San Antonio Express. (San Antonio, Tex.), Vol. 52, No. 301, Ed. 1 Sunday, October 28, 1917 Page: 9 of 72
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sAN ANTONIO EXPRESS: SUNDAY IV'■ >NING, OCTOBER
Purchases made tomor
row, Tuesday and Wed
nesday charged on Nov
ember accHount,
due December
Sigh a Hoover Pledge
Card at Joske's tvhen
in the store shopping
tomorrow
■'jjfr*
i r>-\
'Hit, f
vmtaim.
\
$13.95
\
For New and Pretty
Autumn Frocks
That Are $20.00 Values
The prettiest Dresses and the very best values ever brought to
Saa Antonio! A special purchase—and there are styles a-plenty.
Dresses for afternoon, for street, for general wear—of plain silks, in
fancy plaids, in rich combinations of serge and satin and in combina-
tions of satin and Crepe Georgette in many autumn shades.
Many models with unique collars and cuffs, with new ideas in
trimming and pleating, with fancy pockets. Some set off with a
touch of embroidery. Drapes, tunics and close-fitting bodice ef-
fects are also in evidence.
Values
to $40
$31.75
Crepe Blouses
Every shade as well as flesh and
white in these Blouses of crepe Geor-
gette. Collars in round and pointed
effects; waists with the high neck—
beaded, embroidered and ^ QR
tailored modes .. TT • 57 ZJ
Wool Sweaters
Just what women want for cool
weather wear. Sweaters in plain or
fancy weaves in green, brown, rose,
Copenhagen, red, navy and Oxford
with shawl or sailor collar; Ag
some brush collars
And 100 Beautiful Coats
For Monday—a group of warm, winter Coats that are brimful
of snap and style and value! Coats of character and individuality
•—made of fine silvertone,
pom-poms, kerseys, broad-
cloths and velours in the
new high waist line effects,
belted models and basque styles with the pleated skirts. Some
trimmed with velvet and karakul, some with large buckles and but-
tons—with collars in many styles and all with the new pockets. .. .Coats in
beet root, purple, taupe, mouse, prune, green, tan and in two-tone effects
Styles for women of petite figure. Coats for women requiring garments to 44
bust. Values to $40.00; and all at $31.75 Monday.
Many Handsome Suits
Better values and greater varieties than ever in Women's Suits at $24.75!
Smart models in belted and high waist line effects.
Suits with medium and long coats showing belts
and large pockets, suits trimmed with buttons and
with braids, suits with collars of many different
styles, some trimmed with fur. They are made of
all the new materials—poplins, serges, granite cloths and alpine cloths; in black
as well as every autumn shade. A collection of remarkable styles, $24.75.
$91.76
Monday for New
Winter^ Dresses
Twenty Different Styles
One of the most remarkable opportunities the Joske Store has
ever offered its patrons. Several hundred Dresses in this one group
—more than 20 styles to select from—and the entire aggregation at
$21.75 Monday. The modes are new, delightfully different, yet at
the same time correct in every detail.
The materials include Satin Charmeuse, Taffeta, French Serge,
Satin combined with Serge and Serge combined with Georgette
Crepe—in black, burgundy, taupe, green and many shades of blue,
as well as varied combinations of harmonizing colors.
Scarf Sets
As dainty as they are practical—Cap
and Scarf Sets of wool in a myriad of
bright, pretty colorings. Just the
thought for school girl, miss or ma-
tron. The set (cap and
scarf)
98c
Petticoats
Several styles in this sale group, in-
cluding Petticoats "of taffeta or of
jersey in plain shades, smart stripes
and changeable effects. All with fancy
ruffles and seal- f Qt?
lops O* 2/
Practical Good Looking Suits SI 7.50
Despite the very small price they are Suits of unusual style. Some are made
in straight line effects finished with buckles or trimmed with buttons. Others
show the new belted tendencies now so much in vogue. Suits of serge, gabardine
and poplin in all the wanted shades and, of course, in black. All sizes up to 46.
The best looking suits we were able to procure to sell at $17.50.
Fashion Demands Fur
Rich and beautiful pieces so comfy to wear with frock or street dress.
Popular indeed are scarfs and muffs of nutria, skunk, beaver, seal, lynx, mole and
chinchilla squirrel. And for ultra-fashionable wear are regal pieces of fox, kolinsky,
wolf and seal. f
Sets and separate pieces—a variety that is without parallel!
S3.S0 to S250.00
Woolen Dress Fabrics
That Are New and Stylish
Materials now in the height of fashion—fabrics that will give a
satisfactory account of themselves in time and service—and at prices
that you will be clad to pay,
All Wool Serge, 30 inches wide, in
a pretty color range including the pop-
ular shades o' blue and plain black.
75c yard.
