The Tulia Herald (Tulia, Tex.), Vol. 68, No. 52, Ed. 1 Thursday, December 23, 1976 Page: 1 of 37
This newspaper is part of the collection entitled: Tocker Foundation Grant and was provided to The Portal to Texas History by the Swisher County Library.
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TWIN SONS of Mr. and Mrs. Rex King, 1015 NW 10th. are about to celebrate
their second Christmas w hich means a little more to them than did their first. Regan
Del and Ryan Dane were born in August 1975. (Photos by Jody White)
Vke ~ ® © if Sir a ¥ ~s ® a¥® "
_^_______________By H. M. BAGGARLY
K IKST TIME WE saw Judy White after
■ the Herald Christmas party, we compli-
mented him on his selection of a wife.
“1 could have done a lot worse."
responded Jody quite seriously, intending it
as a compliment to his wife!
■IOVD MORRIS brought by a copy of an
1878 edition of a second grade McGuf-
fv’s reader.
A letter to Santa Claus went like this:
"Papa is going to give me a Christmas
tree and he says that you will put nice things
on it if I ask you. I would like a gun that will
shoot, and a rubber ball that I can throw-
hard. and that will not break Mamma's
windows or the big glass in the parlor.
“Now. please don't forget to come. I
live on Fourth St., number 10.
"I will go to bed at eight o'clock, and
shut my eyes tight.
"I will not look, indeed I won't.
"Your little bov."
■U| O 1)01 HI THE letter was written by
Mom oi Pop and was a subtle reminder
to Johnny concerning breaking w indows and
going to bed early on Christmas Esc.
JO) ERSONAL NOTE to Amarillo City
Commissioner Clay Briggs: Concerning
your joke told at a city commission meeting
on the relationship between Jimmy Carter's
"lies" and their causing him to grow
another tooth, we can only react. “ 'Taint
funny, McGee, coming from Amarillo.”
City commissioners only tell such
stories when they support the one who is the
butt of the joke—and everybody knows that
the power structure in Amarillo never
supported Jimmy Carter.
m MARII.LO WAS the locality that re-
fused to permit a school band to plav at
an airport rally when John Kennedy came to
Amarillo. Amarillo was the locality which
Lvndon Johnson by design never visited
during the time he was President because he
felt Amarillo had slapped hint in the face, by-
sending him a Republican congressman, for
instance.
Wonder how long it w ill take for
Amarillo to insult our last three Democratic
Presidents?
No wonder Amarillo had an air base. . .
once.
JU| CHANGES, social, economic,
untustt i.il. technological are inevit
able. Some are not.
Time was when one of Tulia's most
important activities was our butter and
cheese factors Henry Teubel ran a fleet of
trucks into Oklahoma and New Mexico, as
well as Texas, to bring in cream which was
processed and shipped to many states.
Refrigerated boxcars filled with Tuba butter
left regularly by rail. Henry rented every
vacant building in town, and there were
plenty of them during the 1930s. for storage
space. Swisher Creamery was no doubt our
largest industrial payroll.
MIT TECHNOLOGY changed all that.
■^1 .irnu-rs quit raising dairv herds. Those
farmer remaining in the business chose to
sell their nulk whole. The supply of crcam
dwindled. Finally, it took so long to get
enough cream to churn that complaints
began to come in that the butter sometimes
tasted a little old.
And due to the growing popularity of
oleomargarine, which was much cheaper,
the masses quit eating butter.
A final attempt to produce Grade A milk
failed.
Swisher Creamery's demise was inevit-
able. It went the way of the horse and buggy.
A community 's only choice, if it was to live,
was to look for something new . something to
take the place of butter and cheese
manufacturing.
IMII.AR STORIES could be told about
Vi'ur OMCt thriving bakcrv that niatui
facturcd light bread and pastries, delivering
products daily to Silverton. Dimmitt. Happy
and Kress. Todav we know of NO smalltown
bakeries. (Even Happy had its own bakery
for a time. I We know of no smalltown flour
mills. Tulia. . and Happy. . .once produced
and exported flour under its own label. It
came in 48. 24, 12. and 6-pound white cotton
sacks. Of course everybody remembers
Harvest Queen's "Everlite."
