existence. Today, here,
tomorrow possibly drawn Into the
moisture of the atmosphere, depending
upon temperature, and where It
chanced to fall.
Some say fairies fashion snow-crys-
tals In wonderful workrooms and lab-
oratories which man has not explored.
It may be. They are more exquisitely
cut tfcau the rarest jewels.
It was the night before Christmas.
There was the usual sense of quiet
which comes over things when the pre-
holiday rush and confusion ends—the
sense of peace—perhaps the echo of
that old song which man has so often
and so ruthlessly heard and forgotten.
It seems that the snowflake knew.
In the land whence snowflakes come
there is a great chief. The country,
If one speaks of
It as such, Is an
a b so 1 u t e mon-
archy. But It Is
different from
those our geogra-
phies name under
Political Divi-
sions. It is a mon-
archy ruled by
love, where a de-
sire to give hap-
p 1 n e s s Is the
prevalent ambi-
tion.
So, on that
night before
Christmas, as the
snowflakes
danced about In
great billowy clouds, some of them
thought of companions already fallen
to earth. Yes, some had fallen, and
their beauty had lusted for a while,
then disappeared.
Then the chief spoke:
"Fellows," he said, -with an appeal-
ing note in his voice—a voice that had
much of the plaintive sound of the
north wind, "there is a service to per-
form. This Is the night before the
birthday of our King. Millions will
worship Him when the morrow comes,
but more, ignorant of Its source, will
seek to revel In the gladness which
His coining brought and many mil-
lions more—" he went on.
"The nations of the world wait for
that gladness. Once a year they seek
to know the spirit and the significance
of the Christmas time. They see vairue-
ly what the carroling of angels and the
song of shepherds was all about—and
fhen forget. "Perhaps," ha said, "In
the chaotic strivings of man's life he
is not so much to blame."
Silence profound. A stillness like
unto the silence of the plains before
the angels uttered their refrain of
"Peace, on earth, good will toward
men."
"Comrades," said the chief,
"Aye I" answered the crowd in a
note that had the shrill keeness of the
winter wind and yet was warm with
in eagerness to serve.
"Down, just below us, there are boys
ind jrirls dreaming of Santu Claus,
ind snow, and sleighs, and sieds. To
some, your going would give life and
lest and happiness to Christmas. Yor
May stay here, or go to jdve them v
Strength - Vitality
IBuXB&BC*
COD LIVER OIL
Made by a new process from
Vitamin-tested Norwegian Cod
Liver Oil.
An ideal means of giving
growth-stimulating vitamins to
infants and children, and for
building up the weakened condi-
tion of adults.
Full Pint
85c
Nester Drug Co.
PALACIOS, TEXAS
P rC TIME CONSISTENT
yer—"My goodness, here you
i. jeen working f»n hour and you
havj accomplished almost nothing."
New Man—"Well, I dare say I could
have done more but believe me I
never was a man for showing off."
LUTHERAN CHURCH OF OUR
REDEEMER.
Services Sunday morning at 10:30
a. m.
Visitors welcome.
O. Winterstein, Pastor.
NOTICE
All parties who owe us, will greatly
oblige us by coming in and paying
their account before the last of this
month as we want to leave early in
December. Thank you,
Palacios Shoe Co.
KM
Just Installed—
High Pressure
Greasing System
Grease Your Car Under Air Pressure
7000 POUNDS PRESSURE OPERATED
BY AIR MOTOR
Only High Pressure System this side of Bay City
LET US ALSO SPRAY YOUR CAR WITH
GENUINE PENETRATING OIL
Get A New Battery
18 MONTHS
GUARANTEE
$6.98
EXCHANGE
PRICE
CURTIS AUTO SALES CO.
WHIPPET AND WILLYS-KNIGHT SALES AND SERVICE
! «2>H
GIFT
THAT KEEP ON GIVING
—for Christmas
™T
At Christmas time, people are look-
ing for gift suggestions. There are
no better gifts than Electric Ser-
vants, for they "keep on giving" af-
ter other articles are long forgotten.
Make your selections early while
our stock of electric servants are
new and complete. Everything
electric for the home.
Central Power & Light Co.
COURTEOUS SERVICE ALWAYS
Phone 52 Palacios
4,/V V sr**
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Palacios Beacon (Palacios, Tex.), Vol. 20, No. 49, Ed. 1 Thursday, December 8, 1927, newspaper, December 8, 1927; Palacios, Texas. (https://texashistory.unt.edu/ark:/67531/metapth412186/m1/3/?q=music: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Palacios Library.