Woolen Scotch Plaids, 36 inches and
38 inches wide, in a myriad of effects
and various color combinations. 75c
yard.
Storm Serge*, 42 inches and 50
inches wide, of excellent weight and in
a myriad of autumn colors. SI.59
yard.
All Wool Epingle and Fancy Striped
Serges, 42 inches and 44 inches wide,
in the favored autumn colors. $1.79
yard.
Fine French Serges, 42 inches and
44 inches wide, in black and all the
M*r colors. $1.89 yard.
French Serges, 54 inches wide, in
black, navy, brown, taupe, Russian
green and other autumn shades. $2.00
yard.
Tailored Serge*, 50 inches and 54
inches wide, of very fine quality in
black, cream and all new shades. $2.59
yard.
Satin-faced Broadcloth*, 50 inches
wide, in navy, Copenhagen, gray, nut
brown, Russian green and black. $3.00
yard.
Velours, 50 inches wide, in a com-
plete selection of new and beautiful
plain shades. $3.50 yard.
Siberian Coating, 54 inches wide, in
taupe, navy, nut brown, green and
black. $5.50 yard.
Gold-Top Jewelry
Jewelry that despite its small price is dependable. Each piece has
the gold top and is sure to give good and satisfactory wear.
Cuff Buttons \ Choice ( B'b Holders
Lavalieres f \ Beauty Pins
Tie Clasps } mm f \ - < Lingerie Clasps
Brooch Pins I ) Hat Pins
Bar Pins ) V# ( And other articles
Each piece is put up in a neat, velyet lined, leatherette box making it espe-
sially desirable for gift giving.
Some Very Exceptional Laundered
Shirts at $1.28
Not every size in every style, but all sires from 14 to 17 in the
collection. Shirts of fancy madras and
printed madras that were made to sell at
$1.50—and splendid values at that figure.
Monday $1.28 each.
Flannelette Sleeping Garments
Possibly the last opportunity to secure
Pajamas and Night Shirts of light flan-
nelette for $1.00. All are of good, heavy
quality, all are perfectly made and some
are braid trimmed. Every 1.00
Ties at 29c
Another shipment of what we consider
the most beautiful assortment of patterns
and silks we have offered at this price.
Full length Ties in flowing-end style that
have every appearance of 50c OA
values. Choice m«7C
Mm %. >
■ml*--
i
Sale 750 UntrimmedHats
Wherein $3.50 to $6.50 Values Are $2.48
A sale at the very beginning of the season with prices such as are usually only of-
fered at the season's end. A purchase of 750 Millinery shapes that results in Autumn's
most unusual sale.
Big hats, little hats, stiff brimmed shapes, hats with the rolling brim, many in the new drooping
effects and hats with the wide brim, in every approved color for autumn and winter wear.
The illustration, made direct from the sale hats, shows 7 of the 20 or more styles that
comprise this great collection. In all sincerity we say that the shapes in tomorrow's
sale are the very best values that have yet been shown in San Antonio at a similar price.
There is likewise a greater variety than you have previously been offered. The display in our
Alamo Street window gives a better idea of the.variety and the values than anything we might add
here. Hats at $2.48 tomorrow that are $3.50, $4.00, $5.00 and $6.50 values by any test.
Womeifs Pretty Silk Hosiery
With prices advancing daily this sale of Silk Stockings is little short of remarkable. Six lots arc
presented—all perfect in style and quality, but considerably under '
price. For example: Gordon H300 women's pure thread Siik Hose
in black only with the lisle garter top, lisle heel, sole and toe.
Both regular and extra sizes. Excellent $1.50 values $1.19 pair.
Stylish, Individual Suits $35.00
A myriad of new and becoming modes in Tailored Suits of poplin, serge, gab-
erdine, broadcloth, granite cloth and alpine cloth in taupe, navy, purple, beet root,
brown, tan, black and heather combinations.
Some trimmed with fur, many in mannish styles. Suits with convertible collars,
with belts and many set off with large buckles or tailored buttons. Skirts all cut
along the very newest lines. Sizes to 46 bust. Smart in style; unusual value—$35.
Noveltv Dress Silks
rnr _
Very Temptingly Priced Monday
Despite their popularity and ultimate scarcity the Joske Stor#
offers broad selections of Novelty Dress Silks at prices that are con-
siderably less than true value warrants. If you have thought of fancy
silks theti by all means see this collection of plaid silk serges and surah
silks in fancy effects. They are full 36 inches wide and identically the
same styles as would sell in the regular way at $1.50. Monday $1.29
yard.