We suppose there was a time when local
farmers grew the wheat which went into
Tulia flour which in turn went into Tulia
baked bread.
There was no way to avoid the demise of
the smalltown flour and bakery businesses.
Even Harvest Queen abandoned the fight.
And. of particular concern to us. is the
demise of the smalltown newspaper printing
plant. Even Happy had one for years.
Everything is done in the central plant, just
as bread is all baked in urban centers.
VllERK HAVE ALSO been changes which
■ were not inevitable. Likely, perhaps.
but NOT inevitable.
We are speaking of the new age of the
shopping center. Major downtown business
districts such as Polk St. in Amarillo and
Broadway in Lubbock, once the heart of the
city, are now ghost towns with countless
malls and shopping centers replacing them.
It used to be that when a President came to
one of these cities, when they had a parade
of some sort, there was only ONE route
considered—from about 3rd to 11th streets
on Polk in Amarillo or down Broadway in
Lubbock.
If Amarillo had something really big
today, where would it be staged? Western
Pla/a? Sunset Center? Wolflin Village?
Certainly not Polk Street!
A MAJOR STORE that wanted the best
location in town had only to find a
location on Polk St. . .and it had it made! But
now. what would it do? It would have to have
one store in Western Pla/a. another in
Wolflin Village, and keep an eye on the new
center being planned on 45th St. That is, of
course, if it wanted to draw trade from ALL
the population.
We say this drastic change in merchan-
dizing was only PARTIALLY inevitable.
The ideal situation, in our opinion,
would have been to start with Polk Street, as
it was until World War II. then branch out in
every direction as the city grew. Then we
would have had a city like our major
American cities with a definable business
district.
But there would have been a cost for
this.
It would have been necessary to solve
parking and transportation problems. This
would have required an expenditure of
millions of dollars, but no more than the
shopping < -rs have cost. Used to be that
all the choice locations in the heart of the city
were owned by landlords who enjoyed their
monopolistic positions. They demanded
skvhigh rent and were not prone to keep up
the property. Most repairs and certainly
changes were made at the tenant's expense.
And with land values at many thous-
ands of dollars per foot, certainly there was
no money to be "wasted" on parking space!
ITH THE COMING of the shopping
center, these downtown merchants
who I d been "over the barrel" for so long
diso vet I that they were no longer over the
barrel! But word never got to the landlord. .
and still hasn't reached him!
Even though Polk St. looks like an
extension of northwest Amarillo, there arc
STILL parking limitations such as time
parking (we're surprised they ever took out
meters).
All Ml CH FOR inevitable changes and
hanges that may or may NOT be
inevitaolc.
Comes now the changes that arc not
inevitable.
A new term has been coined in Amatiilo
concerning the ultra modern proposed
shopping center to be built about 45th St. on
the Canyon expressway. To cost millions and
millions of dollars, to offer luxury and
extravagance not available at existing cen-
ters. to open sometime in the early 1980s.
this project is of concern to the existing
centers. Obviously it will draw trade front
existing centers.
ROMOTI RS OF 1 HIS new center, mi as
not to draw too much fire, have been
using a new phrase which they call "regional
shopping center."
The implication is that this new project
will NOT be just another center to bid for
Amarillo trade but will offer a new concept in
merchandizing. . .it will attempt to replace
the shopping districts in the many small
towns surrounding Amarillo with one big
shopping district in Amarillo!
Radical suggestions should never be
ridiculed just because they are new or
because they would affect some persons
adversely. If they are superior for the good
of the public, they should be given
consideration. We suppose the buggy sales-
men around the turn of the century
were quite upset at Henry Ford. Some
people have been hurt in the wake of every
change.
Does the “regional shopping center"
have merit?
|N HIE FIRST PLACE, we have news for
B the new promoters of a "regional
shopping center" to be located in Amarillo.
