The Lancaster Herald. (Lancaster, Tex.), Vol. 37, No. 16, Ed. 1 Friday, May 11, 1923 Page: 3 of 8
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wenty-Fifth Anniversary!
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We will Celebrate
Our 25th Anniversary
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May 16th, 1923.
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Refreshments Served
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8 A. M. to 6 P. M.
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1898---1923.
TO OUR FRIENDS AND CUSTOMERS:
On May 16th, 1898, the institution of White & Co., Bankers, began their commercial existence
in Lancaster.
A quarter of a century in the flight of time is but an instant — in the life of a nation it is but a brief
period_but in the life of a business institution it is a long, long time; long enough to develop its character
and quality; to test the stability and enduring powers; to demonstrate its value and usefulness to the
town and community in which it is located; to judge intelligently of its merits, and perhaps to warraut
a “brief retrospetive view of its achievements.”
As we look back over these twenty-five years and mark the upward course of this institution year by
year, we are inspired to frankly acknowledge that any measure of success we may have enjoyed has
been made possible by the confidence, the loyalty and the priceless friendship of the thousands of
customers whose names have appeared on our books in those twenty-five years.
If any of these customers own homes, farms or profitable investments because we gave them financial
support, we rejoice with them in their success, and are thankful that we were permitted to render the
service.
In these twenty-five years we have shared with our customers their sorrows and joys. We have seen
in those years countless homes made sad when death took away a loved one who had been our customer
and friend. And yet, again, we^recall homes made glad by the arrival of a new-born babe who, as the
gtears rolled by, became a valued addition to our large circle of friends and customers.
We have shared with ouy town and community both prosperity and adversity, and inspired by a sense
of civic duty and love for our home town, we have assisted in the building of our churches, our schools,
our business ventures and our public enterprises.
If we have in any measure been successful in this desire and intent, and have been the means in any
manner of contributing to the growth and progress of our town, and the happiness and prosperity of the
citizenship of this community, then that fact alone will have justified the twenty-five years we have
operated in your midst.
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We have had one idea and aim —“ To make money with our customers instead of out of our
customers,” ever striving to build a business that would never know completion ; to satisfactorily serve
every person with whom we have relations ; to create a personality that will always be known for its
fairness, honesty, strength and friendliness.
In reaching the quarter of a century mile post in the life of our commercial existence, we are in no
sense of the word disposed to be boastful as we review our record. We do, however, have a degree of
pardonable pride, for it gives us great satisfaction to recall that we have at all times been true to the
trust and confidence of our friends, and have at all times kept faith with our customers.
Inspired by a sense of duty and obligation to our customers who have patronized us ; to our commu-
nity which has so largely contributed to our success, and to our Heavenly Father who has so bountifully
blessed us, we are facing the future with confidence and trust that we may be permitted to serve you in
the days to come just as we have in the past. Yours Sincerely,
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—We will—
KEEP OPEN HOUSB
All Day May 16th, j
1923.
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Every one is Cordially
Invited — both young
and old—whether they
are customers or not. I
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WHITE & CO.,
Bankers
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MRS. LOU F. WHITE
KARL L. WHITE
LANCASTER,
TEXAS.
HAL E. WHITE 1
BYRD E. WHITE
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Rail traffic doubles each generation. To adequately serve
its territory a railroad must constantly add facilities and
equipment. To keep pace with growth in the Southwest,
and to provide increased and efficient service, approximately
$40,000,000 has been expended in improving M. K. & T.
facilities and equipment since 1915, the beginning of the
receivership which ended recently.
Since 1915 the M. K. & T. has enjoyed largely increased traffic and
revenue. Conditions beyond control of the management have
caused increases in operating costs more than proportionate to the
increase in revenue, but through better facilities and_ increased
* efficiency, the Katy has steadily improved its service.
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M. K. & T. operating expenses increased 73% during the
receivership period, while revenue increased but 68%. As a
result of higher wages, payroll costs increased 84% while
taxes increased 120%. Capital expenditures, which enlarged
transportation capacity and enabled more economical oper-
ation, made possible successful results.
The re-organized Katy is now receiving additional power and
equipment, purchased last year and involving an expenditure
of $7,500,000. Additional equipment of fifty-five new, modern
locomotives, 2500 new freight cars, and 30 new steel passenger
coaches is available to handle 1923 traffic.
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It is the Katy’s purpose to continue the policies that have made
possible the improvements during the receivership, and to steadily
strengthen its capacity to serve the Southwest. The traffic es-
sential to successful railroad operation, and the support of the
public in the policies necessary to the maintenance of adequate
transportation service, are earnestly solicited.
MISSOURI-K ANSAS-TEXAS LINES
“EVERY MILE A RAILROAD*'
1392
Parent-Teachers’ Association.
LOCAL
The Parent-Teacher’s Association
of the William L. White School met
Thursday afternoon of last week. A
good Mother’s Day program was en-
joyed.
This being the last meeting of the
school year, the grade contest on
the attendance of mothers at these
meetings, carried on during the
year, closed. There was a close
race between the third and eighth
grade the third grade winning. The
prize was a beautiful picture, which
will be presented to the grade at
the close of school.
Officers for the coming year were
elected, as follows:
President, Mrs. R. P. Henry.
First Vice President, Mrs. K. L.
White.
Second Vice President, Mrs. W.
L. Ferguson.
Secretary, Mrs. C. R. Rea.
Treasurer, Mrs. T. C. McCurdy.
Press Reporter, Mrs. (’has. Hun-
stable. Reporter.
Mrs. W. B. Anderson
nesday and Thursday
daughter, Mrs. Giles
Dallas.
her conditio.
The Weather
Mini
A cold wave struck us Tuesday
evening, the thermometer dropped
from a maximum of 82 degrees
Tuesday, to 46 Wednesday morning.
Amarillo reported the thermometer
at 44 degrees Wednesday; Oklahoma
City, 40, and Chicago, 32, freezing.
The sun was shining nice and
warm Thursday afternoon.
Mrs. C. S. Ayres, of
Wednesday with Mrs.
Alkire, at the home of
Hulbert.
Mrs. J. C. Sherrill wt
the sanitarium Monday in
serious condition. There I
no improvement in
noon Thursday.
Mr. and Mrs. G. T. Smith
cupying the cottage known l___
Peacock home, which they pwrehaa
ed some months ago, and
they expect to build soon, a
dence facing on South Center
Honoring their son, Harold,;
his classmates from DeSoto,
Letta Grimes and 'Opal
and Mrs. S. N. Parks eol
the senior class of William L.
High School at their home
Soto, Thursday night Hi
the distinction of being the
est pupil to graduate from ^
school, being but fifteen
and in addition to this he has mg
tained a very high grade daring I
school year.
We appreciate your
and will serve you at all
choice cuts of meat R. E.
Proprietor City Market on
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Tufts, Minnie Wetmore. The Lancaster Herald. (Lancaster, Tex.), Vol. 37, No. 16, Ed. 1 Friday, May 11, 1923, newspaper, May 11, 1923; Lancaster, Texas. (https://texashistory.unt.edu/ark:/67531/metapth543451/m1/3/: accessed April 26, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Lancaster Genealogical Society.