San Antonio Express. (San Antonio, Tex.), Vol. 54, No. 24, Ed. 1 Friday, January 24, 1919 Page: 3 of 18
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SAN ANTONIO EXPRESS: FRIDAY MORNING, JANUARY 24, 1019.
2
Don t blame the dealer
for the shorrade of Victor products
the Government needed us!
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To the thousands of people who have been temporarily inconvenienced through their
inability to get the Victrola and Victor Records they wanted; to Victor dealers everywhere
who in the face of this extreme shortage stood loyally by us and steadfastly refused to offer
inferior substitutes, we feel that an explanation is due for this scarcity of Victor oroducts.
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Upon the entrance of the United States into the great world war, the
Victor Company immediately decided to do its utmost in making war
materials. It voluntarily offered its entire plant whole-heartedly to the
Government, regardless of the fact that its regular production would be
seriously curtailed, regardless of the setback which would temporarily
result to the business it took years to build up, regardless of the profits
which would necessarily be sacrificed.
It would have been possible to hold off—to keep right on with our
regular work and let others do war work. But the Victor Company is
a thoroughly American concern, and it does things in the big characteris-
tic American way. It chose to help the Government to the very limit
of its resources.
The Government recognized the high state of perfection and
thoroughly modern equipment of the gigantic Victor factories, and made
more and more use of them until as much as 90% bf the plant was at
one time engaged in war work. If it were possible to disclose Govern-
ment secrets and tell of the scientific experiments which were conducted
and of the devices and products which were manufactured, the public
would appreciate what a valuable help the Victor plant was to the Govern-
ment in winning the war.
Those parts of the Victor factories which continued to produce Vic-
trolas and Victor Records could not, of course, supply even a reasonable
amount of Victor products to the public. And the shortage was made
even more pronounced because thousands of Victrolas and still more
thousands of Victor Records were diverted to the use of America's fighting
forces on land and sea—to entertaining and inspiring them, as well as to
teaching them French and wireless telegraphy through the Victor special
study courses.
Great though the sacrifices were which the Victor Company willingly
made to help its country in its hour of need, we would not have it other-
wise. And though the inability to get Victor products was exasperating
to the public, we do not believe they would have had us shirk our duty,
Wc count it a:i honor that we were able to serve our country. We are
gratified that the Government found our factories of such value.
And with the coming of peace, we recognize the great task that de-
volves upon us. It is imperative that we supply as quickly as possible
those people who rather than accept inferior substitutes, decided to wait
pattendy until they could get the genuine Victor products they wanted.
Added to this there is the increased demand that will come from new
sources, for thousands of our returning heroes have learned to appreciate
what the Victrola means in their daily lives. The demand upon out
resources will be greater than ever, but we return to our chosen work with
full confidence in our ability to meet the needs of the future.
So while the Victor plant did its full share in helping to win the war, it is now again
bending its energies to supplying the musical needs of the nation of the whole world.
From a gigantic bee-hive of war-time activities, the Victor plant again resumes as the
greatest musical industry in the entire world.
Victor Talking Machine Company
Camden,N. J.
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San Antonio Express. (San Antonio, Tex.), Vol. 54, No. 24, Ed. 1 Friday, January 24, 1919, newspaper, January 24, 1919; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth430860/m1/3/?rotate=90: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Library Consortium.