They arc just about 50 years too late!
People within a radius of 100 miles of
Amarillo have been trading there since there
first was an Amarillo, sometimes by neces-
sity, sometimes by choice.
More than 25 years ago a local banker
said that enough checks to Amarillo mer-
chants clear daily to support another Tulia
ousiness district! And it is far worse today!
All must share the blame for this
condition which exists in most small enm-
(Continued On Page Two)
The Tuun Herald
★ ★ COVERING SWISHER COUNTY LIKE THE SUNSHINE ★ ★
VOL. 68. NO. 52 THE TULIA (Swisher County) HERALD THURSDAY. DECEMBER 23, 1976 THREE SECTIONS
Ted Manzo Fund
Is Near End
£r.-zr.'£*.‘*r.i£r.-£r.-2rz£r-’£r.-£f
The Ted Manzo Fund,
initiated recently to aid a
Tulia family in distress, has
reached SI 20.00. Donors are:
R. W. Davidson. Tulia Her-
ald. Arney Community Club,
an Amarillo subscriber to
The Herald. W H Peel, the
Doyle Hootens, the Ernest
Jacksons and one anonymous
donor.
The fund was started to
help pay expenses incurred
by the hospitalization of a
7-year-old girl, one of three
children in the family. At
present the child is in a
hospital w here she has been
for nearly two months. Suf-
fering from birth defects,
epilepsy and cerebral palsy,
she is also an hydrisphaltc
and has undergone 14 opera-
tions, in addition to other
disabilities.
Contributions to the fund
may be made payable to the
Ted Manzo Fund and mailed
to Tulia Chamber of Com-
merce. Box 267, Tulia. Texas
'9088. Unless asked not to do
so names of the donors will
be nublished.
The funds will be present-
ed to the family Christmas
Eve.
Jennings
Temporary
Judge
Swisher County Bar has
appointed George J. Jen-
nings. Sr. to serve indefinite-
ly as County Judge in the
absence of Judge Jack Dris-
kill who is under treatment
in a Vernon hospital.
Driskill. who was assessed
a probated sentence for DW1
in Randall County earlier this
fall, was recently assessed a
$200 fine on an improper
change of lane traffic charge
in Randall County. His pro-
bation was revoked and he is
serving the remainder of the
sentence at the Vernon hos-
pital.
Dear Santa:
I am 9 ears old rind a very
good boy. Please bring me a
skate board, pottery set. and
magic set. art set. Thanks.
RICKY CHILDERS
New meter connections re-
ported by the city of Tulia
since last week: Eddie An/al-
dua. 616 S. C. 3rd; Modesta
Rodriguez. 208 S. El Paso.
•
Marriage licenses issued
by the county clerk since last
week: John Randle Luna.
Tulia and Delores Herrera
Gonzales. Tulia; Jack Allen
Crawford. Tulia and Deborah
Ann Jordan. Tulia.
•
Patients admitted to
Swisher Memorial Hospital
since last Tuesday: Alton
White. Mrs. Ada Cook. A. S.
Kiker. Kathy Perkins.
Stormv Morgan. Mrs Daniel
Lerma.
BORN TO:
Mr. and Mrs. Daniel Ler-
ma. 311 S. Hale. Tulia. a
boy.
•
New subscribers to The
Tulia Herald since last week:
Mrs. A. M Currie, 643
Stroube St.. Oxnard. Califor-
nia; Mrs. Annie Hodges. 104
N. W 4th. Tulia. Texas; T
R Lovelace. 534 S. E. 2nd.
Tulia. Texas; Gars Scott.
Route I. Kress. Texas; T A.
Bondie, Box 131. Satanta.
Kansas: L. C. Boyd. Jr..
Route 1. Slaton. Texas; Brian
Pohlmeier. 13 Houston Road.
Tulia, Texas.
•
Temperature extremes for
the week were 65 and 16.
(12) Flovd. S65.1; (13) Hop-
kins. $65.0: (14) Gaines,
$56.6; (15) Nacogdoches.
