The Schulenburg Sticker (Schulenburg, Tex.), Vol. 67, No. 4, Ed. 1 Thursday, August 18, 1960 Page: 3 of 10
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Venture Spirit and Individualism Retain Hold on U. S. Economy
The Schulenburg Sticker Page Three
Fayette County, Texas Thursday, A.u£. 18, 1960
A long view of the business
population in the United States
and its persistent growth trend
indicates that the American
economy still retains mucli of
its traditional spirit of venture
and individualism.
A basic element is that eco-
nomic expansion and increase
in population have consistently
opened up new opportunities
for individual enterprise and
self-employment as well as
providing job opportunities for
a growing labor force. Millions
of Americans have had the
courage and initiative to re-
spond to this development by
striking out on their own, and
many have succeeded.
Record Number of Firms
The results are clearly to be
seen in the fact that the num-
ber of business operating con-
cerns has been moving up
steadily with but few interrup-
tions year after year as far back
as figures are available. It is
now at a new high of just un-
der 4% million firms in opera-
tion, according to figures com-
piled by the U.S. Department
of Commerce. The figures show
that, over the long term, the
business population has shown
a greater rate of growth than
has the number of people in
the general population, and
that it still consists predomi-
nately of small firms as it has
in the past.
Furthermore, the Department
of Commerce data show that
hundreds of thousands of per-
sons chance the risks involved
by starting new businesses ev-
ery year. Last year, for exam-
ple, more than 400,000 new es-
tablishments were launched in
ventures that covered the whole
range of the business popula-
tion from filling stations to
manufacturing enterprises. For
the decade of the Fifties as a
whole, the number of new busi-
nesses started added up to 3.8
million, about 400,000 more
than in the Forties.
The Factor of Risk
Risk, of course, is an inherent
part of almost every venture,
and this even more true these
days than in the past consider-
ing the added problems brought
by such trends as the increase
in the tax burden, the impact
of inflation on production and
other costs of doing business,
and increasing Government reg-
ulation. Thus it is not surpris-
ing to find business "births"
accompanied by a high mortal-
ity rate. Last year, according
to the figures, 82 businesses
were discontinued for every 100
that were started, and this re-
lationship has shown little
change for a number of years
The Commerce Department
compilations show that the
number of operating business
firms scored a net increase of
almost 700,000 in the Fifties to
stand at 4.7 million at the be-
ginning of this year. All firms
paid employee.
However, the business popu-
lation figures do not include
agriculture and the professional
services, two strongholds of in-
dividual ownership and opera-
tion. Nor do they include mil-
lions of persons in other fields
of activity, where the individ-
ual is essentially on his own,
and where the rewards and ac-
complishments are primarily
dependent on a person's own
initiative efforts and capacity.
Many of the more than 200,000
full-time life insurance agents
in the country are an example
of this group.
Small Business Predominant
Thus the American economy
at heart still retains its strong-
ly individualistic characteristics.
In the main, too, it is still a
country of small businesses un-
derneath an outward facade of
bigness. While there has been
a growth in large firms, such
as in areas where tremendous
capital investments are indis-
pensable for successful opera-
tion, the figures show that
three out of every four non-
farm business firms have few-
er than four employees and
that only one in 20 employs 20
persons or more. Two out of
every five firms are one-man
operations
Retail stores and service es-
tablishments are by far the
most numerous of all business
firms, with the former account-
ing for more than two-fifths of
the total and the latter for al-
most 20 per cent. Construction
is in third place, followed by
the classification of finance, in-
surance and real estate. The
laBt-named group has shown a
substantially greater rate of
growth than the average over
the past decade. It is interest-
ing to note in this connection
that the number of life insur-
ance companies in the United
States more than doubled in the
1950-59 period, intensifying the
competitive factors in the busi-
ness and broadening the protec-
tion services available to the
public.
Ability to stop on a dime
comes in handy when playing
slot machines.
BAUMGARTEN-MATULA
COMPANY
I
Business Population Data
The following table gives the
trend of the business popula-
tion (in thousands of firms), by
principal classifications over
the past decade:
Gain, '49-
Type '49 '55 '59 '59
%
Retail trade 1,7941,9031,997 11
Services 737 790 873 18
Construction 348 452 473 36
ManuPturing 320 327 326 2
Wholesale 262 297 316 21
All other 539 613 675 25
Totals 4,000 4,3814,659 16
Source: U.S. Dept. of Com-
merce
in the private economy are in-
cluded, regardless of size, ex-
cept that an individual working
on his own account is not con-
sidered a business firm unless
be has either an established
place of business or at least one
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CELEBRATING OUR 5th ANNIVERSARY
BALLOON
BUSTING
SALE
FREE: Morton's Potato Chips — Carnation
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SATURBAY ONLY: FREE PEPSI-COLA
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NOTICE
cials Good Only for Thursday, Friday
Saturday — August 18, 19 and 20
MAKE IT A SOCIABLE
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Bake cakes to be filad about
5LA0IVLA
CAKE MIXES
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Box — 25c
25 LB. SACK
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5 LB. SACK
39c
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Cream Style or
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SAUER KRAUT
17c
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13
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il Lb. Pkg.---63cjl Lb. Pkg. - 15c 4 Rolls - - - 33c
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SLICEB or HALVES
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ft
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35c
25c
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Vi gal. cart. - - - - 19c
CHOICE ROUND
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FLATONIA'S BEST DRESSED
CARNATION CARNATION
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300 Can - - ■ 7c {25c Pkg. - - - 19cj%# Box - - - 25c
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Schulenburg's Favorite One-Stop Friendly Shopping
Center
OPEN 7 DAYS
■ •*
. -a »
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The Schulenburg Sticker (Schulenburg, Tex.), Vol. 67, No. 4, Ed. 1 Thursday, August 18, 1960, newspaper, August 18, 1960; Schulenburg, Texas. (https://texashistory.unt.edu/ark:/67531/metapth430141/m1/3/?q=Lamar+University: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Schulenburg Public Library.