Fancy Satins
Many different patterns and a va-
riety of color combinations in this lot
of 36-inch Fancy Satins at | AQ
yard I .fp
Novelty Satins
Fancy Satins and Novelty Silks. 3€
inches wide, in a variety of beautiful
patterns and harmonizing 1.89
$1.19
$1.50
Values
Gotham Gold Stripe
The well-known "Gotham" Rold
striped garter proof Silk Hose with
the lisle lined garter top, lisle heel,
sole and toe. The same 1 CQ
quality now selling at $1.75, *
SI.75 Silk Stockings S1.59
McCallum No. 105—Women's pure thread silk Hose
in winter weight with the lisle lined garter
top and the lisle lined heel, sole and toe.
You can't match it under S1.75; 1.59
Black Cat
Black Cat No. 895—Women's pure
thread silk stockings in black or
white with the lisle garter top and
lisle heel, sole and toe. An
unusual quality for, pair...
$1.75 "
1.19
tomorrow, pair.
Joske's Special
Here is a stocking most San An-
tonio women know. Pure thread silk
Hose in black only with lisle garter
top, lisle heel, sole and toe | 1 Q
—sure to render service.. l.iJJ
Onyx" Silk Hose $1.59
The famous "Onyx" 260 pure thread silk Hose for
women. They are made with the lisle lined
garter top and the lisle lined heel, sole and
toe. Stockings that should sell at
SI.75; tomorrow, pair
1.59
Community Par Plate
The Silver of Quality—Sale Prices
The genuine Community Par Plat
the Joske Store has sold for years and
fered this week at very unusual prices,
Set of 0 Salad Forks, $1.98
Set of 6 Oyster Forks. $1.98
Set of 6 Table Spoons, $2.50
Set of 6 Table Forks, $2.50
Set of 6 Knives and Forks, $4.98
Set of 6 Tea Spoons, 98c
These beautiful pieces are in the popula
sirable for home, apartment or boarding ho
years.
e Silver that everyone knows—the silver
guarantees to give satisfaction — is of-
Set of 6 Bouillon Spoons, S1.98
Set of 6 Individual Butter Spreaders, SI.93
Large Soup Ladle*. $2.50 each
Berry Spoons. 89c each
Cream Ladles, 69c eaci)
Cold Meat Forks, 69c each
r Bridal Wreath pattern that is equally de-
use use. Each piece is guaranteed for 10
Striped Rhadamas
Fancy Rhadamas Satins, 36 inches
wide, in beauiiful 4-inch stripe.; on
light colored grounds. Yard 1.39
Rhadamas Satins
Pretty shades of green, purple, gray
and red in this collection of Fancy
Striped Rhadamas Satins, 1 CQ
full 36 inches wide. Yard... 1
colors. Monday, yard.
$2.10
Kettle
$1.59
"Wear*>Ever" Aluminum
Monday 9:30 a. m. to 12 noo'i and from 1:30 to 5 p. m.. Mrs. Hon-
neger, the expert in charge of the "Wear-Ever" Aluminum demonstra-
tion will show you how to
Make Delicious Fudge without stirring
and without burning
Hot cakes will also be made on a "Wear-Ever" griddle
without the use of grease.
During the demonstration we offer genuine "Wear-Ever"
Windsor Kettles of 4-quart capacity, complete with cover—
ideal for pot-roasting, stewing or preserving—for SI.59 each
instead of $2.10. Limit one to person.
$1.25 Table Damask $1.00,
A Monday bargain opportunity in unusually heavy, satin finished
Table Damask that will wear better than all linen damask at double to-
morrow's sale price. The collection includes table damask in floral,
dot and scroll patterns. It is full 72 inches wide, and of a quality that
not only looks like all linen, but will retain its luster after laundering.
$1.00 yard Monday instead oi~ $1.25.
Napkins, 22x22 inches, to match the table damask told of above,
$2.98 dozen Monday instead of $3.50.
$2.00 Spreads $1.79
Hemmed riplette bed spreads of light
weight, that are easily laundere* and
require no ironing. Full double bed
size. Usually $2.00, Monday 1.79
20c Towels 16c
Snow white bath towels, 18x3t
inches, of soft and absorbent quality,
all hemmed ready for use. 1
Monday $135 dozen or each.. Ivli
wide, of heavy qualitv in
and striped pat- 49c
60c Damask 49c
Satin finished, white table damask.
64 inches
floral, dot
teros. Excellent 60c value, yd
$1.50 Napkins 98c.
Nspkins. 20x20 inches, of sstin fin-
ished damask in assorted patterns, ill
hemmed ready for use. "Seconds" of
the usual $1.50 napkins for, QQ.
dozen 5JOC
r.*:
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San Antonio Express. (San Antonio, Tex.), Vol. 52, No. 301, Ed. 1 Sunday, October 28, 1917, newspaper, October 28, 1917; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth433360/m1/9/?q=j+w+gardner: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Library Consortium.