$56.1; (16) Hartley. $55.9;
(17) Randall. $52.7;'< 18)Shcl-
by, $52.1; (19) Moore. $52.0
and (20) Bailey. $50.5 mil-
lion. Five are in the Panhan-
dlc-Plains area.
The <)tatictical breakdown
for Hale County in cash
receipts for 1975 from mar-
keting include: all crops.
$82.0 million, up $28,000
from 1974: all livestock.
$29.9 million, down from
$33.0 million in 1974; total
crops and livestock. $112.0
million, down from $115.1
million in 1974; and govern-
ment payments. $2.3 million,
down from $4.2 million in
1974.
There were 80.100 bales of
cotton produced from
139.000 harvested acres in
the county; 2.5 million bush-
els of wheat from 74.000
harvested acres; 12.600
bushels of barley from 250
harvested acres and 13.900
bushels of rye on 500 har
vested acres.
Grain sorghums produced
17 million bushels on 187.900
harvested acres with 3.8
million bushels of corn pro-
duced on 29.900 harvested
acres. Soybeans were har-
vested on 43.000 acres, pro-
ducing 1.3 million bushels.
Over 60 million pounds of
sunflowers were harvested
from 53.500 acres.
Dear Santa:
I have been pretty good
most of the time. I would like
a road race set. Please bring
my little sister something
too. Her name is Adrienne
and she is \ ' i years old. She
doesn't know about Santa
yet. I will leave you some
cookies and milk out for you.
I love you very much.
Your good friend.
AARON INMAN
5j4
Hale County crop and live-
stock income for 1975 topped
$119.3 million, ranking the
county fourth in the state in
farm income for the second
straight year.
Yet the total for Hale
represented a decline of al-
most $5 million from the 1974
production year with live-
stock production off by $3.1
million, government pay-
ments off by $1.8 million and
crop production showing an
increase of only $28,000.
The figures, the latest
available, are from the 246-
page publication. 1975 Texas
County Statistics, issued
jointly by the Texas Depart-
ment of Agriculture statisti-
cal reporting service.
Agricultural income, in-
cluding government pay-
ments for counties in the
immediate area compared
with a year earlier are listed
bv the latest study:
— Briscoe: 1975. $17.4
million; 1974. $16.1 million.
— Castro: 1975, $136.7
million: 1974. $134.6 million.
— Floyd: 1975. $65.1 mil-
lion; 1974. $69.3 million.
— Hale: 1975. $114.3 mil-
lion; 1974. $119.3 million.
— Lamb: 1975. $102.9
million: 1974. $86.4 million.
— Lubbock: 1975. $91.6
million; 1974 $96.7 million.
— Swisher: 1975. $84 mil-
lion: 1974. $88 million.
The top ten counties in
Texas on the basis of total
agricultural income arc (1)
Deaf Smith. $181.9 million;
(2) Hidalgo. $176 7 million;
(3) Parmer. $149.0: (4) Hale;
$114.3; (5) Lamb. $102.9; (6)
Lubbock. $91.6; (7) Wharton.
$88.4; (8) Swisher. $84.0: (9)
Hansford. $78.6; and (10)
Gonzales. $78.1 million. Se-
ven of the top ten counties
are in the Texas Panhandle-
Plains region.
The second ten includes:
(II) Sherman. $71.2 million:
TYPIFYING THE SPIRIT of Christmas joy and
wonderment for the younger set is Volney "Trey”
Sprawls 111. son of Mr. and Mrs. Volney Sprawls. Trey
will by 1-year-old on Christmas Day.
(Photo by Jody White)
Uti
AWN
*1 \
Jpics
lilSe.
Swisher Ranks Eighth
In Agri Production
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Baggarly, H. M. The Tulia Herald (Tulia, Tex.), Vol. 68, No. 52, Ed. 1 Thursday, December 23, 1976, newspaper, December 23, 1976; Tulia, Texas. (https://texashistory.unt.edu/ark:/67531/metapth506963/m1/1/?q=music: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Swisher County Library.